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Prof. Sanjeev Varshney

XLRI Jamshedpur

FPM from MDI Gurgaon, Sanjeev has more than 20 years of work experience both in industry and academia. He has conducted training and consulting assignments for more than 50 organizations in past covering topics across customer satisfaction, sales effectiveness, customer centricity, retailing customer value etc. His list of clients are spread across FMCG, Media channels, Automobiles, Farm equipment’s, Fertilizers, Commodities (steel and cement), Banking sector, Retailing, Public sector companies, government organizations  etc.  He has published extensively in both national and international journals and has many management cases to his credits. He has led the team for research in Sports, Neuro-marketing and Social media marketing at XLRI. He is the founder of Behavioral Research lab at XLRI and has undertaken many research projects in the field.

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