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Prof. Rajesh K Aithal

Professor - Marketing

IIM Lucknow

Rajesh has been with IIM Lucknow’s Marketing area from 2006 onwards, and currently is serving as a professor in the same area. He is a fellow from Institute of Rural Management Anand (IRMA) and teaches courses like Sales & Distribution and BOP & Rural Markets.

Prof. Rajesh’s areas of research interests lie in anything which has to do with rural, be it rural distribution, rural tourism, small and micro-retailers etc. Some of his research work has been published in journals like International Journal of Retail & Distribution and Asian Case Research journal.

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