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Sanjay Varma

Visiting Faculty

MICA

Sanjay is a senior management professional with extensive experience in the field of digital marketing. An alumnus of Indian Institute of Management, Ahmedabad (IIM-A), he is also a graduate of the Government College of Engineering, Pune (COEP), India.

Since graduating from IIM-A, he entered the online space very early in his career in 2000 when he joined Fabmart.com, one of the earliest Indian eCommerce story. Later, he worked for Baazee.com (later acquired by eBay) as a founding team member. Sanjay subsequently worked in senior management roles for leading online businesses in Australia, UK and Ireland for many years before returning to India. On his return to India, he was Director of Digital Analytics at Fidelity Investments and Senior Director and Head – Global Delivery, Customer Acquisition Cloud at [24]7.ai.

He is currently an independent consultant advising organisations on their digital growth strategies. His areas of expertise include Digital Marketing Strategy, Customer Acquisition, Engagement, Retention and Digital Analytics.

Sanjay is a regular visiting faculty at MICA teaching various courses in the Digital Marketing domain for both PGP & Online courses.

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