Executive Development Programme In Strategic Brand Management

Brand Sales & Marketing , Strategy & Leadership

Participation-Certificate
Participation-Certificate
  • 15-22 LPA

    Average salary in this domain

  • 35000+

    Jobs open every year in this domain

About this course

The Executive Development Programme in Strategic Brand Management offered by Indian Institute of Management Kashipur is designed for working executives to help them connect with recent developments and advancements in the field.

The course will enable you with skills to make brand-oriented decisions in your organization. The learning and insights from the course will provide a direction to develop competent brand strategies. You will learn to evaluate existing brand architecture at your organization and map it to a more recent and advanced architecture that uplifts the brand. The course is designed for working professionals from across industries, domains such as B2B & B2C, and seniority levels in organizations. The course will also benefit entrepreneurs who either have family businesses or are managing start-ups. If you are an entrepreneur, business owner, or managing a growth stage start-up, the course module will help you develop ideas for scaling your business further up and make you an expert in the area of branding.

Key Highlights:

1. Explore the journey of building a brand for a product.

2. Understand the relationship between a product and the brand.

3. Learn about creating brand resonance & brand equity in the digital era.

4. Get a chance to network with other high-performing professionals enrolled in the programme.

5. Experience the IIM-life in a 2-day On-campus immersion session.

Read Less

The Executive Development Programme in Strategic Brand Management offered by Indian Institute of Management Kashipur is designed for working executives to help them connect with recent developments and advancements in the field.

The course will enable you with skills to make brand-oriented decisions in your organization. The learning and insights from the course wi... Read More

Get a deeper understanding of

  • Relationship between a product and the brand
  • Factors that impact brand building
  • Role of technology & digital disruption in branding
  • Brand strategy to grow the business
  • Enhancing Brand Equity & Brand Resonance with customers
  • Identifying Buyer behaviours to create integrated marketing solutions
Not sure if this is the right course for you?

Speak to Our Expert Get a callback

Key skills you’ll learn

  • Brand Management
  • Decision-making
  • Brand Portfolio Management
  • Communications
  • Marketing
  • Social Media

Program Starts Soon

Benefits for All Students

  • Opportunity to earn a Certificate of Completion from IIM Kashipur after successful completion of the course
  • Course structure, along with course content, is designed and delivered by eminent faculty from IIM Kashipur
  • Case-study & exercise-based approach to impart application based learning
  • Exposure to simulation exercises to comprehend real-world dynamics
  • Participate in group presentations that require assimilation and application of learnings gained during the programme
  • An engaging pedagogy ensures participants connect the topics with their current day-to-day life and take away actionable guidance for the future
  • 2-day on-Campus immersion module provides participants the opportunity to meet and interact with faculty and peer learners. Apart from networking, you’ll get a chance to experience the campus and participate in the valedictory function.

Opportunity to earn a Certificate of Completion from IIM Kashipur after successful completion of the course

Course structure, along with course content, is designed and delivered by eminent faculty from IIM Kashipur

Case-study & exercise-based approach to impart application based learning Exposure to simulation exercises to comprehend real-world dynamics

Participate in group presentations that require assimilation and application of learnings gained during the programme

An engaging pedagogy ensures participants connect the topics with their current day-to-day life and take away actionable guidance for the future

2-day on-Campus immersion module provides participants the opportunity to meet and interact with faculty and peer learners. Apart from networking, you’ll get a chance to experience the campus and participate in the valedictory function.

Are You Eligible?

Are You Eligible

Education

  • For Indian Participants - Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.

Work Experience

  • Working professionals with at least 2 years of work experience

Syllabus at a Glance

  • Business Strategies and their Marketing implications
  • Identifying and measuring Marketing Opportunities
  • Developing Marketing Strategy
  • Understanding buyer behavior
  • Consumer Buying Behavior Key Select Concepts
  • Pricing Strategy and Services Strategy
  • Service Strategies and Policies
  • Designing and Managing Integrated Marketing Communications (IMC)
  • Nature and Role of Product Managers and Product Management
  • Products and buyer behaviour
  • Idea management and Screening new ideas
  • Theory and application of the product life cycle management
  • Concept Development and testing
  • Managing Growth
  • Product Deletion
  • Introduction to Branding
  • Developing a brand strategy
  • Overall value chain of branding
  • Choosing the brand elements
  • Branding and new media environment
  • Secondary association and brand equity

 

  • Managing brand performance
  • Managing sources of brand equity

  • Business Strategies and their Marketing implications
  • Identifying and measuring Marketing Opportunities
  • Developing Marketing Strategy
  • Understanding buyer behavior
  • Consumer Buying Behavior Key Select Concepts
  • Pricing Strategy and Services Strategy
  • Service Strategies and Policies
  • Designing and Managing Integrated Marketing Communications (IMC)

  • Nature and Role of Product Managers and Product Management
  • Products and buyer behaviour
  • Idea management and Screening new ideas

  • Theory and application of the product life cycle management
  • Concept Development and testing

  • Managing Growth
  • Product Deletion

  • Introduction to Branding
  • Developing a brand strategy
  • Overall value chain of branding

  • Choosing the brand elements
  • Branding and new media environment
  • Secondary association and brand equity

 

  • Managing brand performance
  • Managing sources of brand equity

Learn from the Best Faculty

About The Institute

IIM Kashipur

The Indian Institute of Management Kashipur is a second-generation IIM set up by the Government of India in 2011. It aspires to achieve excellence in management education by using innovative teaching methods, promoting high quality research and practicing sustainable leadership.

Vision:

To be an Institute of eminence that fosters management research and education and develops leaders for creating positive societal impact in a changing world.

Mission:

The institute strives to create and disseminate knowledge through applied and interdisciplinary research and practices in emerging areas of management. The institute develops socially conscious, competent, and ethical business leaders and researchers capable of critical thinking, innovation, and entrepreneurship while being inclusive and focusing on both regional development and internationalisation. 

Celebrating ten years of serving the education and management sector, IIM Kashipur is committed to its four core values: collegiality, transparency, green consciousness, pro-active engagement with all stakeholders. The institute believes that as an institution of national importance, it has a larger role to play in the field of management education and social transformation. Our strategic goals include improvement of the academic ecosystem; synergy between educational theory, practice and research; promotion of innovation, entrepreneurship and public service; empowerment of local stakeholders; upliftment of economically challenged sections of the society; and gender diversity. 

Fee Structure for

Instalment Schedule

1st Instalment
INR 35000 + GST Due by: 10 Aug, 2022
1st Instalment
USD 650 Due by: 10, Aug, 2022
2nd Instalment
INR 25000 + GST Due by: 04 Aug, 2022
2nd Instalment
USD 500 Due by: 04, Aug, 2022
3rd Instalment
INR 40000 + GST Due by: 20 Oct, 2022
3rd Instalment
USD 850 Due by: 20, Oct, 2022
OR
Pay for Total Amount
INR 100000 + GST Due by: 10, Aug, 2022
Pay for Total Amount
USD 2000 Due by: 10, Aug, 2022

Financial Aid

To learn more about financing your course, visit the course Financial Resources Hub

Why Should You Join a Program Offered Through Talentedge?

  • 95% Completion Rate
  • 92% Satisfaction Score
  • 78% Referablity
  • Live & Interactive Digital Learning
  • Convenient Schedules to Suit Working Professionals
  • Benefit from Talentedge’s Alumni Network
  • One on one interactions
  • Options for Loan Assistance
  • Live tech support
  • AI & ML Powered Mobile platform enabled

Program Starts Soon

What is Strategic Brand Management?

Strategic Brand Management deals with the ways to create strategy for brand awareness to support companies in getting recognition. This will help brands to grow and evolve in order to earn profit in business. The term ‘strategy’ mean to involve long term goals and planning to meet organization specific objectives. Forming a brand strategy includes methods to support brand that defines the uniqueness and speciality of products or services offered by the company or brand. Thus a brand manager needs to make strategies which are helpful in long-term establishment of their brands in the market.

 

Why is Strategic Brand Management Important?

Strategic Brand Management is important in the following ways:

  • Establish the brand name in the market
  • To enhance and retain loyal customer base
  • Improve performance of brand among other competitors
  • Design effective Marketing communication
  • Increase employee engagement
  • Accelerate trade and market cooperation

Brand Management involves multiple actions from making strategies on quality maintenance, product pricing, managing market competitors, etc. Many companies look for global recognition of their brands which requires a long term strategic planning for brand management. This online Strategic brand management course will help in developing skills to formulate plans helpful in making company flourish even during drastic changes in the market. The distinguished identity of a brand in the market keeps the customers aligned towards your brand.

 

What are the Types of Strategic Branding?

There are various strategic branding types as listed below:

  • Individual Branding: Every brand establish its name avoid competition from other brands. Individual brand name helps to earn a unique identity for a brand that results in giving a choice to the customers among similar products.
  • Brand Extension: The established brand name can be utilized for marketing new or modified products. This is called as brand extension where new products are introduced under the existing brand name adding its value to the new commodities launched.
  • Private Labels: The private labels work as store brands which may not possess a strong market value but works as competitors to other brands of similar products.
  • Attitude Branding: The attitude branding is not associated with one kind of product but a whole set which is recognized by its motto, logo or tagline. This type of branding helps to brand multiple product chain under the same expression.
  • Crowdsourcing: Making use of common public for brand recognition and promotion is generally termed as crowdsourcing. This involves personal interests of people who participate in product branding and have lesser pitfalls in the process.

 

What is Strategic Brand Management Process?

Every company needs to build a strategic brand management process to develop a unique identity of their brand in the modern business world. A few steps in the process of Strategic Brand Management are as follows:

Planning Process: The planning process involves identification of an effective strategy to deal with a challenge faced in business. This planning process includes various aspects that are aligned with organizational mission and vision.

Brand Positioning: The brand positioning involves a process of establishing a brand identity in the market after analysing the ongoing trends. This includes setting up a distinguished brand identity among its competitors and other attributes.

Performance Interpretation: This helps to interpret the brand performance in the market and measure the financial aspects by evaluating the investment and expenses on brand. It helps in assessing brand equity and functioning.

Brand Growth & Sustainability: The brand growth is the outcome of the efforts and investment on a brand. It depends on the performance of a brand in the market assessed through utilization of various tools such as product-brand matrix, portfolio and hierarchy. A few other factors that are responsible to manage brand equity involves international aspects, consumer needs and market segments.

The strategic brand management courses available online covers all the essential elements necessary to become a successful Strategic Brand Manager.

 

Strategic Brand Management Course Overview

The Executive Development Programme in Strategic Brand Management offered by Indian Institute of Management Kashipur is designed for working executives to help them connect with recent developments and advancements in the field.

The IIM Kashipur Strategic Brand Management course will help in honing your skills that enable you to make brand-oriented decisions. The learnings and insights from this course will be helpful in developing new brand strategies and evaluating the existing ones. Implementation of recent and advanced structures also helps uplifting the brands. This course is designed for working professionals from across industries and domains such as B2B and B2C and senior executives in industry. The course will also be beneficial for entrepreneurs who are managing enterprises, start-ups or their family businesses. The course module will help you in developing new ideas for branding and scaling your business.

The key highlights of the course are as follows:

  1. Complete journey of brand building and positioning
  2. Understand the fundamentals of relation between product and brand
  3. Creating brand value and brand resonance making use of digital platforms
  4. Networking with other high-end professionals in the similar field during the course
  5. Experience an on-campus immersion at IIM

 

Key Skills you will learn with the Strategic Brand Management Courses

1. Brand Management:

The strategic brand management involves four important processes which will be developed as key skills when you pursue the course:

  • Identify and establish brand value and position
  • Design and execute marketing campaigns
  • Analyse and evaluate the brand performance
  • Ensure brand sustainability and equity

 

2. Decision Making:

An essential skill of decision making is important for Strategic Brand Management to determine the pathway of creating brand value.

 

3. Communication:

Communication plays a pivotal role in all and every kind of business practices. It bridges the gap between customers and corporate as communication is a vital part of branding.

 

4. Marketing:

Marketing and branding goes hand-in-hand as both are interdependent. Branding is not possible without marketing and vice versa. So marketing skills are necessary for building brand value and it is covered in this course.

 

5. Social Media:

In today’s digital era, social media is a very effective tool to increase awareness about masses.

 

Eligibility Criteria for Strategic Brand Management Program

The eligibility criteria for pursuing the IIM Kashipur Strategic Management courses is given below:

  • For Indian Residents- Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Residents - Graduation or equivalent degree from any recognized University or Institution in their respective country.

 

Work Experience

  • Working professionals with at least 2 years of work experience

 

Roles and Responsibilities of a Strategic Brand Manager

The major roles and responsibilities of a Strategic Brand Manager include the following:

  • Improving and maintaining brand equity and value.
  • Enhancing brand differentiation and appeal
  • Increasing and retaining customer base
  • Have an effective and impactful MarCom
  • Increase employee engagement with company
  • Reduce vulnerability from competitors

 

Career Opportunities for a Strategic Brand Manager

Strategic Brand Management role involves a clear understanding of the ongoing and current business trends, aligning with customer demands, market analysis, and latest advancements. Anyone looking for building a career in Strategic Brand Management may start their journey from the base level assuming the position like Assistant Brand Manager, Market Analyst to get a know-how of how things work at the ground level. With experience they may excel in creativity and develop critical thinking and analysing capabilities which will later help them to step up their position in the similar field. Given below is the hierarchy followed for a role in Strategic Brand Management:

  • Assistant Brand Manager: They help in developing brand strategy and improving Brand image by engaging in quality maintenance of product and brand positioning. They usually coordinate with different teams to increase sales and brand performance.
  • Brand Manager: Handle a team of Assistant Brand Managers, analyse the brand value and make necessary changes as required to establish a brand.
  • Senior Brand Manager: Overall management of brand promoting activities, decision making in regards to new product launches, acting head of the brand related activities.

 

Salaries in Strategic Brand Management

The earning prospects for a Brand Manager depend on the skills possessed and the experience acquired. The salary graph may increase with time based on the enhanced capabilities of the individual.

Given below is the general salary structure based on job position and years of experience in the field of Brand Management:

Job Position

Experience

Salary per Annum

Assistant Brand Manager

1-3 years

3-6 lacs

Brand Manager

3-4 years

6-12 lacs

Senior Brand Manager

4-7 years

10-14 lacs

Marketing Director/Head

7-10 years

18-40 lacs

This salary structure may vary from industry to industry based on different criteria.

 

FAQs on Strategic Brand Management Courses

 

Q. What are the brand elements in strategic brand management course?

Ans. The basic elements that support branding includes logo, images, symbol and slogans. The company uses these elements to create a strong and lasting association in building Brand reputation.

 

Q. What is the purpose of strategic management process in brand?

Ans. Strategic Brand Management helps Company to formulate strategy aimed at brand recognition, meeting long term business goals, and increasing revenue. It includes multiple aspects from making use of digital tools to maintaining the brand consistency.

 

Q. How can branding strategies be improved?

Ans. Branding strategies can be improved in the following ways:

  • Implementing Value Check
  • Creating Marketing Campaigns
  • Affiliate with Media partners
  • Maintain good relations with audience
  • Excellent network to build goodwill
  • Provide brand extension experiences

 

Q. How to develop Brand Management Strategy?

Ans. To create Brand Management strategy one must follow the below given process:

  • Make a list of company values
  • Decide brand positioning
  • Create marketing elements
  • Monitor Brand Performance
  • Analyse the promotion outcomes
  • Centralize brand materials

 

Q. What are the most common challenges faced in Brand Management?

Ans. The most common challenges faced in Brand Management are:

  • Placement of brands among competitors
  • Maintaining brand relevance
  • Creating new categories for existing brand
  • Brand Promotion strategies

Optimal use of advanced and modern tools for branding

close

Ask a Question

The answer to your question will be mailed to this email id.

Trending Questions

Thank You.

We will write back to you on you email id in less than 24 hrs