Executive Development Programme In Strategic Brand Management

Brand Sales & Marketing , Strategy & Leadership

Participation-Certificate
Participation-Certificate
  • 12-18LPA

    Average salary in this domain

  • 5000+

    Jobs open every year in this domain

Enrolment closes on 19 May, 2022

Want to know more? enquire now

or call us on +91-8376000600

  • Duration: 6 Months

    Sundays from 9.30 a.m. to 12.30 p.m. IST (3 hours)

  • 24 Jul, 2022

    Start Date

    Batch 1

Enrolment closes on 19 May, 2022

Want to know more? enquire now

or call us on +91-8376000600

About this course

The Executive Development Programme in Strategic Brand Management offered by Indian Institute of Management Kashipur is designed for working executives to help them connect with recent developments and advancements in the field.

The course will enable you with skills to make brand-oriented decisions in your organization. The learning and insights from the course will provide a direction to develop competent brand strategies. You will learn to evaluate existing brand architecture at your organization and map it to a more recent and advanced architecture that uplifts the brand. The course is designed for working professionals from across industries, domains such as B2B & B2C, and seniority levels in organizations. The course will also benefit entrepreneurs who either have family businesses or are managing start-ups. If you are an entrepreneur, business owner, or managing a growth stage start-up, the course module will help you develop ideas for scaling your business further up and make you an expert in the area of branding.

Key Highlights:

1. Explore the journey of building a brand for a product.

2. Understand the relationship between a product and the brand.

3. Learn about creating brand resonance & brand equity in the digital era.

4. Get a chance to network with other high-performing professionals enrolled in the programme.

5. Experience the IIM-life in a 2-day On-campus immersion session.

Read Less

The Executive Development Programme in Strategic Brand Management offered by Indian Institute of Management Kashipur is designed for working executives to help them connect with recent developments and advancements in the field.

The course will enable you with skills to make brand-oriented decisions in your organization. The learning and insights from the course wi... Read More

Get a deeper understanding of

  • Relationship between a product and the brand
  • Factors that impact brand building
  • Role of technology & digital disruption in branding
  • Brand strategy to grow the business
  • Enhancing Brand Equity & Brand Resonance with customers
  • Identifying Buyer behaviours to create integrated marketing solutions
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Key skills you’ll learn

  • Brand Management
  • Decision-making
  • Brand Portfolio Management
  • Communications
  • Marketing
  • Social Media

Program Starts in 69 Days

Benefits for All Students

  • Opportunity to earn a Certificate of Completion from IIM Kashipur after successful completion of the course
  • Course structure, along with course content, is designed and delivered by eminent faculty from IIM Kashipur
  • Case-study & exercise-based approach to impart application based learning
  • Exposure to simulation exercises to comprehend real-world dynamics
  • Participate in group presentations that require assimilation and application of learnings gained during the programme
  • An engaging pedagogy ensures participants connect the topics with their current day-to-day life and take away actionable guidance for the future
  • 2-day on-Campus immersion module provides participants the opportunity to meet and interact with faculty and peer learners. Apart from networking, you’ll get a chance to experience the campus and participate in the valedictory function.

Opportunity to earn a Certificate of Completion from IIM Kashipur after successful completion of the course

Course structure, along with course content, is designed and delivered by eminent faculty from IIM Kashipur

Case-study & exercise-based approach to impart application based learning Exposure to simulation exercises to comprehend real-world dynamics

Participate in group presentations that require assimilation and application of learnings gained during the programme

An engaging pedagogy ensures participants connect the topics with their current day-to-day life and take away actionable guidance for the future

2-day on-Campus immersion module provides participants the opportunity to meet and interact with faculty and peer learners. Apart from networking, you’ll get a chance to experience the campus and participate in the valedictory function.

Are You Eligible?

Are You Eligible

Education

  • For Indian Participants - Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.

Work Experience

  • Working professionals with at least 2 years of work experience

Syllabus at a Glance

  • Business Strategies and their Marketing implications
  • Identifying and measuring Marketing Opportunities
  • Developing Marketing Strategy
  • Understanding buyer behavior
  • Consumer Buying Behavior Key Select Concepts
  • Pricing Strategy and Services Strategy
  • Service Strategies and Policies
  • Designing and Managing Integrated Marketing Communications (IMC)
  • Nature and Role of Product Managers and Product Management
  • Products and buyer behaviour
  • Idea management and Screening new ideas
  • Theory and application of the product life cycle management
  • Concept Development and testing
  • Managing Growth
  • Product Deletion
  • Introduction to Branding
  • Developing a brand strategy
  • Overall value chain of branding
  • Choosing the brand elements
  • Branding and new media environment
  • Secondary association and Elements brand equity

 

  • Managing brand performance
  • Managing sources of brand equity

  • Business Strategies and their Marketing implications
  • Identifying and measuring Marketing Opportunities
  • Developing Marketing Strategy
  • Understanding buyer behavior
  • Consumer Buying Behavior Key Select Concepts
  • Pricing Strategy and Services Strategy
  • Service Strategies and Policies
  • Designing and Managing Integrated Marketing Communications (IMC)

  • Nature and Role of Product Managers and Product Management
  • Products and buyer behaviour
  • Idea management and Screening new ideas

  • Theory and application of the product life cycle management
  • Concept Development and testing

  • Managing Growth
  • Product Deletion

  • Introduction to Branding
  • Developing a brand strategy
  • Overall value chain of branding

  • Choosing the brand elements
  • Branding and new media environment
  • Secondary association and Elements brand equity

 

  • Managing brand performance
  • Managing sources of brand equity

Learn from the Best Faculty

About The Institute

IIM Kashipur

The Indian Institute of Management Kashipur is a second-generation IIM set up by the Government of India in 2011. It aspires to achieve excellence in management education by using innovative teaching methods, promoting high quality research and practicing sustainable leadership.

Vision:

To be an Institute of eminence that fosters management research and education and develops leaders for creating positive societal impact in a changing world.

Mission:

The institute strives to create and disseminate knowledge through applied and interdisciplinary research and practices in emerging areas of management. The institute develops socially conscious, competent, and ethical business leaders and researchers capable of critical thinking, innovation, and entrepreneurship while being inclusive and focusing on both regional development and internationalisation. 

Celebrating ten years of serving the education and management sector, IIM Kashipur is committed to its four core values: collegiality, transparency, green consciousness, pro-active engagement with all stakeholders. The institute believes that as an institution of national importance, it has a larger role to play in the field of management education and social transformation. Our strategic goals include improvement of the academic ecosystem; synergy between educational theory, practice and research; promotion of innovation, entrepreneurship and public service; empowerment of local stakeholders; upliftment of economically challenged sections of the society; and gender diversity. 

Fee Structure for

Instalment Schedule

1st Instalment
INR 35000 + GST Due by: 19 May, 2022
1st Instalment
USD 650 Due by: 19, May, 2022
2nd Instalment
INR 25000 + GST Due by: 20 Jul, 2022
2nd Instalment
USD 500 Due by: 20, Jul, 2022
3rd Instalment
INR 40000 + GST Due by: 20 Oct, 2022
3rd Instalment
USD 850 Due by: 20, Oct, 2022
OR
Pay for Total Amount
INR 100000 + GST Due by: 19, May, 2022
Pay for Total Amount
USD 2000 Due by: 19, May, 2022

Financial Aid

To learn more about financing your course, visit the course Financial Resources Hub

Why Should You Join a Program Offered Through Talentedge?

  • 95% Completion Rate
  • 92% Satisfaction Score
  • 78% Referablity
  • Live & Interactive Digital Learning
  • Convenient Schedules to Suit Working Professionals
  • Benefit from Talentedge’s Alumni Network
  • One on one interactions
  • Options for Loan Assistance
  • Live tech support
  • AI & ML Powered Mobile platform enabled

Program Starts in 69 Days

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