Brand Sales & Marketing , Strategy & Leadership
Average salary in this domain
Jobs open every year in this domain
Duration: 6 Months
Sundays from 9.30 a.m. to 12.45 p.m. IST (3 hours class duration)
26 Feb, 2023
Start Date
Batch 2
The Executive Development Programme in Strategic Brand Management offered by Indian Institute of Management Kashipur is designed for working executives to help them connect with recent developments and advancements in the field. It aims to enable them to make brand-oriented decision at their organization with ease. The learning and insights from the course will provide them direction to make brand strategies, evaluate and develop their existing brand architecture and plan and develop a more recent and advanced architecture. The course will bring out the nuances of brand management and help participants across industries and level of management in organizations to manage their brand in a more strategic way. Participants across domains such as B2B and B2C will find the course useful. The course will also benefit entrepreneurs who have either family business or are managing start-ups. The course module will help them develop ideas of scaling their business up and will make them experts in the area of branding.
The journey of commodity to product and then to brand is not only interesting but is also worth exploring. There is a growing demand to understand product, brand relationship especially considering the present digital revolution. What is the role of branding during this technological and digital disruption? Can branding still be considered a potential strategy by organization, which will keep the customers tied to it and remember it? What about brand resonance? Actually, the answer to all these questions broadly would be…..Yes, branding is here to stay. But how and why, can be a very interesting and dynamic process which this course intends to explore.
The participants will develop in-depth insight about:
• How products and brands are developed?
• Factors that impact brand building.
• Factors that hinder and compliments the process of branding.
• Technology, digital disruption and branding.
• Brand Architecture, Brand Salience, Brand Resonance etc.
• Brand Strategy and Brand Management.
Read LessThe Executive Development Programme in Strategic Brand Management offered by Indian Institute of Management Kashipur is designed for working executives to help them connect with recent developments and advancements in the field. It aims to enable them to make brand-oriented decision at their organization with ease. The learning and insights from the course will provide Read More
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The Indian Institute of Management Kashipur is a second-generation IIM set up by the Government of India in 2011. It aspires to achieve excellence in management education by using innovative teaching methods, promoting high quality research and practicing sustainable leadership.
Vision:
To be an Institute of eminence that fosters management research and education and develops leaders for creating positive societal impact in a changing world.
Mission:
The institute strives to create and disseminate knowledge through applied and interdisciplinary research and practices in emerging areas of management. The institute develops socially conscious, competent, and ethical business leaders and researchers capable of critical thinking, innovation, and entrepreneurship while being inclusive and focusing on both regional development and internationalisation.
Celebrating ten years of serving the education and management sector, IIM Kashipur is committed to its four core values: collegiality, transparency, green consciousness, pro-active engagement with all stakeholders. The institute believes that as an institution of national importance, it has a larger role to play in the field of management education and social transformation. Our strategic goals include improvement of the academic ecosystem; synergy between educational theory, practice and research; promotion of innovation, entrepreneurship and public service; empowerment of local stakeholders; upliftment of economically challenged sections of the society; and gender diversity.
No cost EMI Plans available. Talk to our counsellor for further details.
To learn more about financing your course, visit the course Financial Resources Hub
The program fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 1 or any other subsequent Instalments, a Late Fee is leviable as follows.
No cost EMI Plans available. Talk to our counsellor for further details.
Refund Policy
Deferral Policy: (Pre-Program Commencement)
Deferral Policy: (Post Program Commencement)
All cases of deferral require explicit approval from the institution and will be accepted only if the institution agrees. In the event of non-agreement, we will follow the refund policy above.
Strategic Brand Management deals with the ways to create strategy for brand awareness to support companies in getting recognition. This will help brands to grow and evolve in order to earn profit in business. The term ‘strategy’ mean to involve long term goals and planning to meet organization specific objectives. Forming a brand strategy includes methods to support brand that defines the uniqueness and speciality of products or services offered by the company or brand. Thus a brand manager needs to make strategies which are helpful in long-term establishment of their brands in the market.
Strategic Brand Management is important in the following ways:
Brand Management involves multiple actions from making strategies on quality maintenance, product pricing, managing market competitors, etc. Many companies look for global recognition of their brands which requires a long term strategic planning for brand management. This online Strategic brand management course will help in developing skills to formulate plans helpful in making company flourish even during drastic changes in the market. The distinguished identity of a brand in the market keeps the customers aligned towards your brand.
There are various strategic branding types as listed below:
Every company needs to build a strategic brand management process to develop a unique identity of their brand in the modern business world. A few steps in the process of Strategic Brand Management are as follows:
Planning Process: The planning process involves identification of an effective strategy to deal with a challenge faced in business. This planning process includes various aspects that are aligned with organizational mission and vision.
Brand Positioning: The brand positioning involves a process of establishing a brand identity in the market after analysing the ongoing trends. This includes setting up a distinguished brand identity among its competitors and other attributes.
Performance Interpretation: This helps to interpret the brand performance in the market and measure the financial aspects by evaluating the investment and expenses on brand. It helps in assessing brand equity and functioning.
Brand Growth & Sustainability: The brand growth is the outcome of the efforts and investment on a brand. It depends on the performance of a brand in the market assessed through utilization of various tools such as product-brand matrix, portfolio and hierarchy. A few other factors that are responsible to manage brand equity involves international aspects, consumer needs and market segments.
The strategic brand management courses available online covers all the essential elements necessary to become a successful Strategic Brand Manager.
The Executive Development Programme in Strategic Brand Management offered by Indian Institute of Management Kashipur is designed for working executives to help them connect with recent developments and advancements in the field.
The IIM Kashipur Strategic Brand Management course will help in honing your skills that enable you to make brand-oriented decisions. The learnings and insights from this course will be helpful in developing new brand strategies and evaluating the existing ones. Implementation of recent and advanced structures also helps uplifting the brands. This course is designed for working professionals from across industries and domains such as B2B and B2C and senior executives in industry. The course will also be beneficial for entrepreneurs who are managing enterprises, start-ups or their family businesses. The course module will help you in developing new ideas for branding and scaling your business.
The key highlights of the course are as follows:
The strategic brand management involves four important processes which will be developed as key skills when you pursue the course:
An essential skill of decision making is important for Strategic Brand Management to determine the pathway of creating brand value.
Communication plays a pivotal role in all and every kind of business practices. It bridges the gap between customers and corporate as communication is a vital part of branding.
Marketing and branding goes hand-in-hand as both are interdependent. Branding is not possible without marketing and vice versa. So marketing skills are necessary for building brand value and it is covered in this course.
In today’s digital era, social media is a very effective tool to increase awareness about masses.
The eligibility criteria for pursuing the IIM Kashipur Strategic Management courses is given below:
Work Experience
The major roles and responsibilities of a Strategic Brand Manager include the following:
Strategic Brand Management role involves a clear understanding of the ongoing and current business trends, aligning with customer demands, market analysis, and latest advancements. Anyone looking for building a career in Strategic Brand Management may start their journey from the base level assuming the position like Assistant Brand Manager, Market Analyst to get a know-how of how things work at the ground level. With experience they may excel in creativity and develop critical thinking and analysing capabilities which will later help them to step up their position in the similar field. Given below is the hierarchy followed for a role in Strategic Brand Management:
The earning prospects for a Brand Manager depend on the skills possessed and the experience acquired. The salary graph may increase with time based on the enhanced capabilities of the individual.
Given below is the general salary structure based on job position and years of experience in the field of Brand Management:
|
Job Position |
Experience |
Salary per Annum |
|
Assistant Brand Manager |
1-3 years |
3-6 lacs |
|
Brand Manager |
3-4 years |
6-12 lacs |
|
Senior Brand Manager |
4-7 years |
10-14 lacs |
|
Marketing Director/Head |
7-10 years |
18-40 lacs |
This salary structure may vary from industry to industry based on different criteria.
Ans. The basic elements that support branding includes logo, images, symbol and slogans. The company uses these elements to create a strong and lasting association in building Brand reputation.
Ans. Strategic Brand Management helps Company to formulate strategy aimed at brand recognition, meeting long term business goals, and increasing revenue. It includes multiple aspects from making use of digital tools to maintaining the brand consistency.
Ans. Branding strategies can be improved in the following ways:
Ans. To create Brand Management strategy one must follow the below given process:
Ans. The most common challenges faced in Brand Management are:
Optimal use of advanced and modern tools for branding
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