Executive Development Programme In Strategic Marketing Management

Brand Sales & Marketing , Strategy & Leadership , Business Management

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  • 15-22 LPA

    Average salary in this domain

  • 35000+

    Jobs open every year in this domain

About this course

Large firms with multiple businesses usually have a hierarchy of strategies extending from the corporate level down to the individual product-market entry stage. A well laid-out strategy provides direction concerning the organization's overall mission and paves the way for future growth. In order to attain a competitive advantage, it's imperative to set clear goals & objectives. Understanding of goals & objectives makes it easier to choose the right market segments and offer relevant products to each target segment. 

This programme helps you connect with recent developments and advancements in the field, enables you to understand the linkages of organizational strategies and marketing strategies, and helps you make a diverse range of marketing-oriented decisions at your organization. The learning and insights from the course will provide you with the foundational knowledge to make and implement marketing strategies.

Key Highlights of the programme:

1. Provides a solid foundation to create marketing strategies across domains such as B2B & B2C

2. Programme module will help both working professionals and entrepreneurs develop ideas for scaling their businesses

3. Learn Marketing’s Role in Formulating and Implementing Strategies

4. Cultivate a Holistic Approach towards Consumer Behavior, Product Strategies, and Integrated Marketing Communications

Read Less

Large firms with multiple businesses usually have a hierarchy of strategies extending from the corporate level down to the individual product-market entry stage. A well laid-out strategy provides direction concerning the organization's overall mission and paves the way for future growth. In order to attain a competitive advantage, it's imperative to set clear go... Read More

Get a deeper understanding of

  • Market Entry Strategy
  • SWOT Driven Strategic planning
  • B2B Marketing
  • Product & Service Marketing Strategies
  • Developing and Leveraging Competitive Advantage
  • Various Targeting Strategies
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Key skills you’ll learn

  • Marketing Management
  • Communication Skills
  • Strategic Decision Making Techniques
  • Consumer behaviour analysis

Program Starts Soon

Benefits for All Students

Opportunity to earn a Certificate of Completion from IIM Kashipur.

Course content and structure designed and delivered by eminent faculty from IIM Kashipur.

  • Case/exercise-based approach to impart application based learning
  • Exposure to simulation exercises to comprehend real-world dynamics
  • Opportunity to participate in group presentations that require assimilation and application of learnings during the course
  • 2 day on-Campus immersion module providing participants the opportunity to meet and interact with faculty and peer learners
  • Experience the campus and participate in the valedictory function.
  • Learn to create targeting strategies in your organization to generate maximum impact in your niche
  • Gain deep knowledge of growth and retention strategies
  • Hone your knowledge of different sales techniques that suit your overall marketing strategy

Opportunity to earn a Certificate of Completion from IIM Kashipur.

Course content and structure designed and delivered by eminent faculty from IIM Kashipur.

Case/exercise-based approach to impart application based learning Exposure to simulation exercises to comprehend real-world dynamics Opportunity to participate in group presentations that require assimilation and application of learnings during the course

2 day on-Campus immersion module providing participants the opportunity to meet and interact with faculty and peer learners Experience the campus and participate in the valedictory function.

Learn to create targeting strategies in your organization to generate maximum impact in your niche Gain deep knowledge of growth and retention strategies Hone your knowledge of different sales techniques that suit your overall marketing strategy

Are You Eligible?

Are You Eligible

Education

Education

  • For Indian Participants - Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.

Work Experience

  • Minimum 2 years of work experience

 

Syllabus at a Glance

  • Three Levels of Strategy
  •  Marketing’s Role in Formulating and Implementing Strategies
  • Corporate Strategy Decisions and Their Marketing Implications
  • Allocating Corporate Resources
  • Sources of Synergy
  • Strategic Decisions at the Business-Unit Level
  • How Do Businesses Compete?
  • How Do Competitive Strategies Differ from One Another?
  •  Deciding When a Strategy Is Appropriate

 

  • Diffusion of Innovations
  • Developing Marketing Strategy: Customers, Segmentation and Target Marketing
  • Service Strategies and Policies
  • Consumer Buying Behavior Key Concepts

 

  • Marketing Strategies for New Market Entries
  • New Market Entries
  • Introducing New Market Offerings
  • Addressing Competition and Driving Growth
  • Share Growth Strategies for Followers
  • Strategies for Mature and Declining Markets

 

  • Consumer Behavior in Global Marketing Context
  • Product Strategies in Global Marketing Context
  • Global Integrated Marketing Communications

 

  • Effective Sales Techniques
  • Analyzing Business Markets (B2B)

 

  • The dates for the 2 day On-Campus immersion session to be held at IIM Kashipur will be communicated in due course.
  • Attendance to the on-campus module is mandatory for all participants. The on-campus modules are subjected to the conditions that prevail at the point of time. In case of conditions such as the pandemic or other unavoidable reasons, alternate options with regards to the on-campus modules will be made available via online sessions.

  • Three Levels of Strategy
  •  Marketing’s Role in Formulating and Implementing Strategies
  • Corporate Strategy Decisions and Their Marketing Implications
  • Allocating Corporate Resources
  • Sources of Synergy
  • Strategic Decisions at the Business-Unit Level
  • How Do Businesses Compete?
  • How Do Competitive Strategies Differ from One Another?
  •  Deciding When a Strategy Is Appropriate

 

  • Diffusion of Innovations
  • Developing Marketing Strategy: Customers, Segmentation and Target Marketing
  • Service Strategies and Policies
  • Consumer Buying Behavior Key Concepts

 

  • Marketing Strategies for New Market Entries
  • New Market Entries
  • Introducing New Market Offerings
  • Addressing Competition and Driving Growth
  • Share Growth Strategies for Followers
  • Strategies for Mature and Declining Markets

 

  • Consumer Behavior in Global Marketing Context
  • Product Strategies in Global Marketing Context
  • Global Integrated Marketing Communications

 

  • Effective Sales Techniques
  • Analyzing Business Markets (B2B)

 

  • The dates for the 2 day On-Campus immersion session to be held at IIM Kashipur will be communicated in due course.
  • Attendance to the on-campus module is mandatory for all participants. The on-campus modules are subjected to the conditions that prevail at the point of time. In case of conditions such as the pandemic or other unavoidable reasons, alternate options with regards to the on-campus modules will be made available via online sessions.

Learn from the Best Faculty

About The Institute

IIM Kashipur

The Indian Institute of Management Kashipur is a second-generation IIM set up by the Government of India in 2011. It aspires to achieve excellence in management education by using innovative teaching methods, promoting high quality research and practicing sustainable leadership.

Vision:

To be an Institute of eminence that fosters management research and education and develops leaders for creating positive societal impact in a changing world.

Mission:

The institute strives to create and disseminate knowledge through applied and interdisciplinary research and practices in emerging areas of management. The institute develops socially conscious, competent, and ethical business leaders and researchers capable of critical thinking, innovation, and entrepreneurship while being inclusive and focusing on both regional development and internationalisation. 

Celebrating ten years of serving the education and management sector, IIM Kashipur is committed to its four core values: collegiality, transparency, green consciousness, pro-active engagement with all stakeholders. The institute believes that as an institution of national importance, it has a larger role to play in the field of management education and social transformation. Our strategic goals include improvement of the academic ecosystem; synergy between educational theory, practice and research; promotion of innovation, entrepreneurship and public service; empowerment of local stakeholders; upliftment of economically challenged sections of the society; and gender diversity. 

Fee Structure for

Instalment Schedule

1st Instalment
INR 35000 + GST Due by: 28 Aug, 2022
1st Instalment
USD 650 Due by: 28, Aug, 2022
2nd Instalment
INR 25000 + GST Due by: 11 Aug, 2022
2nd Instalment
USD 500 Due by: 11, Aug, 2022
3rd Instalment
INR 40000 + GST Due by: 05 Nov, 2022
3rd Instalment
USD 850 Due by: 05, Nov, 2022
OR
Pay for Total Amount
INR 100000 + GST Due by: 28, Aug, 2022
Pay for Total Amount
USD 2000 Due by: 28, Aug, 2022

Financial Aid

To learn more about financing your course, visit the course Financial Resources Hub

Why Should You Join a Program Offered Through Talentedge?

  • 95% Completion Rate
  • 92% Satisfaction Score
  • 78% Referablity
  • Live & Interactive Digital Learning
  • Convenient Schedules to Suit Working Professionals
  • Benefit from Talentedge’s Alumni Network

Program Starts Soon

What is Strategic Market Management?

Strategic Marketing Management involves the process of implementing a relevant Marketing plan with specific business strategies in order to maximize profit. Any businessman needs a skill set which includes leadership ability, shrewd understanding, expertise in strategy implementation, business management, increasing brand visibility, best marketing practices, sustainable budgeting, etc. to make a business grow. Making important decisions to curb an existing strategy, transform or rebuild it as required to excel the EPS, sales, loyalty is quite crucial. Initially, strategic marketing was limited to Budgeting which included making fiscal plans for a time period and marketing audits. Thereafter it shifted to forecasting business performance, analyzing trends, evaluating sales and emerging profits. But, in today's digital era, SMM offers a wider scope to track and expedite business. 

In a nutshell, we can say Strategic Marketing Management course focuses on planning in multiple dimensions for business growth. 

 

Course Overview

The Strategic Marketing Management Course from IIM Kashipur will help you with the basic and in-depth understanding of formulating marketing strategies for specific business type which will be required across B2B and B2C domains. 

The course provides:

  • Knowledge on recent enhancements and advancements in various fields based on customer reviews and competitor's approach. This will help both the working professionals and entrepreneurs to understand the organizational marketing strategy. 
  • Formulating effective plans to attract target audience and positioning of brands. Explore opportunities in new and emerging markets to increase sales. . 
  • Study of diverse range of marketing and foundational know-how to develop a strategy and making decisions. 
  • Implementing new ideas and analyzing their effects in scaling business. For example using Social Media platform for brand visibility & promotions.

 

Key Skills

The key skills that will add to your learnings with the IIM Kashipur Strategic Management Course are as follows:

  • Forming and implementing marketing strategies
  • Comprehend the sales and marketing management in real-world
  • Optimize strategic sales management and strategic marketing management. 
  • Develop a holistic approach towards products and consumers.

 

Eligibility Criteria

Educational Qualification

Graduation (10+2+3) from a recognized university.

Work Experience

Minimum 2 years of Work Experience

Languages

Proficiency in English writing, and speaking

 

Roles & Responsibilities

The major responsibility of SMM is to analyze the sales and market strategy and set market goals. The main objective is to identify the opportunities in the market and generate revenue by making appropriate marketing plans with the help of new and innovative ideas. They take help of various metrics such as customer feedbacks, CSAT percentage, and internal teams. The major skills that a Strategic Marketing Manager must possess are Market Research & Product Development. 

 

What is the impact of Strategic Marketing Management on Business?

Strategic Marketing Management involves making business relevant marketing strategies that align with organizational goals and deliver desired results. The impacts of using Strategic Marketing Management in Business are as follows:

  1. Growth Surge: A sustainable growth & development is intended by all businesses which can be achieved only by strategic planning. The brand building and promotion are quite important to scale growth which largely depends on strategic marketing plans. 
  2. Increased Sales and Revenue: An improved marketing strategy results in increased sales which in turn results in revenue growth. The sales of an organization is directly proportional to its marketing plan. The better marketing drives good sale which generates revenue. 
  3. Broadening Customer Base: With better marketing strategies and surge in sales an organization is able to win the customer trust which helps in building a loyal customer base. The first set of earned customer base helps in broadening the spectrum as the loyal customer base themselves promote the brand and helps support in its positioning in the market. 
  4. Online Presence: The main objective of any marketing strategy is to create awareness. The conventional methods of marketing were followed in the past times but with the onset of Digital era most firms are taking to the digital platforms, social media sites, ecommerce, etc. to increase their sales. So digital marketing forms a crucial part of marketing these days. 
  5. Efficient Promotion: Advertisement and promotion of goods and services are equally important as this the method to create awareness among people. The popularity of a brand cater to increase the sales. Hence there is a need to make efficient promotion and communication plan for the audience. This can be done through newspapers, radio, television, brochures or social media networking. 
  6. Targeting Achievable Goals: The critical part of growing a business is setting some achievable goals in a decided period of time. The targets can also be fixed with the help of strategic planning which is done with the help of analyzing the data and formulating a strategy based on it. 

 

Careers

The Strategic Sales and Marketing Management Course offered by IIM Kashipur is designed for executives in Sales and Marketing roles. It is also suitable for individuals working closely with people associated with these functions. The course fits the following profiles:

  • Functional and Senior Functional Manager
  • Marketing Specialist
  • B2B and B2C Marketing and Sales executives/strategists

 

With the Strategic Marketing Management Program you can build your career in Sales and Marketing fields. Here is a bird eye view giving details of the roles that can be adopted on completion of the courses:

 

Brand/Product Manager: Every big company or brand needs advertisement and marketing and such promotional activities are managed by Brand/Product marketing managers. 

Market Research Analysts: Marketing students with an interest in analytics and research, can take up a job in this field. A market research analyst carries out a research on the ongoing trends, demand, assessments on customer behavior, and reaction to new products and services. 

Event Planner: Event Planners are usually responsible for organizing an event successfully. It includes management of all the requisites and arrangements for the event. 

Social Media Manager: In today’s digital era when most of the businesses are promoting and advertising their brands through Social Media, a career as Social Media Manager is relevant and the platforms like Facebook, Twitter, Instagram, etc. are gaining popularity in business. 

Sales Representative: A sales representative is usually responsible to improve corporate profits by increasing sales and thus growing the revenue for a firm. An individual in marketing field can benefit themselves by taking up this position based on their experience in marketing and customer relations. 

Public Relations Representative: The aim of a Public Relation Representative is to maintain good relations with the customers and make a good brand reputation in public. The audience includes normal public, targeted segment, media, SHGs. 

 

Strategic Marketing Manager Salary Slabs in India

The salary slab is a key parameter to perceive growth. The salary in the field of SMM scales with experience. The salary of Strategic Marketing Managers can range from Rs. 5.1 lakhs to Rs. 32.9 lakhs with an average annual salary of Rs. 16.5 lakhs in India. 

Experience Levels 

Salary (in INR per annum)

Fresher 

2.5 – 7 lakhs 

Mid experienced

3.5 – 10 lakhs 

Experienced 

4.5 – 13 lakhs 

Late- Career/ experts 

5.5 – 17 lakhs 

 

FAQs on Strategic Marketing Management

 

Q. What are the benefits of doing a course in Strategic Marketing Management?

Ans. The benefits of Strategic Marketing Management are as follows: 

  1. Better Market Research and Understanding
  2. Identification of relevant strategy
  3. Longevity of Business
  4. Achieving organizational goals

 

Q. What is the role of Strategic Management in Marketing?

Ans. Strategic Management in Marketing plays an essential role in driving business and achieving the desired results. Strategic Marketing Management involves roles like efficient budgeting, better allocation of resources, improving sales, etc. This helps in improving overall marketing results. 

 

Q. What is error analysis in Strategic Marketing Management?

Ans. In the process of making a business-driven policy or decision, the inferences are drawn on the basis of data analytics. During the data analysing process the possibility of errors during data compilation, analysis, etc. is taken into consideration which can be termed as Error analysis in Strategic Marketing Management. 

 

Q. What are the fundamentals of Strategic Marketing Management?

Ans. The basic fundamentals of Strategic Marketing Management include distribution, placement, and segregation of data and using the analytical skills to formulate strategy. 

 

Q. What are the steps for a successful Strategic Marketing Process?

Ans. The 5 essential steps for successful marketing process are:

  • Setting up organizational goals
  • Situation Analysis/ Identifying opportunities
  • Making Marketing Plan/ Define Target audience
  • Implementation and Execution
  • Achieving Desired Results

 

Q. What is situation analysis in Strategic Marketing Management?

Ans. Strategic Marketing Management involves internal and external analysis of situation and recognizes factors that affect business and market. It involves process like SWOT, analysing 5Cs etc. The SWOT process involves analysing the factors like Strengths, Weaknesses, Opportunities and Threats. The 5Cs analysis includes Company, Customers, Competitors, Collaterals and Climate. 

 

Q. What is the difference between Marketing Management & Strategic Marketing Management?

Ans. Marketing Management in general deals with day-to-day activity which does not include a long term goal or planning whereas a strategy is involved when an organization aims at long term goals. 

 

Q. What are the 5 Ps of Marketing and how to use them? 

Ans. Five Ps are a set of essential key elements i.e., Product, Price, Place, Promotion and People. This concept was given by Mc Carthy to fit the dynamic socio political realities in the target market. He underlined the necessity of delivering the right product (goods and services) at a reasonable price through effective promotion at the required place and amidst the suitable group of audience. 

 

Q. What are the top paying cities for Strategic Marketing Managers in India?

Ans. The Strategic Marketing Managers in India get a good sum of salary in cities like:

City

Salary

New Delhi

₹20.0 Lakhs per year

Mumbai

₹19.1 Lakhs per year

Pune

₹21.5 Lakhs per year

Bangalore

₹16.9 Lakhs per year

Ahmedabad

₹14.2 Lakhs per year

 

Q. What skill set is required to become Strategic Marketing Manager?

Ans. The top skills required to become a Strategic Marketing Manager are:

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