Executive Development Programme In Strategic Marketing Management

Brand Sales & Marketing , Strategy & Leadership , Business Management

Participation-Certificate
Participation-Certificate
  • 15-22 LPA

    Average salary in this domain

  • 35000+

    Jobs open every year in this domain

Enrolment closes on 07 Jul, 2022

Want to know more? enquire now

or call us on 9873022020

  • Duration: 6 Months

    Sunday afternoon from 03.00 p.m. to 06.15 p.m. IST

  • 07 Aug, 2022

    Start Date

    Batch 1

Enrolment closes on 07 Jul, 2022

Want to know more? enquire now

or call us on 9873022020

About this course

Large firms with multiple businesses usually have a hierarchy of strategies extending from the corporate level down to the individual product-market entry stage. A well laid-out strategy provides direction concerning the organization's overall mission and paves the way for future growth. In order to attain a competitive advantage, it's imperative to set clear goals & objectives. Understanding of goals & objectives makes it easier to choose the right market segments and offer relevant products to each target segment. 

This programme helps you connect with recent developments and advancements in the field, enables you to understand the linkages of organizational strategies and marketing strategies, and helps you make a diverse range of marketing-oriented decisions at your organization. The learning and insights from the course will provide you with the foundational knowledge to make and implement marketing strategies.

Key Highlights of the programme:

1. Provides a solid foundation to create marketing strategies across domains such as B2B & B2C

2. Programme module will help both working professionals and entrepreneurs develop ideas for scaling their businesses

3. Learn Marketing’s Role in Formulating and Implementing Strategies

4. Cultivate a Holistic Approach towards Consumer Behavior, Product Strategies, and Integrated Marketing Communications

Read Less

Large firms with multiple businesses usually have a hierarchy of strategies extending from the corporate level down to the individual product-market entry stage. A well laid-out strategy provides direction concerning the organization's overall mission and paves the way for future growth. In order to attain a competitive advantage, it's imperative to set clear go... Read More

Get a deeper understanding of

  • Market Entry Strategy
  • SWOT Driven Strategic planning
  • B2B Marketing
  • Product & Service Marketing Strategies
  • Developing and Leveraging Competitive Advantage
  • Various Targeting Strategies
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Key skills you’ll learn

  • Marketing Management
  • Communication Skills
  • Strategic Decision Making Techniques
  • Consumer behaviour analysis

Program Starts in 32 Days

Benefits for All Students

Opportunity to earn a Certificate of Completion from IIM Kashipur.

Course content and structure designed and delivered by eminent faculty from IIM Kashipur.

  • Case/exercise-based approach to impart application based learning
  • Exposure to simulation exercises to comprehend real-world dynamics
  • Opportunity to participate in group presentations that require assimilation and application of learnings during the course
  • 2 day on-Campus immersion module providing participants the opportunity to meet and interact with faculty and peer learners
  • Experience the campus and participate in the valedictory function.
  • Learn to create targeting strategies in your organization to generate maximum impact in your niche
  • Gain deep knowledge of growth and retention strategies
  • Hone your knowledge of different sales techniques that suit your overall marketing strategy

Opportunity to earn a Certificate of Completion from IIM Kashipur.

Course content and structure designed and delivered by eminent faculty from IIM Kashipur.

Case/exercise-based approach to impart application based learning Exposure to simulation exercises to comprehend real-world dynamics Opportunity to participate in group presentations that require assimilation and application of learnings during the course

2 day on-Campus immersion module providing participants the opportunity to meet and interact with faculty and peer learners Experience the campus and participate in the valedictory function.

Learn to create targeting strategies in your organization to generate maximum impact in your niche Gain deep knowledge of growth and retention strategies Hone your knowledge of different sales techniques that suit your overall marketing strategy

Are You Eligible?

Are You Eligible

Education

Education

  • For Indian Participants - Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.

Work Experience

  • Minimum of at least 2 years of work experience

 

Syllabus at a Glance

  • Three Levels of Strategy
  •  Marketing’s Role in Formulating and Implementing Strategies
  • Corporate Strategy Decisions and Their Marketing Implications
  • Allocating Corporate Resources
  • Sources of Synergy
  • Strategic Decisions at the Business-Unit Level
  • How Do Businesses Compete?
  • How Do Competitive Strategies Differ from One Another?
  •  Deciding When a Strategy Is Appropriate

 

  • Diffusion of Innovations
  • Developing Marketing Strategy: Customers, Segmentation and Target Marketing
  • Service Strategies and Policies
  • Consumer Buying Behavior Key Concepts

 

  • Marketing Strategies for New Market Entries
  • New Market Entries
  • Introducing New Market Offerings
  • Addressing Competition and Driving Growth
  • Share Growth Strategies for Followers
  • Strategies for Mature and Declining Markets

 

  • Consumer Behavior in Global Marketing Context
  • Product Strategies in Global Marketing Context
  • Global Integrated Marketing Communications

 

  • Effective Sales Techniques
  • Analyzing Business Markets (B2B)

 

  • The dates for the 2 day On-Campus immersion session to be held at IIM Kashipur will be communicated in due course.
  • Attendance to the on-campus module is mandatory for all participants. The on-campus modules are subjected to the conditions that prevail at the point of time. In case of conditions such as the pandemic or other unavoidable reasons, alternate options with regards to the on-campus modules will be made available via online sessions.

  • Three Levels of Strategy
  •  Marketing’s Role in Formulating and Implementing Strategies
  • Corporate Strategy Decisions and Their Marketing Implications
  • Allocating Corporate Resources
  • Sources of Synergy
  • Strategic Decisions at the Business-Unit Level
  • How Do Businesses Compete?
  • How Do Competitive Strategies Differ from One Another?
  •  Deciding When a Strategy Is Appropriate

 

  • Diffusion of Innovations
  • Developing Marketing Strategy: Customers, Segmentation and Target Marketing
  • Service Strategies and Policies
  • Consumer Buying Behavior Key Concepts

 

  • Marketing Strategies for New Market Entries
  • New Market Entries
  • Introducing New Market Offerings
  • Addressing Competition and Driving Growth
  • Share Growth Strategies for Followers
  • Strategies for Mature and Declining Markets

 

  • Consumer Behavior in Global Marketing Context
  • Product Strategies in Global Marketing Context
  • Global Integrated Marketing Communications

 

  • Effective Sales Techniques
  • Analyzing Business Markets (B2B)

 

  • The dates for the 2 day On-Campus immersion session to be held at IIM Kashipur will be communicated in due course.
  • Attendance to the on-campus module is mandatory for all participants. The on-campus modules are subjected to the conditions that prevail at the point of time. In case of conditions such as the pandemic or other unavoidable reasons, alternate options with regards to the on-campus modules will be made available via online sessions.

Learn from the Best Faculty

About The Institute

IIM Kashipur

The Indian Institute of Management Kashipur is a second-generation IIM set up by the Government of India in 2011. It aspires to achieve excellence in management education by using innovative teaching methods, promoting high quality research and practicing sustainable leadership.

Vision:

To be an Institute of eminence that fosters management research and education and develops leaders for creating positive societal impact in a changing world.

Mission:

The institute strives to create and disseminate knowledge through applied and interdisciplinary research and practices in emerging areas of management. The institute develops socially conscious, competent, and ethical business leaders and researchers capable of critical thinking, innovation, and entrepreneurship while being inclusive and focusing on both regional development and internationalisation. 

Celebrating ten years of serving the education and management sector, IIM Kashipur is committed to its four core values: collegiality, transparency, green consciousness, pro-active engagement with all stakeholders. The institute believes that as an institution of national importance, it has a larger role to play in the field of management education and social transformation. Our strategic goals include improvement of the academic ecosystem; synergy between educational theory, practice and research; promotion of innovation, entrepreneurship and public service; empowerment of local stakeholders; upliftment of economically challenged sections of the society; and gender diversity. 

Fee Structure for

Instalment Schedule

1st Instalment
INR 35000 + GST Due by: 07 Jul, 2022
1st Instalment
USD 650 Due by: 07, Jul, 2022
2nd Instalment
INR 25000 + GST Due by: 03 Aug, 2022
2nd Instalment
USD 500 Due by: 03, Aug, 2022
3rd Instalment
INR 40000 + GST Due by: 05 Nov, 2022
3rd Instalment
USD 850 Due by: 05, Nov, 2022
OR
Pay for Total Amount
INR 100000 + GST Due by: 07, Jul, 2022
Pay for Total Amount
USD 2000 Due by: 07, Jul, 2022

Financial Aid

To learn more about financing your course, visit the course Financial Resources Hub

Why Should You Join a Program Offered Through Talentedge?

  • 95% Completion Rate
  • 92% Satisfaction Score
  • 78% Referablity
  • Live & Interactive Digital Learning
  • Convenient Schedules to Suit Working Professionals
  • Benefit from Talentedge’s Alumni Network

Program Starts in 32 Days

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