Professional Certificate Programme In Business Analytics

General Management , Analytics

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  • 12 - 20 LPA

    Average salary in this domain

  • 25000+

    Jobs open every year in this domain

About this course

Improve Business Performance through Fact-based Decision-Making with Analytics

Thomas Devonport in his book titled, “Competing on analytics: The new science of winning”, claims that a significant proportion of high-performance companies have high analytical skills among their personnel. The rise of business analytics has resulted in great demand for trained business analysts and the trend will only continue to rise. According to Wall Street Journal, “Companies, barraged with data from the web and other sources, want employees who can both sift through the information and help solve business problems. As the use of analytics grows quickly, companies will need employees who understand the data”. Businesses increasingly need to know how to leverage analytics to gain managerial and strategic insights to improve their competitive position.

Business Analytics is a set of techniques and processes that can be used to analyze large and noisy data to improve business performance through fact-based decision-making. It nurtures the amalgamation of data warehousing, data mining, statistics, and machine learning; applies in various functional areas of business and management to find patterns in the relationships; creates capabilities for companies to compete in the market effectively. It has been proven to be highly useful in industries such as banking, insurance, telecom, retail, travel, healthcare, etc., and has shown a very positive impact on business decision-making.

The program is designed to provide in-depth knowledge of data-based decision-making using real case studies. The module based program would impart participants a sequential learning with a strong foundation of data analytic techniques followed by real applications across various domains.

This program will:

• Help participants understand the critical concepts of business analytics and research, including research design, data processing, and data analysis.

• Clarify the scientific understanding of complex methods which are required in business decision-making.

• Help participants apply analytical concepts in real life scenario effectively.

Read Less

Improve Business Performance through Fact-based Decision-Making with Analytics

Thomas Devonport in his book titled, “Competing on analytics: The new science of winning”, claims that a significant proportion of high-performance companies have high analytical skills among their personnel. The rise of business analytics has resulted in gre Read More

Get a deeper understanding of

  • Critical concepts of business analytics and research
  • Statistical and machine learning techniques
  • Advanced analytics techniques
  • Customer and Retail analytics
  • Applications of Business Analytics in Decision-Making
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Key skills you’ll learn

  • Analytical & Problem Solving skills
  • Predictive model building
  • Data Processing
  • Exploratory data analysis
  • Statistical inference
  • Marketing Management and CRM

Program Starts Soon

Benefits for All Students

On successful completion, you will receive a Professional Certificate Programme in Business Analytics from IIM Kozhikode.

Opportunity to work on a Capstone Project that requires assimilation and application of learnings gained during the program

Understand the critical concepts of business analytics and research, and learn its applications in industry-specific scenarios

On successful completion, you will receive a Professional Certificate Programme in Business Analytics from IIM Kozhikode.

Opportunity to work on a Capstone Project that requires assimilation and application of learnings gained during the program

Understand the critical concepts of business analytics and research, and learn its applications in industry-specific scenarios

Are You Eligible?

Are You Eligible

Education

  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
  • Proficiency in English, spoken & written, is mandatory.

Pre-Requisites

  • Knowledge or familiarity with basic statistics, analytics and statistical software will be useful but not mandatory for the Program.Applicants with no prior exposure to statistics should review the fundamental concepts of statistics prior to beginning the programme.
  • Pre-readings will be circulated and an introductory run on elementary concepts will be introduced in initial sessions of this program. Participants are expected to go through the pre-reads and come prepared for the classes as instructed.

Work Experience

  • Minimum 3 years of work experience

Syllabus at a Glance

This module comprises of the foundation of business and analytics. It will help in creating familiarity with data analytic tools like R and SPSS. The participants will learn the fundamentals of basic Statistical Methods. While the program is designed for middle-level managers, this module will go a long way in brushing up the fundamentals of analytical techniques in the context of your business. Moreover, the module will include data preprocessing, data visualizations, and writing algorithms in the context of business.

  • Introduction to business analytics, and data analytic tools
  • Exploratory data analysis
  • Statistical inference
  • Marketing Management and CRM

This module is the backbone of the course that includes predictive and advanced analytics. Predictive analytics will cover both statistical and machine learning techniques, while advanced analytics will comprise unsupervised data analytic techniques. These techniques are very useful to middle-level managers to find patterns in the data and use them in a managerial role that includes decision-making.

  • Predictive Analytics (Regression techniques, Logistic regression, Tree-based methods, Ensemble Models, Time series analysis)
  • Advanced analytics (Dimension reduction technique, Clustering technique, Conjoint analysis, social media analytics)

This module focuses on the applications of analytical techniques that come in handy in an array of businesses.

  • Customer and Retail Analytics
  • Financial Analytics
  • Supply chain Analytics
  • HR Analytics

The capstone project is an integral part of the successful program completion and will run throughout the program duration. Participants will learn to identify a real life scenario of an organization/industry, collect primary/secondary data, and apply concepts discussed in the modules of this program to source a probable solution. This project will enable a deep understanding of the subject matter and foster the practical application of the program learning in real-world business scenarios.

This module comprises of the foundation of business and analytics. It will help in creating familiarity with data analytic tools like R and SPSS. The participants will learn the fundamentals of basic Statistical Methods. While the program is designed for middle-level managers, this module will go a long way in brushing up the fundamentals of analytical techniques in the context of your business. Moreover, the module will include data preprocessing, data visualizations, and writing algorithms in the context of business.

  • Introduction to business analytics, and data analytic tools
  • Exploratory data analysis
  • Statistical inference
  • Marketing Management and CRM

This module is the backbone of the course that includes predictive and advanced analytics. Predictive analytics will cover both statistical and machine learning techniques, while advanced analytics will comprise unsupervised data analytic techniques. These techniques are very useful to middle-level managers to find patterns in the data and use them in a managerial role that includes decision-making.

  • Predictive Analytics (Regression techniques, Logistic regression, Tree-based methods, Ensemble Models, Time series analysis)
  • Advanced analytics (Dimension reduction technique, Clustering technique, Conjoint analysis, social media analytics)

This module focuses on the applications of analytical techniques that come in handy in an array of businesses.

  • Customer and Retail Analytics
  • Financial Analytics
  • Supply chain Analytics
  • HR Analytics

The capstone project is an integral part of the successful program completion and will run throughout the program duration. Participants will learn to identify a real life scenario of an organization/industry, collect primary/secondary data, and apply concepts discussed in the modules of this program to source a probable solution. This project will enable a deep understanding of the subject matter and foster the practical application of the program learning in real-world business scenarios.

Learn from the Best Faculty

About The Institute

IIM Kozhikode

Started in 1997 with its Post Graduate Programme (PGP), the Indian Institute of Management Kozhikode (IIMK) is on a high growth trajectory today, offering widest range of academic programs in the field of management education. These include Fellow Programme in Management, Executive PG Programmes, Management Development Programmes and Faculty Development Programs. IIMK set up a Satellite campus at Infopark, Kochi, in 2013 dedicated to Executive Education. IIMK has also the unique distinction of launching a PhD (Practice Track) programme for working professionals besides bringing in new dynamic courses like the one-year Post Graduate programme in Business Leadership (2019) MBA in Finance and MBA in Liberal Studies & Management (2020). The institute is also home to IIMK LIVE a first-of-its-kind startup incubation programme and the Indian Business Museum.

IIMK is ranked 3rd as per NIRF India Rankings 2023: Management. The institute also features regularly among top global institutes for its flagship MBA (PGP) and EMBA programme (EPGP) in QS World University Rankings. The Institute has leapfrogged 100 spots to be placed in the Top 251-300 Institutes in Business & Management Studies globally, as per the QS World University Rankings by Subject 2023. It is also Ranked No.2 in CFIs (non-Technical) category in the Atal Innovation Rankings (ARIIA 2021) rankings released recently by Ministry of Education, Govt. of India, and has the distinction of being the only IIM in the coveted innovation rankings. IIM Kozhikode is globally accredited by EQUIS (EFMD) and AMBA (UK).

IIM Kozhikode also made its debut in the prestigious Financial Times Rankings (FT Rankings 2023) at 72nd position among the top-75 Open-enrolment executive program providers globally, catapulting the 27-years young IIM to an exclusive list of foremost providers of executive education in the world. IIM Kozhikode has successfully delivered close to 1300 MDP programmes for the past two decades, training more than 41000 participants from 150+ organisations - which also includes several Fortune 500 companies - in the process. 

Fee Structure for

No cost EMI Plans available at a down payment of INR 11800 (incl. of GST). Talk to our counsellor for further details.

Instalment Schedule

Installement 1
INR 40000 + GST Due by: 31 Oct, 2023
Installement 1
USD 850 Due by: 31, Oct, 2023
Installement 2
INR 30000 + GST Due by: 31 Oct, 2023
Installement 2
USD 650 Due by: 31, Oct, 2023
Installement 3
INR 30000 + GST Due by: 31 Jan, 2024
Installement 3
USD 600 Due by: 31, Jan, 2024
OR
Pay for Total Amount
INR 100000 + GST Due by: 15, Nov, 2023
Pay for Total Amount
USD 2100 Due by: 15, Nov, 2023

Financial Aid

To learn more about financing your course, visit the course Financial Resources Hub

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