Professional Certificate Program In Marketing And Sales Management

Brand Sales & Marketing

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  • 15-20LPA

    Average salary in this domain

  • 35000+

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About this course

This certificate course in "Marketing & Sales" aims to improve the knowledge and skill sets of working professionals concerning the alignment of marketing and sales functions to deliver superior customer value and to achieve higher profitability in the market space. More specifically, the course has been developed in such a way that it deepens the participant’s understanding of marketing management concepts, and later they will be able to appreciate the critical role of the same in sales planning and management functions. This understanding improves the participant's ability to understand the ways and means to deliver superior customer value by utilizing the potential of sales. Thus, the successful completion of this program will provide directions to a new career orientation by re-orienting their marketing foundations with a strong base in the area of sales management.


Upon successful completion of this course, participants will be able to:
1. Understand the foundations of marketing and be able to link marketing functions in relation with sales.
2. Have better clarity in terms of basic marketing parameters and their inter linkages with sales functions. 
3. Have improved knowledge and skill sets that support marketing-related planning and execution in organizations through the sales team's contributions in the areas of product development, pricing, place-related decisions, and marketing promotion mix decisions.
4. Deepen the awareness and understanding of the typical conflicts between marketing and sales. 
5. Equip themselves to plan and prepare timely recommendations that support the alignment of sales and marketing.

Read Less

This certificate course in "Marketing & Sales" aims to improve the knowledge and skill sets of working professionals concerning the alignment of marketing and sales functions to deliver superior customer value and to achieve higher profitability in the market space. More specifically, the course has been developed in such a way that it deepens the p Read More

Get a deeper understanding of

  • Foundations of Marketing
  • Customer Relationship
  • Product Analytics
  • Marketing Strategy
  • Sales Forecasting and Models
  • Product Potentiality and Feasibility Analysis
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Key skills you’ll learn

  • Marketing Management
  • Analytical Skills
  • Decision-making
  • Sales Management

Program Starts Soon

Benefits for All Students

  • Upon successful completion of the course, participants will be awarded a certificate of completion from IIM Kozhikode
  • Experience the typical high-intensity classroom and soak-in the unique campus environment of one of the most iconic and sustainable management campuses in India
  • It will enable you to address real challenges that you face on a day-to-day basis and form meaningful contacts for life.

Participants successfully completing the program will get an oppotunity to claim the Executive Alumni status from IIM Kozhikode. 

For availing the executive alumni status the candidate will have to pay a sum of INR 10K after succesfully completing the program.

Upon successful completion of the course, participants will be awarded a certificate of completion from IIM Kozhikode

Experience the typical high-intensity classroom and soak-in the unique campus environment of one of the most iconic and sustainable management campuses in India

It will enable you to address real challenges that you face on a day-to-day basis and form meaningful contacts for life.

Participants successfully completing the program will get an oppotunity to claim the Executive Alumni status from IIM Kozhikode.  For availing the executive alumni status the candidate will have to pay a sum of INR 10K after succesfully completing the program.

Are You Eligible?

Are You Eligible

Education

  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
  • Diploma Holders (10+3) will be considered on a case-to-case basis subject to having a minimum of 10 Years of work experience in a supervisory role at the time of applying for this programme.

Work Experience

  • Minimum of 3 years overall experience in Marketing & Sales function or at least 5 years of work experience in a business enterprise in a managerial position

Syllabus at a Glance

The dates for the 2 day In-Campus immersion session to be held at IIM Kozhikode will be communicated in due course. Attendance to the in-campus module is MANDATORY for all participants. The in-campus modules are subjected to the conditions that prevail at the point of time. These conditions pertain to the Pandemic or other unavoidable reasons. In case the current situation maintains the status quo, adequate alternate options with regards to the in-campus modules will be made available via online sessions.

The dates for the 2 day In-Campus immersion session to be held at IIM Kozhikode will be communicated in due course. Attendance to the in-campus module is MANDATORY for all participants. The in-campus modules are subjected to the conditions that prevail at the point of time. These conditions pertain to the Pandemic or other unavoidable reasons. In case the current situation maintains the status quo, adequate alternate options with regards to the in-campus modules will be made available via online sessions.

Learn from the Best Faculty

About The Institute

IIM Kozhikode

Started in 1997 with its Post Graduate Programme (PGP), the Indian Institute of Management Kozhikode (IIMK) is on a high growth trajectory today, offering widest range of academic programs in the field of management education. These include Fellow Programme in Management, Executive PG Programmes, Management Development Programmes and Faculty Development Programs. IIMK set up a Satellite campus at Infopark, Kochi, in 2013 dedicated to Executive Education. IIMK has also the unique distinction of launching a PhD (Practice Track) programme for working professionals besides bringing in new dynamic courses like the one-year Post Graduate programme in Business Leadership (2019) MBA in Finance and MBA in Liberal Studies & Management (2020). The institute is also home to IIMK LIVE a first-of-its-kind startup incubation programme and the Indian Business Museum.

IIMK is ranked 3rd as per NIRF India Rankings 2023: Management. The institute also features regularly among top global institutes for its flagship MBA (PGP) and EMBA programme (EPGP) in QS World University Rankings. The Institute has leapfrogged 100 spots to be placed in the Top 251-300 Institutes in Business & Management Studies globally, as per the QS World University Rankings by Subject 2023. It is also Ranked No.2 in CFIs (non-Technical) category in the Atal Innovation Rankings (ARIIA 2021) rankings released recently by Ministry of Education, Govt. of India, and has the distinction of being the only IIM in the coveted innovation rankings. IIM Kozhikode is globally accredited by EQUIS (EFMD) and AMBA (UK).

IIM Kozhikode also made its debut in the prestigious Financial Times Rankings (FT Rankings 2023) at 72nd position among the top-75 Open-enrolment executive program providers globally, catapulting the 27-years young IIM to an exclusive list of foremost providers of executive education in the world. IIM Kozhikode has successfully delivered close to 1300 MDP programmes for the past two decades, training more than 41000 participants from 150+ organisations - which also includes several Fortune 500 companies - in the process. 

Fee Structure for

Instalment Schedule

Installment 1
INR 37500 + GST Due by: 06 Mar, 2024
Installment 1
USD 750 Due by: 06, Mar, 2024
Installment 2
INR 35000 + GST Due by: 31 Mar, 2024
Installment 2
USD 750 Due by: 31, Mar, 2024
Installment 3
INR 47500 + GST Due by: 31 May, 2024
Installment 3
USD 900 Due by: 31, May, 2024
Installment 4
INR 45000 + GST Due by: 31 Jul, 2024
Installment 4
USD 900 Due by: 31, Jul, 2024
OR
Pay for Total Amount
INR 165000 + GST Due by: 06, Mar, 2024
Pay for Total Amount
USD 3300 Due by: 06, Mar, 2024

Financial Aid

To learn more about financing your course, visit the course Financial Resources Hub

Why Should You Join a Program Offered Through Talentedge?

  • 95% Completion Rate
  • Convenient Schedules to Suit Working Professionals
  • Options for Loan Assistance
  • Mobile Platform Enabled
  • 92% Satisfaction Score
  • 78% Referablity
  • Live & Interactive Digital Learning
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  • One-on-one Interactions
  • Live Tech Support

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