The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s strategies and logics
In this heavily competitive and equally uncertain business environment, any organization that is committed to succeed has to constantly identify and explore strategic alternatives as well as align resources and ensure implementation. The responsibility to strategically manage and lead a business to success while balancing everyday demands and internal as well as external challenges can prove to be daunting to most leaders who do not have any structured knowledge of what strategic management entails.
This advanced course in Strategic Management offers this subject as a structured and precisely defined concept that can be implemented in a measurable fashion. The course teaches structured concepts, methodologies, skills, tools and techniques, which once implemented appropriately and effectively, are likely to ensure that such strategic initiatives achieve the desired outcomes.
Certificate of Completion from IIM Lucknow
On successful completion, you will receive certificate of completion from IIM Lucknow
6 days of On-Campus sessions
3 days near course commencement and 3 days towards the culmination of the course at IIM L Noida Campus
Coverage of all the Pertinent & Dynamic Aspects of Strategy
Comprehensive and dedicated coverage of all the pertinent and dynamic aspects of Strategy – a critical know how for effective leaders
Gain In-Depth Understanding of Strategic Management Concepts
Get exposed to advanced contemporary themes in strategy and their application in real world scenario that is extremely relevant to the present day digital business environment
IIM L MDP Alumni status
Opportunity to gain IIM L MDP Alumni Status after successful completion of the course
Learn from the expert faculty of IIM Lucknow
Course content and structure designed entirely by IIML who bring to you what is relevant to you and the ever changing business environment that you operate in
Who Should Attend
- For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
- Working professionals with a minimum of 7 years of work experience
- Enrolment in this course is dependent upon participants clearing an online self-assessment test. The application fee to take the assessment test would be Rs.1500 + GST / USD 25 which will be non-refundable. If and only if the applicant clears the assessment, he/she will he be able to enrol for the course
Note: For program aspirants with more than 20 years of work experience, selection will be on a case-to-case basis
- Completed application form
- Satisfaction of the pre-defined qualification and work experience criteria
- Substantiating Documents
- Clearing the Entry Assessment
Dr. Anadi Saran Pande
Dr. Anadi Pande is a Professor of Strategic Management at IIM Lucknow. He is also the Faculty In Charge and Director of IIM Lucknow’s Incubator, which is a Section 25 company. He had three periods of engagement with IIM Lucknow as a full time faculty. These being December 2000 to March 2006; August 2014 to October 2015; and November 2016 to present. He is a unique amalgam of academics and industry. He worked with Tata Motors Ltd. for sixteen years and was identified for leadership positions through a fast track scheme of the company. He was Head of Project Engineering at TML’s Lucknow plant during its formation and later was Head of Vehicle Assembly factory. He worked for Hero Honda motors for eight years as part of the leadership team being Head of Corporate Planning and Corporate HR. He built alliances for the group; leading separation negotiations to give strategic freedom to Hero Honda (separation of JV). As Project Head, he built the world’s largest capacity two wheeler factory at Haridwar. He has deep IR experience. In 2014 he moved to Larsen & Toubro, Mumbai, where he was Head – Corporate Strategy/Initiatives, reporting to Chairman. Later he joined Hero Cycles Ltd as Director, Corporate Strategy and Corporate HR, reporting to CMD. There he joined the Board of Directors of a British Subsidiary, Avocet Sports, Manchester. He writes and uses cases for pedagogy and has published research in both national and international blind peer reviewed journals of repute.
Dr. Chandan Sharma
Chandan Sharma is faculty of Business Environment at Indian Institute of Management, Lucknow, India. He teaches Macroeconomics, International Economics and Finance, Public Economics and Econometrics. His research focuses on Industrial Economics, Infrastructure, Development Economics, Political Economy and Shadow Economy. He has worked extensively on firm-level productivity, ICT, R&D, Infrastructure and growth nexus, Optimum currency Area (OCA) and International reserves. He has completed several research projects sponsored by Government of India and multilateral agencies. He is a recipient of Best Young Economist award-2013 given by the Indian Econometrics Society. He received a Ph.D. from University of Delhi.
Case study learning
Hands-on learning using case studies, projects and simulations
Live & Interactive Digital Learning
Learn from anywhere
Learn without quitting your job
Interactive live sessions with Industry stalwarts
Mobile platform enabled
Seamless learning on all screens; desktop, laptop, tabs & mobiles through app and browsers
Classroom based learning
Interactive in session peer to peer and with faculty discussions for in-depth learning against isolated learning of recorded sessions
Dedicated Career Advancement Services Team
Leverage innovative strategies for high career growth from Right Management (a ManpowerGroup company)
The primary method of instruction will be through LIVE lectures that will be beamed online via Internet to student desktops/laptops or classrooms. The pedagogy will comprise of a balanced mix of lectures, case studies, live-corporate examples and general discussions. All enrolled students will also be provided access to Talentedge’s Cloud Campus – SLIQ – through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to reach out to the professors, real time during the class or offline via SLIQ Platform to raise questions and clear their doubts.
A minimum of 75% attendance to the LIVE lectures is a prerequisite for the successful completion of this course. The course may require participants to work on individual/group assignments and/or assessments. The main objective of such assignments/assessments will be to help the participants apply their conceptual learning in the course to actual organizational decision scenarios. The participants will have to secure the minimum pass marks in the respective evaluation components. Evaluation methodology is the discretion of the faculty. The methodology may include online assessments, assignments, presentations, projects or any other component as decided by the faculty. Participants who successfully complete the same and satisfy the requisite attendance criteria, will be awarded a certificate of completion. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation certificate.
About IIM Lucknow
Established in 1984, The Indian Institute of Management, Lucknow is 4th in the prestigious IIM family of management schools in India. The establishment of IIMs was envisioned and initiated by the first Prime Minister of India – Pandit Jawaharlal Nehru. It offers courses accredited to AMBA, AACSB & NIRF.
The mission of IIM Lucknow is to improve management systems with regard to business, industry and public services through pursuit of excellence in management education, research, consultancy and training. It aims to be a preeminent centre of excellence, generating and imparting knowledge in management and providing socially conscious and globally relevant thought leadership.
IIML moulds its students into value driven leaders, managers and global players. It nurtures value based young leaders who are capable of driving social and economic transformations towards an ethical, just and sustainable society. It encourages and develops individuals having entrepreneurial spirit and actions capable of solving societal problems through innovative and sustainable business models.
The faculty of IIML are teachers in the true sense of the word – people who impart knowledge that is kept continually updated. The institute undertakes a diverse range of academic activities aimed at creation, dissemination and application of management knowledge and practice. It is an ideal setup conducive to learning, accessibility and excellence.
Benefits of Executive Alumni status of IIM L MDP include:
- Receipt of all programme brochures and newsletters from IIM Lucknow (MDP Office)
- Details of Souvenirs available with the MDP office can be shared.
- Lifelong access to a network of distinguished IIM Lucknow Executive Alumni
- Access to the IIM Lucknow Campus Library (onsite access)
- 10% discount in fee for any additional program (Open program, Online) at IIM Lucknow (Lucknow and Noida campus)
- 10% group discount on the fee for reference of participants (Minimum group of five)
- A one time registration fee of Rs.10,000 + GST is payable directly to the Institute upon successful completion of the program
- Concepts of Strategic Management, Creating Competitive Advantage
- External Analysis and Industry Structure
- Internal Analysis
- Case Analysis
- Economic Indicators
- Economic Policy Instruments
- Global Economic Environment
- Financial Statement Analysis
- Risk and Return, Valuation of Bonds and Shares, Cost of Capital and Beta Estimation
- Budgeting Decision
- Valuation of Firms
- Operations Strategy
- Supply Chain and Logistics Management
- Sales and Marketing Strategy
- Services Marketing
- Strategic Marketing
- Business Strategy
- Corporate Strategy: Creating Value Through Diversification
- Mergers and Acquisitions
- Strategic Alliances
- Vertical Integration
- International Strategy
- Entrepreneurial Strategy
- Incubating Startups
- Case Analysis
- Technology, Innovation and Strategy
- Valuations of Unlisted Private Firms
- Management of Change
- Creating Effective Organization Design
- Strategic Control and Corporate Governance
- Ethics, Corporate Social Responsibility
- Implementing Innovation & Fostering Corporate Entrepreneurship
- Persuasion and Influencing Skills
- Leadership Communication – Audience Centric Communication
- Leadership Styles
- Critical Thinking Skills
- Leadership Excellence
- Human Resource Management
- Competition & Law
- Case of Digital Age Mega Corporations
- Managing in a VUCA World
- Summing Up
This program includes 2 on-campus interventions of 3 days each, which will take place at IIM Lucknow – Noida campus. The dates for the on-campus modules will be communicated subsequently. Attendance to the campus component is mandatory for all participants. However, the campus visit dates may be rescheduled due to any revised advisory from the government authorities or the institute’s policy on residential training, owing to COVID-19 related developments at that time. In case of such rescheduling, adequate notice will be provided to participants to make necessary travel arrangements.
|For Indian Residents||INR 1500 + GST|
|For International Students||USD 25|
|For Indian Residents||
INR 2,50,000 + GST
Payment Deadline: 05/08/2021
|For International Students||
Payment Deadline: 05/08/2021
|Application Fee||1st Instalment||2nd Instalment||3rd Instalment||4th Instalment|
INR 1,500 + GST
Payment Deadline: 05/08/2021
INR 55,000 + GST
Payment Deadline: 05/08/2021
INR 55,000 + GST
Payment Deadline: 15/09/2021
INR 70,000 + GST
Payment Deadline: 25/12/2021
INR 70,000 + GST
Payment Deadline: 25/03/2022
Candidates interested in the course will be shortlisted based on the following –
The academic counsellors at Talentedge will check with the interested candidates for initial scrutiny of eligibility against specified eligibility criteria. After receiving the required information from the candidates, qualifying candidates will register themselves at Talentedge website and pay Rs.1500 + GST / USD 25 towards the application processing fee. This amount will NOT be refunded to candidates. Candidates will then be required to take an online Talentedge Admission Assessment (TAA). A sample of TAA’s questions can be accessed here. Upon clearing the TAA, candidates will thereafter proceed to pay the fee as per the schedule. Candidates will also be required to complete a detailed application form and furnish soft copies of necessary documents.
If you have any questions about the kind of supporting documents that need to be uploaded, please speak with our counsellors who will be able to guide you through the process. All the information and documentation provided by you at the time of enrolment will be duly verified by the Institute and if it is determined that the information and/or documentation provided by you is inadequate and/or does not substantiate the entry requirements and prerequisite criteria to the course, then your enrolment to the course will be cancelled with immediate effect and the instalment of the course fee paid by you to Talentedge at the time of registration will be refunded to you.
Should you require any assistance with financial loans, our counsellors will be happy to support you with the guidelines for the same. However, the decision to grant the loan will depend on the adequacy of documents submitted and will be at the sole discretion of the respective financing agency/bank. The loan itself will be based on a mutual agreement exclusively between the individual candidate and the financing agency/bank and Talentedge will have no role whatsoever in this financing arrangement between the two parties.
In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form. If you have opted to pay the Application Fee/Instalments of the Fee through Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring “Arrina Education Services Private Limited” payable at Mumbai and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, Course Name and Contact number at the back of your Demand Draft/Pay Order.
All Demand Draft/Pay Orders along with a downloaded copy of your Application Form must be sent to.
Student Relations Manager,
5th Floor, Plot No. 21, Institutional Area, Sector 32,
Gurgaon 122001, Haryana, INDIA.
The Course fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 1 or any other subsequent Instalments, a Late Fee is leviable as follows.
- A Late fee of INR 1000 + GST will be payable by the participant, if the instalment is paid within 7 days after the due date.
- A late fee of INR 2500 + GST will be payable by the participant, if the instalment is paid between 8 to 14 days from the due date.
- If the Fee Instalment is not received within 14 days from the due date, then the participant shall be considered a dropout and a Rejoining Fee of INR 5000 + GST will be charged to the participant if the participant wishes to continue with and complete the course and rejoining can be accommodated as per the course guidelines.
Cancellation by the Participant
Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to closure of registration or 21 days before the commencement date of course whichever is earlier. In the event of valid requests for refund of fees are received in the above specified timeframe, the application money shall be refunded after deducting a penalty of INR 5000 + GST (Administrative Charges).
In all other cases, no refund shall be made.
A participant may opt for rescheduling to a later batch of the same course / another course of prior to commencement of the course. However, such intimation must be made by the participant at least fifteen working days prior to the commencement of the course. The amount paid by the participant shall be considered as advance payment towards the next batch/alternative course. Further, the participant shall have to pay an administrative charge of INR 5000 + GST for facilitating such rescheduling. This is valid before the start of the course. However, if rescheduling is to be done after completion of certain modules, then participants will need to re-register by paying a re-registration fee of INR 25000 + GST.
Cancellation by Talentedge & the Institute
Talentedge & the Institute reserve the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event that Talentedge or the Institute cancels a scheduled course, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.
The Advanced Certificate in Managing Brands and Marketing Communication is designed, with an aim to provide students with a 360-degree view of various practical and applicable aspects of marketing and brand management. This includes understanding...