India is all set to be the fifth largest consumer durables market in the world. The trend indicates that more and more people in urban India are buying non-essential consumer goods and a healthy number of rural India is purchasing consumer appliances (white goods) in the past few years. Needless to say, the scope of consumer durables is on the uptick.
Considering the vastness of the market, one of the main hurdles that consumer durable companies face is scalability in proportion to the demands. Further to this most companies in this sector face other challenges such as infrastructure deficiency and increasing competition.
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