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Advanced Certificate In Advertising Management And Public Relations

Brand Sales & Marketing

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  • 4-15LPA

    Average salary in this domain

  • 30000+

    Jobs open every year in this domain

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About this course

Marketing today has been turned into a battleground. Integrated marketing communication is the strategic weapon which fights competition and yields a ‘top-of-the-mind-recall’ to the brand. On one hand, consumers are becoming more and more demanding with lots of brands to choose from and on the other, their attention spans have significantly reduced due to clutter, chaos, and time poverty.

In a scenario like this, advertising and public relations are the ideal strategic weapons which, if used smartly, can earn mind space. However, with the advent of digital space and information access to the consumer, they can also backfire if not used properly. Therefore, organizations must aim at using these weapons strategically to generate positive returns on marketing investment.

Thus, one needs to get equipped with the latest concepts and techniques of advertising and get insights into strategies that attract eyeballs and capture the consumer’s mind. To help achieve the same, MICA offers an online Advanced Certificate in Advertising Management and Public Relations.

The course aims at skill and perspective building for junior and middle-level executives in the domain of Advertising Management. It seeks to deliver skills for managing advertising businesses, by combining theoretical learning in the field of communication with the right blend of management education.

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Marketing today has been turned into a battleground. Integrated marketing communication is the strategic weapon which fights competition and yields a ‘top-of-the-mind-recall’ to the brand. On one hand, consumers are becoming more and more demanding with lots of brands to choose from and on the other, their attention spans have significantly reduced due to clutter Read More

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Get a deeper understanding of

  • Marketing Environment
  • Consumer Behaviour
  • Evolution and Growth of Advertising
  • Brand Positioning
  • Digital Marketing
  • Reputation Management
  • Media and New Media
  • Client Agency Relationship
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Key skills you’ll learn

  • Marketing
  • Advertising
  • Client Relationship
  • Media Planning
  • Public Relations
  • Image Building
  • Social Media

Program Starts Soon

Most suited for

Advertising Professionals, Marketing Managers, PR Executives, Individuals aspiring for a Career in Advertising and PR

Job Opportunities

Media Manager, Production Manager, Social Media Manager, Promotion Manager, Art Director, Media Planner, PR Expert, Campaign Manager

Benefits for All Students

On successful completion of the program, participants will be awarded a certificate of completion from MICA

A week of interaction with faculty at the MICA, Ahmedabad campus

Participants who successfully complete this course will gain the status of MICA Executive Alumni

Initiating from the basics of marketing to advanced advertising & PR concepts, the extensive curriculum also includes new media like Social and Digital

Account planning framework and client relationship workshops

On successful completion of the program, participants will be awarded a certificate of completion from MICA

A week of interaction with faculty at the MICA, Ahmedabad campus

Participants who successfully complete this course will gain the status of MICA Executive Alumni

Initiating from the basics of marketing to advanced advertising & PR concepts, the extensive curriculum also includes new media like Social and Digital

Account planning framework and client relationship workshops

Are You Eligible?

Are You Eligible

Education

  • For Indian Participants – Graduate (10+2+3) with minimum 50% marks in graduation from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
  • Proficiency in English, spoken and written, is mandatory

Syllabus at a Glance

  • Evolution and growth of Marketing
  • Significance of Marketing
  • Marketing Environment
  • Understanding consumer behaviour
  • Understanding high versus low involvement buying behaviours
  • Rural consumer behaviour
  • Understanding retail environment and shopping behaviour
  • Evolution and Growth
  • Context of Communication
  • Role of advertising in brand building
  • Brand positioning
  • Agency structures and evolution
  • Cases of successful campaigns
  • Rural advertising
  • Creative brief – importance and writing skills
  • Brand positioning tool
  • Digital advertising
  • Digital world and metrics
  • Digital communication strategy
  • Branded content strategy
  • Evolution & growth of PR
  • Reputation Management
  • Crisis Communication
  • Stakeholder relations
  • Online reputation management
  • Media & Entertainment Industry – An overview
  • Media Planning
  • Media Scheduling
  • Media Management
  • Understanding Social Media
  • Understanding User Generated Content
  • Account planning tools and framework
  • Account Planning Workshop
  • Client agency relationship

  • Evolution and growth of Marketing
  • Significance of Marketing
  • Marketing Environment

  • Understanding consumer behaviour
  • Understanding high versus low involvement buying behaviours
  • Rural consumer behaviour
  • Understanding retail environment and shopping behaviour

  • Evolution and Growth
  • Context of Communication
  • Role of advertising in brand building
  • Brand positioning
  • Agency structures and evolution
  • Cases of successful campaigns
  • Rural advertising
  • Creative brief – importance and writing skills
  • Brand positioning tool

  • Digital advertising
  • Digital world and metrics
  • Digital communication strategy
  • Branded content strategy

  • Evolution & growth of PR
  • Reputation Management
  • Crisis Communication
  • Stakeholder relations
  • Online reputation management

  • Media & Entertainment Industry – An overview
  • Media Planning
  • Media Scheduling
  • Media Management

  • Understanding Social Media
  • Understanding User Generated Content

  • Account planning tools and framework
  • Account Planning Workshop
  • Client agency relationship

Learn from the Best Faculty

Dr. Falguni Vasavada-Oza

Dr. Falguni Vasavada-Oza

Professor Marketing - MICA

Know more

About The Institute

MICA

Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.

MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.

Fee Structure for

Instalment Schedule

Instalment 1
INR 30000 + GST Due by: 09 Feb, 2023
Instalment 1
USD 650 Due by: 09, Feb, 2023
Instalment 2
INR 20000 + GST Due by: 10 Aug, 2022
Instalment 2
USD 450 Due by: 10, Aug, 2022
Instalment 3
INR 40000 + GST Due by: 05 Dec, 2022
Instalment 3
USD 850 Due by: 05, Dec, 2022
Instalment 4
INR 40000 + GST Due by: 05 Apr, 2023
Instalment 4
USD 850 Due by: 05, Apr, 2023
OR
Pay for Total Amount
INR 130000 + GST Due by: 09, Feb, 2023
Pay for Total Amount
USD 2800 Due by: 09, Feb, 2023

Financial Aid

To learn more about financing your course, visit the course Financial Resources Hub

Why Should You Join a Program Offered Through Talentedge?

  • 95% Completition Rate
  • 92% Satisfaction Score
  • 78% Referablity
  • Live & Interactive Digital Learning
  • Convenient Schedules to Suit Working Professionals
  • Benefit from Talentedge’s Alumni Network
  • One on one interactions
  • Mobile platform enabled
  • Options for Loan Assistance
  • Live tech support

Program Starts Soon

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