Advanced Certificate In Advertising Management And Public Relations

Brand Sales & Marketing

Participation-Certificate
Participation-Certificate
  • 4-10LPA

    Average salary in this domain

  • 3000+

    Jobs open every year in this domain

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About this course

Stop interrupting what people are interested in & BE what people are interested in

Marketing today has been turned into a battleground. Integrated marketing communication is the strategic weapon which fights competition and yields a ‘top-of-the-mind-recall’ to the brand. On one hand, consumers are becoming more and more demanding with lots of brands to choose from and on the other, their attention spans have significantly reduced due to clutter, chaos, and time poverty.

In a scenario like this, advertising and public relations are the ideal strategic weapons which, if used smartly, can earn mind space. However, with the advent of digital space and information access to the consumer, they can also backfire if not used properly. Therefore, organizations must aim at using these weapons strategically to generate positive returns on marketing investment.

Thus, one needs to get equipped with the latest concepts and techniques of advertising and get insights into strategies that attract eyeballs and capture the consumer’s mind. To help achieve the same, MICA offers an online Advanced Certificate in Advertising Management and Public Relations.

The course aims at skill and perspective building for junior and middle-level executives in the domain of Advertising Management. It seeks to deliver skills for managing advertising businesses, by combining theoretical learning in the field of communication with the right blend of management education.

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Stop interrupting what people are interested in & BE what people are interested in

Marketing today has been turned into a battleground. Integrated marketing communication is the strategic weapon which fights competition and yields a ‘top-of-the-mind-recall’ to the brand. On one hand, consumers are becoming more and more demanding wi... Read More

  • 11 months Thursdays & Fridays from 7:30 a.m. to 9:00 a.m. IST (1.5 hours)

  • 05 Aug, 2021 Start Date

  • Batch 15

Get a deeper understanding of

  • Marketing Environment
  • Consumer Behaviour
  • Evolution and Growth of Advertising
  • Brand Positioning
  • Digital Marketing
  • Reputation Management
  • Media and New Media
  • Client Agency Relationship
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Key skills you’ll learn

  • Marketing
  • Advertising
  • Client Relationship
  • Media Planning
  • Public Relations
  • Image Building
  • Social Media

Benefits for All Students

On successful completion of the program, participants will be awarded a certificate of completion from MICA

A week of interaction with faculty at the MICA, Ahmedabad campus

Participants who successfully complete this course will gain the status of MICA Executive Alumni

Initiating from the basics of marketing to advanced advertising & PR concepts, the extensive curriculum also includes new media like Social and Digital

Account planning framework and client relationship workshops

On successful completion of the program, participants will be awarded a certificate of completion from MICA

A week of interaction with faculty at the MICA, Ahmedabad campus

Participants who successfully complete this course will gain the status of MICA Executive Alumni

Initiating from the basics of marketing to advanced advertising & PR concepts, the extensive curriculum also includes new media like Social and Digital

Account planning framework and client relationship workshops

Are You Eligible?

Are You Eligible

Education

  • For Indian Participants – Graduate (10+2+3) with minimum 50% marks in graduation from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
  • Proficiency in English, spoken and written, is mandatory

Syllabus at a Glance

  • 0

    Days of
    Content

  • 0

    Live
    Lectures

  • 0

    Projects &
    Team Activities

  • 0

    Graded Tests &
    Assignments

Pedagogy

  • LIVE VIRTUAL LECTURES
  • DEDICATED STUDENT SUPPORT
  • 1-ON-1 DISCUSSIONS AND PROBLEM SOLVING SESSIONS
  • ACCESS TO OUR SLIQ CLOUD CAMPUS
  • GUEST LECTURES BY INDUSTRY EXPERTS

How your
work will be graded

A minimum of 75% attendance to the LIVE lectures is a prerequisite for the successful completion of this course.

There are periodic evaluations built-in throughout the duration of the program in the form of assignments , quizzes, presentation or projects

On the payment of all due fees and successful completion of the course, participants will be awarded an Advanced Certificate in Advertising Management and Public Relations, issued by MICA

A minimum of 75% attendance to the LIVE lectures is a prerequisite for the successful completion of this course.

There are periodic evaluations built-in throughout the duration of the program in the form of assignments , quizzes, presentation or projects

On the payment of all due fees and successful completion of the course, participants will be awarded an Advanced Certificate in Advertising Management and Public Relations, issued by MICA

Learn from the Best Faculty

About The Institute

MICA

Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.

MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.

Fee Structure for

Instalment Schedule

Instalment 1
INR 30000 + GST Due by: 11 Feb, 2021
Instalment 1
USD 650 Due by: 11, Feb, 2021
Instalment 2
INR 20000 + GST Due by: 02 Aug, 2021
Instalment 2
USD 450 Due by: 02, Aug, 2021
Instalment 3
INR 40000 + GST Due by: 05 Dec, 2021
Instalment 3
USD 850 Due by: 05, Dec, 2021
Instalment 4
INR 40000 + GST Due by: 05 Apr, 2022
Instalment 4
USD 850 Due by: 05, Apr, 2022
OR
Pay for Total Amount
INR 130000 + GST Due by: 11, Feb, 2021
Pay for Total Amount
USD 2800 Due by: 11, Feb, 2021

Financial Aid

To learn more about financing your course, visit the course Financial Resources Hub

Why Should You Join a Program Offered Through Talentedge?

  • 95% Completition Rate
  • 92% Satisfaction Score
  • 78% Referablity
  • Live & Interactive Digital Learning
  • Convenient Schedules to Suit Working Professionals
  • Benefit from Talentedge’s Alumni Network
  • One on one interactions
  • Mobile platform enabled
  • Options for Loan Assistance
  • Live tech support

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