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Batch - Jun 2021
Duration 11


Start - 8th Jun 21
Tuesdays and Wednesdays from 6.30 pm to 8.00 pm. IST (1.5 hours)

Accelerate your Career Progression with a Business Management Certificate from MICA

The business environment in India has witnessed rapid changes in recent years. To be effective and successful, executives need to refresh and enhance their management skills regularly. Being aware of the best practices and latest innovations in the business domain are particularly essential to adapt to the complex and dynamic environment in which companies operate today.

The 11-month certificate program in Business Management from MICA aims to equip students with the business acumen that is required by them to become dynamic and successful professionals in this rapidly evolving business world.

Get certified by MICA

On successful completion of the course, participants are awarded a certificate of completion by MICA, Ahmedabad

On-Campus module at MICA Ahmedabad

Students get an opportunity to interact with MICA faculty during the 3 day On-Campus module of the course

Learn about Contemporary Issues in Management

Course curriculum includes comprehensive modules on contemporary issues in management

Opportunity to Gain MICA Executive Alumni Status

Participants who successfully complete this course gain the status of MICA Executive Alumni

Virtual Learning Experience

Fully virtual course with LIVE online, instructor led interactive lectures that provides a “real” classroom experience in a “virtual" environment

Duration 11


Start - 8th Jun 21
Tuesdays and Wednesdays from 6.30 pm to 8.00 pm. IST (1.5 hours)

Who Should Attend


  • For Indian Participants – Graduates (10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
  • Proficiency in English, spoken & written, is mandatory
Work Experience
  • Participants with prior experience in this area are preferred but will not be a limiting factor for enrollment


Rasananda Panda, Ph.D.

Professor of Economics
Business Management Area

From being a Trainee Academic Associate at IIM Ahmedabad (1994-1997) to Professor at MICA since 2011, Panda has seen life in academics as a Lecturer, Som-Lalit Institute of Management Studies (SLIMS), Gujarat University (1997-2002); Assistant Professor and Associate Professor at MICA (2002-2007) and Associate Professor at School of Petroleum Management, Pandit Deendayal Petroleum University (PDPU), Gandhinagar (2007-2011). In between while serving at PDPU, he was Chief Economist (on contract) at Gujarat State Petroleum Corporation, a Government of Gujarat undertaking from October 2009 to September 2010.

Prof. Panda was Registrar of MICA during the period October 10, 2018 to July 7, 2020.

Panda is a vivid reader and analyst of post-independence political and economic history of India, his current areas of interest are in the field of Industry Analysis, Behavioural Economics, Political Economy of Policy Making, Econometric Modelling and studying the dynamics of business and economic environment of India along with other emerging markets. An occasional consultant to select industries and organizations, he is widely published.

A native of the State of Odisha, he, keeps active interest in Odisha politics and has been living in Gujarat (Ahmedabad) since 1994.

Dr. Panda has his M.A. and Ph.D. in Analytical and Applied Economics from Utkal University, Odisha.


On the payment of all due fees and successful completion of the course, participants will be awarded an Advanced Certificate in Business Management, issued by MICA

Talentedge Way

  • 95 %
    Completion Rate
  • 95 %
    Satisfaction Score
  • 74 %
  • Live & Interactive Digital Learning

    Live tutored classes not recorded sessions

  • Convenient schedule

    Scheduled classes at convenient timings for working professionals

  • Industry interactions

    Interactive live sessions with Industry stalwarts

  • AI & ML Powered Mobile platform enabled

    Seamless learning on all screens; desktop, laptop, tabs & mobiles through app and browsers

  • One on one interactions

    All classes are delivered live by the eminent faculty encouraging interactive discussions and query resolution

  • Dedicated Student support

    Student relationship managers for dedicated support for all requirements of the students

Duration 11


Start - 8th Jun 21
Tuesdays and Wednesdays from 6.30 pm to 8.00 pm. IST (1.5 hours)


The primary method of instruction will be through LIVE lectures that will be beamed online via internet to student desktops/laptops or classrooms using Talentedge’s Live & Interactive learning platform. The lectures will be delivered by eminent faculty from MICA.

Each topic will be taught with the help of case studies, live corporate examples and general discussions. In order to provide greater industry insights, business leaders from the different industries, subject to availability, may be invited to share their experiences.

All participants will also be granted 24X7 access to Talentedge’s Cloud Campus comprising of learning aids, reference materials, assessments, case studies and assignments etc. as per the requirement of the course. As a part of the pedagogy various practical assignments, case study, simulation and gamification will be taught, which will enlighten participants on the practical corporate scenario. Students can chat real time with the professors during the live class and also post all other course related queries offline on the Cloud Campus.



A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this course. There may be periodic evaluations built in through the duration of the course. These may be in the form of a quiz, assignment, project or other objective/subjective assessments as relevant and applicable to the course. The evaluations are designed to ensure continuous student engagement with the course and encourage learning. Participants who successfully complete the same along with the requisite attendance criteria and assignments will be awarded a certificate of completion by MICA.


MICA (Formerly Mudra Institute of Communications, Ahmedabad)

Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.

MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.

  • 0
    “B-School with Industry Related Curriculum”, B School Leadership Awards, 2011 by Dainik Bhaskar
  • 0+ years
    Established in 1991, MICA is dedicated to creating Leadership in Strategic Marketing and Communication


a. Introduction to economics
b. How markets work
c. Markets and welfare
d. The economics of public sector
e. The economics of labour market

a. Introduction to Marketing
b. Marketing and society
c. Marketing strategy and the marketing mix
d. Segmenting, Targeting and Positioning: Customer driven marketing strategy

a. Models of communication
b. Theories of communication
c. Interpersonal communication
d. Mass communication

a. Forms of Business Entity, Understanding Profit & Capital
b. Accounting Concepts & Financial Statements
c. Balance Sheet and Profit and Loss Account Related Concepts
d. Understanding and Analysis of Financial Statements
e. Time Value of Money
f. Capital Expenditure Fundamentals
g. Capital Budgeting Decisions
h. Working Capital Management
i. Analysis of an annual report

a. People Management Module
b. Techno-social Processes in Organizations
c. Motivation
d. Personality
e. Personal Effectiveness
f. Interpersonal Conflict

a. Introducing SCM
b. Supply Chain Planning & Design
c. Managing Inventory & TOC
d. Strategic Sourcing; Green & Ethical Supply Chain; Deliver & Return
e. Supply Chain Risk Management

a. What is Strategy?
b. Strategic Management Process
c. External Analysis
d. Internal Analysis
e. Levels of Strategy
f. Business Strategy

a. Markov Analysis in Human Resource Administration: Applications and Limitations
b. Training & Performance Appraisal
c. Compensation Management
d. HP Compaq case
e. Thomas Green case

a. Role of business and responsibility to society
b. Note on 5 traditional theories
c. Application of theories
d. Corporate Social Responsibility

a. Introduction & Implications of MCS
b. Performance measurement
c. Balance Scorecard

a. Introduction to Data analytics, Types of data and data sources, Scales and Measurements
b. Presenting data in Business using graphs: Numeric Data and Non-Numeric Data
c. Association between variables: Correlation Analysis
d. Introduction to Regression analysis: Multiple Regression model in Business decision

a. Digital Disruptions in Marketing
b. Online Consumer Behaviour
c. Digital Experiences in the consumer journey
d. Business Models in the Digital Era

Fee Schedule

For Indian Residents

INR 1,10,000 + GST

Payment Deadline: 21/01/2021
For International Students

USD: 2300

Payment Deadline: 21/01/2021
for our Combo Offer and Get a Special Discount on Talentedge’s unique Job Linked program with Placement Assurance.
Instalment Schedule
1st Instalment 2nd Instalment 3rd Instalment 4th Instalment
1st Instalment
INR 30,000 +
USD 600
Payment Deadline: 21/01/2021
2nd Instalment
INR 15,000 +
USD 400
Payment Deadline: 05/06/2021
3rd Instalment
INR 30,000 +
USD 600
Payment Deadline: 10/10/2021
4th Instalment
INR 35,000 +
USD 700
Payment Deadline: 10/02/2022
Effective 01 July 2017, the prevailing Service Tax will be replaced by GST at an effective rate of 18%

All applications for this course must be made through an Online Application Form.

In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form. If you have opted to pay the Application Fee/Instalments of the Fee through Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring “Arrina Education Services Private Limited” payable at Mumbai and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, Course Name and Contact number at the back of your Demand Draft/Pay Order.

All Demand Draft/Pay Orders along with a downloaded copy of your Application Form must be sent to.


Student Relations Manager,

21, Institutional Area, Sector 32,
Gurgaon 122003, Haryana, INDIA.

The program fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 1 or any other subsequent Instalments, a Late Fee is leviable as follows.

  • A Late fee of Rs.1000 + Tax will be charged to the Participant, if the instalment is paid within 7 days from the due date published on the instalment schedule.
  • A Late fee of Rs.2500 + Tax will be charged to the Participant, if the instalment is paid between 8 days from the due date to within 14 days from due date as published on the instalment schedule.
  • If the Fee Instalment is not received within 14 days from the due date, then the Participant shall be considered a dropout and a Rejoining Fee of Rs.5000 + tax will be charged to the Participant if the Participant wishes to continue with and complete the program and rejoining can be accommodated as per program guidelines.

Cancellation by the Participant

  • Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to closure of registration or 21 days before date of course commencement whichever is earlier.
  • In event that such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of Rs.5000 and applicable taxes for Indian participants & USD 125 for foreign participants.
  • In all other cases, no refund shall be made.
  • A participant may opt for rescheduling to a later batch of the same program / another program of prior to commencement of the program. However, such intimation must be made by the participant at least fifteen days prior to the commencement of the program. The amounts paid by the participant shall be considered as advance payment towards the next batch / alternative program. Further, the participant shall have to pay an administrative charge of Rs.5000 plus applicable taxes (Indian participants) or USD 125 (foreign participants) for facilitating such rescheduling.

Cancellation by the Talentedge & Institute

Talentedge & the Institute, reserves the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event that Talentedge or the Institute cancels a scheduled course, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.

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