Break through to Consumers in New Markets via Effective Communication & Branding Strategies
This course is designed with an aim to provide students with a 360 degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behaviour and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The course concludes with sessions on integrated marketing communication and digital marketing which are extremely relevant in the era of fourth industrial revolution.
Learn from the best at MICA
Lectures imparted by experienced and eminent professors from MICA
MICA Alumni status
Gain MICA Alumni status on the successful completion of the course
Integrated Marketing Communication
Learn integrated marketing communication, which is extremely relevant in the growing e-world
Get a PG Certificate from MICA
On successful completion of the course, get a PG Certificate in Managing Brands & Marketing Communication from MICA
360-degree view of brand management & marketing communication
Understand different types of strategies to manage brands and how to communicate the message effectively to the target audience
Pedagogy comprising Case Studies and Real Examples from the Industry
Gain practical knowledge with real case studies and current examples from the Industry
Who should attend
- For Indian Participants – Graduates (10+2+3) or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
- Proficiency in English, spoken & written is mandatory.
- For Indian and International Participants – Interns/Working professionals.
- For company-nominated candidates, the educational qualification criterion may be relaxed in cases where participants have prior experience in Marketing.
Dr. Falguni Vasavada-Oza
Dr. Falguni Vasavada is Professor & Chair, Strategic Marketing Area at MICA. She is a double gold medalist with over two decades of teaching experience in the area of Marketing and Advertising. She teaches across programs and also runs online programs in the area of Advertising Management & Public Relations, Marketing & Brand Management for working professionals. She has trained corporate professionals and mentored young entrepreneurs. She has published in International Journals and presented papers in national and international conferences and is involved in international joint research projects in the area of advertising. She is a visiting faculty at management institutes of repute in India and overseas. She is a frequently invited speaker to reputed forums/panels/events and also is a TEDx speaker. Her teaching, research and consultancy interests are in the area of Advertising, Branding, and Social Media. She Speaks on Advertising, Branding, Marketing, Social Media, Personal Branding, Gender Equality, Body Positivity, Women Empowerment, Work Life Balance, Happiness as a Lifestyle and Motivation. In her free time, she loves to read fiction on women, watch movies and cook. And yes she loves social networking and believes in being technologically savvy and therefore is available 360 degrees. She influences through writing for youth and women. Her motto of life is – make the best of whatever you have. Appreciate the positives and live life to the fullest! She holds a Master of Commerce degree and a Ph.D. in Advertising.
Dr. Anita Basalingappa
Dr. Anita Basalingappa is Professor in Marketing and Chairperson – Online Programs. Prior to joining MICA, she was associated with Vishesh Advertising Pvt. Ltd., Bangalore, Indian Institute of Management, Ahmedabad and Karnatak University, Dharwad. Her current areas of interest also include marketing and competition, understanding social media as brands and social media behaviour, marketing decision-making, clothing as communication and CSR. In the past, in 2008, she has also worked on ‘Introducing Common Market Identity’ during her fellowship at Judge Business School and Sidney Sussex College, University of Cambridge, Cambridge, UK. She has been teaching MARKSTRAT, Return on Marketing Investment/ Metrics and Measurement in Marketing, Marketing Theory, Customer Relationship Marketing, Services Marketing, Brand Theory and Research and Blue Ocean Strategy Simulation across programmes at MICA since 2004. She has presented and published papers across conferences of repute, serves as a reviewer for various journals and is on the advisory board for a couple of organizations. She has also been guiding doctoral level dissertations since 2010. In addition, she has served as Chairperson of the marketing department for 4 years, Admissions committee for 3 years, FPM Program for 3 years and Research Committee for a year at MICA, apart from being a member on various other committees. She holds a Bachelor of Science (Honours) degree in Mathematics, an MBA in Marketing and a Ph.D. in Customer Relationship Marketing from Karnatak University, Dharwad, India.
On the payment of all due fees and the successful completion of the course, participants will be awarded a PG Certificate in Managing Brands & Marketing Communication issued by MICA.
Live & Interactive Digital Learning
Live tutored classes - Not recorded sessions
Case study learning
Hands-on learning using case studies, projects and simulations
Convenient class schedule
Scheduled classes at convenient timings for working professionals
One on one interactions
All classes are delivered live by the eminent faculty encouraging interactive discussions and query resolution
Mobile platform enabled
Seamless learning on all screens; desktop, laptop, tabs & mobiles through app and browsers
Classroom based learning
Interactive in session peer to peer and with faculty discussions for in-depth learning against isolated learning of recorded sessions
Dedicated Career Advancement Services Team
Leverage innovative strategies for high career growth from Right Management (a ManpowerGroup company)
I really want to thank the Talentedge team for hosting this course and the MICA faculty for sharing their valuable knowledge with us. A special mention to the Talentedge coordinators for their efforts in making the course successful and always being available for our problems. They have been a big support system!
Display Product & Technical Specialist, Google
Nov 2016 Batch
Absolutely enjoyed learning various topics covered by Falguni & Anita ma'am, especially Ted-talks and the likes of it were interesting examples. Talentedge coordinators have been very helpful & quick in their responses every single time I reached out to them. Thank you for that!
Manager, Bennett Coleman and Co. Ltd. (Times Group) - Vijay Karnataka
Nov 2016 Batch
Overall a good experience. Falguni ma'am is among the best faculty members I've come across thus far in their respective fields of expertise. Anita ma'am was also good in her course delivery. And, needless to mention, the support from the Talentedege team in particular was simply great. Keep up the good work.
Principal Consultant, Business Excellence Solutions & Training (BEST) Services
Nov 2016 Batch
The content, staff and delivery of this course have been good. Glad to have been part of this course and personally benefitted positively. It helped me understand all the concepts and their applications with relevant case studies. Would definitely recommend it to others.
Head Brand & Marketing Communications, Tata Communications Payment Solutions Limited
Nov 2016 Batch
I have personally benefited a lot from the live and interactive learning sessions. The faculty teaches concepts first and then makes it simple to understand by giving real-life examples.
Nov 2016 Batch
"I'm a marketing/advertising professional and I was looking for some real learning. I am a MICA aspirant for the PGDM-C programme and now I'm even more eager to receive an offer for the same, experiencing the brand MICA.
Awesome faculty, amazing content and more importantly, excellent student support system by Talentedge. "
Business Development & Client Servicing Manager, One September
Nov 2016 Batch
Loved the experience of this course thoroughly because of the goodness of Talentedge team who made things so easy and seamless. The content and lectures by MICA faculty definitely with rich insights led to an enriching learning experience. Thanks, Talentedge.
Nov 2016 Batch
Brand marketing and management are atop every company’s priority list today. These two facets make or break a brand, especially given today’s cut-throat competitive environment. In this context, the Marketing and Brand Management course offered by MICA with Talentedge prepares one to be ahead in the game in a systematic manner. The space is assessed, potential threats are identified and the most viable future road-map is chalked out. The course encourages one to think “out-of-the-box” in order to ensure that every brand gets its moment in the sun in an otherwise crowded space.
Deputy Manager - Corporate Marketing (Graphics), Mahindra Comviva
Jan 2016 Batch
This has been a wonderful learning experience with Talentedge, pursuing this PG Certificate Program in Marketing & Brand Management from MICA. The level of knowledge imparted by eminent faculties & industry professional is excellent. Also, the level of togetherness that the program co-ordinator has managed to bring about the group, by connecting everyone through various social platforms is absolutely brilliant. Overall, it has been an awesome experience.
Assistant Manager - Advertising & Brand Devt. - East, Bajaj Electricals Ltd
Oct 2015 Batch
I joined this course (Certificate Programme in Brand Management & Advertising) hoping for gaining an insight into advertising. Didn't expect much out of it since it was an online program; however, I was proven wrong. The interaction that I've had with my classmates and the faculty's approach to teaching was way better than other online programs. Dr. Falguni & Dr. Anita had a practical 'learning- oriented' methodology and it was an interactive platform. Aditi, our student relations manager was always available to address our challenges. The class comprised of students across various backgrounds and it was an amazing experience. I'd vote for this one. Good job TalentEdge Team & thanks a tonne to MICA.
Marketing, Zimmer Biomet
Jan 2016 Batch
Portfolio Marketing Manager-WW Business Partner Enablement
IBM India Pvt Ltd
Public Relations & Corporate Communications
Louis Vuitton Moët Hennessy India
Sr. Manager - Digital Initiatives
The classes for this course will be held through LIVE lectures that will be beamed online via internet to student desktops/laptops or classrooms using Talentedge’s Live & Interactive digital learning platform. The pedagogy will comprise lectures and case discussions imparted by MICA’s faculty. All participants will also be granted 24X7 access to Talentedge’s Cloud Campus comprising of learning aids, study materials, reference materials, assessments, case studies and assignments etc. as per the requirement of the course. Students can chat real time with the professors during the live class and also post all other course related queries offline on the Cloud Campus.
A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this course. There may be periodic evaluations built in throughout the duration of the course. These may be in the form of a quiz, assignment or other objective/subjective assessments as relevant and applicable to the course and are designed to ensure continuous student engagement with the course and encourage learning. While the results/feedback on such assignments will be provided, no consolidated mark or grade sheets shall be distributed to the participants at the end of the course.
MICA (Formerly Mudra Institute of Communications, Ahmedabad)
Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.
The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.
MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.
|For Indian Residents||
INR 70,000 + GST
Payment Deadline: 30/05/2020
|For International Students||
Payment Deadline: 30/05/2020
|1st Instalment||2nd Instalment||3rd Instalment|
INR 30,000 + GST
Payment Deadline: 30/05/2020
INR 15,000 + GST
Payment Deadline: 09/10/2020
INR 25,000 + GST
Payment Deadline: 15/12/2020
All applications for this course must be made through an Online Application Form.
In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form. If you have opted to pay the Application Fee/Instalments of the Fee though Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring “Arrina Education Services Private Limited” payable at Mumbai and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, Course Name and Contact number at the back of your Demand Draft/Pay Order.
All Demand Draft/Pay Orders along with a downloaded copy of your Application Form must be sent to.
Student Relations Manager,
21, Institutional Area, Sector 32,
Gurgaon 122001, Haryana, INDIA.
The course fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 1 or any other subsequent Instalments, a Late Fee is leviable as follows.
- A Late fee of Rs.1000 + Tax will be charged to the Participant, if the instalment is paid within 7 days from the due date published on the instalment schedule.
- A Late fee of Rs.2500 + Tax will be charged to the Participant, if the instalment is paid between 8 days from the due date to within 14 days from due date as published on the instalment schedule.
- If the Fee Instalment is not received within 14 days from the due date, then the Participant shall be considered a dropout and a Rejoining Fee of Rs.5000 + tax will be charged to the Participant if the Participant wishes to continue with and complete the course and rejoining can be accommodated as per course guidelines.
Cancellation by the Participant
- Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to closure of registration or 21 days before date of course commencement whichever is earlier.
- In event that such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of Rs.5000 and applicable taxes for Indian participants & USD 125 for foreign participants.
- In all other cases, no refund shall be made.
- A participant may opt for rescheduling to a later batch of the same course / another course of prior to commencement of the course. However, such intimation must be made by the participant at least fifteen days prior to the commencement of the course. The amounts paid by the participant shall be considered as advance payment towards the next batch / alternative course. Further, the participant shall have to pay an administrative charge of Rs.5000 plus applicable taxes (Indian participants) or USD 125 (foreign participants) for facilitating such rescheduling.
Cancellation by Talentedge & Institute
Talentedge & the Institute, reserve the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event that Talentedge or the Institute cancels a scheduled course, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.
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