Advanced Program in Strategic Management for Business Excellence from IIM Lucknow

The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s strategies and logics

In this heavily competitive and equally uncertain business environment, any organization that is committed to succeed has to constantly identify and explore strategic alternatives as well as align resources and ensure implementation. The responsibility to strategically manage and lead a business to success while balancing everyday demands and internal as well as external challenges can prove to be daunting to most leaders who do not have any structured knowledge of what strategic management entails.

This advanced Course in Strategic Management offers this subject as a structured and precisely defined concept that can be implemented in a measurable fashion. The Course teaches structured concepts, methodologies, skills, tools and techniques, which once implemented appropriately and effectively, are likely to ensure that such strategic initiatives achieve the desired outcomes.

MODULE 1: STRATEGIC ANALYSIS

• Concepts of Strategic Management, Creating Competitive Advantage
• External Analysis and Industry Structure
• Internal Analysis
• Case Analysis

MODULE 2: BUSINESS ENVIRONMENT

• Economic Indicators
• Economic Policy Instruments
• Global Economic Environment

MODULE 3: FINANCIAL MANAGEMENT

• Financial Statement Analysis
• Risk and Return, Valuation of Bonds and Shares, Cost of Capital and Beta Estimation
• Budgeting Decision
• Valuation of Firms

MODULE 4: FUNCTIONAL STRATEGY FORMULATION

• Operations Strategy
• Supply Chain and Logistics Management
• Sales and Marketing Strategy
• Services Marketing
• Strategic Marketing

MODULE 5: BUSINESS & CORPORATE STRATEGY FORMULATION

• Business Strategy
• Corporate Strategy: Creating Value Through Diversification
• Mergers and Acquisitions
• Strategic Alliances
• Vertical Integration
• International Strategy

MODULE 6: ENTREPRENEURSHIP & INNOVATION

• Entrepreneurial Strategy
• Incubating Startups
• Case Analysis
• Technology, Innovation and Strategy
• Valuations of Unlisted Private Firms

MODULE 7: STRATEGY IMPLEMENTATION

• Management of Change
• Creating Effective Organization Design
• Strategic Control and Corporate Governance
• Ethics, Corporate Social Responsibility
• Implementing Innovation & Fostering Corporate Entrepreneurship

MODULE 8: STRATEGIC LEADERSHIP

• Persuasion and Influencing Skills
• Leadership Communication – Audience Centric Communication
• Leadership Styles
• Critical Thinking Skills
• Leadership Excellence
• Human Resource Management

MODULE 9: ADVANCED CONTEMPORARY THEMES IN STRATEGY

• Competition & Law
• Case of Digital Age Mega Corporations
• Managing in a VUCA World
• Summing Up

CAMPUS COMPONENT

This program includes 2 on-campus interventions of 3 days each, which will take place at IIM Lucknow  – Noida campus. The dates for the on-campus modules will be communicated subsequently. Attendance to the campus component is mandatory for all participants. However, the campus visit dates may be rescheduled due to any revised advisory from the government authorities or the institute’s policy on residential training, owing to COVID-19 related developments at that time. In case of such rescheduling, adequate notice will be provided to participants to make necessary travel arrangements.

Established in 1984, The Indian Institute of Management, Lucknow is 4^th in the prestigious IIM family of management schools in India. The establishment of IIMs was envisioned and initiated by the first Prime Minister of India – Pandit Jawaharlal Nehru. It offers courses accredited to AMBA, AACSB & NIRF.

The mission of IIM Lucknow is to improve management systems with regard to business, industry and public services through pursuit of excellence in management education, research, consultancy and training. It aims to be a preeminent centre of excellence, generating and imparting knowledge in management and providing socially conscious and globally relevant thought leadership.

IIML moulds its students into value driven leaders, managers and global players. It nurtures value based young leaders who are capable of driving social and economic transformations towards an ethical, just and sustainable society. It encourages and develops individuals having entrepreneurial spirit and actions capable of solving societal problems through innovative and sustainable business models.

The faculty of IIM Lucknow are teachers in the true sense of the word – people who impart knowledge that is kept continually updated. The institute undertakes a diverse range of academic activities aimed at creation, dissemination and application of management knowledge and practice. It is an ideal setup conducive to learning, accessibility and excellence.

Talentedge is an Ed-Tech firm. We are the first to bring ‘Live & Interactive’ anywhere learning in digital format. Talentedge offers exclusive courses jointly with world leading institutes and corporates. Our ability to recreate classroom type interactions in the virtual world has struck a chord with over 4,50,000 individuals and corporate learners, facilitating a social collaborative learning experience in digital space. We enable working professionals to plan their future course of action and fast track their careers. Talentedge is changing the way India learns. Talentedge is one of the first Ed-Tech organizations to be credited with an ISO: 9001-2008 certification.