Upgrad

Digital Marketing Job Linked Bootcamp

Digital Marketing

8-12 LPA

Average salary in this domain
5000+

Jobs open every year in this domain

Admission Open

Enrolment closes on 23 Mar, 2023

Want to know more? enquire now

or call us on +91-8376000600

Duration: 6 Months
31 Mar, 2023

Start Date

Batch 1

Admission Open

Enrolment closes on 23 Mar, 2023

Want to know more? enquire now

or call us on +91-8376000600

Enquire now

About this course

This program is designed for individuals who want to take advantage of digital marketing techniques and tools to improve their and their company’s performance. Early or mid-career professionals from the domains of sales, marketing, advertising, public relations, and brand building (with basic understanding of marketing) looking for a career shift to digital marketing will find this program useful.
The learning objectives of this program are:

• To understand the marketing fundamentals that help in tactical marketing activities and drive firm’s performance
• To understand applications of social media marketing and content marketing.
• To understand use of web analytics like SEM, SEO, etc. for effective digital marketing
To accomplish above objectives, participants will be exposed to different digital marketing techniques (e.g., search engine marketing, programmatic and display advertising, email marketing and social media marketing) during the course.
By the end of the course, participants shall be able to:
• Understand digital marketing techniques and fundamentals employing web, mobile and social media for firm’s marketing activities
• Understand digital marketing tools and metrics for managing digital campaigns.

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Get a deeper understanding of

Get a minimum 4 LPA Job*
200+ hours of online marketing classes
65+ hours dedicated to soft skill development
65+ hours dedicated to interview preparation
10+ Case Studies and Projects
Secure a Job as a Digital Marketer
No Cost EMI Option
Customise Your Career Path with 1:1 Mentorship Sessions
Get Career Center Access to Apply for Jobs
Pace Your Learning With a Dedicated Student Support Team
Get Industry Readiness Certifications
Live Classes After Working Hours
2-Day Hackathon
Hands on training with 5 live industry projects
80+ live sessions
8-10 hours of learning per week
90+ hours of recorded content

Not sure if this is the right course for you?

Speak to Our Expert Get a callback

Key skills you’ll learn

Marketing Fundamentals
Social Media Marketing
Content Marketing
SEO
SEM
Programmatic Advertising
Display Advertising
Email Marketing
Web Analytics
Digital IMC

Program Starts in 9 Days

Most suited for

Freshers, Individuals looking to get back into jobs after a break, Traditional Marketers, Sales Professionals, Brand and Communication Professionals

Job Opportunities

Digital Marketing Executive, Digital Marketing Associate, Social Media Executive, SEO Executive, Content Strategist, Paid Media Executive

Benefits for All Students

Receive unparalleled guidance from industry mentors, teaching assistants and graders
Receive one-on-one feedback on submissions and personalised feedback on improvement

Student support is available 7 days a week, 24*7.
Dedicated student buddy available throughout the program

Timely doubt resolution by industry experts and peers
100% expert verified responses to ensure quality learning

Personalised expert feedback on assignments and projects
Regular live sessions by experts to clarify concept-related doubts

Live sessions by experts on various industry topics
One-on-one discussion and feedback sessions with industry mentors
Career Guidance/Placement webinars with potential webinars presided over by hiring managers

Receive unparalleled guidance from industry mentors, teaching assistants and graders Receive one-on-one feedback on submissions and personalised feedback on improvement

Student support is available 7 days a week, 24*7. Dedicated student buddy available throughout the program

Timely doubt resolution by industry experts and peers 100% expert verified responses to ensure quality learning

Personalised expert feedback on assignments and projects Regular live sessions by experts to clarify concept-related doubts

Live sessions by experts on various industry topics One-on-one discussion and feedback sessions with industry mentors Career Guidance/Placement webinars with potential webinars presided over by hiring managers

Are You Eligible?

Education

Bachelor’s degree with a minimum 50% score from an accredited institution

Work Experience-

Professionals/freshers with 0-3 years of experience

Syllabus at a Glance

Customer Centricity and User Funnel/Personas
STP and Competitor Analysis
Digital Marketing Channels - Relevance and Capabilities
Digital Marketing Metrics
Paid, Owned, Earned Media (POEM Model)

Building and Hosting a Blog
Designing a Blog
WordPress Installation and Configurations
Tools: WordPress, GoDaddy, Yoast SEO

Social Media Channels - Relevance and Capabilities
Platform Specific Campaign Planning and Execution
Growing and Sustaining Your Social Presence
Brand Building and Brand Management via Social Media
Tools: Meta Ads Manager, Twitter Ads, Youtube Ads, LinkedIn Ads, Microsoft Oce, BuzzSumo, Canva, Hootsuite/Sproutsocial

Building a Content Marketing Strategy
Content Writing for Blogs
Social Media and SEO
Understanding Various Content Formats Available
Creating Content Buckets and Content Calendars
Tools: Content Management Systems, Canva, Google Trends, MS Oce, WordPress

Keyword Research & Analysis
On-page and On-page Optimization Techniques
Using Search Console for Effective SEO
How to do an SEO Audit for any Website
Tools: Ubersuggest, SEOptimer, Yoast

Concepts used in Media Planning
Bidding Strategies (CPM, CPC, CPV, CPL etc.)
Shopping Ads, Search Ads and Display Ads
Optimisation and Search Engine Marketing Best Practices
Tools: Google Ads, Google Analytics, Keywords Planner, SEMRush, GDN

Planning an Email Marketing Strategy
Email Marketing Platforms and List Management Strategy
Email Automation and Drip Email Marketing Campaigns
Real Time Bidding and Setting up Programmatic Campaigns
Tools: DV 360, GetResponse, MailChimp

Setting-up a Google Analytics Account
Creating Properties and Views for Accurate Tracking
Setting-up Conversion Tracking Goals & Events
Reading and Reporting GA Data
Tools: Google Analytics, Google Tag Manager

Integrated Digital Strategy Planning and Execution
Media Plan and Integrated Calendars
360 degree communication
Aligning and Working with Stakeholders

Personal Introduction and Storytelling
Effective Business Communication
Group Discussions and Group Interviews
Public Speaking and Creative Writing
Frameworks for Business Problem Solving

Mock Interviews
LinkedIn Profile Building
Resume Building
Mentorship Calls
Aptitude Building

Customer Centricity and User Funnel/Personas
STP and Competitor Analysis
Digital Marketing Channels - Relevance and Capabilities
Digital Marketing Metrics
Paid, Owned, Earned Media (POEM Model)

Building and Hosting a Blog
Designing a Blog
WordPress Installation and Configurations
Tools: WordPress, GoDaddy, Yoast SEO

Social Media Channels - Relevance and Capabilities
Platform Specific Campaign Planning and Execution
Growing and Sustaining Your Social Presence
Brand Building and Brand Management via Social Media
Tools: Meta Ads Manager, Twitter Ads, Youtube Ads, LinkedIn Ads, Microsoft Oce, BuzzSumo, Canva, Hootsuite/Sproutsocial

Building a Content Marketing Strategy
Content Writing for Blogs
Social Media and SEO
Understanding Various Content Formats Available
Creating Content Buckets and Content Calendars
Tools: Content Management Systems, Canva, Google Trends, MS Oce, WordPress

Keyword Research & Analysis
On-page and On-page Optimization Techniques
Using Search Console for Effective SEO
How to do an SEO Audit for any Website
Tools: Ubersuggest, SEOptimer, Yoast

Concepts used in Media Planning
Bidding Strategies (CPM, CPC, CPV, CPL etc.)
Shopping Ads, Search Ads and Display Ads
Optimisation and Search Engine Marketing Best Practices
Tools: Google Ads, Google Analytics, Keywords Planner, SEMRush, GDN

Planning an Email Marketing Strategy
Email Marketing Platforms and List Management Strategy
Email Automation and Drip Email Marketing Campaigns
Real Time Bidding and Setting up Programmatic Campaigns
Tools: DV 360, GetResponse, MailChimp

Setting-up a Google Analytics Account
Creating Properties and Views for Accurate Tracking
Setting-up Conversion Tracking Goals & Events
Reading and Reporting GA Data
Tools: Google Analytics, Google Tag Manager

Integrated Digital Strategy Planning and Execution
Media Plan and Integrated Calendars
360 degree communication
Aligning and Working with Stakeholders

Personal Introduction and Storytelling
Effective Business Communication
Group Discussions and Group Interviews
Public Speaking and Creative Writing
Frameworks for Business Problem Solving

Mock Interviews
LinkedIn Profile Building
Resume Building
Mentorship Calls
Aptitude Building

Learn from the Best Faculty

Hitesh Motwani

Director Marketing, Skillopedia

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Kartik Mittal

Business Manager, Performics

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Sami Shaikh

Group Product Manager - Home Care, Reliance Consumer Business

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Megha Jain

Project Reviewer & Session Lead, Udacity

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Akram Ali

Digital Marketing Expert & Consultant, Tripr

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Shubham Dev

Senior Data Analyst, Publicis Sapient

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Kesawan Raj

Growth Marketing Manager, GUVI Geek Networks

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Fee Structure for

Instalment Schedule

Block Payment

INR 15000 + GST Due by: 23 Mar, 2023

Balance Payment

INR 78220 + GST Due by: 30 Mar, 2023

Pay for Total Amount

INR 93220 + GST Due by: 23, Mar, 2023

Cancellation Policy

Cancellation Policy

Refund Policy

Students can claim a refund for the amount paid towards the program at any time before the batch commencement date by raising a request with their Student Relationship Manager. A processing fee of Rs. 10,000 will be levied. If less than Rs. 10,000 has been paid in total, the student shall not be eligible for any refund in such a case.
Students shall not be eligible for any refund under any circumstances if any such refund requests are raised after the batch commencement date, and students will continue to pay the EMI for the loan (if applicable), and such loan cannot be cancelled. This is also applicable for those students who could not complete their payment and could not be enrolled in the batch they opted for. However, students can raise a request for the pre-program deferral as per the policy given below for the same.

Deferral Policy: (Pre-Program Commencement)

If a student is unable to commence with the current batch due to unavoidable circumstances and requests a deferral before the cohort starts, we provide the opportunity for the student to defer to another batch.
However, the student will be required to pay 50% of the total course fee amount (inclusive of taxes) before the deferral can be approved. Until this is completed, the student will be assumed to be continuing in the same batch.
However, the student will be required to pay 50% of the total course fee amount (inclusive of taxes) before the deferral can be approved. Until this is completed, the student will be assumed to be continuing in the same batch.
The student has time until the current cohort launch date to make the payment of the 40% program fee, after which the deferral request will expire. Once the deferral window has expired and the student asks for a refund thereafter, the above-mentioned applicable refund policy will apply.
No additional deferral fee is required to be paid by the student in the above-given scenario.

Deferral Policy: (Post Program Commencement)

If a student is having severe issues dedicating time to the course, we provide the opportunity for the student to defer to another batch.
A student may request deferral to either of the scheduled cohorts beginning the following year from the batch start date of the student's initial batch only once.
The student will be required to pay a deferral fee of 10% of the total course fee (including taxes) along with the differential program fees between the two batches (if applicable). The deferral request will be approved once the deferral fee is paid. Until this is completed, the student will be assumed to be continuing in the same cohort.
The student will be required to pay a deferral fee of 10% of the total course fee (including taxes) along with the differential program fees between the two batches (if applicable). The deferral request will be approved once the deferral fee is paid. Until this is completed, the student will be assumed to be continuing in the same cohort.
If the student completes the deferral payment, the student’s login will be disabled, and the student will leave the deferred batch and start learning on the new batch from the last assignment that was graded in the deferred batch. All grades and progress up to that point will be carried over to the new cohort in their entirety.
The deferral can only be requested while the batch for which the student has enrolled is ongoing. Once the batch has been completed, deferral requests will not be entertained. For clarification, "batch completion" here shall mean the "last grace deadline" as communicated by Talentedge/upGrad
The deferral can only be requested while the batch for which the student has enrolled is ongoing. Once the batch has been completed, deferral requests will not be entertained. For clarification, "batch completion" here shall mean the "last grace deadline" as communicated by Talentedge/upGrad

All cases of deferral require explicit approval from the institution and will be accepted only if the institution agrees. In the event of non-agreement, we will follow the refund policy above.

Why Should You Join a Program Offered Through Talentedge?

95% Completion Rate
92% Satisfaction score
78% Referability
Live & Interactive Digital Learning
Convenient Schedules to Suit Working Professionals
Benefit from Talentedge’s Alumni Network
Practical/Hands-On Experiential Learning
Dedicated Student Support
Options for Loan Assistance

Program Starts in 9 Days

Don’t leave any doubt in your mind

30+

70+

90+

500,000+

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Not Sure Where to Start?

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MBA

MBA

MBA

MBA

MBM

30+

70+

90+

500,000+

Not Sure Where to Start?

Not Sure Where to Start?

MBA

MBA

MBA

MBA

MBA

MBM

Certification Course

Degree Courses

MBA

AIU

Digital Marketing Job Linked Bootcamp

8-12 LPA

5000+

Enrolment closes on 23 Mar, 2023

Enrolment closes on 23 Mar, 2023

About this course

Get a deeper understanding of

Not sure if this is the right course for you?

Key skills you’ll learn

Program Starts in 9 Days

Most suited for

Freshers, Individuals looking to get back into jobs after a break, Traditional Marketers, Sales Professionals, Brand and Communication Professionals

Job Opportunities

Digital Marketing Executive, Digital Marketing Associate, Social Media Executive, SEO Executive, Content Strategist, Paid Media Executive

Benefits for All Students

Industry Mentors

Student Support

Q&A Forum

Expert Feedback

Industry Networking

Are You Eligible?

Education

Syllabus at a Glance

Digital Marketing Fundamentals

Building a Web Presence

Social Media Marketing

Content Marketing

Search Engine Optimization (SEO)

Performance Marketing

Email Basics and Programmatic Advertising

Digital Marketing Analytics

Integrated Marketing Communications

Soft Skill Development

Career Preparation

Learn from the Best Faculty

Hitesh Motwani

Kartik Mittal

Sami Shaikh

Megha Jain

Akram Ali

Shubham Dev

Kesawan Raj

Fee Structure for

Instalment Schedule

Financial Aid

Application Process

Late Fees

Payment Terms

Cancellation Policy

Why Should You Join a Program Offered Through Talentedge?

Program Starts in 9 Days

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