Book Free 1 on 1 session with our counsellors

Last date of application: 10/01/2019

Book Free 1 on 1 session with our counsellors

Last date of application: 10/01/2019

Manage campaigns with hands-on industry tools

Learn the use of digital marketing techniques, tools and analytics using data labs for managing digital campaign

Capstone project for practical application

Apply hands-on skills learned in the class on a comprehensive project related to the different facets of digital marketing

3-day intense and involved On-Campus workshop

Opportunity to be a part of an optional 3 Day on-campus workshop upon payment of an additional fee of INR 10000 + GST

Exposure to different digital marketing techniques

Gain exposure to digital marketing techniques like, search engine marketing, social media, mobile marketing, etc.

Convenient learning for working professionals

Customized course for working professionals with basics like weekend classes, learn from anywhere and live classroom feel

Opportunity to earn certificate of completion from XLRI

Upon successful completion of course, get certificate of completion from XLRI Jamshedpur

Details

  • Marketing managers aspiring to understand and implement digital marketing in their organizations.
  • Professionals who are intending to learn digital marketing for their skill and career advancement.
  • Entrepreneurs and business owners who wish to use digital media for promotion and growth of their business.
  • IT professionals who are looking at business implication of digital technology/media for marketing.
  • For Indian Residents: Rs 80,000 + GST
  • For International Students: USD 1750
  • On-Campus Component (Optional): 10,000 + GST
  • Course Commencement: 27 April 2019
  • Duration: 7 Months
  • Schedule of Classes: 2 classes of 1.5 hours each on Wednesday’s and Saturday’s from 07:30 pm to 09.00 pm IST
  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
  • Proficiency in English, spoken & written is mandatory.
  • The minimum relevant work experience for the course is 3 years.

The classes for this course will be through LIVE lectures that will be beamed online via internet to participant desktops/laptops or classrooms using Talentedge Direct To Device platform.

The pedagogy will comprise concepts and frameworks, hands-on sessions on digital marketing tools, use-cases, interactive sessions, project work and class exercises imparted by XLRI’s faculty and industry experts. The participants will have opportunity to work on data lab consisting of live industry data. Participants are expected to complete an industry relevant capstone project with the guidance from faculty.

This course is mostly hands-on and so it is recommended, though not a necessity that participants have two devices – one to follow the lecture, and the other for hands-on practice on digital tools.

  • Marketing in Digital Era
  • Paid Search Marketing
  • Online Display Marketing
  • Video Marketing
  • Website Design
  • Search Engine Optimisation
  • Strategic Brand Communication
  • Social Media Marketing
  • Content Marketing
  • Remarketing & Conversion Tracking
  • Digital Media Analytics
  • Mobile Marketing
  • E-mail Marketing
  • Digital Asset Monetisation & Affiliate Marketing
  • Integrated Digital Marketing Strategy and Plan
  • Capstone Project – A comprehensive project related to the different facets of digital marketing as discussed in the course
  • 3 Days On Campus Sessions at XLRI Jamshedpur (Optional)

The optional 3-Day On Campus sessions will be scheduled post the completion of the course

Day 1

  • Registration, Introductions and Group Photo
  • Future trends in Digital Marketing e.g. AI, Blockchain
  • Case Study 1
  • Career Opportunities in Digital Marketing

Day 2

  • Integrating Digital Media Planning and Budgeting
  • Case Study 2
  • Capstone Project Discussion
  • Program Dinner

Day 3

  • Leading Digital Transformation
  • Managing Digital Marketing Team
  • Queries and Clarification on Digital Techniques
  • Certificate Distribution Ceremony & Campus Visit

About Course

Mondo suggests that demand for digital marketing professionals is set to rise by 38%. Knowing the digital importance of marketing in today’s technology-driven business era, up-scaling digital marketing skills becomes quintessential for a marketing, advertising & sales professional to accelerate company’s performance along with individual career growth.

This Digital marketing course isn’t limited to just executive or mid-level employees on the hierarchy; even entrepreneurs can acquire digital marketing skills to procure business growth. This certification course is intended to develop understanding of digital technology or media that can impact firm’s tactical marketing activities and drive its performance and how to apply different digital marketing techniques.

About Talentedge

Talentedge is an Ed-Tech firm. We are the first to bring ‘Live & Interactive’ anywhere learning in digital format. Jointly with world’s leading institutes and corporates, we offer courses to working professionals, enabling them to plan their future course of action and fast track their careers. We also partner with top Indian & International institutes including IIMs, XLRI, MICA, Jack Welch Management Institute (JWMI), London School of Business & Finance (LSBF) and also with top corporate names like Society of Human Resource Management (SHRM) and others. Our ability to re-create classroom-type interactions in the virtual world has struck a chord with over 3,00,000 individuals and corporate learners. By bringing eminent subject experts into online education, we initiate industry relevant learning. We are also one of the first Ed-Tech organizations to be credited with an ISO 9001:2008 certification.

Faculty

Dr. Ravi Shekhar Kumar

B. Tech [IIT (BHU), Varanasi], FPM [IIM, Lucknow]

Dr. Ravi Shekhar Kumar joined XLRI marketing area in 2012. His research and teaching interest lies in Digital Marketing, Brand Equity, Experiential Marketing and Healthcare Marketing. He has published papers in international journals and presented papers at various international and national conferences. Previously he has worked in sales and marketing department of Larsen and Toubro Limited, and TATA Hitachi construction machinery company limited. He is also the recipient of second best doctoral dissertation proposal award at International Conference in Marketing- "Shaping the Future of Research in Marketing in Emerging Economies” and recipient of special mention award at second International Conference of Brand Management.

Prof. Atanu Ghosh

PGDM (IIM Bangalore), BE (Jadavpur University)

He is the Visiting Faculty at XLRI Jamshedpur since 2008. He is also Adjunct/ Visiting Faculty with other leading Business Schools including IIM Calcutta, IIM Udaipur, XIM Bhubaneswar, and UPH Jakarta. He is also the Promoter, Founder and CEO – Salt n Soap, Medinook and Bluebeaks Solutions. Before his entrepreneurial stint, Atanu was a Director with IBM and, prior to that, a Principal with PwC. With IBM and PwC Atanu has worked extensively in India, USA, UK, SE Asia and China. Working for IBM and PwC Atanu has consulted leading Fortune 100 Companies on their SAP and ERP deployment. Atanu also headed IBM’s SAP Practice for Bangalore and China.

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