Book Free 1 on 1 session with our counsellors

Last date of application: 19/01/2020

Book Free 1 on 1 session with our counsellors

Last date of application: 19/01/2020

Opportunity to earn certificate of completion from XLRI

Upon successful completion of course, get certificate of completion from XLRI Jamshedpur

Manage Campaigns with Hands-on Industry Tools

In depth learning provided by imparting learning on digital marketing techniques, tools and analytics using data labs

Capstone project for Practical Application

Apply hands-on skills learned in the class on a comprehensive project related to the different facets of digital marketing

Course Content Focused on Practical Application of Concepts

Knowledge imparted through class exercises to develop hands-on skills that can be applied to practical scenarios

Exposure to Different Digital Marketing Techniques

Gain exposure to digital marketing techniques like, search engine marketing, social media, mobile marketing, etc.

Lectures Imparted by Eminent Faculty and Industry Experts

Course content and structure designed and delivered entirely by XLRI Faculty and Industry Experts


  • Marketing managers intending to understand and implement digital marketing in their organizations
  • Professionals from fields of sales and marketing, advertising, communication and PR intending to learn digital marketing for their skill and career advancement
  • Entrepreneurs and business owners looking at using digital media for promotion and growth of their businesses
  • IT professionals (with basic understanding of marketing) looking at business implication of digital technology/media for marketing
  • For Indian Residents: Rs 80,000 + GST
  • For International Students: USD 1750
  • Course Commencement: 30 May 2020
  • Duration: 6 Months
  • Schedule of Classes: 2 classes of 1.5 hours each on Wednesdays and Saturdays from 07:30 pm to 09.00 pm IST
  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
  • Proficiency in English, spoken & written is mandatory
  • Minimum of 3 years of work experience

The classes for this course will be through LIVE lectures that will be beamed online via internet to participant desktops/laptops or classrooms using Talentedge Direct To Device platform.

The pedagogy will comprise concepts and frameworks, hands-on sessions on digital marketing tools & techniques, interactive sessions and project work imparted by XLRI’s faculty and industry experts. The participants will have opportunity to work on data lab consisting of live industry data. Participants are expected to complete an industry relevant capstone project.

This course is mostly hands-on and so it is recommended, though not a necessity that participants have two devices – one to follow the lecture, and the other for hands-on practice on digital tools.

  • Marketing in Digital Era
  • Paid Search Marketing
  • Online Display Marketing
  • Video Marketing
  • Search Engine Optimization
  • Strategic Brand Communication
  • Social Media Marketing
  • Content Marketing
  • Remarketing & Conversion
  • Digital Media Analytics
  • Mobile & E-mail Marketing
  • Digital Asset Monetization
  • Digital Marketing Plan
  • Capstone Project – A comprehensive project related to the different facets of digital marketing as discussed in the program

About Course

This course is intended for sales and marketing executives who want to learn and take advantage of digital marketing techniques to improve their and their company’s performance, reputation and relationship with existing and prospective customers.

The learning objectives of this course are:

  • To understand how digital technology or media can impact firm’s tactical marketing activities and drive firm’s performance
  • To understand applications of popular digital marketing tools & techniques
  • To understand use of digital media analytics for effective digital marketing

To accomplish above objectives, participants will be exposed to different digital marketing techniques (e.g., search engine marketing, online display advertising, video marketing and social media marketing) during the program.

By the end of the course, participants will be able to:

  • Understand digital marketing techniques employing web, mobile and social media for firm’s marketing activities
  • Understand digital marketing tools for managing digital campaign

About Talentedge

Talentedge is an Ed-Tech firm. We are the first to bring ‘Live & Interactive’ anywhere learning in digital format. Jointly with world’s leading institutes and corporates, we offer courses to working professionals, enabling them to plan their future course of action and fast track their careers. We also partner with top Indian & International institutes including IIMs, XLRI, MICA, Jack Welch Management Institute (JWMI), London School of Business & Finance (LSBF) and also with top corporate names like Society of Human Resource Management (SHRM) and others. Our ability to re-create classroom-type interactions in the virtual world has struck a chord with over 3,00,000 individuals and corporate learners. By bringing eminent subject experts into online education, we initiate industry relevant learning. We are also one of the first Ed-Tech organizations to be credited with an ISO 9001:2008 certification.


Dr. Ravi Shekhar Kumar

B. Tech [IIT (BHU), Varanasi], FPM [IIM, Lucknow]

Dr. Ravi Shekhar Kumar joined XLRI marketing area in 2012. His research and teaching interest lies in Digital Marketing, Brand Equity, Experiential Marketing and Healthcare Marketing. He has published papers in international journals and presented papers at various international and national conferences. Previously he has worked in sales and marketing department of Larsen and Toubro Limited, and TATA Hitachi construction machinery company limited. He is also the recipient of second best doctoral dissertation proposal award at International Conference in Marketing- “Shaping the Future of Research in Marketing in Emerging Economies” and recipient of special mention award at second International Conference of Brand Management.

Prof. Atanu Ghosh

PGDM (IIM Bangalore), BE (Jadavpur University)

He is the Visiting Faculty at XLRI Jamshedpur since 2008. He is also Adjunct/ Visiting Faculty with other leading Business Schools including IIM Calcutta, IIM Udaipur, XIM Bhubaneswar, and UPH Jakarta. He is also the Promoter, Founder and CEO – Salt n Soap, Medinook and Bluebeaks Solutions. Before his entrepreneurial stint, Atanu was a Director with IBM and, prior to that, a Principal with PwC. With IBM and PwC Atanu has worked extensively in India, USA, UK, SE Asia and China. Working for IBM and PwC Atanu has consulted leading Fortune 100 Companies on their SAP and ERP deployment. Atanu also headed IBM’s SAP Practice for Bangalore and China.

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