This course is intended for sales and marketing executives who want to learn and take advantage of digital marketing techniques to improve their and their company’s performance, reputation and relationship with existing and prospective customers.
The learning objectives of this course are:
- To understand how digital technology or media can impact firm’s tactical marketing activities and drive firm’s performance
- To understand applications of popular digital marketing tools & techniques
- To understand use of digital media analytics for effective digital marketing
To accomplish above objectives, participants will be exposed to different digital marketing techniques (e.g., search engine marketing, online display advertising, video marketing and social media marketing) during the program.
By the end of the course, participants will be able to:
- Understand digital marketing techniques employing web, mobile and social media for firm’s marketing activities
- Understand digital marketing tools for managing digital campaign