Professional Certificate Program in Business Analytics from IIM Kozhikode

Improve Business Performance through Fact-based Decision-Making with Analytics

Thomas Devonport in his book titled, “Competing on analytics: The new science of winning”, claims that a significant proportion of high-performance companies have high analytical skills among their personnel. The rise of business analytics has resulted in great demand for trained business analysts and the trend will only continue to rise. According to Wall Street Journal, “Companies, barraged with data from the web and other sources, want employees who can both sift through the information and help solve business problems. As the use of analytics grows quickly, companies will need employees who understand the data”. Businesses increasingly need to know how to leverage analytics to gain managerial and strategic insights to improve their competitive position.

Business Analytics is a set of techniques and processes that can be used to analyze large and noisy data to improve business performance through fact-based decision-making. It nurtures the amalgamation of data warehousing, data mining, statistics, and machine learning; applies in various functional areas of business and management to find patterns in the relationships; creates capabilities for companies to compete in the market effectively. It has been proven to be highly useful in industries such as banking, insurance, telecom, retail, travel, healthcare, etc., and has shown a very positive impact on business decision-making.

The program is designed to provide in-depth knowledge of data-based decision-making using real case studies. The module based program would impart participants a sequential learning with a strong foundation of data analytic techniques followed by real applications across various domains.

This program will:

• Help participants understand the critical concepts of business analytics and research, including research design, data processing, and data analysis.
• Clarify the scientific understanding of complex methods which are required in business decision-making.
• Help participants apply analytical concepts in real life scenario effectively.

Module 1: Business Analytics Foundation

Module 1 comprises the foundation of business and analytics along with familiarity with data analytic tools like R and SPSS. The participants will learn fundamentals of basic Statistical Methods. While the program is designed for middle-level managers, this module will go a long way in brushing-up the fundamentals of analytical techniques in the context of your business. Moreover, the module will include data preprocessing, data visualizations, and writing algorithms in the context of business.

• Introduction to business analytics and data analytic tools
• Exploratory data analysis
• Statistical inference
• Marketing Management and CRM

Module 2: Business Analytics Techniques

Module 2 comprises the nervous system of the course which includes predictive analytics and advanced analytics. Predictive analytics will cover both statistical and machine learning techniques, while the advanced analytics will comprise of unsupervised data analytic techniques. These techniques are very useful to middle level managers to find pattern in the data and use them in managerial decision making.

• Predictive Analytics (Regression techniques, Logistic regression, Tree-based methods, Ensemble Models, Time series analysis)
• Advanced analytics (Dimension reduction technique, Clustering technique, Conjoint analysis, social media analytics)

Module 3: Business Analytics Applications

Module 3 focuses on the applications of techniques of analytics in business.

• Customer and Retail analytics
• Financial Analytics
• Supply chain Analytics
• HR Analytics

Capstone Project

The capstone project is an integral part of the successful program completion and will run throughout the program duration. Participants will learn to identify a real life scenario of an organization/industry, collect primary/secondary data, and apply concepts discussed in the modules of this program to source a probable solution. This project will enable a deep understanding of the subject matter and foster the practical application of the program learning in real-world business scenarios.

Campus Component

This program includes a 2-day in-campus immersion session which is scheduled to be held towards the end of the program at the IIM Kozhikode campus. The dates will be communicated in due course. Attendance to In-Campus sessions is mandatory for all participants of this course. However, the In-Campus modules are subjected to the conditions that prevail at the point in time. These conditions pertain to the pandemic or other unavoidable reasons. In case the current situation maintains the status quo, adequate alternate options with regards to the in-campus modules will be made available via online sessions.

Talentedge is an Ed-Tech firm. We are the first to bring ‘Live & Interactive’ anywhere learning in digital format. Jointly with world’s leading institutes and corporates, we offer courses to working professionals, enabling them to plan their future course of action and fast track their careers. We also partner with top Indian & International institutes including IIMs, XLRI, MICA, Jack Welch Management Institute (JWMI), London School of Business & Finance (LSBF) and also with top corporate names like Society of Human Resource Management (SHRM) and others. Our ability to re-create classroom-type interactions in the virtual world has struck a chord with over 4,50,000 individuals and corporate learners. By bringing eminent subject experts into online education, we initiate industry relevant learning. We are also one of the first Ed-Tech organizations to be credited with an ISO 9001:2008 certification.

IIM Kozhikode is the fifth Indian Institute of Management, founded by Government of India in collaboration with Government of Kerala at Calicut in the year 1996. IIMK also holds the credit for having pioneered the Interactive Distance Learning (IDL) Program for working executives in India. Having started with 300 class contact hours in 2001-02, the year-long Executive Management Education Programme is today the richest available in the country having 450 class contact hours. The Institute today is a leader in Faculty Development Programmes (FDP) and is the major QIP (Quality Improvement Programme) Centre of the All Indian Council of Technical Education, in the field of management education. Recently, the Institute has secured 4th rank in the management category in the National Institute Ranking Framework (NIRF) Ranking 2021.

IIMK is also one of the few Centres for Development of Digital Libraries in the world and is a country leader. The Institute also has a strong International Exchange Programme for students and faculty with several leading Management Institutes in EU and ASEAN countries like SDA, Bacconi, Jonkoping, Sweden, Copenhagen Business School, Denmark, ESCAP-EAP, France; University of Queensland, Austria, Victoria University of Wellington and so on.

An active member of the Strategic Management Forum, IIMK lays stress on organizing Seminar/Conferences and conducts management programs for teachers. Leading Management Institutions like IIM Ahmedabad, Bangalore, Calcutta, Indore and Lucknow along with MDI, Gurgaon, XLRI, Jamshedpur and IIFT, New Delhi join hands to conduct week long faculty development programme on various subjects in the field of Strategic Management.

IIM Kozhikode is ranked 5th amongst management institutes in India – According to the report by Business Today on India’s Best B Schools 2013.