Advanced Certificate in Digital Marketing and Communication

Embark on the Journey of Success in the Domain of Digital Marketing with MICA

The Advanced Certificate Program In Digital Marketing, from MICA, has been designed with an objective to familiarize participants with key aspects of digital marketing. The participants are expected to gain working knowledge in the digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations.

Our dedicated student support team guides you through the course and a tech support team is available live during sessions for seamless learning. Join the hands-on learning experience with case studies, projects and simulations along with expert faculty from MICA.Become a Digital Marketing expert by specialising in Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations.

1. Fortnightly Coaching by Industry Mentors

2. Mock Interviews by Hiring Managers

3. 15+ Case Studies and Live Projects

4. Video Library with 90+ Tools

5. Personalised Resume Feedback

Module 1: Digital Marketing Landscape

• Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
• Digital Marketing Metrics and Channels
• Customer Centricity
• Case Studies: 1 case study on a leading multinational food products company. Build a digital branding strategy to help the brand establish itself as a new product in the market.

Module 2: Digital Channels Deep Dive – I

• Designing a Web Presence
• Social Media Marketing
• Search Engine Optimisation (SEO)
• Case Studies: 7 case studies across tracks on well reputed companies in the Food & Beverage industry, Food Delivery, E-commerce, Finance, Automobile Manufacturing and Travel industry.
• Blog Creation Project ( WordPress)
• Social Media Marketing Live Project ( Facebook Ads Manager)
• Stukent Mimic Social ( Leadership track)

Module 3: Digital Channels Deep Dive – II

• Search Engine Marketing (SEM)
• Programmatic & Display Advertising
• Content Marketing
• User Nurturing
• Case Studies: 5 case studies across tracks on leading brands in Healthcare, Clothing, Finance, E-commerce, Banking and Transportation.
• Google Ads Search Campaign ( Google Ads Manager)
• Email Marketing Live Project ( Get Response)
• Stukent Mimic Pro ( Leadership Track)

Module 4: Marketing Analytics and Integrated Strategy

• Web Analytics
• Defining a Robust Digital Marketing Strategy
• Planning DM Resources (Agency/Team)
• Case Studies: 2 case studies on reputed companies in E-commerce and Transportation.
• Web Analytics Live Project ( Google Analytics)

Module 5: Capstone Project and e-Commerce Bootcamp

• Effective Sales Techniques
• Analyzing Business Markets (B2B)

Module 6: Specialisation in Branding and Communications

• Fundamentals of Branding
• Brand Engagement Strategy
• Branding for International Markets
• Marketing Communications

Module 7: Specialisation in Marketing Analytics

• Marketing Data Identification and Collection
• Marketing Data Integration and Exploratory Data Analysis
• Predictive Analytics and Decision Making

Module 8: Specialisation in Social Media and Content Marketing

• Content Marketing Specialization
• Paid Advertising and Social Media
• Community Management
• Tools Covered

Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.

MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.

Talentedge is an Ed-Tech firm. We are the first to bring ‘Live & Interactive’ anywhere learning in digital format. Jointly with world’s leading institutes and corporates, we offer courses to working professionals, enabling them to plan their future course of action and fast track their careers. Our ability to recreate classroom type interactions in the virtual world has struck a chord with over 4,50,000 individuals and corporate learners, facilitating a social collaborative learning experience in digital space. We enable working professionals to plan their future course of action and fast track their careers. Talentedge is changing the way India learns. We are also one of the first Ed-Tech organizations to be credited with an ISO: 9001-2008 certification.