Book Free 1 on 1 session

Last date of application: 30/09/2021

Book Free 1 on 1 session

Last date of application: 30/09/2021
1

Advanced Certificate & MICA Alumni Status

Earn an Advanced Certificate in Digital Marketing & Alumni Status from MICA

Learn from the Best, LIVE!

Live tutored classes, not recorded sessions, from eminent faculty of MICA

End Term Project

Project based on industry case study that takes the student through the complete digital campaign planning process

Learn to Leverage various Digital Marketing Channels

Gain deeper understanding of the Why, What and How of leveraging various Digital Marketing channels

Master various Digital Marketing Tools

Hands-on practice on Digital Marketing Tools (across various channels) to move rapidly and profitably against competition

Details

  • Interns or early professionals who want to learn about online digital marketing methods
  • Professionals with specific responsibilities to market their products & services online
  • Professionals in fields like Customer Relations, Product Development, HR, Consultation, PR etc.
  • Entrepreneurs looking to create & establish their business presence globally through digital marketing
  • For Indian participants: INR 80,000+ GST
  • For International participants: USD 1750
  • Course Commencement: 21 Nov 2021
  • Duration: 4.5 Months
  • Schedule of Classes: Saturdays & Sundays from 7.30 p.m. to 9.00 p.m. IST (1.5 hours)
  • For Indian Participants – Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
  • For Indian and International Participants – Interns or Working professionals
  • Proficiency in English, spoken and written, is mandatory

The primary method of instruction will be through LIVE lectures that will be beamed online via internet to student desktops/laptops or classrooms using Talentedge’s Live and Interactive digital learning platform. The lectures will be delivered by eminent faculty from MICA.

All participants will also be granted 24X7 access to Talentedge’s Cloud Campus comprising learning aids, study materials, reference materials, assessments, case studies and assignments etc. as per the requirement of the Course. Students can chat real time with the professors during the live class and also post all other Course-related queries offline on the Cloud Campus.

About Course

The Advanced Certificate Program in Digital Marketing, from MICA, has been designed with an objective to familiarize participants with key aspects of digital marketing. The participant is expected to gain working knowledge in the digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations.

Live sessions by the faculty facilitate one-on-one interactions to help learners resolve all their queries, as against isolated learning in recorded sessions. Our dedicated student support team guides you through the course and tech support team is available live during sessions for seamless learning. Join the hands-on learning experience with case studies, projects and simulations along with expert faculty from MICA.

Syllabus

  • Module I: Business, Marketing & E-Marketing
  • Module II: Search Marketing
  • Module III: Display Advertising
  • Module IV: Social Media & Content Marketing
  • Module V: Email Marketing
  • Module VI: Mobile Marketing
  • Module VII: Web Analytics
  • Advanced Tutorial Classes
  • End Term Project

About Talentedge

Talentedge is an Ed-Tech firm. We are the first to bring ‘Live & Interactive’ anywhere learning in digital format. Jointly with world’s leading institutes and corporates, we offer courses to working professionals, enabling them to plan their future course of action and fast track their careers. Our ability to recreate classroom type interactions in the virtual world has struck a chord with over 4,50,000 individuals and corporate learners, facilitating a social collaborative learning experience in digital space. We enable working professionals to plan their future course of action and fast track their careers. Talentedge is changing the way India learns. We are also one of the first Ed-Tech organizations to be credited with an ISO: 9001-2008 certification.

About MICA

Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.

MICA is among the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.

Faculty

Amit Kishore

Adjunct Professor, Digital Communication Management

Amit is a Professor of Digital Marketing, Digital Marketing Trainer, Digital Media Consultant, Start-ups & Social Enterprise Enthusiast, and a Partner at Unnagi. Since graduating from MICA, Amit has worked for over two decades in strategic media planning, media research, and digital media. He has worked across geographies & cultures in India, Middle East, West Africa, and South-East Asia. Over the course of his career, he has worked with leading global agencies like Mediacom, Lintas Media Group, Universal McCann, OMD and Dentsu where he had the opportunity to manage the traditional as well as digital media mandates for some of biggest global brands across different categories. HeHe has also worked with leading global market research agencies like ACNielsen & TNS Global. In his last job, he was the CEO of PlanB Digital, a boutique digital marketing agency in Bangalore. Before this, he was the Regional Strategy Director for the MENA region at Dentsu Media in Dubai. In 2013, he co-created MICA’s Digital Communication Management (DCM) Specialization along with other MICA faculty. He is currently enrolled as a doctoral scholar at CMR University, Bangalore to do a PhD

Prof. Siddharth Deshmukh

Adjunct Faculty and Senior Advisor

Siddharth, The Travelling Professor, graduated as a “First of the MICAn” in 1996 (first batch of MICA’s two-year flagship PGDM) and is back to his Alma Mater as an Adjunct Faculty & Senior Advisor. Siddharth has been teaching at MICA for last many years in his capacity as an Adjunct Faculty. He co-created MICA’s Digital Communication Management (DCM) Specialization along with other MICA faculty. He has mentored over 100 students to convert their ideas into prototypes and potential ventures (this is a six-month project for MICA’s second year PGDM students in lieu of dissertation). He also teaches foundation courses in Digital Transformational Frameworks and User Experience Design. Besides these, Siddharth has taught various other digital and non-digital courses across institutes. Early in his career, he turned an entrepreneur and digital venture/product development evangelist for over a decade – with his earlier UK based company, Cohezia. He remains on Cohezia’s Advisory Board and the various ventures it develops and grows.

Sanjay Varma

Visiting Faculty

Sanjay is a senior management professional with extensive experience in the field of digital marketing. An alumnus of Indian Institute of Management, Ahmedabad (IIM-A), he is also a graduate of the Government College of Engineering, Pune (COEP), India. Since graduating from IIM-A, he entered the online space very early in his career in 2000 when he joined Fabmart.com, one of the earliest Indian eCommerce story. Later, he worked for Baazee.com (later acquired by eBay) as a founding team member. Sanjay subsequently worked in senior management roles for leading online businesses in Australia, UK and Ireland for many years before returning to India. On his return to India, he was Director of Digital Analytics at Fidelity Investments and Senior Director and Head – Global Delivery, Customer Acquisition Cloud at [24]7.ai. He is currently an independent consultant advising organisations on their digital growth strategies. His areas of expertise include Digital Marketing Strategy, Customer Acquisition, Engagement, Retention and Digital Analytics. Sanjay is a regular visiting faculty at MICA teaching various courses in the Digital Marketing domain for both PGP & Online courses.

Sheshank Reddy

Visiting Faculty

Sheshank has more than a decade worth of experience in consumer facing businesses including FMCG, Food & Apparel retail. An alumnus of XLRI, Jamshedpur, he is also an engineering graduate VTU, Karnataka. After graduating from XLRI, Sheshank worked with Coca Cola & Marico. In a long stint with Levi Strauss & Co. he worked in various marketing roles in Sales, Brand & Category management roles including digital marketing responsibilities for the brand. Currently an independent marketing consultant, advising organisations on Marketing Strategy and Process Design, Retail and Marketing Analytics, Digital Marketing Strategy, and Digital Analytics. Sheshank is a regular visiting faculty at MICA teaching various courses in the Digital Marketing domain for both PGP & Online courses.

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