This program is designed for business executives, entrepreneurs and professionals who want to take advantage of digital marketing techniques and tools to improve their and their company’s performance. Early or mid-career career executives from the domains of sales, marketing, advertising, public relations, and IT professionals (with basic understanding of marketing) looking for a career shift to digital marketing will find this program useful. Entrepreneurs willing to adapt digital marketing for their business growth will also benefit from this program.
The learning objectives of this program are:
- To understand how digital technology or media can impact firm’s tactical marketing activities and drive firm’s performance
- To understand applications of popular digital marketing tools & techniques
- To understand the use of digital media analytics for effective digital marketing
To accomplish above objectives, participants will be exposed to different digital marketing techniques (e.g., search engine marketing, online display advertising, video marketing and social media marketing) during the course.
By the end of the course, participants shall be able to:
- Understand digital marketing techniques employing web, mobile and social media for firm’s marketing activities
- Understand digital marketing tools for managing digital campaign
