Currently, the big data market is estimated at $70.5 billion. However, by 2027, it is expected to cross the $200 billion mark.
These statistics clearly show that the big data market is definitely in for a huge growth spurt. And as it continues to infiltrate our day-to-day lives, several industries have started leveraging this technology. This means a lot of career opportunities for aspiring data analytics professionals.
In fact, almost every online analytics certification in the digital space is finding real value in its use and revamping its curriculum to include big data analytics.
Let’s help you discover which industries are using big data analytics and how.
- How is the Banking Sector Taking it?
Ranging from the SEC to retail traders, big banks, hedge funds, and other so-called ‘big boys’ of the financial market are leveraging big data analytics in some way or the other.
For instance, the SEC is using it to monitor financial market activities around the globe. They are currently using NLP and network analytics to detect illegal trading activities in financial markets.
It wouldn’t be erroneous to say that big data analytics is the superhero for SEC, helping them catch the ‘bad guys.’
Retail traders, banks, and financial institutions, on the other hand, are using it in high-frequency trading, predictive analytics, pre-trade decision-support analytics, etc.
Want to be the brains behind the application of this superhero technology? Consider enrolling in an analytics certification TODAY!
- What About Agriculture?
Why should Banking and Financial Services have all the Fun? Agriculture, unlike most people anticipated, is leveraging big data analytics to optimise their crop efficiency.
Biotechnology firms plant test crops and run simulations to measure how they react to various weather conditions changes. These firms then adjust the plants based on data collated, including temperature, water levels, soil compositions, gene sequencing, etc.
Doesn’t that seem interesting? If so, by pursuing a credible analytics certification, you can kickstart your career in this domain and land a job as an agriculture data scientist. If you are looking for tips to choose the best business analytics certification in India, read here.
- Communication, Media, and Entertainment are Definitely Loving It
Organisations in this industry are analysing customer data along with behavioural data to curate detailed customer profiles that are further used to:-
- Create engaging and informational content for different customer profiles
- Recommend digital media content to users (Netflix, Amazon Prime, Hotstar, etc.)
- Measure content performance
A case in point is Netflix, an on-demand movie service giant, uses big data analytics to collect viewer data worldwide and then analyses it to provide informed and personalised recommendations to individual users.
Spotify, another entertainment application company that leverages big data to make music recommendation to individual listeners based on their songs history.
If you aspire to kickstart a career in this domain, you can succeed in today’s data-driven world with business analytics from IIM Kozhikode. This online course can help you enhance your skills and learn advanced techniques for data analytics so you can land a job in almost any sector.
- So is the Education Sector
- How do Edtech platforms know which online course is trending?
- How do universities and colleges track student performance and overall progress over a period of time?
The answer is big data analytics. Ranging from Edtech platforms to universities, schools, and colleges, every institute in this industry uses big data analytics to measure teacher’s effectiveness and student’s progress. Teacher’s performance can be measured and fine-tuned based on student feedback to gain deep insights into their session’s effectiveness.
The best business analytics course online from XLRI can provide in-depth knowledge into every facet of the domain so you can apply these techniques and processes in various industries like banking, finance, marketing, retail, supply chain, education, and others.
- Marketing is Certainly No Exception
Marketing is perhaps one of those fields that are bouncing off ideas every day to leverage big data analytics in one way or another.
Be it for advertising campaigns or social media engagement, and even sales, big data analytics helps marketers create ads that will go viral and improve sales as a result.
Big data helps marketers answer the following questions:-
- How well is an ad campaign doing?
- How are the customers responding to an advertisement?
- How many clicks did a paid ad get?
- How many views did the latest iGTV video have?
- What was the sales impact of a campaign?
The best business analytics course online from XLRI can help you gain prowess in every facet of big data analytics ranging from exploratory data analytics or marketing management and CRM. For a well-rounded knowledge in this domain, this course is the ideal choice for most professionals.
- Insurance People are Patting Their Backs
In the insurance world, big data is being used to provide customer insights for transparent and simpler products by analysing and predicting customer behaviour through social media activity, GPS-enabled devices, and CCTV footage.
Furthermore, it also allows for better customer retention for insurance companies since claims can be offered faster, fraud detection can be enhanced, and massive data from digital channels can be monitored quickly.
- Even the Government is Leveraging It
Ranging from energy exploration, financial market analysis, fraud detection, and heath-related research, big data has several applications in the public sector.
For instance, the FDA(Food and Drug Administration) uses big data analytics to detect patterns of food-related illnesses and diseases. This has allowed the healthcare officials to provide rapid treatment and fewer deaths.
The Department of Homeland Security leverages big data to solve various crimes based on data collated from multiple government agencies to protect our country.
Bottom Line
Big data analytics has infiltrated every domain, industry and sector. Needless to say, in the coming years, the demand for such professionals is going to skyrocket.
So whether you are an aspiring analyst, a business leader or functional leader, a working professional, or an executive looking to hone your skills and advance domain knowledge, a data analytics certification can be the ideal choice for kickstarting a career.
If you are scouting for an accredited certification from a reputed institute, look no further, the best business analytics course online from XLRI is here on Talentedge.
