Digital marketing took an altogether different role and reached an all-new high in 2020. Due to the pandemic and lockdown all across the world, organisations realised the importance and impact of digital marketing on consumer perception.
Considering the searing demand for marketing professionals, the best digital marketing courses updated their curriculum and introduced case studies to help young and aspiring professionals think outside the box.
Keeping this in mind, here are the 6 best digital marketing campaigns of 2020 you can learn from.
- Pulse’s #PulsePePulse Challenge
Source: Social Samosa
The objective of this digital marketing campaign was obviously to engage the audience. The Indian candy brand, Pass Pass Pulse, challenged their social media audience to engage in an activity wherein they have to stack 3 pulse candies on top of each other without dropping them. And that, too, under 15 seconds.
As a result of this campaign, Pulse received over 1300+ entries across all platforms within just one month and a reach of over 14 million and 26 million impressions.
As you can understand from the above campaign, there are some things in the digital space that textbooks simply can’t teach you. This is where the XLRI digital marketing course comes into play. By providing practical knowledge and hands-on experience via simulations and case studies, this course from XLRI aims to help you build prowess in digital marketing.
- Volkswagen: “The Last Mile” Showcasing the Timeless Nature of the Beetle
Source: Motor1
This timeless and highly creative campaign from Volkswagen is one for the books.
This campaign truly displays how creating meaningful content can leave lasting imprints on your audience’s mind. The Last Mile campaign from Volkwagen speaks to everyone who has ever owned a Beetle in their lifetime. The animated video encapsulated the essence of the Beetle and the memories of owners throughout the years.
Creating this campaign aimed to seek a real connection that makes the audience feel something, helping them build a strong relationship with Volkswagen.
- Hershey’s India #ThatsWhatWeSaid
Source: Social Samosa
To enhance awareness among its Indian target audience, a world-renowned chocolate manufacturer, Hershey’s curated a digital marketing campaign boasting its distinct flavour.
For Valentine’s Day, Hershey’s India launched an Instagram quiz wherein they asked couples 9 fun questions to discover something new about their relationship. The quiz was played on the brand’s Instagram page using the “Pull and Zoom” feature.
This campaign from Hershey’s received over 17 million impressions with a reach of over 12.9 million on Instagram alone. The overall engagement across social media boosted with over 50,000+ profile visits.
If you strive to learn in-depth about curating such innovative and out-of-the-box digital marketing campaigns, consider scouring the internet for the best digital marketing courses. One such professional certification course you can rely on is the XLRI digital marketing course. Offered on the Talentedge platform, this course from XLRI helps you understand how and why digital marketing techniques drive business performance.
- Burger King’s Moldy Whopper Campaign
Source: Ads of the World
The beauty of no artificial preservatives is ugly.
Burger King recently removed artificial preservatives from all of its food products, and this campaign was initiated to spread awareness about the same.
In March 2020, Burger King shocked its audience by promoting a time-lapse video of a Whopper. In this video, the decomposition of the restaurant’s signature sandwich is showcased. It displays how in a span of 34 days, the sandwich decomposes and becomes rotten. Clearly, the Mouldy Whopper campaign from Burger King was very bold and striking.
What’s so special about this campaign? Instead of advertising the pretty images of their food, Burger King took an unconventional route of displaying rotten food. Now you might think that the results of this campaign would be harmful, considering the rotten burger. On the contrary, this campaign got them over 2 million views on YouTube and over 21 million impressions.
- Zoom’s Virtual Background Competition
Source: Twitter
Every business owner should learn digital marketing. And this campaign from Zoom shows why.
Zoom’s primary goal was to increase brand awareness and get more of its target audience to try the app. In March 2020, amid the pandemic, the video conferencing tool Zoom introduced monthly virtual background content. As per the contest rules, remote workers were asked to share pictures or videos of themselves using the tool’s virtual background feature.
From the Eiffel Tower to the Marina Bay, Zoom promoted their virtual background feature through this campaign.
Unarguably, the target audience appreciated their campaign. As a result of which, over 50,000 people signed up for the free trial simply to enter the contest.
Simple yet innovative, right? You can also learn how to curate such digital marketing campaigns. The best digital marketing course is all you need. XLRI is offering one such course you can rely on. By providing you with exposure to popular digital marketing tools and enticing target audience techniques, the XLRI digital marketing course can help you curate the best digital marketing campaigns for your organisation.
- Netflix’s “Wanna Talk About It?”
Source: NYC Plugged
Amid the lockdown, a lot of people were suffering from mental health problems and depression. To connect with their audience in a more meaningful way, Netflix launched a series of Instagram LIVE sessions wherein people directly asked questions and shared their thoughts with mental health experts.
Now, a lot of online content platforms like Hotstar, Netflix, and Amazon Prime witnessed a significant surge in traffic due to the pandemic. However, by curating this campaign, Netflix set itself apart.
As a result, the online content curator saw a higher engagement on its Instagram LIVE, with over 1,00,000 people joining the live-sessions.
Train Yourself to Curate Innovative Digital Marketing Campaigns TODAY
The best digital marketing courses are totally worth the investment. And the XLRI digital marketing course can help you become an out-of-the-box and in-demand digital marketer. The digital marketing course offered by XLRI enables you to curate and handle digital marketing campaign from start to finish.
If you strive to learn how to deliver content that enriches your customers’ lives and gives them an enjoyable experience, consider enrolling for the XLRI digital marketing course offered on the Talentegde platform.
