Executive Development Program In Digital Marketing

What is Digital Marketing?

In this era, where more or less everything and anything is available on the internet. Marketing has also taken a shift towards the internet to a great extent. Traditionally, marketing was done through conventional methods such as TV commercials, radio advertisements, billboards, and so on. However, now the picture has changed, you can market your products and services on various platforms available on the internet. This is known as digital marketing.

Digital marketing is carried out using electronic devices that are connected to the internet. It is referred to the process of advertising and selling products or services through online marketing channels that include social media, search engines, and email marketing.
 

What are the 10 Types of Digital Marketing? 

You can use a variety of digital marketing techniques to expand your audience. Using a variety of digital marketing will help you develop a strategy that gives you the best results. The top 10 most effective types of digital marketing are -

1. Content Marketing
2. Search Engine Optimization
3. Social Media Marketing
4. Email Marketing
5. Affiliate Marketing
6. Paid Marketing
7. Influencer Marketing
8. Mobile Marketing
9. Video marketing
10. Audio Marketing.

Let us further discuss each type of marketing strategy in detail for a better understanding-

Types of Digital Marketing

Content Marketing: Content marketing is a technique to increase brand recognition by providing relatable information to the audience. Blog posts, e-books, articles, and all the other digital content are included in this.

The idea behind this is to make the reader your customer. It can be done through various methods such as signing up for an email service or purchasing the product or service on the website. Its foremost objective is to provide information to the customer rather than simply marketing and selling the product. Building a long-term and trustworthy relationship with the customer is more important than generating a one-time sale.

Email Marketing: Since the arrival of the internet, email is one of the most efficient types of digital marketing strategies, as long as you don’t spam the customers with irrelevant emails. Seasonal promotions and discount coupons shared with customers through emails have proven to be very successful for e-commerce and retail businesses.

Social Media Marketing: Social media management comprises a variety of tasks. You will be responsible for developing a strategy to target the most relevant audience, and writing and posting content across almost all social media platforms — Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, and many more. The biggest benefit of social media marketing is that you get the chance to closely connect and interact with your audience.

Affiliate Marketing: Affiliate marketing is a type of digital marketing wherein you contract with other people or businesses to endorse your products or services in exchange for a commission. This means every time their audience buys your product they get a share of that income. Its best advantage is that you don’t need to worry about a large audience because through these content creators you will be reaching a group of audience who are already interested in your product.

Search Engine Optimization: Search engine optimization is all about optimizing the content to make it rank on the top pages of search engines. To make your website appear at the top of search results, SEO helps to look up the specific words and phrases related to what people are searching for on the internet, using them in the content will help improve the quality of the traffic.

According to the search engine journal, the top page of Google accounts for 91.5% of all web traffic. The initial organic Google search generates 32.5% of all the traffic.

Paid Marketing: Paid marketing is concerned with the online advertisements you see at the top and side of the page while looking for content. It helps augment your rank and expand your online presence.

This type of digital marketing includes various payment mechanisms.  Below listed are the most popular mechanisms -

• Pay Per Click (PPC): It is one of the most common processes of paid marketing. It can be used in almost all campaigns. You can create campaigns by selecting the relevant and most searched keywords.
   
• Cost Per Mile (CPM): Cost per mile, often known as cost per thousand, is used to calculate the price of an advertisement based on every thousand impressions. It is the default pricing approach for most online advertising.
   
• Influencer Marketing: Influencer marketing is the type of social media marketing in which you reach out to an individual who already has a large audience and is a pro in what they do. These are the influencers who will help turn their audience into potential customers by promoting your product and increasing brand awareness.
   
• Mobile Marketing: This is a type of digital marketing that helps you approach your targeted audience on their smartphones through text messages, websites, and mobile applications. Its benefit is that you can customize the content as per the customer.
   
• Video Marketing: Video marketing is a social media strategy that includes creating and using videos to promote your products or services to the target audience. Creating relatable and relevant content on social media platforms using your brand helps make your audience aware of your products and services, and offers better interaction on your social media platforms.


• Audio Marketing: Nowadays, audio marketing is growing like the clappers. Earlier, only radio was used for audio advertisements. However, now there are multiple new platforms — Spotify, amazon prime, etc., to promote your brand through audio marketing. Moreover, you can also take advantage of podcasts, amazon Alexa or Google Home for brand awareness.
   

What Skills Do You Require for Digital Marketing?

The following list represents the top 5 skills that a digital marketer requires to perform adequately:

1. Data Analytics
2. Social Media Knowledge
3. Writing and Editing Skills
4. Basic Designing Skills
5. Be Tech-Savvy

Data Analytics: Web analytics and website performance are a part of digital marketing data analytics. An in-depth understanding of how to derive more traffic comes from the most searched keywords and the critical information of the audience’s age, gender, and location. Digital marketers must have good knowledge on how to use Google Analytics, Google Ads, and a variety of other ad exchanges needed to perform different types of digital marketing.

Social Media Knowledge: Digital marketers should be well-versed in all of the popular social media channels that they are using to publish the content and communicate with the target audience. While developing social media strategy, digital marketers must consider three factors: content quality, the relevance of the content, and audience engagement.

Writing and Editing Skills: Content is at the heart of digital marketing. Every digital marketer needs to have relevant content to engage with their target audience and persuade them to explore their products and services. However, adding SEO keywords into the content can help optimize it. Keyword optimization will help the content rank higher on search engines, making it more accessible to the target audience.

Basic Designing Skills:  Visual content offers the utmost visibility to the brand. Videos are sweeping the web since they are recognized to have whopping engagement and conversion rates. It is recommended that digital marketers have a basic understanding of applications such as Adobe Creative Suite, Canva, and Inkspace, which they can utilize to develop visual content.

Be Tech-Savvy: You are already halfway there if you are aware of the fundamentals of web development and know-how of basic Content Management Systems (CMS) like WordPress.

You can learn these skills or hone them by enrolling in a digital marketing certificate. There are two modes to learn digital marketing - online and offline. In this pandemic world, various reputed institutions are providing online courses along with the chance to earn the certification. One such institution is XLRI, offering you an Executive Development Program in Digital Marketing.
 

Executive Development Program in Digital Marketing

The goal of the digital marketing course from XLRI Jamshedpur is to provide you with a deep understanding of how to use digital marketing tools and techniques so that you can become an effective digital marketer or strategist.

This course is designed to teach you about multiple digital marketing channels, remarketing, and conversion, and how to use digital media analytics to increase your company’s sales. It will also provide you with knowledge on how to build brand recognition and use search engine optimization to rank your website on top pages on Google search results.

Professionals who enroll in the Executive Development Program in Digital Marketing course from XLRI Jamshedpur get to work on capstone projects so that they can develop hands-on skills and use the newly acquired knowledge.

This course is primarily aimed at sales and marketing professionals, entrepreneurs, IT professionals, marketing managers, or professionals who are currently employed in this field and want to sharpen pre-existing skills while equipping the advanced ones.

After completion of this digital marketing certificate, you will be able to successfully perform digital marketing activities using various digital marketing tools to augment your brand’s recognition and sales.
 

Scope of Digital Marketing in India

The scope of digital marketing in India is expanding rapidly. There has been an exponential growth of the internet in recent years, particularly since the outbreak of the Covid-19 pandemic. People are adjusting to the new normal and are becoming more comfortable with conducting everyday activities online, whether it’s shopping, ordering groceries, or pharmaceutical products, schools and colleges started teaching online, and new movies are being released on digital platforms.

In the light of the Coronavirus outbreak, businesses are increasingly relying on digital and technological capabilities. Companies are on the lookout for digital marketing professionals who can handle their businesses online.

Furthermore, the future generation will grow up in a technology-oriented society and will prevailingly be doing almost everything online. This shows that the scope of digital marketing is up-and-coming in the future.
 

Why should you pursue an online course from Talentedge?

During the pandemic, the popularity of online learning has expanded like the clappers. There are numerous advantages of taking this digital marketing certification online such as -

• Pursuing an online certification can demonstrate to a firm that you are dedicated to your profession and aim to advance your skills to grow in your career.
• You can attend the classes from anywhere using your laptop/desktop
• No additional installation is required which makes it easy for working professionals to learn while maintaining their regular jobs.

At present, Talentedge offers a range of online certification courses in collaboration with some of the world’s most prestigious institutes. The certificates from these renowned institutes are highly regarded and provide value to your professional development. The following are some of the features of these online certification courses:

• Convenient weekend schedules make it easier for professionals to attend classes
• Live and interactive learning for a better understanding of the modules
• Practical learning of the tools help apply these techniques in current companies
• One-on-one doubt clearing sessions
• Live tech and program support
• Chance to earn a certificate from XLRI Jamshedpur on completion of the course

FAQs on Executive Development Program in Digital Marketing:

Q. Which certification is best for Digital Marketing?

Ans: Digital Marketing is without the shadow of a doubt one of the most popular fields of study in today’s world. Since a majority of business marketing has shifted online, companies across the world are looking for professionals who have a deeper understanding of the subject. If you are really interested in becoming a digital marketer, Talentedge’s Executive Development Program in Digital Marketing in collaboration with XLRI Jamshedpur might be the best one. It offers you in-depth knowledge and training on the subject. Since this course is online, you can get a certification from the comfort of your home.

Q. What is the duration of this Digital Marketing course?

Ans: There is no such bar on the duration of a Digital Marketing certificate. It can be of a year or 6 months or 2 years also, depending on the institute. Most of the candidates choose courses that run for 5-6 months. XLRI’s Executive Development Program in Digital Marketing offers you this course with the duration of just 6 months.

Q. What kind of jobs are there in Digital Marketing? 

Ans: In today’s world, Digital Marketing is of great consequence, which companies and brands understand well. Almost all organizations try to attract customers digitally through various techniques. For this, they spend a good deal of financial and human resources. A range of job opportunities is floating in the online marketing sphere. Some of the premier jobs available in Digital Marketing are:

1. Content Managers and Strategists
2. Digital Marketing Executives
3. Social Media Marketing Specialists
4. Email Marketing Specialists
5. Web Development Executives
6. Search Engine Optimization Experts
7. Digital Analysts and AI Specialists

Q. What are the types of Digital Marketing strategies?

Ans: There are top 10 types of digital marketing strategies -

1. Content Marketing
2. Search Engine Optimization
3. Social Media Marketing
4. Email Marketing
5. Affiliate Marketing
6. Paid Marketing
7. Influencer Marketing
8. Mobile Marketing
9. Video marketing

Q. What are the benefits of Digital Marketing?

Ans: The benefits of Digital Marketing are multifarious. Promoting your products online is not just cheaper but also consumes fewer resources. Removing all forms of geographical boundaries, helps a brand go global within minutes. Companies use Digital Marketing to target the right audience by promoting their products and services at the correct spots and with the groups of people who are relevant. This also helps you track and analyze your results easily so that future strategies can be made effectively. Since online marketing tactics have higher engagement, a company can also win customer loyalty.

Q. What are the skills needed for Digital Marketing? 

Ans: Digital Marketing is quite a skill-based field. The very basic thing you need to have control over is the knowledge of the internet and its functioning. Second, social media plays a vital role in digital marketing, making its understanding key to the success of such professionals. You should know how to work on social media sites such as Facebook, Twitter, Instagram, YouTube, LinkedIn, etc. Online advertisement, basic designing skills, and project leadership amongst others. are some of the other aspects in which marketers should have a piece of deeper knowledge. So, before you kick-start your Digital Marketing career, make sure you have these skills or learn digital marketing skills by signing up for Talentedge courses.

Q. Can I do Digital Marketing from home? 

Ans: Yes, you can do Digital Marketing from home. Many digital marketers are working from home and earning big in today’s time. In fact, some of the best minds from the Digital Marketing field rely on home duty, while others join big firms. Since the demand for work-from-home has been increasing day by day, it is worth noting that professionals from this field get huge salary packages.

Q. Which institute is best for a Digital Marketing course?

Ans: India is home to some of the most prestigious colleges and institutes offering Digital Marketing courses. The best course for you is the one that fulfills your aspirations for the field. For example, a college pass out will be looking for a full-time course most probably, while a post-graduate might prefer a short-term program. Many working professionals in India go for an online Digital Marketing certificate, which makes them continue with their jobs while attending the classes. Most of such classes take place on weekends.

Talentedge’s Executive Development Program in Digital Marketing in collaboration with XLRI Jamshedpur is among the most popular choices for office-goer candidates.

Q. Is Digital Marketing a good career?

Ans: The answer to this question is very much YES. Every other college graduate is aiming to be a digital marketing master, such as the popularity of this field. Also, there is no doubt about the fact that Digital Marketing is one of the most flourishing career fields, thanks to the 21st century’s internet boom. A brand can make its products and services reach customers within seconds through online marketing strategies. As a digital marketer, you can help a company grow exponentially through your expertise. All this requires is proper training and certification, which you can get from Talentedge.

Q. Which is the best website to learn Digital Marketing?

Ans: There are plenty of websites in India and across the globe from where you can learn the basics of Digital Marketing. However, if you are looking for the best portal to gain an in-depth knowledge of the matter, Talentedge is the one worth checking. In association with XLRI Jamshedpur, Talentedge offers a Digital Marketing certificate.