Gain Hands-On Knowledge to Make the Most of the Digital Marketing World
Mondo suggests that demand for digital marketing professionals is set to rise by 38%. Knowing the digital importance of marketing in today’s technology-driven business era, up-scaling digital marketing skills becomes quintessential for a marketing, advertising & sales professional to accelerate company’s performance along with individual career growth.
This Digital marketing course isn’t limited to just executive or mid-level employees on the hierarchy; even entrepreneurs can acquire digital marketing skills to procure business growth. This certification course is intended to develop understanding of digital technology or media that can impact firm’s tactical marketing activities and drive its performance and how to apply different digital marketing techniques.
Manage campaigns with hands-on industry tools
Learn the use of digital marketing techniques, tools and analytics using data labs for managing digital campaign
Capstone project for practical application
Apply hands-on skills learned in the class on a comprehensive project related to the different facets of digital marketing
3-day intense and involved On-Campus workshop
Opportunity to be a part of an optional 3-day on-campus workshop upon payment of an additional fee of INR 10000 + GST
Exposure to different digital marketing techniques
Gain exposure to digital marketing techniques like, search engine marketing, social media, mobile marketing, etc.
Convenient learning for working professionals
Customized course for working professionals with basics like weekend classes, learn from anywhere and live classroom feel
Opportunity to earn certificate of completion from XLRI
Upon successful completion of course, get certificate of completion from XLRI Jamshedpur
Who should attend
- For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
- Proficiency in English, spoken & written is mandatory.
The minimum relevant work experience for the course is 3 years.
Dr. Ravi Shekhar Kumar
Dr. Ravi Shekhar Kumar joined XLRI marketing area in 2012. His research and teaching interest lies in Digital Marketing, Brand Equity, Experiential Marketing and Healthcare Marketing. He has published papers in international journals and presented papers at various international and national conferences. Previously he has worked in sales and marketing department of Larsen and Toubro Limited, and TATA Hitachi construction machinery company limited. He is also the recipient of second best doctoral dissertation proposal award at International Conference in Marketing- "Shaping the Future of Research in Marketing in Emerging Economies” and recipient of special mention award at second International Conference of Brand Management.
Prof. Atanu Ghosh
He is the Visiting Faculty at XLRI Jamshedpur since 2008. He is also Adjunct/ Visiting Faculty with other leading Business Schools including IIM Calcutta, IIM Udaipur, XIM Bhubaneswar, and UPH Jakarta. He is also the Promoter, Founder and CEO – Salt n Soap, Medinook and Bluebeaks Solutions. Before his entrepreneurial stint, Atanu was a Director with IBM and, prior to that, a Principal with PwC. With IBM and PwC Atanu has worked extensively in India, USA, UK, SE Asia and China. Working for IBM and PwC Atanu has consulted leading Fortune 100 Companies on their SAP and ERP deployment. Atanu also headed IBM’s SAP Practice for Bangalore and China.
On the payment of all due fees and upon satisfying the requisite attendance and evaluation/certification criteria of the Executive Development Program in Digital Marketing, participants will be awarded a certificate of completion, issued by XLRI. Candidates who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a certificate of participation by XLRI.
Live & Interactive Digital Learning
Learn from anywhere
Learn without quitting job
Be a part of rich Alumni Network
Case study learning
Hands-on learning using case studies, projects and simulations
Dedicated Student support
Student relationship managers for dedicated support for all requirements of the students
Live tech support
In session tech support on chat and call for immediate support
Deputy Manager - Corporate Marketing (Graphics)
Sr. Manager - Digital Initiatives
Marketing and Communication
Senior Manager - Business Development
Manikaran Power Ltd
Conference Producer and Editor
International Finance Magazine
The classes for this course will be through LIVE lectures that will be beamed online via internet to participant desktops/laptops or classrooms using Talentedge Direct To Device platform.
The pedagogy will comprise concepts and frameworks, hands-on sessions on digital marketing tools, use-cases, interactive sessions, project work and class exercises imparted by XLRI’s faculty and industry experts. The participants will have opportunity to work on data lab consisting of live industry data. Participants are expected to complete an industry relevant capstone project with the guidance from faculty.
This course is mostly hands-on and so it is recommended, though not a necessity that participants have two devices – one to follow the lecture, and the other for hands-on practice on digital tools.
A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this course. There are periodic evaluations built in throughout the duration of the course. These maybe in the form of a quiz, assignment, project, case studies or other objective/subjective assessments. The evaluations are designed to ensure continuous participant engagement with the course and encourage learning. Participants who successfully complete the same along with the requisite attendance criteria, will be awarded a certificate of completion by XLRI. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a participation certificate by XLRI.
XLRI is one of India’s leading management school based in Jamshedpur, Jharkhand, India. Established in 1949 as the Xavier Labor Relations Institute, by Fr. Quinn Enright, XLRI is acknowledged as India’s oldest business management school.
XLRI with its single vision of Magis, i.e., pursuit of excellence, focuses on three areas: academic excellence, personal values and social concern. XLRI spares no effort to make its curriculum world-class and deliver it in the most effective manner. It constantly scans the developments in business and in society and tries to pro-act to meet the challenges. Its world-class faculty with its commitment and deep sense of service delivers the curriculum very effectively.
Consistently being acknowledged as the Best “HR Course” in Asia–Pacific, it has also been recognized for its research acumen by the London Business School and is ranked among top 5 research schools in India cutting across management and technical institutes. For more details, visit www.xlri.ac.in
XLRI features consistently among the top 5 business schools of the country. In 2012 XLRI was ranked No. 4 among top 75 B-schools in India across Private and Government sector by Outlook India. Among other rankings, it was ranked #5 by the 2012 edition of CNBC-TV18′ s Top B-Schools in India, #4 by the Business Today 50 best business schools of 2012, #3 by Business World B Schools Unplugged.
The optional 3-Day On Campus sessions will be scheduled post the completion of the course
Registration, Introductions and Group Photo
Future trends in Digital Marketing e.g. AI, Blockchain
Case Study 1
Career Opportunities in Digital Marketing
Integrating Digital Media Planning and Budgeting
Case Study 2
Capstone Project Discussion
Leading Digital Transformation
Managing Digital Marketing Team
Queries and Clarification on Digital Techniques
Certificate Distribution Ceremony & Campus Visit
|For Indian Residents||
Rs. 80,000+ GST*
Payment Deadline: 10/01/2019
|For International Students||
Payment Deadline: 10/01/2019
|1st Instalment||2nd Instalment||3rd Instalment|
Without On-Campus Component
Rs. 30,000 + GST*
Payment Deadline: 10/01/2019
With 3-day On-Campus Component (Optional)
Rs. 30,000 + GST*
Rs. 20,000 + GST*
Payment Deadline: 20/04/2019
Rs. 30,000 + GST*
Rs. 30,000 + GST*
Payment Deadline: 25/07/2019
Rs. 30,000 + GST*
All applications for this course must be made through an Online Application Form.
In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form. If you have opted to pay the Application Fee/Instalments of the Fee though Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring “XLRI Jamshedpur” payable at Jamshedpur and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, REGID, Course Name and Contact number at the back of your Demand Draft/Pay Order.
All Demand Draft/Pay Orders along with a downloaded copy of your Application Form must be sent to.
Student Relations Manager,
21, Institutional Area, Sector 32,
Gurgaon 122003, Haryana, INDIA.
The program fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 1 or any other subsequent Instalments, a Late Fee is leviable as follows.
- A Late fee of Rs.1000 + Tax will be charged to the Participant, if the instalment is paid within 7 days from the due date published on the instalment schedule.
- A Late fee of Rs.2500 + Tax will be charged to the Participant, if the instalment is paid between 8 days from the due date to within 14 days from due date as published on the instalment schedule.
- If the Fee Instalment is not received within 14 days from the due date, then the Participant shall be considered a dropout and a Rejoining Fee of Rs.5000 + tax will be charged to the Participant if the Participant wishes to continue with and complete the program and rejoining can be accommodated as per program guidelines.
Cancellation by the Participant
- Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to closure of registration or 21 days before date of course commencement whichever is earlier.
- In event that such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of INR 5,000 + applicable taxes and GST for instalment(s) paid for Indian participants & USD 125 for foreign participants.
- In all other cases, no refund shall be made.
- A participant may opt for rescheduling to a later batch of the same program / another program of prior to commencement of the program. However, such intimation must be made by the participant at least fifteen days prior to the commencement of the program. The amounts paid by the participant shall be considered as advance payment towards the next batch / alternative program. Further, the participant shall have to pay an administrative charge of Rs.5000 plus applicable taxes (Indian participants) or USD 125 (foreign participants) for facilitating such rescheduling.
Cancellation by the Talentedge & Institute
Talentedge & the Institute, reserves the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event that Talentedge or the Institute cancels a scheduled course, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.
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