Executive Program In Marketing Strategy

Brand Sales & Marketing , Strategy & Leadership

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  • 16-24 LPA

    Average salary in this domain

  • 5000+

    Jobs open every year in this domain

Our Learners work at

Enrolment closes on 30 Nov, 2022

Want to know more? enquire now

or call us on +91-9315055746

  • Duration: 7 months (132 hours)

    Wednesdays from 7.00 p.m. to 9.00 p.m. IST and Sundays from 10.30 a.m. to 12.30 p.m.

  • 12 Feb, 2023

    Start Date

    Batch 4

Enrolment closes on 30 Nov, 2022

Want to know more? enquire now

or call us on +91-9315055746

About this course

Irrespective of any era, kind of industry and vertical, the backbone of any business has been its marketing function. Over a period of time the nature of marketing has changed primarily due to highly connected world (internet), digitization (due to smart devices) and changing aspiration of people (demographics). Today, the person or organization is compelled to respond to the market requirements almost on daily or hourly basis and hence a different level of preparation is needed from the marketing functions of an organization. The traditional marketing function needs to be augmented to help create a complete marketing function ready to take on any business challenge.

To address above challenges IIML has designed this course which has following pillars and due to this coverage, this becomes both a comprehensive and contemporary program in marketing management.

1.      Understanding the Fundamentals of Marketing

2.      Understanding paradigms of Purchase behaviour and decision making

3.      Understanding how Sales and Distribution forms the core of Marketing Strategy

4.      Understanding the Integration of Contemporary and Digital Marketing strategies

5.      Understanding how IMC strategy can be used to achieve strategic branding

6.      Understanding Marketing Strategy in Business as well as Service Markets

Read Less

Irrespective of any era, kind of industry and vertical, the backbone of any business has been its marketing function. Over a period of time the nature of marketing has changed primarily due to highly connected world (internet), digitization (due to smart devices) and changing aspiration of people (demographics). Today, the person or organization is compelled to respond to th... Read More

Get a deeper understanding of

  • Marketing ecosystem
  • Marketing in Digital Business era
  • Segmenting, Targeting & Positioning
  • Consumer Behaviour
  • B2B marketing
  • Brand Management
  • Advertising/PR/Sales Promotion
Not sure if this is the right course for you?

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Key skills you’ll learn

  • Marketing skills
  • Communication
  • Decision-making
  • Brand Management
  • Public Relation
  • Customer Relationship
  • Social Media marketing
  • Integrated Marketing Communication & Strategy

Program Starts in 70 Days

Benefits for All Students

On Campus – 3 Days to be scheduled toward start and 3 days scheduled towards end based on GOI advisory & institutes policy on residential training (due to COVID)

Two additional workshops will be conducted during the second campus visit:

Workshop 1: Marketing Leadership

Workshop 2: Soft skills workshop

Upon successful completion of the course, participants will get certificate of completion from IIM Lucknow

Eminent faculty from IIM Lucknow offers in-depth and practical understanding of marketing strategies

Get a rounded exposure to multiple aspects of an effective marketing strategy and understand its applicability to real life business scenarios

As a part of this program, participants will be able to work on a Capstone project on marketing strategy

Participants successfully completing the program and registering with IIM L, by paying a one-time alumni fee will receive an MDP Executive Alumni status from IIM Lucknow

On Campus – 3 Days to be scheduled toward start and 3 days scheduled towards end based on GOI advisory & institutes policy on residential training (due to COVID) Two additional workshops will be conducted during the second campus visit: Workshop 1: Marketing Leadership Workshop 2: Soft skills workshop

Upon successful completion of the course, participants will get certificate of completion from IIM Lucknow

Eminent faculty from IIM Lucknow offers in-depth and practical understanding of marketing strategies

Get a rounded exposure to multiple aspects of an effective marketing strategy and understand its applicability to real life business scenarios

As a part of this program, participants will be able to work on a Capstone project on marketing strategy

Participants successfully completing the program and registering with IIM L, by paying a one-time alumni fee will receive an MDP Executive Alumni status from IIM Lucknow

Are You Eligible?

Are You Eligible

Education

 

  • For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline with minimum 50% marks
  • For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.

Work Experience

  • Working professionals with a minimum of 5 years of work experience.
  • Note: For program aspirants with more than 20 years of work experience, selection will be on a case-to-case basis

Syllabus at a Glance

This program includes 2 campus components of 3 days each which will take place at IIM Lucknow. The on-campus module will be scheduled later during the course of the program as per the Institute and Government's advisory (due to the on-going Covid-19 scenario) on residential components and the same will be communicated in due course and well in advance to facilitate travel arrangements. Attendance to On-Campus Component is mandatory for all participants of this course.

Two additional workshops will be conducted during the second campus visit:

Workshop 1: Marketing Leadership

Workshop 2: Soft skills workshop

This program includes 2 campus components of 3 days each which will take place at IIM Lucknow. The on-campus module will be scheduled later during the course of the program as per the Institute and Government's advisory (due to the on-going Covid-19 scenario) on residential components and the same will be communicated in due course and well in advance to facilitate travel arrangements. Attendance to On-Campus Component is mandatory for all participants of this course.

Two additional workshops will be conducted during the second campus visit:

Workshop 1: Marketing Leadership

Workshop 2: Soft skills workshop

Learn from the Best Faculty

About The Institute

IIM Lucknow

Established in 1984, The Indian Institute of Management, Lucknow is 4th in the prestigious IIM family of management schools in India. The establishment of IIMs was envisioned and initiated by the first Prime Minister of India – Pandit Jawaharlal Nehru. It offers courses accredited to AMBA, AACSB & NIRF.

The mission of IIM Lucknow is to improve management systems with regard to business, industry and public services through pursuit of excellence in management education, research, consultancy and training. It aims to be a preeminent centre of excellence, generating and imparting knowledge in management and providing socially conscious and globally relevant thought leadership.

IIML moulds its students into value driven leaders, managers and global players. It nurtures value based young leaders who are capable of driving social and economic transformations towards an ethical, just and sustainable society. It encourages and develops individuals having entrepreneurial spirit and actions capable of solving societal problems through innovative and sustainable business models.

The faculty of IIML are teachers in the true sense of the word – people who impart knowledge that is kept continually updated. The institute undertakes a diverse range of academic activities aimed at creation, dissemination and application of management knowledge and practice. It is an ideal setup conducive to learning, accessibility and excellence.

Fee Structure for

No cost EMI Plans available. Talk to our counsellor for further details.

Instalment Schedule

Instalment 1
INR 65000 + GST Due by: 30 Nov, 2022
Instalment 1
USD 300 Due by: 30, Nov, 2022
Instalment 2
INR 65000 + GST Due by: 08 Feb, 2023
Instalment 2
USD 3900 Due by: 08, Feb, 2023
Instalment 3
INR 52000 + GST Due by: 02 May, 2023
Instalment 3
USD 1125 Due by: 02, May, 2023
Instalment 4
INR 50000 + GST Due by: 02 Aug, 2023
Instalment 4
USD 1025 Due by: 02, Aug, 2023
OR
Pay for Total Amount
INR 232000 + GST Due by: 30, Nov, 2022
Pay for Total Amount
USD 4200 Due by: 30, Nov, 2022

Financial Aid

To learn more about financing your course, visit the course Financial Resources Hub

Why Should You Join a Program Offered Through Talentedge?

  • 95% Completion Rate
  • 92% Satisfaction score
  • 78% Referability
  • Live & Interactive Digital Learning
  • Convenient Schedules to Suit Working Professionals
  • Benefit from Talentedge’s Alumni Network
  • Practical/Hands-On Experiential Learning
  • Dedicated Student Support
  • Options for Loan Assistance

Program Starts in 70 Days

FAQs

What is the duration and the class schedule of this course?

IIM Lucknow’s Executive Program in Marketing Strategy is 7-months long and sessions are conducted on Wednesdays from 7.00 p.m. to 9.00 p.m. IST and Sundays from 10.30 a.m. to 12.30 p.m. respectively. These sessions are delivered by the eminent faculty of IIM Lucknow using theoretical lectures, case discussions, leadership seminars and group-based problem-solving. All the students can reach out to the professors through Talentedge’s Cloud Campus – SLIQ, to raise any query and clear their doubts.

What is a marketing strategy?

Marketing strategy is formulating a detailed plan for achieving marketing objectives. It provides an organization an edge over its competitors and helps in developing goods and services with the best profit-making potential. Marketing is highly important for every organization as it communicates your value, vision, and products to others. It clearly explains, how will an organization reach its predetermined goals. The components of marketing strategy include various factors including, but not limited to, product benefits, communication, branding, the message, packaging, segmentation, target audience, promotional tactics, marketing channels to use and so on. Look at some of the benefits of marketing strategy:

  • Setting up goals is the first step towards success. Marketing strategies help you set the necessary guidelines to accomplish both short and long-term goals.
  • Having a new product or service is not enough. Companies need to have proper marketing strategies to connect with the right customers for the product or service.
  • A marketing strategy helps you understand people’s pain points.
How effective is this course for marketing professionals?

This Executive Program in Marketing Strategy from IIM Lucknow provides a structured, practical and relevant knowledge of marketing practices which will help marketing professionals develop effective strategies to achieve the goals and objectives of their organizations and get the edge over the competitors. Besides this, the extensive curriculum of this course provides the participants with a comprehensive understanding of marketing analytics which is crucial in today’s competitive environment in order to determine the ROI of marketing efforts. With a better understanding of marketing analytics, professionals can better understand big-picture marketing trends, determine which programs worked and why, thoroughly understand the ROI of each program, and forecast future results.

How many years of experience is required for enrolling into this course?

A minimum of 5 years of work experience is required to enrol in the Executive Program in Marketing Strategy from IIM Lucknow. If participants fulfil the minimum work-experience criteria, he or she has to clear an online self-assessment test. The application fee to take the assessment test would be Rs.1500 + GST for Indian participants and USD 25 for International participants which will be non-refundable. Also, for participants with more than 20 years of work experience, selection will be on a case-to-case basis.

Will I get any Certificate after completing the course?

Yes, after the successful completion of the Executive Program in Marketing Strategy from IIM Lucknow, students will receive a certificate of completion from IIM Lucknow. For successful completion of the course, students need to actively participate in all the sessions during the program and have a minimum of 75% attendance in all the sessions. Besides this, the students have to clear evaluation criteria which is based on a quiz, assignment, project, case studies, or other objective/subjective assessments. The evaluations are designed to ensure continuous student engagement and encourage learning.

Does this course cover all aspects of marketing?

This Executive Program in Marketing Strategy from IIM Lucknow gives a 360-degree exposure to multiple aspects of an effective marketing strategy. The extensive curriculum of the program covers areas such as marketing research, consumer behaviour, organizational marketing, integrated marketing communication, and segmenting, targeting and positioning. Also, this program also talks about marketing analytics which is crucial in today’s digital business era in order to determine the ROI of marketing efforts.

How will I qualify for the Alumni Status? What are the benefits of the Alumni Status?

All the enrolled candidates who successfully complete the Executive Program in Marketing Strategy from IIM Lucknow will receive an MDP Executive Alumni status from IIM Lucknow by registering with IIM L, and paying a one-time alumni fee of Rs.10, 000 + GST. This Alumni status will benefit the candidates in numerous ways. These benefits include receipt of all programme brochures and newsletters from IIM Lucknow, lifelong access to a network of distinguished IIM Lucknow Executive Alumni, onsite access to the IIM Lucknow Campus Library, 10% group discount on the fee for reference of participants, 10% discount in fee for any additional open and online program.

What is a capstone project?

Capstone projects are known by many names. Some of them are - capstone experience, culminating project, senior exhibition etc. A capstone project is a complex assignment that serves as a culminating academic and intellectual experience for students at the end of an academic program. Capstone projects are like college thesis and may take a wide variety of forms, but most are long-term investigative projects that culminate in a final product, presentation, or performance. Capstone projects are designed to encourage students to think critically, solve challenging problems, and develop skills such as oral communication, public speaking, research skills, media literacy, teamwork, planning, self-sufficiency, or goal setting—i.e., skills that will help prepare them for modern-day corporate responsibilities. While pursuing the Executive Program in Marketing Strategy from IIM Lucknow, participants will work on formulating effective marketing strategies and apply the knowledge gained during the course. The project may require you to work individually or in a group with your peers.

What are the evaluation criteria? What will I get, if I fail to fulfil the evaluation criteria?

Candidates who have enrolled for IIM Lucknow’s Executive Program in Marketing Strategy will be evaluated based on their attendance to the live lectures-which should be a minimum of 75%, and their participation in the assignment/project, quizzes, case studies or other objective/subjective assessments. These criteria have been designed with an aim to ensure continuous student engagement so that they don’t miss out on anything and learn everything deeply and effectively. Candidates who successfully fulfil these evaluation criteria will be awarded a certificate of completion, and those who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a certificate of participation. However, no certificate will be issued to the participants who have less than 40% attendance to live sessions.

Is the course relevant to the current marketing environment?

The course content of the Executive Program in Marketing Strategy from IIM Lucknow has been designed to take the participants through the marketing ecosystem which covers areas such as consumer behaviour, product & brand, digital marketing, channel management and the other essential components of marketing as a function which are highly relevant in the current marketing environment. It also gives participants an in-depth understanding of marketing analytics which helps you understand the critical, new-age dimensions of marketing in the digital business era.

Who will be the faculty for this course?

This Executive Program in Marketing Strategy is delivered by the experienced and eminent faculty of IIM Lucknow. They will use an interactive and practical method of teaching for a better learning experience for the students. - Devashish Das Gupta has been with IIM Lucknow for the last 17 years. His core area is Marketing Management wherein he focuses on Consumer Behaviour, Retail Management and Destination Marketing. Rajesh K Aithal has been with IIM Lucknow’s Marketing area from 2006 onwards. His areas of research interests lie in anything which has to do with rural, be it rural distribution, rural tourism, small and micro-retailers etc.

What will be the teaching method in this program?

The experienced and eminent faculty from IIM Lucknow will deliver LIVE lectures that will be beamed online via the Internet to student desktops/laptops or classrooms. Knowledge will be imparted through case studies, live corporate examples and general discussions. Students can reach out to the professors and clear doubts in real-time during the class or offline via Talentedge’s Cloud Campus – SLIQ Platform.

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