Executive Development Program In Digital Marketing

Brand Sales & Marketing , Digital Marketing

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Participation-Certificate
  • 4-8 LPA

    Average salary in this domain

  • 25000+

    Jobs open every year in this domain

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About this course

Harness the Power of Digital Marketing to Empower your Career.

This program is designed for business executives, entrepreneurs and professionals who want to take advantage of digital marketing techniques and tools to improve their and their company’s performance. Early or mid-career career executives from the domains of sales, marketing, advertising, public relations, and IT professionals (with basic understanding of marketing) looking for a career shift to digital marketing will find this program useful. Entrepreneurs willing to adapt digital marketing for their business growth will also benefit from this program.

The learning objectives of this program are:

• To understand how digital technology or media can impact firm’s tactical marketing activities and drive firm’s performance

• To understand applications of popular digital marketing tools & techniques

• To understand use of digital media analytics for effective digital marketing

To accomplish above objectives, participants will be exposed to different digital marketing techniques (e.g., search engine marketing, online display advertising, video marketing and social media marketing) during the course.

By the end of the course, participants shall be able to:

• Understand digital marketing techniques employing web, mobile and social media for firm’s marketing activities

• Understand digital marketing tools for managing digital campaign

Read Less

Harness the Power of Digital Marketing to Empower your Career.

This program is designed for business executives, entrepreneurs and professionals who want to take advantage of digital marketing techniques and tools to improve their and their company’s performance. Early or mid-career career executives from the domains of sales, marketing, adve... Read More

  • 6 months Wednesdays and Saturdays from 07:30 p.m. to 09.00 p.m. IST (1.5 Hrs)

  • 28 Jul, 2021 Start Date

  • Batch 5

Get a deeper understanding of

  • Impact of digital technology and media on firm's tactical marketing activities and performance
  • Applications of digital marketing tools & techniques
  • Use of digital media analytics
  • Search Engine Optimization
  • Video Marketing
  • Marketing planning
  • Content Marketing
  • Online Display Advertising
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Key skills you’ll learn

  • Search Engine Optimization
  • Strategic Brand Communication
  • Digital Media Analytics
  • Remarketing & Conversion
  • Social Media skills
  • Performance Marketing

Benefits for All Students

Upon successful completion of the course, get a certificate of completion from XLRI Jamshedpur

Work on a Capstone project and learn to apply concepts of digital marketing to your business in real-time

Course content entirely designed by XLRI and delivered by eminent faculty from XLRI and industry experts.

Knowledge imparted through class exercises to develop hands-on skills that can be applied to practical scenarios

In depth learning provided by imparting learning on digital marketing techniques, tools and analytics using data labs

Upon successful completion of the course, get a certificate of completion from XLRI Jamshedpur

Work on a Capstone project and learn to apply concepts of digital marketing to your business in real-time

Course content entirely designed by XLRI and delivered by eminent faculty from XLRI and industry experts.

Knowledge imparted through class exercises to develop hands-on skills that can be applied to practical scenarios

In depth learning provided by imparting learning on digital marketing techniques, tools and analytics using data labs

Are You Eligible?

Are You Eligible

Education

  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
  • Proficiency in English, spoken and written, is mandatory

Work Experience

  • Minimum of 3 years of work experience

Syllabus at a Glance

  • 0

    Days of
    Content

  • 0

    Live
    Lectures

  • 0

    Projects &
    Team Activities

  • 0

    Graded Tests &
    Assignments

Pedagogy

  • Live & Interactive lectures
  • 1-on-1 discussions and problem solving sessions
  • Access to SLIQ Cloud Campus
  • Hands-on sessions on digital marketing tools & techniques
  • Work on data labs consisting of live industry data

How your
work will be graded

A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this course.

There are periodic evaluations built-in throughout the duration of the program in the form of assignments , quizzes, presentation or projects.

Participants are required to complete capstone project work.

On the payment of all due fees and upon satisfying the requisite attendance and evaluation/certification criteria of the Executive Development Program in Digital Marketing, participants will be awarded a certificate of completion issued by XLRI. Candidates who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a certificate of participation by XLRI.

A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this course.

There are periodic evaluations built-in throughout the duration of the program in the form of assignments , quizzes, presentation or projects.

Participants are required to complete capstone project work.

On the payment of all due fees and upon satisfying the requisite attendance and evaluation/certification criteria of the Executive Development Program in Digital Marketing, participants will be awarded a certificate of completion issued by XLRI. Candidates who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a certificate of participation by XLRI.

Learn from the Best Faculty

About The Institute

XLRI Jamshedpur

XLRI is one of India’s leading management school based in Jamshedpur, Jharkhand, India. Established in 1949 as the Xavier Labor Relations Institute, by Fr. Quinn Enright, XLRI is acknowledged as India’s oldest business management school.

XLRI with its single vision of Magis, i.e., pursuit of excellence, focuses on three areas: academic excellence, personal values and social concern. XLRI spares no effort to make its curriculum world-class and deliver it in the most effective manner. It constantly scans the developments in business and in society and tries to pro-act to meet the challenges. Its world-class faculty with its commitment and deep sense of service delivers the curriculum very effectively.

Consistently being acknowledged as the Best “HR Course” in Asia–Pacific, it has also been recognized for its research acumen by the London Business School and is ranked among top 5 research schools in India cutting across management and technical institutes. For more details, visit www.xlri.ac.in

XLRI features consistently among the top 5 business schools of the country. In 2012 XLRI was ranked No. 4 among top 75 B-schools in India across Private and Government sector by Outlook India. Among other rankings, it was ranked #5 by the 2012 edition of CNBC-TV18′ s Top B-Schools in India, #4 by the Business Today 50 best business schools of 2012, #3 by Business World B Schools Unplugged.

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Course Benefits of Postgraduate Certificate in Business Analytics from XLRI

  • Earn a PG Certificate and Alumni Status from XLRI
  • 3-months capstone project which allows you to apply what you have learnt throughout the course
  • 1-week In-Campus session at XLRI to interact with the faculty and connect with peers
  • Hands-on experience on popular tools like Python, R, MS Excel, etc.
  • Hands-on learning of various techniques of analytics like Machine Learning, Text Mining, etc.
  • Opportunity to have practical application of analytics across various business domains such as Marketing, Finance, HR, Operations, SCM and Digital Media, etc.

 

Postgraduate Certificate in Human Capital Leadership from XLRI

This 1-year program in Human Capital Leadership is exclusively designed for senior HR professionals with greater emphasis on developing business-oriented proficiencies and leadership competencies. This course aims to equip senior HR professionals with an ability to conceptualize and lead organization-wide changes. In this course, students will have an in-depth understanding of the international aspects of business and multi-cultural management.

 

Course Benefits of Postgraduate Certificate in Human Capital Leadership from XLRI

  • Certificate of completion and Alumni Status from XLRI
  • 2-week long In-Campus session at XLRI
  • Choose electives based on the sectors you are employed in
  • Lectures will be delivered using case studies and real-life examples by XLRI’s faculty
  • The Course Curriculum is specifically designed for Senior HR Leaders

 

Executive Development Program in Digital Marketing from XLRI

This course focuses on providing a deeper understanding of the digital technology and how this technology helps in improving organization’s performance. The course aimed at business executives, entrepreneurs or professionals from the domains of sales, marketing, advertising, public relations, and IT professionals (with basic understanding of marketing) looking for a career shift to digital marketing. During the course, students will learn about different digital marketing techniques such as search engine marketing, online display advertising, video marketing and social media marketing.

 

Course Benefits of Executive Development Program in Digital Marketing from XLRI

  • Certificate of completion from XLRI
  • A capstone project which allows you to apply your learning to your business in real-time
  • Hands-on sessions on digital marketing tools & techniques
  • Learn from the eminent faculty of XLRI and Industry experts
  • Learn marketing analytics while working on data labs consisting of live industry data

 

Executive Development Program in Advanced Financial Management from XLRI

XLRI’s 6-months program in advanced financial management aims to equip finance professionals with advanced concepts and techniques required to solve complex financial problems in organization. This program is a perfect platform for those who want to gain in-depth knowledge about finance including factors affecting financial performance, modes of capital management, risk minimization strategies and guiding principles on investment decisions.


Course Benefits of Executive Development Program in Advanced Financial Management from XLRI

  • Certificate of completion from XLRI
  • Learn from the eminent faculty of XLRI
  • Guest lectures by industry experts which give you practical insights to complex financial problems faced by organizations
  • Hands-on learning experience using real-life examples
  • In-depth understanding of the financial management and its role in growth planning
  • Learn to Solve Complex Financial Challenges involving modes of capital management, risk minimization strategies, guiding principles on investment decisions etc.

 

Executive Development Program in Human Resource Management from XLRI

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Course Benefits of Executive Development Program in Human Resource Management from XLRI

  • Certificate of completion from XLRI
  • Avail SHRM Global Membership at a special price only for the participants of XLRI HRM course
  • Preparation for Global SHRM CP & SCP Certification and eligibility to earn global HR certification – SHRM CP/SCP (Additional exam-fee applies)
  • Auto registration for SHRM India’s Annual Tech Conference as per prevailing student registration slab
  • Program contents have been integrated with the SHRM Competency Model – covering both Behavioural and Technical competencies
  • Guest lectures by industry experts which give you practical insights
  • Learn from the eminent faculty of XLRI

 

Executive Development Program in Leadership and Change Management from XLRI

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Course Benefits of Executive Development Program in Leadership and Change Management from XLRI

  • Certificate of completion from XLRI
  • Learn from the eminent faculty of XLRI and Industry experts
  • Opportunity to develop leadership skills to manage real-life issues
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  • Hands-on learning experience
  • Evaluate your change strategies with the Harvard Change Management Simulation

 

Executive Development Program in Strategic Performance Management from XLRI

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Course Benefits of Executive Development Program in Strategic Performance Management from XLRI

  • Certificate of completion from XLRI
  • Learn from the eminent faculty of XLRI
  • Guest lectures by industry experts which give you practical insights
  • The course will prepare you to take on the leadership responsibilities in your career
  • Practical knowledge of tools like Balance Scorecard, EFQM, Hoshin Matrix etc.

 

Executive Development Program in Blockchain for senior managers from XLRI Jamshedpur

This course provides a broader understanding of blockchain technology and how to use this to derive business benefits. Designed specifically for mid and senior level managers, this course provides knowledge to assess the challenges in implementing blockchain and suggest ways to overcome such challenges. In this course, participants will learn about the fundamental concepts around Blockchain, explore different industry use cases, and understand the present challenges around its implementation and future of Blockchain.

 

Course Benefits of Executive Development Program in Blockchain for senior managers from XLRI Jamshedpur

  • Certificate of completion from XLRI
  • Learn from the eminent faculty of XLRI
  • 3-days On-Campus module
  • A capstone project that provides the opportunity to work on a real-world problem
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  • Hands-on experience of popular Blockchain platforms like IBM/AWS Cloud Hyperledger etc.

 

 Executive Certificate Program in Logistics & Supply Chain Management from XLRI

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Course Benefits of Executive Certificate Program in Logistics & Supply Chain Management from XLRI

  • Certificate of completion from XLRI
  • Learn from the industry experts and eminent faculty of XLRI
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Course Benefits of Executive Development Program in Transformational Leadership from XLRI

  • Certificate of completion from XLRI
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  • Two campus immersion modules at the commencement and culmination of the course
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  • Opportunity of self-assessment to improve for the stronger future
  • 360-degree leadership evaluation to assess your own leadership

 

 

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Course Benefits of Executive Development Program in Data Science using Python, R & Excel from XLRI

  • Certificate of completion from XLRI
  • Learn from the industry experts and eminent faculty of XLRI
  • Practical knowledge of tools of popular Business Analytics tools like Python, R and Excel
  • Work with data sets and generate business insights
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Executive Development Program in Financial Analytics from XLRI

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Course Benefits of Executive Development Program in Financial Analytics from XLRI

  • Certificate of completion from XLRI
  • Learn from the industry experts and eminent faculty of XLRI
  • Practical knowledge of popular analytics tools like R and Python
  • Hands-on exposure to exploratory and predictive analysis in Finance
  • In-depth understanding of theory and practical applications of financial analytics
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Executive Development Program in Project Management for Senior Professionals from XLRI

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Course Benefits of Executive Development Program in Project Management from XLRI

  • Certificate of completion from XLRI
  • Learn from the industry experts and eminent faculty of XLRI
  • Separate modules for IT and Non-IT Project Manager
  • Practical exposure to MS Project
  • Interactive sessions with Industry experts to share current domain trends and contemporary practices

 

Executive Development Program in Strategic Management from XLRI

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Course Benefits of Executive Development Program in Strategic Management from XLRI

  • Certificate of completion from XLRI
  • Learn from the industry experts and eminent faculty of XLRI
  • Learn to create and implement effective strategies for your organization to solve problems
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  • Comprehensive understanding of all aspects of strategic management
  • Learn to build a strategic roadmap for your organization

 

Executive Development Program in HR Analytics from XLRI

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Course Benefits of Executive Development Program in HR Analytics from XLRI

  • Certificate of completion from XLRI
  • Learn from the industry experts and eminent faculty of XLRI
  • Opportunity to work on real-time projects and make private project presentations to XLRI faculty if working on confidential projects
  • Choose from Various Analytical Packages such as SAS, Stata, R, MPlus, and MS Excel with Add-ons etc.
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  • Learn to utilize HR analytics in making better people management decisions

 

Executive Development Program in Talent Management from XLRI

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Course Benefits of Executive Development Program in Talent Management from XLRI

  • Certificate of completion from XLRI
  • Learn from the industry experts and eminent faculty of XLRI
  • Comprehensive understanding of Career & Succession Planning, Mentoring, Coaching and more
  • Learn to tackle real-life challenges through practical assignments in Talent Management
  • Learn from anywhere with user-friendly and easy- to- use technological interface

 

Fee Structure for

Instalment Schedule

1st Instalment
INR 35000 + GST Due by: 25 Mar, 2021
1st Instalment
USD 800 Due by: 25, Mar, 2021
2nd Instalment
INR 20000 + GST Due by: 26 Jul, 2021
2nd Instalment
USD 350 Due by: 26, Jul, 2021
3rd Instalment
INR 35000 + GST Due by: 05 Nov, 2021
3rd Instalment
USD 800 Due by: 05, Nov, 2021
OR
Pay for Total Amount
INR 90000 + GST Due by: 25, Mar, 2021
Pay for Total Amount
USD 1950 Due by: 25, Mar, 2021

Financial Aid

To learn more about financing your course, visit the course Financial Resources Hub

Interested in Joining This Program?

  • 95% Completition Rate
  • 92% Satisfaction Score
  • 78% Referablity
  • Live & Interactive Digital Learning
  • Convenient Schedules to Suit Working Professionals
  • Benefit from Talentedge’s Alumni Network
  • One on one interactions
  • Mobile platform enabled
  • Options for Loan Assistance
  • Live tech support

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