MICA

Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective... Read More

Overview of MICA Ahmedabad

MICA - The School of Ideas, also known as Mudra Institute of Communications, Ahmedabad, is one of the most reputed business schools in India and is popular for its dynamic courses in management and communication. MICA Ahmedabad is the only residential institute in India, dedicated to creating leadership in Strategic Marketing and Communication.

MICA aims to address the needs of the modern era, defined by the ever-changing environment. Keeping in mind the contemporary trends and sensibilities, the institute aims to equip the next generation market leaders with a great technological mindset. Having done a splendid job in the field of marketing and communication education in the last couple of decades, MICA is now a global brand that assures effective delivery of Strategic Marketing and Communication solutions to corporates, governments, and the community.

MICA Ahmedabad intends to create business leaders of eccentric quality to offer creative solutions based on their critical thinking ability.
 

History of MICA Ahmedabad

MICA Ahmedabad was established in 1991 by a former advertising executive, AG Krishnamurthy. He was the founding chairman and managing director of Mumbai-based advertising holding firm – DDB Mudra Group. At the time of establishment, MICA was an autonomous post-graduate academic institute. It was previously known as Mudra Institute of Communications, Ahmedabad. As part of the branding refreshment, the current brand identity “MICA” came into existence in 2014. During the 19th convocation of the institute (March 29, 2014), along with the visual identity, the B-school also unveiled its strategic intent and Vision 2020.

Ever since its foundation, MICA Ahmedabad has covered a long way to become one of India’s most celebrated institutes for business and communication education. Initially set up to offer education to aspiring professionals in communication, advertising, and media industries, the ‘school of ideas’ has expanded its footprints in almost all subjects of business learning. This was the reason behind the shift from “Mudra Institute of Communications, Ahmedabad” to “MICA”, which is more industry-neutral. This shift was also part of the institute’s revived vision of creating leadership in strategic marketing and communication, with even emphasis on both elements.
 

Micanvas: MICA Ahmedabad’s annual marketing fest

College life is incomplete without an annual festival, believing in which, MICA organizes its annual marketing management festival called Micanvas. The fest acts as a platform for some of the country’s best minds to showcase their hidden talents. Various events are organized during the fest to ensure the overall development of students, consisting of every aspect of their personality. The event takes place every year in a grand fashion, offering students an opportunity to get exposed to the philosophy of marketing, networking, pitching, and negotiating.

Being the flagship event of MICA Ahmedabad, Micanvas gathers huge media attention for the presence of renowned Indian and international personalities and artists. Some of the eminent personalities to have featured in Micanvas are Prof. Philip Kotler, the father of modern marketing, Lucky Ali, a Bollywood actor and singer, Sushant Divgikar, the winner of Mr. Gay India-winning singer and motivational speaker, David Aaker, an organizational theorist and consultant, etc.

Courses offered by MICA Ahmedabad in collaboration with Talentedge

MICA Ahmedabad is known to offer courses that cater to the widespread business needs of the modern world. In the company of some of India’s finest professors and industry experts, you will gain a better understanding of topics that matter. These are some of the major MICA online courses in collaboration with Talentedge.

1. Advanced Certificate in Managing Brands and Marketing Communication

The brand management and marketing communication course is designed to make participants ready to face the challenges in the field. The MICA online course covers topics such as integrated marketing communication, brand identity, brand positioning, portfolio management for brands, brand-consumers relationship, etc. A sound understanding of such important subjects gives you a clear picture of today’s business world, in addition to the need for marketing and branding. If you want to have an edge over other market leaders, apply for the MICA online course at the earliest.

2. Advanced Certificate in Business Management

Looking to improve your understanding of the business world? Well, there is hardly a way better than attending the business management course by MICA Ahmedabad in collaboration with Talentedge. One of the reasons this MICA online course holds so much importance is its curriculum that includes subjects such as business ethics and management, marketing management, data analytics, business functions, etc. In addition, the MICA online course in business management plays a vital role in strengthening your communication skills, ability to manage people, and expertise in finance.

3. Advanced Certificate in Advertising Management and Public Relations

The world we live in, is very much about perception management. From movie stars to tech brands, everybody needs to have a positive image among their target audience. The market requires better advertising and public relations strategies. Get into this vibrant domain and take your career to the next level by attending the MICA online course in advertising management and public relations. It is an opportunity to get acquainted with various elements of perception management such as brand positioning, marketing environment, reputation management, client-agency relationship, growth of advertising, etc.

4. Advanced Certificate Program in Digital Marketing

The 21st-century business world has very much shifted online, creating a need for a better digital marketing strategy. MICA Ahmedabad brings you an exclusive program to master the art of marketing products on the web. The MICA online digital marketing course aims to better your knowledge of social media marketing, data analytics, customer relationship management, SEO, etc. Join the Digital Marketing course and open the door for multiple opportunities in the business world.
 

Career options after pursuing MICA online courses

Incredible — this is probably the best word that describes MICA Ahmedabad’s placement records. Over the years, MICA has taken various steps towards strengthening its corporate partnerships, which are a critical part of the institute’s success. It has constantly been achieving cent percent placement for the last few years. From advertising to automobile and from retail to sports, students of MICA are leading the market in almost every industry.

Talking about the online programs, they have been a great catalyst for the success of participants. Since MICA online courses are primarily for professionals and executives, the certificates add great value to their CVs. The brand MICA acts as a prominent promoter of the candidates’ careers in a whole new direction. Brands and organizations across industries give huge weightage to MICA’s certifications, thanks to the institute’s stature as an eminent center of marketing, business, and communication education.
 

Infrastructure

MICA is one of India’s best in terms of infrastructure and facilities, offering a comfortable learning environment to students. Along with the separate accommodation for boys and girls, the institute boasts a splendid library and a modern auditorium. For students interested in sports, MICA Ahmedabad is home to an indoor as well as an outdoor sports facility. In addition, wifi connectivity is also available for students and faculty members. Each department has a laboratory, to make the learning experience diverse and engrossing. In short, the infrastructure of MICA Ahmedabad aims to ensure the complete development of students. These are some of the facilities available in the campus of MICA:

• A/C Classrooms
• Auditorium
• Cafeteria
• Gym
• Hospital & Medical Facilities
• Hostel
• Incubator
• Labs
• Library
• Sport Complex
• Wi-Fi Campus
   

MICA Ahmedabad’s Faculty

MICA boasts high standards of education, thanks to its highly experienced and knowledgeable professors. The faculty pool of the Ahmedabad-based institute is among the best in India. The faculty members, along with having a rich teaching career, have got tremendous market experience while working for some of the top organizations. This has been a crucial factor behind hundreds of MICA’s students leading the modern business world.

During MICA online courses with Talentedge, you will be taught and trained by these highly accomplished professors and industry experts. Let’s uncover some facts about them.

• Dr. Anita Basalingappa

Dr. Anita Basalingappa is a marketing professor and the chairperson of MICA’s online programs. Before joining MICA, she was associated with some of India’s premier institutions such as Vishesh Advertising Pvt. Ltd. (Bangalore), IIM Ahmedabad, and Karnatak University, Dharwad. Her areas of expertise include marketing decision-making and social media behavior. Dr. Basalingappa holds several degrees including B.Sc. (Hons.) in Mathematics, an MBA in marketing, and a Ph.D. in customer relationship marketing.

• Rasananda Panda, Ph.D.

When it comes to the economic intellect, Rasananda Panda certainly holds a prominent space in India. During a rich career of over two decades, he has been associated with various Indian institutes such as IIM Ahmedabad, Gujarat University, School of Petroleum Management, etc. The professor of economics at MICA has also served as the chief economist (on contract) at Gujarat State Petroleum Corporation, an undertaking of the Government of Gujarat, from October 2009 to September 2010.

• Dr. Falguni Vasavada-Oza

One of India’s finest marketing minds, Dr. Falguni Vasavada-Oza is Professor and Chair, Strategic Marketing Area at MICA Ahmedabad. During a teaching career spanning over two decades, she has trained thousands of corporate professionals in the field of marketing and advertising. Some of her favorite areas of interest include advertising, branding, body positivity, women empowerment, work-life balance, etc.

• Dr. Darshan Ashwin Trivedi

Dr. Darshan Ashwin Trivedi has an illustrious career in teaching media and entertainment. Before taking the road to professorship, he has worked with several media companies including Reliance Broadcast Network Limited, Zoom Entertainment Networks, Radio Mirchi, and Sony Entertainment. He also has experience in directing short movies and documentaries. As the assistant professor of media and entertainment management at MICA, Dr. Trivedi has been playing a significant role in guiding media students to excel in the industry.

• Dr. Sunita Mall

The assistant professor of Business Management at MICA Ahmedabad, Dr. Sunita Mall is a noted statistician in India. Holding a Ph.D. in Statistics from Utkal University, she has an illustrious teaching career with interests in quantitative techniques, operations research, research methodology, etc. Dr. Mall has also been contributing to various research papers and journals on topics of financial analytics, risk management, and customer behavior.

• Prof. Siddharth Deshmukh

Widely known as the Travelling Professor, Siddharth Deshmukh, along with being an integral part of MICA’s faculty group for the last many years, has also tried his hand in entrepreneurship and served as a digital venture development evangelist for over a decade with Cohezia – a UK-based firm. As the co-creator of MICA’s Digital Communication Management (DCM) specialization, he has mentored hundreds of students who wish to convert their ideas into prototypes and potential ventures.

• Dr. Vina Vani

With a rich teaching experience, Dr. Vina Vani is one of India’s finest professors in market research and data analytics. She has been associated with MICA Ahmedabad since 2008 after lending her expertise in various other institutes such as the SP Jain Institute of Management, Institute of Rural Management Anand, Fore School of Management, University of Illinois, etc.

• Sheshank Reddy

A sales and marketing expert, Sheshank Reddy has rich experience both as a professional and professor. A distinguished alumnus of XLRI Jamshedpur and Visvesvaraya Technological University, Karnataka, he has spent over a decade decoding consumer-related issues in India. Currently, Sheshank is an independent marketing consultant and visit MICA for teaching various courses in the field of digital marketing.
 

MICA Ahmedabad Notable Alumni

Over the years, MICA has produced some of the foremost market leaders who are serving in India as well as across the world. A number of MICA alumni are either serving in many global unicorns at prominent positions or leading the business world with their own startups. Here are some of MICA’s notable alumni who are serving the global business sphere and inspiring thousands of dreamers across India.

• Kanika Mittal (Business Head, Twitter)

Kanika Mittal is one of India’s foremost business managers. Currently, she is heading the business affairs of Twitter India. She was listed among the top 10 young marketing heads in India (2015) by Pitch Magazine. An MBA from MICA Ahmedabad (2003-05), Kanika has previously worked for Reebok India as senior brand manager and the director and head of marketing.

• Ahana Krishna (Actress)

Ahana Krishna is a talented Indian actress who is known predominantly for her works in Malayalam films. Her first movie, Njan Steve Lopez (2014) was a box-office hit. She has pursued an Online Post Graduate Certificate Programme in Advertising Management and Public Relations from MICA.

• Shiladitya Bora (Film Producer)

An Assam-born film producer and director, Shiladitya Bora is known for being associated with critically acclaimed movies like Masaan (2015) and Newton (2017). Walking on the road to entrepreneurship, he founded his production studio, Platoon One Films in 2017 with his wife and costume designer Shilpi Agarwal. Under his production house, he produced ‘Yours Truly’ and the National Award-winning Marathi film ‘Picasso’. During his time at MICA Ahmedabad, Shiladitya was awarded the MICA Award for Creative and Entrepreneurial Excellence in 2008.

• L.V. Navaneeth, CEO The Hindu

L.V. Navaneeth is the current Chief Executive Officer of The Hindu’s publishing company, THG Publishing Pvt. Ltd. He was previously associated with the leading newspaper for 8 years after completing his degree from MICA in 1998. Ha has also worked with the UK-based media agency, Mindshare as a trading leader, Sun TV Network as vice president, and Radio One as the programming head.

• Shweta Bhatnagar

A 2003 batch MICAn, Shweta Bhatnagar is the vice president of strategic planning at MullenLowe Lintas Group, a Mumbai-based marketing communications firm. During her astonishing career spanning over a decade, she has represented several market giants such as Reebok, Procter & Gamble, Coca-Cola, Johnson’s Baby, etc.
 

FAQs for MICA Ahmedabad

Q. What is MICA famous for?

Ans. MICA is one of India’s most celebrated educational institutions with its focus on creating leadership in strategic marketing and business communication. Over the years, the Ahmedabad-based institute has grown to become a brand in itself, when it comes to B-schools in the country. MICA is the only residential institute in India and South Asia aimed at creating leadership in Strategic Marketing and Communication. Furthermore, it is famous for its rich legacy that is very much associated with the founder’s idea of creating opportunities for India’s next-generation business leaders.

Q. How to take admission in MICA Ahmedabad?

Ans. Being one of the most sought-after business institutes in India, MICA Ahmedabad attracts thousands of students towards its admission process that is intense and criteria-based. Participants from across India and the world dream of studying in MICA, thanks to the stature it has created over the years.

Talking about ways to take admission in MICA Ahmedabad, there are mainly two roads to take: In-campus courses and Online courses. Both follow different methods for admission. For the on-campus programs, you need to follow the institute’s guidelines released by MICA’s admission department. Candidates need to take at least one of the three exams (mandatory): CAT/XAT/GMAT, in addition to the institute’s own admission test — MICAT. For further details, check the MICA admission webpage.

If you are a working professional and want to join an online course by MICA, the best way to apply for a MICA program of your choice is through Talentedge.com.

Q. What is the admission process of MICA Ahmedabad programs at Talentedge?

Ans. For availing a MICA online course, you need to follow the given steps.

• Open the website of Talentedge: talentedge.com
• Search for your MICA online course on the browse course page.
• Read all details and criteria for pursuing the course.
• Click on the ENROLL NOW button on the course page, where you will be asked to fill your personal details.
• If you face any issue with signing up or the course curriculum, you can talk to our representative by clicking on the GET A CALL button.

Q. What are the eligibility criteria for MICA Ahmedabad courses?

Ans. For getting admission to any program of MICA Ahmedabad, make sure you fall into the right eligibility criteria zone that consists following points:

• For Indian participants, a Graduation degree (10+2+3) or Diploma certificate (only 10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline is mandatory
• International candidates have to present graduation or equivalent degree from any recognized University or Institution in their respective countries
• Proficiency in English, spoken & written is a must for attending the courses
• Professionals with some work experience will be given preference

Q. What are the benefits of applying for a MICA Ahmedabad course with Talentedge?

Ans. Attending a MICA online course comes with a lot of advantages associated with the candidates’ professional life. In addition, Talentedge’s schematic process of admission makes your experience with us a delightful one. Let’s now look at some of the reasons why you should sign up for your preferred MICA program on the Talentedge website.

• An ideal amalgamation of practical and theoretical learning
• Our live and interactive mode of education makes the learning process a great experience
• MICA’s experienced professors and industry experts will nurture your business instincts and skills in the most astonishing way
• Getting a certificate of completion from a reputed institute, like MICA, adds great value to your CV.
• Talentedge’s student support system will ensure you are learning without any hiccups.
• MICA online courses’ curricula are detailed and exclusive, covering all aspects of the subject you are studying.

Q. How long does it take to complete Talentedge’s online MICA courses?

Ans. On average, MICA Ahmedabad’s online programs with Talentedge take approximately 6-8 months to complete, depending on the course density. Some courses take just 4 months to complete, while others might run for 11 months. For the exact duration, you need to check the course page on the Talentedge website. The classes are scheduled keeping in mind the comfort of working professionals