Executive Certificate Program In Digital Marketing And Social Media Strategy

Brand Sales & Marketing

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  • 8 LPA

    Average salary in this domain

  • 5000+

    Jobs open every year in this domain

About this course

Winning at the Game called Internet Marketing

This 5 month certificate course in digital marketing and social media strategy is designed to provide an up-to-date comprehensive understanding of the rapidly evolving world of digital marketing. The course comprehensively covers the technical and behavioral fundamentals of digital marketing practices and online consumer behavior. Issues pertaining to and springing from business practices will be explored which will allow the participants to design dynamic and robust digital marketing strategies.

The specific objectives of the course include:

To understand the strategic and tactical nature of digital and social marketing

To understand the role of digital marketing in a company’s channel/media portfolio and its impact on the marketing function

To identify and understand the plethora of options currently available for implementing and nurturing marketing campaign on the Internet (and appreciate that they are constantly evolving!)

To understand the balance between technology and consumer behavior for digital and social media marketing best practices

To understand how firms transition to the digital platforms

Experiential component: Besides developing fundamental understanding of how digital marketing ecosystem functions, participants will also be exposed to experiential learning modules including creation of own website, engaging in content writing and search engine optimization, linking of website with social media accounts, managing Google AdWords accounts, digital advertising campaigns, marketing automation tools, and analytics. The pedagogy also includes contemporary case studies to provide comprehensive learning

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Winning at the Game called Internet Marketing

This 5 month certificate course in digital marketing and social media strategy is designed to provide an up-to-date comprehensive understanding of the rapidly evolving world of digital marketing. The course comprehensively covers the technical and behavioral fundamentals of digital marketing practices a... Read More

  • 5 Months Every Sunday from 10:00 am to 1:15 pm IST (3 Hours)

  • 03 Jan, 2021 Start Date

  • Batch 2

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Key skills you’ll learn

  • Website Design
  • Social Media skills
  • Marketing skills
  • Digital Marketing

Benefits for All Students

On successful completion, you will receive certificate of completion from IIM Raipur

Knowledge imparted through hands-on exercises, discussions and simulations to develop practical skills that can be applied to real life scenarios

Learn how to develop and execute a successful Digital Media Plan

Learn how to create powerful digital marketing and social media campaigns and measure their effectiveness and impact through analytics

Learn about the latest innovations in Digital Marketing and how to leverage social media for maximum impact

On successful completion, you will receive certificate of completion from IIM Raipur

Knowledge imparted through hands-on exercises, discussions and simulations to develop practical skills that can be applied to real life scenarios

Learn how to develop and execute a successful Digital Media Plan

Learn how to create powerful digital marketing and social media campaigns and measure their effectiveness and impact through analytics

Learn about the latest innovations in Digital Marketing and how to leverage social media for maximum impact

Are You Eligible?

Are You Eligible

Education

For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline

For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country • Proficiency in English, spoken & written, is mandatory

Proficiency in English, spoken & written, is mandatory

Syllabus at a Glance

  • 0

    Days of
    Content

  • 0

    Live
    Lectures

  • 0

    Projects &
    Team Activities

  • 0

    Graded Tests &
    Assignments

Pedagogy

  • Live & interactive digital learning
  • On-campus classroom lectures
  • Learn through real-life examples/case studies
  • Debate and discussions
  • Access to our SLIQ cloud campus

How your
work will be graded

A minimum of 70% attendance in Live Sessions is a prerequisite for the successful completion of this program.

The programme may require participants to work on individual/group assignments and/or projects. The main objective of such assignments/projects will be to help the participants apply their conceptual learning in the programme to actual real time scenarios.

A minimum of 70% attendance in Live Sessions is a prerequisite for the successful completion of this program.

The programme may require participants to work on individual/group assignments and/or projects. The main objective of such assignments/projects will be to help the participants apply their conceptual learning in the programme to actual real time scenarios.

Learn from the Best Faculty

About The Institute

IIM Raipur

Indian Institute of Management (IIM) Raipur was set up by the Government of India, Ministry of Human Resource Development in 2010 at Raipur, the capital of Chhattisgarh.

Ranked 19th amongst B-Schools in India by Govt of India MHRD-NIRF Rankings 2019, IIM Raipur offers flagship 2 years full-time Post-Graduate Program in Management (MBA) as well as the Post Graduate Program in Management for Working Executives (PGPMWE). IIM Raipur believes in preparing ethical leaders who are not only committed to business, commerce and industry but are also socially conscious towards their contribution in nation-building and bring in name for the country globally. IIM Raipur is also committed to excellence in research and has a strong doctoral (Ph.D.) program along with a supportive ecosystem promoting research within the faculty fraternity.

IIM Raipur has strong international collaborations for student exchange programs with prominent universities and institutes in 13 countries across the globe including Australia, Chile, Germany, France, Greece, South Korea, Mexico, New Zealand, Austria, Peru, Russia, Slovakia and Thailand.

IIM Raipur Online also offers consulting services to design and implement policies, systems and processes in functional and cross-functional areas of business. Besides, regular in-campus and in-company training programs are conducted by IIM Raipur faculty members for supporting industry requirements.

IIM Raipur started functioning out of its sprawling new campus in Atal Nagar, Raipur from 2018. The new campus spread over 200 acres is a state-of-the-art campus offering a blend of modern architecture, culture and heritage of Chhattisgarh.

 

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Course Benefits of Executive Certificate Program in Applied Financial Risk Management

  • Certificate of completion from IIM Raipur
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  • Practical oriented learning to develop hands-on skills

 

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Course Benefits of Executive Certificate Program in Project Management from IIM Raipur

  • Certificate of completion from IIM Raipur
  • Learn from the esteemed faculty of IIM Raipur
  • Hands-on learning experience
  • In-depth understanding of all relevant aspects of Project Management
  • Case Analysis of critical topics like Risk and Performance Management to impart application oriented knowledge

 

Postgraduate Executive Certification in Human Resource Management from IIM Raipur

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Course Benefits of Postgraduate Executive Certification in Human Resource Management from IIM Raipur

  • Certificate of completion from IIM Raipur
  • Learn from the esteemed faculty of IIM Raipur
  • Two Campus Immersion modules of 3 days each
  • Dedicated and interactive sessions with the faculty to clear doubts
  • Executive Alumni status from IIM Raipur
  • Peer to peer learning using multimedia pedagogy
  • In-depth understanding of managing behavioural issues within the organization
  • Learning of current trends and in-demand skills in HR

 

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Course Benefits of Executive Certificate Program in Digital Finance from IIM Raipur

  • Certificate of completion from IIM Raipur
  • Learn from the esteemed faculty of IIM Raipur
  • Contemporary, practical and application oriented knowledge
  • 360-degree understanding of  changing landscape and core elements of financial services in digital economy
  • Knowledge will be imparted through practical exercises for better understanding
  • Opportunity of business expansion through digital financial services

 

Executive Certificate Program in General Management from IIM Raipur

IIM Raipur’s 1-year general management program aims to enhance the skills and competencies of working professionals to make them stand firmly in the rapidly evolving business environment. During the course, participants will be exposed to the emerging trends in the digital economy.

Along with enhancing the knowledge of general management principles, the IIM Raipur’s General Management course will also boost your Leadership skills, Entrepreneur skills, Communication skills, Critical thinking, and Analytical skills.

Course Benefits of Executive Certificate Program in General Management from IIM Raipur

  • Certificate of completion from IIM Raipur
  • Learn from the esteemed faculty of IIM Raipur
  • Two Campus Immersion modules of 3 days each
  • Special focus on Digital Economy, Industry 4.0 and Entrepreneurship
  • Experiential learning of Data Analytics with Hands-on experience using MS Excel, R, etc.
  • 360-degree understanding of traditional and contemporary aspects of business management

 

Executive Certificate Program in Digital Marketing and Social Media Strategy from IIM Raipur

This course will give you a comprehensive understanding of all the aspects of digital marketing. In this course, you’ll learn about leveraging social media for business, consumer decision making process on the internet, and the competition in digital businesses. This course will give you the opportunity to create your own website, learn content writing and search optimization, marketing tools, and analytics.

By the end of the course, you’ll be able to understand the role of digital marketing in a company’s media portfolio and its impact on the marketing function. The digital marketing and social media course will also enable you to develop and execute a successful Digital Media Plan, build an effective website and facilitate digital transformation of the organizations.

Course Benefits of Executive Certificate Program in Digital Marketing and Social Media Strategy from IIM Raipur

  • Certificate of completion from IIM Raipur
  • Learn from the esteemed faculty of IIM Raipur
  • Knowledge imparted through hands-on exercises, discussions and simulations to develop practical skills
  • Learn how to develop and execute a successful Digital Media Plan
  • Learn how to create powerful digital marketing and social media campaigns and measure their effectiveness and impact through analytics
  • Exposure to latest innovations in Digital Marketing
  • In-depth understanding of leveraging social media for maximum impact

 

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Course Benefits of Executive Certificate Program in Machine Learning for Managers from IIM Raipur

  • Certificate of completion from IIM Raipur
  • Learn from the esteemed faculty of IIM Raipur
  • Hands-on learning experience using real-world case analysis
  • In-depth understanding of Analytics and ML Techniques and Algorithms
  • Enhance your professional effectiveness and performance by applying data driven decisions

 

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Course Benefits of Executive Development Program in Advanced Strategic Management from IIM Raipur

  • Certificate of completion from IIM Raipur
  • Executive Alumni Status from IIM Raipur
  • 2 On-Campus interventions of 3 days each to meet the faculty and network with fellow participants
  • Learn from the esteemed faculty of IIM Raipur
  • In-depth understanding of strategy and strategic management of business
  • Facilitate smooth transition of middle managers to shoulder senior management responsibilities

Fee Structure for

Instalment Schedule

Instalment 1
INR 30000 + GST Due by: 17 Sep, 2020
Instalment 1
USD 700 Due by: 17, Sep, 2020
Instalment 2
INR 15000 + GST Due by: 01 Jan, 2021
Instalment 2
USD 300 Due by: 01, Jan, 2021
Instalment 3
INR 30000 + GST Due by: 05 Apr, 2021
Instalment 3
USD 700 Due by: 05, Apr, 2021
OR
Pay for Total Amount
INR 75000 + GST Due by: 17, Sep, 2020
Pay for Total Amount
USD 1700 Due by: 17, Sep, 2020

Financial Aid

To learn more about financing your course, visit the course Financial Resources Hub

Why Should You Join a Program Offered Through Talentedge?

  • 95% Completion Rate
  • 92% Satisfaction score
  • 78% Referability
  • Live & Interactive Digital Learning
  • Weekend Schedule
  • Alumni Network
  • Case Study Learning
  • Dedicated Student Support

Program Starts Soon

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