Executive Certificate Program In Digital Marketing And Social Media Strategy

Brand Sales & Marketing , Digital Marketing

Participation-Certificate
Participation-Certificate
  • 8 LPA

    Average salary in this domain

  • 5000+

    Jobs open every year in this domain

About this course

Winning at the Game called Internet Marketing

This 5 month certificate course in digital marketing and social media strategy is designed to provide an up-to-date comprehensive understanding of the rapidly evolving world of digital marketing. The course comprehensively covers the technical and behavioral fundamentals of digital marketing practices and online consumer behavior. Issues pertaining to and springing from business practices will be explored which will allow the participants to design dynamic and robust digital marketing strategies.

The specific objectives of the course include:

To understand the strategic and tactical nature of digital and social marketing

To understand the role of digital marketing in a company’s channel/media portfolio and its impact on the marketing function

To identify and understand the plethora of options currently available for implementing and nurturing marketing campaign on the Internet (and appreciate that they are constantly evolving!)

To understand the balance between technology and consumer behavior for digital and social media marketing best practices

To understand how firms transition to the digital platforms

Experiential component: Besides developing fundamental understanding of how digital marketing ecosystem functions, participants will also be exposed to experiential learning modules including creation of own website, engaging in content writing and search engine optimization, linking of website with social media accounts, managing Google AdWords accounts, digital advertising campaigns, marketing automation tools, and analytics. The pedagogy also includes contemporary case studies to provide comprehensive learning

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Winning at the Game called Internet Marketing

This 5 month certificate course in digital marketing and social media strategy is designed to provide an up-to-date comprehensive understanding of the rapidly evolving world of digital marketing. The course comprehensively covers the technical and behavioral fundamentals of digital marketing practices a... Read More

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Key skills you’ll learn

  • Website Design
  • Social Media skills
  • Marketing skills
  • Digital Marketing

Program Starts Soon

Benefits for All Students

On successful completion, you will receive certificate of completion from IIM Raipur

Knowledge imparted through hands-on exercises, discussions and simulations to develop practical skills that can be applied to real life scenarios

Learn how to develop and execute a successful Digital Media Plan

Learn how to create powerful digital marketing and social media campaigns and measure their effectiveness and impact through analytics

Learn about the latest innovations in Digital Marketing and how to leverage social media for maximum impact

On successful completion, you will receive certificate of completion from IIM Raipur

Knowledge imparted through hands-on exercises, discussions and simulations to develop practical skills that can be applied to real life scenarios

Learn how to develop and execute a successful Digital Media Plan

Learn how to create powerful digital marketing and social media campaigns and measure their effectiveness and impact through analytics

Learn about the latest innovations in Digital Marketing and how to leverage social media for maximum impact

Are You Eligible?

Are You Eligible

Education

For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline

For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country • Proficiency in English, spoken & written, is mandatory

Proficiency in English, spoken & written, is mandatory

Syllabus at a Glance

  • Course introduction
  • Marketing in the digital world
  • Impact of digital marketing on traditional marketing
  • Technologies used in digital marketing
  • Challenges of digital marketing

1.1 Designing a Digital Marketing Strategy

  • Need for integrated digital marketing strategy
  • Setting goals and objectives; Situation Analysis
  • Strategy formulation for digital marketing

1.2 Digital Consumer Behavior I

  • Understanding the consumer decision making process on the Internet
  • Online information search and purchase behavior
  • Factors influencing online choice

1.3 Digital Consumer Behavior II

  • Segmenting, Targeting, Positioning online
  • Creating online user experiences
  • Personalization and recommender systems

2.1 Fundamentals of Website Design and Development

  • Understanding essentials of website
  • Building effective website
  • Writing effective content

2.2 Understanding Google Analytics

  • Web Analytics
  • E-commerce / Business website best practices

2.3 Improving website performance

  • Understanding consumer behavior through website performance
  • Consumer Behavior Model Graph (CBMG)

3.1 In-bound Marketing Using SEO

  • What is SEO
  • Concept of Search Engine Results Page (SERP)
  • On-page SEO
  • Off-page SEO
  • Link-backs
  • PageRank, Domain Authority, Page Authority
  • Local SEO
  • Concept of Black Hat SEO

3.2 Search and Display Advertising

  • Keyword research, AdRank, Quality score of search ads
  • Payment models and bidding strategies for online advertising
  • Google display network and display ads
  • Planning and budgeting for ad campaigns
  • Forms of display ads

3.3 Measuring ROI of digital spending

  • Managing digital sales
  • Cost of customer acquisition, cost of customer retention
  • Calculating ROA on digital advertising
  • Online CRM

4.1 Competition in Digital Businesses

  • Understanding competition in Digital Businesses
  • Role of technology in the competition
  • Mednets.com

5.1 Leveraging Social Media

  • Concept of Account, Page, Post, Group, Event in Facebook
  • Facebook post reach
  • Targeting and bidding in Facebook
  • Promoting page
  • Leveraging Contests and Polls
  • Twitter, LinkedIn for B2B marketing

5.2 Social Network Analysis

  • Understanding social networks and its uses
  • SNA for marketers
  • SNA metrics

5.3 Social Media Analytics and Social Listening

  • Defining Campaign Metrics
  • Defining Conversions and Conversion Tracking
  • Social Media Campaign Analytics
  • Active vs. passive listening
  • Impact of social listening on businesses

5.4 Content Marketing

  • Creating content that generates leads
  • Planning Content Marketing Campaigns

6.1 Remarketing: Targeting “Intent to Purchase” Audience

  • Targeting: Audience with “intent to purchase”
  • Remarketing using Google Adwords
  • Google shopping ad
  • Dynamic remarketing
  • Defining goals and conversions
  • Retargeting using Facebook

6.2 Email Marketing

  • Types/uses of email marketing
  • Disadvantages
  • SPAM, CASL
  • How ethical marketers manage email, Permission Marketing

6.3 Mobile Marketing

  • Difference between website, responsive website, mobile website, mobile app
  • Crafting mobile strategy
  • SMS marketing, Use of QR and Proximity marketing
  • Delivering digital ads on mobile devices

6.4 Marketing Automation & Omni Channel Market

  • Rise of omni channel marketing
  • Omni channel vs multi-channel marketing
  • Omni channel best practices
  • Marketing automation and tools

7.1 Transitioning to Digital

  • How organizations transition to the Digital
  • Challenges in the transition
  • Changes in traditional 4 Ps
  • New York Times Paywall

7.2 Wrap-Up

  • ‘Subscribed’ by Tien Tzuo (a summary)
  • Concept summaries of the course

  • Course introduction
  • Marketing in the digital world
  • Impact of digital marketing on traditional marketing
  • Technologies used in digital marketing
  • Challenges of digital marketing

1.1 Designing a Digital Marketing Strategy

  • Need for integrated digital marketing strategy
  • Setting goals and objectives; Situation Analysis
  • Strategy formulation for digital marketing

1.2 Digital Consumer Behavior I

  • Understanding the consumer decision making process on the Internet
  • Online information search and purchase behavior
  • Factors influencing online choice

1.3 Digital Consumer Behavior II

  • Segmenting, Targeting, Positioning online
  • Creating online user experiences
  • Personalization and recommender systems

2.1 Fundamentals of Website Design and Development

  • Understanding essentials of website
  • Building effective website
  • Writing effective content

2.2 Understanding Google Analytics

  • Web Analytics
  • E-commerce / Business website best practices

2.3 Improving website performance

  • Understanding consumer behavior through website performance
  • Consumer Behavior Model Graph (CBMG)

3.1 In-bound Marketing Using SEO

  • What is SEO
  • Concept of Search Engine Results Page (SERP)
  • On-page SEO
  • Off-page SEO
  • Link-backs
  • PageRank, Domain Authority, Page Authority
  • Local SEO
  • Concept of Black Hat SEO

3.2 Search and Display Advertising

  • Keyword research, AdRank, Quality score of search ads
  • Payment models and bidding strategies for online advertising
  • Google display network and display ads
  • Planning and budgeting for ad campaigns
  • Forms of display ads

3.3 Measuring ROI of digital spending

  • Managing digital sales
  • Cost of customer acquisition, cost of customer retention
  • Calculating ROA on digital advertising
  • Online CRM

4.1 Competition in Digital Businesses

  • Understanding competition in Digital Businesses
  • Role of technology in the competition
  • Mednets.com

5.1 Leveraging Social Media

  • Concept of Account, Page, Post, Group, Event in Facebook
  • Facebook post reach
  • Targeting and bidding in Facebook
  • Promoting page
  • Leveraging Contests and Polls
  • Twitter, LinkedIn for B2B marketing

5.2 Social Network Analysis

  • Understanding social networks and its uses
  • SNA for marketers
  • SNA metrics

5.3 Social Media Analytics and Social Listening

  • Defining Campaign Metrics
  • Defining Conversions and Conversion Tracking
  • Social Media Campaign Analytics
  • Active vs. passive listening
  • Impact of social listening on businesses

5.4 Content Marketing

  • Creating content that generates leads
  • Planning Content Marketing Campaigns

6.1 Remarketing: Targeting “Intent to Purchase” Audience

  • Targeting: Audience with “intent to purchase”
  • Remarketing using Google Adwords
  • Google shopping ad
  • Dynamic remarketing
  • Defining goals and conversions
  • Retargeting using Facebook

6.2 Email Marketing

  • Types/uses of email marketing
  • Disadvantages
  • SPAM, CASL
  • How ethical marketers manage email, Permission Marketing

6.3 Mobile Marketing

  • Difference between website, responsive website, mobile website, mobile app
  • Crafting mobile strategy
  • SMS marketing, Use of QR and Proximity marketing
  • Delivering digital ads on mobile devices

6.4 Marketing Automation & Omni Channel Market

  • Rise of omni channel marketing
  • Omni channel vs multi-channel marketing
  • Omni channel best practices
  • Marketing automation and tools

7.1 Transitioning to Digital

  • How organizations transition to the Digital
  • Challenges in the transition
  • Changes in traditional 4 Ps
  • New York Times Paywall

7.2 Wrap-Up

  • ‘Subscribed’ by Tien Tzuo (a summary)
  • Concept summaries of the course

Learn from the Best Faculty

About The Institute

IIM Raipur

Indian Institute of Management (IIM) Raipur was set up by the Government of India, Ministry of Human Resource Development in 2010 at Raipur, the capital of Chhattisgarh.

Ranked 19th amongst B-Schools in India by Govt of India MHRD-NIRF Rankings 2019, IIM Raipur offers flagship 2 years full-time Post-Graduate Program in Management (MBA) as well as the Post Graduate Program in Management for Working Executives (PGPMWE). IIM Raipur believes in preparing ethical leaders who are not only committed to business, commerce and industry but are also socially conscious towards their contribution in nation-building and bring in name for the country globally. IIM Raipur is also committed to excellence in research and has a strong doctoral (Ph.D.) program along with a supportive ecosystem promoting research within the faculty fraternity.

IIM Raipur has strong international collaborations for student exchange programs with prominent universities and institutes in 13 countries across the globe including Australia, Chile, Germany, France, Greece, South Korea, Mexico, New Zealand, Austria, Peru, Russia, Slovakia and Thailand.

IIM Raipur Online also offers consulting services to design and implement policies, systems and processes in functional and cross-functional areas of business. Besides, regular in-campus and in-company training programs are conducted by IIM Raipur faculty members for supporting industry requirements.

IIM Raipur started functioning out of its sprawling new campus in Atal Nagar, Raipur from 2018. The new campus spread over 200 acres is a state-of-the-art campus offering a blend of modern architecture, culture and heritage of Chhattisgarh.

Fee Structure for

Instalment Schedule

Instalment 1
INR 30000 + GST Due by: 17 Sep, 2020
Instalment 1
USD 700 Due by: 17, Sep, 2020
Instalment 2
INR 15000 + GST Due by: 01 Jan, 2021
Instalment 2
USD 300 Due by: 01, Jan, 2021
Instalment 3
INR 30000 + GST Due by: 05 Apr, 2021
Instalment 3
USD 700 Due by: 05, Apr, 2021
OR
Pay for Total Amount
INR 75000 + GST Due by: 17, Sep, 2020
Pay for Total Amount
USD 1700 Due by: 17, Sep, 2020

Financial Aid

To learn more about financing your course, visit the course Financial Resources Hub

Why Should You Join a Program Offered Through Talentedge?

  • 95% Completion Rate
  • 92% Satisfaction score
  • 78% Referability
  • Live & Interactive Digital Learning
  • Weekend Schedule
  • Alumni Network
  • Case Study Learning
  • Dedicated Student Support

Program Starts Soon

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