Digital Marketing Courses

Overview Digital Marketing Courses

With the accessibility of the internet encompassing the entire globe at a rapid pace, the “constant” adult presence on the internet has increased by more than 5% in the past few years. As of July 2019, there were 475 million internet users in India alone. When so many people spend so much time online, their spending habits also change substantially. 

Marketing essentially means connecting with your audience at the right place and at the right time. In the beginning of the second decade of the 21st century, the whole world got online, which means that the brands required to meet and connect to their customers at a place where they spend most of their time i.e., ‘Online’. 

This led to their entry into Digital Marketing!! In layman’s terms, it is a broad concept which covers any and every form of marketing efforts that exist online. To pursue a career in this field you’d need to first hone your skills in this domain. The only way to do that is through enrolling in one of the credible certification courses.

But before you go ahead and enroll in such a certification course, here are all the important facts you need to know in order to familiarize yourself with the territory.

Also Read: Get the Edge with an online Digital Marketing Course
 

What is Digital Marketing?

It refers to all forms of marketing which use an electronic device connected to the internet. Brands and businesses capitalise on the digital channels such as social media, search engines, third-party websites, e-mail etc. to connect and engage with their current and prospective customers and generate leads.

Also Read: What is Digital Marketing and how to use it?
 

What are its types?

1. Search Engine Optimisation (SEO): How many of us go to the second page of Google Results? Exactly. In the simplest of terms, SEO is the process of making your website visible on the online search engines like Google, Bing etc. The job of an SEO professional is to optimize a business’ website in such a manner that it ranks higher in the search results and not stay hidden in the dark corners of the second page of Google. This increases the amount of organic traffic on the website. SEO majorly leverages the power of websites, blogs, videos and infographics. There are various ways of approaching SEO in order to generate qualified website traffic. These include:

• On-page SEO: As the name suggests, on-page SEO deals with all the content that exists on the page of the website. SEO marketers need to conduct keyword research focusing on the keywords’ frequency and intent and use the highly searched keywords on the web pages for them to rank higher in the search engine results.
   
• Off-page SEO: Again, as the name suggests, this type of SEO deals with the activity taking place off the page. Now the question arises that what kind of activity can affect the website ranking when it is not even happening on the website? The answer lies in the activity known as backlinks or inbound links. To understand this better, let’s take an example of a highly authoritative online food blogger with a massive following writing about the best restaurants in town and offering a backlink redirecting its readers to your food/restaurant website. The number of publishers/authors that link to your webpages on their content and the authority of those publishers affect your search engine ranking on the related keywords. Brands network with other publishers in the same domain as of their products and write guest posts on their websites to link it back to their own website. By generating this kind of external attention, businesses move their websites up on all the right search engine result pages (SERPs).
   
• Technical SEO: This form of SEO deals with the backend and coding of the website. Some of the forms of technical SEO are image compression, structured data, CSS file optimisation etc. The technical SEO impacts the loading speed of your web pages which is a crucial ranking factor for the majority of the search engines including Google.

Enroll in one of our state-of-the-art online digital marketing course and learn all about the rich subdomain of Search Engine Optimization.
 

2. Content Marketing: Content marketing deals with the creation and promotion of relevant content in the form of blog posts, videos, infographics, listicles etc. for the purpose of engaging with the current and prospective customers, enhancing brand loyalty, generating brand awareness, website traffic growth and lead generation. A robust content strategy includes channels such as:

• Blog Posts: Writing and publishing informative blogs and articles on the company blog establishes your expertise and authority in the industry and helps in generating organic traffic for the website. This enables you to convert the website visitors into leads for your sales team.
   
• Video Content: In the 21st century, video content has started to rapidly replace the written form of content. Associating the brand with innovative short stories via the visual medium is one of the best ways to enhance brand recall. As per a report by HubSpot, 2018, 54% of consumers want to see more video content from a brand or business they support.
   

3. Social Media Marketing: Hardly anyone on the planet is left untouched by the allure of Social Media. When a brand’s target audience are spending majority of their time scrolling on Facebook or Instagram, it will be folly on the brand’s part to not be present on their loyal customers’ favourite social media platforms. Social Media marketing primarily deals with promoting the brand and content on social media channels to create awareness, engage with current and prospective customers, drive traffic and generate leads for the business. The major social media channels where a brand’s presence is a must are Facebook, Twitter, Instagram, LinkedIn, Snapchat and Pinterest. Those who choose to pursue our online digital marketing course learn how to effectively use social media for branding and marketing.
 

4. Email Marketing: Email marketing, if used correctly, is an extremely efficient way for brands to communicate with its audience. Email campaigns are primarily used for promoting content, events, discounts etc. and are an effective way of directing recipients towards the brand’s website. The email campaigns may include content such as blog subscriptions, newsletters, follow-ups on the leads, holiday promotions etc.
 

5. Pay Per Click (PPC): PPC is a technique of directing traffic towards the website by the means of paid ads on search engines. As the name suggests, the brands need to pay the ad publisher every time someone clicks on the ad. One of the most common platforms for PPC campaigns is Google Ads, which allows brands to pay (per click) for top slots on the search results page of Google. There are various other channels to run PPC campaigns, some of which are Facebook, Twitter, sponsored messages on LinkedIn etc.
 

What is the Role of a Digital Marketer?

Digital marketers use a combination of digital tactics and channels to connect with the customers online. This process starts from the very website of the business and encompasses all of its online branding assets like social media handles, digital advertising, email marketing, corporate brochures, infographics, informative blogs and articles, video advertorials, etc. All these avenues, and more, fall under the umbrella of digital marketing.

Digital Marketers, as per the organizational goals, create campaigns through the free and paid channels available at their disposal. The best online marketers know how each of the channels play a role in achieving the overarching goals of the organization. 

Also Read: Roles & Responsibilities of a Digital Marketer

Benefits of Pursuing this Certification Course

With the rise in the number of businesses implementing digital marketing practices, the demand for highly skilled professionals in this field has rapidly increased. To maximize the profit of a company, it is essential to make sure that the company’s efforts are applied in the appropriate direction. To do so, you must have a good understanding of certain tools and principles as well as possess the skills required to successfully perform these activities. You can gain both, knowledge of the relevant tools and skills by enrolling in any of the Digital Marketing certification course. These programs are specially designed to provide you with a deep understanding of how to use the related tools and techniques so that you can become an effective digital marketer or strategist.

• A Wide Range of Career Options: This field doesn’t restrict you to one job profile. You can choose from a variety of career options like SEO, Social Media Marketing, Content Marketing, Email Marketing etc.
   
• Better Salary: As mentioned earlier, jobs in this field are ever on the rise and the qualified professionals who have earned a specialised certification in the field are eligible for highly attractive remuneration plans.
   
• Flexibility: Unlike other careers, where you have to complete a degree and need to be at a workstation from 9 to 5, digital marketing online certification courses offer you the flexibility to be your own boss and work at your own convenience due to the abundance of freelance opportunities.

If you want to pursue a career in this highly rewarding domain, you will require a formal education. Various academic institutes of highest repute offer online courses which can help you in starting off with your dream career in this domain. Premier B-Schools like XLRI, IIM Kozhikode, IIM Raipur, MICA etc. offer online certification programs and courses in digital marketing which you can explore on Talentedge.com.

Also Read: Benefits of Digital Marketing Courses for Working Professionals

Skills Required to Become an Effective Digital Marketer

Today, in a technology-driven world, Digital Marketing is a career that is growing at the speed of light. This gives rise to an utmost important question that in this fast-paced industry, how can you set yourself apart from your competition? Learn this online to gain knowledge of hard skills as well as soft skills. However, here we have accumulated the most essential skills that you need to become an effective professional in this field -

1. Writing and Editing Skills - Content is at the heart of the online marketing. This makes it a necessity for every professional in this field to have some knowledge of content writing. There will hardly be any job where you won’t be asked to write or edit the content. Because content is so important, knowing how to write a good blog or how to write relevant content to engage with targeted audiences is like the cherry on top.
 

2. Excellent Knowledge of Social Media - It is essential for the professionals working in this field to be well-versed with all the popular social media platforms. This will help them create quality and relevant content and engage with the target audience. Also, a digital marketer should also know about the trends and changes happening on various social media platforms so as to utilize every platform effectively. Enroll in a certification course to advance your knowledge and set yourself apart from others.

3. Basic Designing Skills - Visual content drives the most engagement and conversion rates these days. The addition of images and videos to the content offers enhanced performance. It is recommended that a digital marketer should have basic knowledge of designing applications, such as Adobe Creative Suite, Canva, and Inkscape to create visual content.

4. Customer Relationship Management (CRM) - The needs of consumers are changing with every new technological advancement. Due to which companies now track the experience of customers to understand them better and their changing needs. This is done to provide products or services as per the customers’ needs. The professionals of Online Marketing should hone their Client Relationship Management skills to develop strategies for tracking and improving customer satisfaction which will subsequently lead to profit maximization.

5. Analytical Abilities - Web analytics and website performance are a part of digital marketing data analytics. As there are numerous online tools available, it is easier for digital marketers to evaluate and analyze data across all platforms and make appropriate data-driven decisions for the business. It is essential for these professionals to remove inaccurate, false, or unauthentic data from the database and keep the data up-to-date. Also, keep in mind that only authentic data should be used to make decisions for the business strategies.

You can learn the essential skills or hone them by enrolling in a certification course. Due to the pandemic, various eminent institutions have begun to provide online courses. Talentedge is offering you an opportunity to get digital marketing certificate from various eminent institutions, for instance, XLRI and MICA. These institutions offer the best course online in India to help you advance your skills as well as use the learnings in your current job.

Also Read: What Skills do you need for Digital Marketing?
 

Tips to Upgrade your Online Marketing Career

In this era, where more or less everything and anything is available on the internet. To a great extent, marketing has also taken a shift towards the internet. A decade ago, online marketing was merely a novel approach to marketing. However, it is currently a requirement and the most effective method of reaching the appropriate audience. Technological improvements have given rise to the development of new ways of conducting everyday activities online, whether it’s shopping, ordering groceries, or pharmaceutical products, consuming information, developing company strategies, to name a few. As many organizations have changed their business tactics to meet their goals and objectives, and maximize profit. It made this field gain a lot of importance to market the products and services of businesses on various platforms available on the internet.

Given below are the few tips to stay competitive in the field and upgrade your career -

1. Advance your Skills - It is important for every digital marketing professional to acquire both hard skills and soft skills. The hard skills are required to be able to use the available data to track website performance and bring more traffic. Even though hard skills can be learned by enrolling in its certification course. There are also soft skills to consider. These skills include creativity, innovation, teamwork, and the ability to influence others. These abilities are essential to become an effective professional and stay competitive in this field.

2. Keep Up with Latest Trends - It is extremely essential to be on top of the latest trends in this field. Thanks to the rapid advancement of technology and social media, new trends are happening expeditiously. Also, keep in mind that marketing trends are not the only things to consider. Take a look at how the digital industry has progressed in the last few years. This is equally important as developing new trends.

3. Develop Brand Recognition- It is essential for a business to create its image online. Nowadays, from LinkedIn to Instagram, every platform is equally important to promote your business. Promoting your products online is not just cheaper but also consumes fewer resources. This will also help you connect with your customers easily and communicate with them on various platforms. Enroll in an online certification course and learn how to build an effective profile.

4. Understanding of Data - Analytics is the basis of every activity that you perform in the digital world of marketing. Whether you're a social media manager, a search engine specialist, or a PPC expert, it is critical to understand data to interpret past happenings and make data-driven decisions for future occurrences. It is crucial to understand the process of data acquisition and how to evaluate it as well. Learn digital marketing online to get knowledge of everything — from data acquisition to how to make data-driven decisions.

5. Build a Strong Profile - It is important for you as a digital marketer to have a strong profile on digital platforms. Either you want to be hired or work as a freelancer or even if you want to develop your own business. The companies that want to hire you would check your profiles and your clients will also want to see your work and determine whether that work would benefit their business or not. Hence, it is essential to build a strong and polished profile.

We, at Talentedge, offer you various online courses in collaboration with esteemed institutions like XLRI and MICA. These courses are designed to teach you about multiple channels, remarketing, and how to use digital media analytics to increase your company’s sales. The thoughtfully created modules will also give you a deep understanding of how to build a strong brand image and rank your website on top pages of Google Search Results Page by using search engine optimization (SEO).

Also Read: 5 Tips to Select Best Digital Marketing Online Course
 

Job Opportunities after Pursuing a Certification Course

Thanks to digitalization which has given the power to the businesses to outreach their products and services to most of the world. Nowadays, it is required for businesses to build a strong brand image on the internet. As a result, companies are now on the constant lookout for individuals with a diverse set of abilities to provide brand recognition and make their businesses stand out from the crowd. Enroll in a certification course to refine your skills and dip your toes in the pool of digital marketing, given below is the list of some of the most promising job positions with their respective salary that you can choose from -

* Average salaries are based on the data provided by glassdoor.

1. Digital Marketing Manager: He/she is responsible for implementing and managing all the digital marketing campaigns that are live on social media platforms. They also help in planning and developing digital marketing strategies to optimize the campaigns so as to maximize the traffic online, which will subsequently increase revenue generation. Enroll in an online course to enhance your skills and get the desired position.

2. Search Engine Optimization (SEO) Specialist: The responsibilities of an SEO Specialist include looking up keywords and developing strategies to increase traffic using numerous SEO tools available in the market. This helps the businesses to rank their website higher on the search engines.

3. Social Media Manager: Social Media Managers assist in handling the social media accounts of businesses to connect and interact with the target audience. They also employ data analytics to understand consumers better, for instance, their experience with the brand, and/or improving customer satisfaction. Social Media Managers are also responsible for posting relevant and engaging content across almost all social media platforms — Instagram, Facebook, LinkedIn, Twitter, and many more. Apply for a certification course to get a deep understanding of all the social media platforms and how to create campaigns for them.

4. Content Marketing Strategist: It is the Content Marketing Strategist’s responsibility to create content for all social media platforms, keeping the company’s goals and needs of the target audience in mind. This involves blog posts, articles, e-books, social media posts, website content, copywriting, content for advertisements, among others. Content Marketing Strategists should be well-versed with writing and have a deep understanding of search engine optimization (SEO).

5. Email Marketing Executive: An Email Marketing Executive is responsible for developing email marketing strategies and writing engaging emails for the targeted audiences. He/she is also responsible for optimizing the emails as per different customers. Offering you the best online course in India to give you deep insight into all aspects of email marketing.

6. Copywriter: Copywriters create engaging marketing and promotional copies for various products and services for websites, brochures, blog posts, print ads, and catalogs.

7. User Experience (UX) Designer: User Experience Designers (UX designers) are responsible for designing appealing and easy-to-use websites, products and apps so as to persuade consumers to complete transactions. Creating user-friendly and interactive programs to improve customers’ experience across various digital platforms is also a part of their responsibilities.

8. Search Engine Marketing (SEM) Specialist: SEM Specialists are in charge of executing and monitoring organic search campaigns as well as organically boosting a company's exposure on search engines. Identifying trends, advertising, content production, and other responsibilities fall under this umbrella.
 

The growing trend of business digitization has necessitated the need for professionals who are well-versed with the rules of online marketing. This has given a rise to the employment opportunities available in this field. Since it has become one of the greatest options for newcomers and professionals in India, take up a certification course to build your career.

Also Read: Growth & Opportunities for Digital Marketing Professionals
 

Scope of Online Marketing in India

Marketing has changed over time in response to the technology that is being used most widely by individuals. If you look back in time, you'll notice that when radio was the most used technology by the customers, it spawned radio advertising and marketing. Then there was the era of televisions, which allowed businesses to reach a large audience through television advertisements. Even now, one of the most popular marketing tactics for businesses is television advertisements. However, with the increasing prominence of the Internet, more and more people have begun to use it, ushering into a new era of marketing, referred to as Digital Marketing.

In today's fast-paced, tech-savvy world, it is one of those careers that are getting the most popularity and exposure. We are exposed to an abundance of content that we are absorbing through the internet. Furthermore, since the emergence of Covid-19, this has been widely used by businesses of all sizes. The major reason behind this is that it has turned out to be one of the most successful ways to promote products and services even while the consumers are stranded at their places.
 

Salary in India 2022 with 10-Year Plan

Digital Marketing is quite a career-centric field that ensures continual growth in one’s professional life. The one thing you can be sure about after pursuing an online course in India is multiple job opportunities. Here is the 10-year salary plan of a professional in this field.
 

Digital Marketing Salary Guide: 10-Year Plan
 

Also Read: Advantages & Scope of Digital Marketing
 

FAQs
 

Q. Can I learn digital marketing online?

Ans. Yes, you can learn it online. There are multiple courses that you can pursue to get acquainted with the fundamentals of digital marketing.

Q. Which is the best Digital Marketing Course in India online?

Ans. Talking about online courses in India, you can find many programs offered by different institutes and ed-tech firms. You can sign up for one of the following online courses in India through Talentedge:

• Executive Development Program in Digital Marketing by XLRI Jamshedpur
• Advanced Certificate Program in Digital Marketing by MICA Ahmedabad 
   

Q. What are the eligibility criteria for Talentedge's Online Digital Marketing Course?

Ans. For pursuing this online course from Talentedge’s online, the minimum you should have is a graduate or diploma degree (10+2+3) from a recognized university. In addition, proficiency in the English language is a must.

Q. How much does it cost to study this course in India?

Ans. Some of the best online marketing courses in India are quite affordable. You don’t need to worry about your financial state if you want to excel in this field. You can sign up for a course in less than a lakh rupees.
 

Q. Is a Digital Marketing Course worth it in India?

Ans. Yes, it is one of the fastest-growing fields in India’s corporate domain. With the country getting technologically advanced, the scope of online marketing is also getting rich. Attending an online course in India is one of the wisest decisions a professional can take.
 

Q. Is Digital Marketing a good career?

Ans. It is among the most popular career options for lakhs of young Indian aspirants. One of the major reasons behind this is the handsome salary package offered by companies to digital marketers. In addition, job opportunities in this field are expected to grow exponentially in the coming years.

Q. What is the salary package one can expect after completion of the course?

Ans. Online marketing, being one of the most flourishing industries, promises a very handsome salary package to modern professionals. A new entrant in the industry with a digital marketing completion certificate can earn over 5 lakhs per annum. With experience, this number can go even 20 lakhs per annum.

Q. What is the duration of such a Course?

Ans. The tenures of online digital marketing courses in India range from 4 months to 1 year. However, the duration of a degree program is 2 years in a majority of cases. 
 

Q. Why should you learn it?

Ans. It is the future of modern businesses. The road to successful brand management and marketing strategies passes through the digital sphere. Plus, attending an online digital marketing course in India ensures exponential growth in one’s career.
 

Q. What qualification is required to join this course in India?

Ans. The minimum qualification requirement of some of the best digital marketing institutes in India is a graduation degree from an accredited college or university. 
 

Q. Would my business benefit from Digital Marketing?

Ans. It is probably the best driver of startups in modern India. The use of online marketing makes it easy for your products and services to reach your target audience.
 

Q. What is the starting salary in this profile?

Ans. The average salary of a fresher in this field is about Rs 22,000. However, if you are equipped with various other skills, this number can go even higher than 30,000.
 

Q. How much can a Digital Marketing Freelancer earn in India?

Ans. Many professionals after pursuing online digital marketing courses in India are working as freelancers. According to various studies, experienced freelancers earn more than Rs 1.5 Lakh per month. 
 

Q. What is Digital Marketing? What are its types?

Ans. The process of advertising, promoting, and selling products and services by leveraging online marketing channels and techniques such as social media, search engines, and email marketing is referred to as digital marketing. It can be categorized majorly into ten types: content marketing, search engine optimization, social media marketing, email marketing, affiliate marketing, paid marketing, influencer marketing, video marketing, and mobile marketing.

 Q. What is a capstone project in the online course provided by Talentedge?

Ans. Capstone projects are research-based collaborative projects that can be conducted either online or in person. It is carried out in groups by participants to promote teamwork and a sense of belonging. However, it can be done on your own as well. The projects are based on a real-life scenario, where participants put what they have learned to use. It is beneficial for participants to have hands-on learning to improve their knowledge and skills.
 

Q. What are the benefits of conducting capstone projects?

Ans. Given below are the benefits of conducting capstone projects -

• It helps you prepare for real-life scenarios
• It helps in the advancement of your research and analytical skills
• It prepares you to deal with interviews and case studies confidently
• It helps you prepare for the job by providing you with hands-on-experience
• It helps in the development of discipline and teamwork
   

Q. What are the advantages of doing an Online Digital Marketing Course from Talentedge?

Ans.  There are multiple reasons to pursue an online course from Talentedge:

• Weekend scheduling makes it easier for professionals to continue working at their current jobs
• Live and interactive learning provides a real-classroom experience
• One-on-one doubt solving sessions
• A dedicated student and tech support
• Hands-on-learning helps you apply newfound skills to use
• Guest lectures from industry experts will provide insights into real-world situations
• On successful completion of the course, you will receive a certificate from the relevant institute

Explore the specific course you're interested in to learn more about the additional perks you'll be receiving.
 

Q. Can I work from home after completing this certification course?

Ans. Yes, you may work from home as a digital marketer. In today's world, many digital marketers work from home and earn money through freelancing their services. Since the need for work-from-home jobs is increasingly growing, it's worth highlighting that specialists in this industry can expect to earn a lot of money.
 

Q. What job opportunities are available after pursuing an online marketing certification course?

Ans. There are several job openings in the field of online marketing. The following are some of the most sought-after jobs available in this field: digital marketing manager, content marketing strategist, content writer, copywriter, search engine optimization (SEO) specialist, user experience (UX) designer, search engine marketing (SEM) specialist, social media manager, and email marketing executive.
 

Q. How can an online marketing course help me progress my career in India?

Ans. This is a rapidly growing industry, which has multifarious benefits that can help you progress your career. It enables you to advertise, promote, and sell your products or services online removing all the geographical barriers. It is also a cheaper approach than traditional marketing. From small businesses to big firms, every industry is using digital marketing to reach out to their target audiences by promoting their products or services on social media platforms. As a result of which, demand for these professionals has grown exponentially and companies are seeking the same. Learn online marketing to refine your skills and land a high-paying job in this industry.
 

Q. What are the essential skills to pursue a career in this field?

Ans. Digital marketing is a field that requires a lot of expertise. Foremost, a good understanding of how the internet works is the most important thing you need to have. The other essential skills that you need to advance your career in this field are writing and editing skills, basic designing skills, analytical abilities, and customer relationship management. So, before you kick-start your career, make sure you have these skills or learn it online by signing up for Talentedge courses.
 

Q. How can I clear my doubts during this online course?

Ans. Participants in Talentedge online courses are offered live and interactive sessions to have a better understanding of the subject. However, every participant will also get access to SLIQ Cloud Campus that offers course-specific reference materials, case studies, projects, and assignments. Participants can also contact professors in real-time during class or offline via SLIQ Cloud Campus at any point during the course to clear any doubts they may have.
 

Q. Is an installment option available to pursue business management courses from Talentedge?

Ans. Participants who are unable to pay the entire fee in one payment may apply for installments. Depending on the course the participants choose, they can pay the complete amount in several installments.
 

Q. Will I get the alumni status of the respective institution?

Ans. After successfully completing the online digital marketing course from Talentedge, you will be eligible for a completion certificate as well as the alumni status, depending upon the particular institution.