PPC is a familiar term for all those who work in the field of digital marketing or planning to do so. PPC is one of the most popular marketing strategies used in digital marketing campaigns.  It is a well-known fact that websites earn well with high PPCs. If you are looking for more details about PPC, here is an overview of what it is exactly and how it works.


What is PPC?

An internet marketing jargon, PPC stands for ‘Pay Per Click’ wherein an advertiser pays for every click that is done on the advertiser’s particular ad. So, it is aimed at increasing visits to a website that are being clicked on by browsing customers. There are search engine advertisements which work on the PPC model and try to buy more visits to the client’s site. There is a complete digital marketing course that can make you an expert professional in digital marketing.


What is Google AdWords?

Based on the PPC model, Google AdWords is a bidding platform for successful digital advertising. Interested users bid on a particular set of keywords and then pay for every click on their ads. As soon as a user searches, Google browses through its AdWords bidders and displays the winners’ link on its ad space in the search page. This is done by the complex algorithm and analytical technology tools by Google. The best courses for digital marketing include comprehensive chapters on Google Adwords.

Key Points for Successful PPC campaign

There are a number of factors that matter for PPC to be successful. However, the following three are the most pertinent:

  • Relevant Keywords: The entire PPC campaign revolves around keywords. So, it is all-important to research deeply and accurately about relevant keywords. Though time-consuming, research-driven keywords are a boon to PPC.


  • Quality of Content on Landing Page: When the users search the keywords in the search engine, it leads them to the landing page that the business wants them to know about. It is very important that the content presented on the landing page provides all necessary, relevant and updated information. Or else, users will be disappointed and leave the page.


  • Quality Scores: Every keyword and PPC ad is evaluated by Google as per their quality and relevance. More the people click the ad, higher the quality score. A higher quality score indicates that the cost per click and cost per conversion, meaning the cost of acquiring a customer is very low.


You can learn more about PPC models and their effectiveness in digital marketing once you enrol for a proper course pertaining to the subject.


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