With the advent of technology, digital marketing has grown to occupy an important and necessary role in brand building, marketing and lead conversion for any organization. And marketers with the right skills are most wanted today. Even senior marketers are equipping themselves with these skills through the best digital marketing courses available.
Technical skills essential for digital marketing:
Data Analytics and Data-driven Marketing:
There is a large amount of data and several metrics at the disposal of an organization. A marketer must be able to choose the correct data and metrics, analyze and interpret it correctly and plan marketing strategies that are effective and data-driven, with high ROI. Best digital marketing courses will sharpen your knowledge of analytic tools that are available and how to use them effectually.
Search Engine Optimization (SEO):
Search engines take several million queries every single day, thereby, making search engine marketing and SEO necessary for digital marketing success. When the organization appears on page 1 of a search, there is a higher chance of website traffic and lead generation. For this, websites, blogs and content need to be optimized and constantly monitored for competition, traffic diversion, etc. through available tools and marketers’ skills.
Content Management and Marketing:
Planning, creating and delivering informative, creative, strategic and impactful content in the form of blogs, website content, infographics, e-books, brochures, etc. is an indispensable part of digital marketing. Irrespective of the CTRs or traffic, if the content is not able to capture and retain the attention of the potential customer, it defeats the purpose of the marketing campaign and will diminish the ROI. A proficient marketer will be skilled in writing, editing and basic designing, understands the difference in content required for different digital platforms, can form strategic links to other forms of marketing and can create spot-on customer engagement.
Social Media Marketing and Management:
The importance of social media is growing by the day and it is a medium that marketers today simply cannot ignore. It has proven useful for promotional and advertising activity, customer engagement (feedback, complaints, goodwill, etc.), brand building and community management. Since promotions and analytics have become a paid activity, marketers need to be extremely careful about how they spend the social media budget and achieve high ROI. This skill can be learnt through any best digital marketing course.
Visual content such as videos, images and GIFs are much more engaging than just text and get higher shares. Available data suggest that most web-users tend to watch videos across platforms and click rates on videos on Twitter, Instagram and other such non-video-based platforms is as high as 80-90%. A good marketer should have visual marketing skills too.
In closing, a successful digital marketer will not just have analytical and strategic skills but creative and visual skills too.