Professional Certificate Program In Marketing And Sales Management

Brand Sales & Marketing

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Participation-Certificate
  • 7-15LPA

    Average salary in this domain

  • 35000+

    Jobs open every year in this domain

Our Learners work at

Enrolment closes on 27 Oct, 2021

Want to know more? enquire now

or call us on +91-9582086600

Enrolment closes on 27 Oct, 2021

Want to know more? enquire now

or call us on +91-9582086600

About this course

Facilitate seamless collaboration between the Sales & Marketing functions and deliver superior customer value!

Crafting a great product is just the first half of the story of running a successful business. Generating revenue is dependent upon making the potential customers aware of the product, its advantages and the reasons why it is better than its competitors. The second half of your business story hence requires you to communicate this information effectively to the masses and the responsibility of writing this story rests on the shoulders of the Marketing & Sales teams. Thus, it is evident that the success of a product and an organization relies heavily on the robustness and seamless collaboration between its Marketing & Sales functions.

The certification course in “Marketing & Sales” aims to improve the knowledge and skill sets of working professionals concerning the alignment of marketing and sales functions to deliver superior customer value and to achieve higher profitability. More specifically, the course has been developed in such a way that it deepens the participant’s understanding of marketing management concepts so that they will be able to appreciate the critical role of the same in the sales planning and management functions. This improves the participant’s ability to comprehend the ways and means to deliver superior customer value by utilizing the potential of sales. Thus, the successful completion of this course will provide directions to a new career orientation by re-orienting their marketing foundations with a strong base in the area of sales management.

Upon successful completion of this course, participants will be able to:

• Understand the foundations of marketing and be able to connect them with sales

• Have better clarity in terms of basic marketing parameters and its interlinkages with sales functions

• Possess improved knowledge and skill sets that support marketing related planning and execution in organizations through the sales team’s contributions in the areas of product development, pricing, place related decisions, and marketing promotion mix decisions

• Deepen the awareness and understanding of the typical conflicts between marketing and sales, and how to resolve them

• Equip themselves to plan and prepare timely recommendations that support the alignment of sales & marketing

Read Less

Facilitate seamless collaboration between the Sales & Marketing functions and deliver superior customer value!

Crafting a great product is just the first half of the story of running a successful business. Generating revenue is dependent upon making the potential customers aware of the product, its advantages and the reasons why it is better th... Read More

  • 12 Months Sundays from 02.30 p.m. to 05.45 p.m. IST

  • 12 Dec, 2021 Start Date

  • Batch 5

Get a deeper understanding of

  • Foundations of marketing
  • Customer Relationship
  • Business Markets
  • Markets segments and Targets
  • Personal selling process
  • Sales Budgeting
Not sure if this is the right course for you?

Speak to Our Expert Get a callback

Key skills you’ll learn

  • Marketing Management
  • Communication
  • Decision-making
  • Sales Management

Benefits for All Students

Upon successful completion of the course, participants will be awarded a certificate of completion from IIM Kozhikode

Acquire knowledge and skill sets to drive sales team contributions that make a direct impact on the organizational growth

Participants successfully completing the program will qualify for Executive Alumni status from IIM Kozhikode

Experience the typical high-intensity classroom and soak-in the unique campus environment of one of the most iconic and sustainable management campuses in India

Benefits from peer learning will enable you to address real challenges that you face on a day to day basis and form meaningful contacts for life

Upon successful completion of the course, participants will be awarded a certificate of completion from IIM Kozhikode

Acquire knowledge and skill sets to drive sales team contributions that make a direct impact on the organizational growth

Participants successfully completing the program will qualify for Executive Alumni status from IIM Kozhikode

Experience the typical high-intensity classroom and soak-in the unique campus environment of one of the most iconic and sustainable management campuses in India

Benefits from peer learning will enable you to address real challenges that you face on a day to day basis and form meaningful contacts for life

Are You Eligible?

Are You Eligible

Education

  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • Diploma Holders (10+3) will be considered on a case to case basis subject to having a minimum of 10 Years of work experience in a supervisory role at the time of applying for this course.
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.

Work Experience

  • Minimum of 3 years overall experience in Marketing & Sales function or at least 5 years of work experience in a business enterprise in a managerial position

Syllabus at a Glance

  • 0

    Days of
    Content

  • 0

    Live
    Lectures

  • 0

    Projects &
    Team Activities

  • 0

    Graded Tests &
    Assignments

Pedagogy

  • Live & Interactive Digital Learning
  • Learn through Real-Life Examples/Case Studies
  • Guest lectures by Industry Experts
  • Access to our SLIQ Cloud Campus
  • On-campus classroom lectures

How your
work will be graded

A minimum of 75% attendance to the LIVE lectures is a prerequisite for the successful completion of this course.

There are periodic evaluations built-in throughout the duration of the program in the form of assignments , quizzes, presentation or projects

Post the payment of all due fees and upon satisfying the requisite attendance & evaluation criteria of the Professional Certificate Program In Marketing And Sales Management Sales & Marketing, participants will be awarded a certificate of completion issued by IIM Kozhikode.

A minimum of 75% attendance to the LIVE lectures is a prerequisite for the successful completion of this course.

There are periodic evaluations built-in throughout the duration of the program in the form of assignments , quizzes, presentation or projects

Post the payment of all due fees and upon satisfying the requisite attendance & evaluation criteria of the Professional Certificate Program In Marketing And Sales Management Sales & Marketing, participants will be awarded a certificate of completion issued by IIM Kozhikode.

Learn from the Best Faculty

About The Institute

IIM Kozhikode

IIM Kozhikode was the fifth Indian Institute of Management, founded by Government of India in collaboration with Government of Kerala at Calicut in the year 1996. IIMK also holds the credit for having pioneered the Interactive Distance Learning (IDL) Program for working executives in India. Having started with 300 class contact hours in 2001-02, the year-long Executive Management Education is today the richest available in the country having 450 class contact hours. The Institute today is a leader in Faculty Development Programmes (FDP) and is the major QIP (Quality Improvement Programme) Centre of the All Indian Council of Technical Education, in the field of management education.

IIMK is also one of the few Centres for Development of Digital Libraries in the world and is a country leader. The Institute also has a strong International Exchange Programme for students and faculty with several leading Management Institutes in EU and ASEAN countries like SDA, Bacconi, Jonkoping, Sweden, Copenhagen Business School, Denmark, ESCAP-EAP, France; University of Queensland, Austria, Victoria University of Wellington and so on.

An active member of the Strategic Management Forum, IIMK lays stress on organizing Seminar/Conferences and conducts management programs for teachers. Leading Management Institutions like IIM Ahmedabad, Bangalore, Calcutta, Indore and Lucknow along with MDI, Gurgaon, XLRI, Jamshedpur and IIFT, New Delhi join hands to conduct week long faculty development programme on various subjects in the field of Strategic and general management.

IIM Kozhikode is ranked 5th amongst management institutes in India – According to the report by Business Today on India’s Best B Schools 2013.

 

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Course Benefits of Professional Certificate Program in Business Analytics from IIM Kozhikode

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Course Benefits of Professional Certificate Program in Human Resource Management from IIM Kozhikode

  • Certificate of completion from IIM Kozhikode
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Course Benefits of Professional Certificate Program in Strategic Management from IIM Kozhikode

  • Certificate of completion from IIM Kozhikode
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Course Benefits of Professional Certificate Program in Applied Financial Risk Management from IIM Kozhikode

  • Certificate of completion from IIM Kozhikode
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  • Exposure to various financial models and tools for analysing and managing risks
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Course Benefits of Professional Certificate Program in General Management from IIM Kozhikode

  • Certificate of completion from IIM Kozhikode
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Professional Certificate Program in Marketing & Sales Management from IIM Kozhikode

This Sales & Marketing course from IIM Kozhikode will enable sales and marketing professionals improve their knowledge and skill sets to deliver superior customer value and to achieve higher profitability. In this course, participants will get in-depth understanding of product development, pricing, place, and marketing promotion mix decisions. You will explore the foundations of marketing and be able to connect them with sales.

 

Course Benefits of Professional Certificate Program in Marketing & Sales Management from IIM Kozhikode

  • Certificate of completion from IIM Kozhikode
  • Opportunity to qualify for Executive Alumni status from IIM Kozhikode.
  • 2 day In-Campus immersion module to interact with the faculty and network with peers.
  • Peer-to-Peer learning that will enable you to face real challenges
  • Knowledge will be imparted through real-life examples
  • Debates and discussion during guest lectures by industry experts
  • Learn to drive sales contributions that make a direct impact on the organizational growth.

Fee Structure for

Instalment Schedule

1st Instalment
INR 35000 + GST Due by: 27 Oct, 2021
1st Instalment
USD 700 Due by: 27, Oct, 2021
2nd Instalment
INR 35000 + GST Due by: 08 Dec, 2021
2nd Instalment
USD 700 Due by: 08, Dec, 2021
3rd Instalment
INR 45000 + GST Due by: 10 Apr, 2022
3rd Instalment
USD 900 Due by: 10, Apr, 2022
4th Instalment
INR 45000 + GST Due by: 25 Jul, 2022
4th Instalment
USD 900 Due by: 25, Jul, 2022
OR
Pay for Total Amount
INR 160000 + GST Due by: 27, Oct, 2021
Pay for Total Amount
USD 3200 Due by: 27, Oct, 2021

Financial Aid

To learn more about financing your course, visit the course Financial Resources Hub

Interested in Joining This Program?

  • 95% Completion Rate
  • Convenient Schedules to Suit Working Professionals
  • Options for Loan Assistance
  • Mobile platform enabled
  • 92% Satisfaction Score
  • 78% Referablity
  • Live & Interactive Digital Learning
  • Benefit from Talentedge’s Alumni Network
  • One on one interactions
  • Live tech support

Program Starts in 48 Days

FAQs

How will this certificate program benefit marketing and sales professionals?

This Professional Certificate program in Marketing and sales management has been designed specifically for marketing and sales professionals with a minimum of 3 years of work experience, and aims at enhancing their knowledge and skillset so that they can contribute to the organizational growth. Upon successful completion of this course, participants will be able to: · Understand the foundations of marketing and be able to connect them with sales · Have better clarity in terms of basic marketing parameters and its interlinkages with sales functions · Possess improved knowledge and skill sets that support marketing related planning and execution in organizations through the sales team’s contributions in the areas of product development, pricing, place related decisions, and marketing promotion mix decisions · Deepen the awareness and understanding of the typical conflicts between marketing and sales, and how to resolve them · Equip themselves to plan and prepare timely recommendations that support the alignment of sales & marketing

What is the duration of the course?

This certification course in Marketing and Sales Management from IIM Kozhikode is 12-months long with 4-5 classes scheduled per month. The classes are scheduled on Sundays from 02.30 p.m. to 05.45 p.m. IST keeping in mind the convenience of working professionals like yourself. The knowledge will be delivered by the eminent faculty of IIM Kozhikode using real-life case studies connected with different industries, and hence, the participants will be able to connect the same with their actual work scenario. Besides this, these classes will also allow the participants to share their own experiences, and thereby encourage the debate and discussion within the groups.

What is the method of teaching in this course?

The experienced and eminent faculty of IIM Kozhikode will use real-life case studies connected with different industries to teach students, and hence, the students will be able to connect the same with their actual work scenario. Besides this, these classes will also allow the participants to share their own experiences, and thereby encourage the debate and discussion within the groups. All students will also be given access to Talentedge’s SLIQ Cloud Campus through which they can access other learning aids, reference materials, assessments, case studies, projects and assignments. They can also use this platform to connect with the faculty and clear their doubts.

How will I be evaluated during the course?

In this certification course in Marketing and Sales Management from IIM Kozhikode, all enrolled students will be evaluated on the basis of their attendance, and class assignments or projects. A minimum of 75% attendance to the live as well as on-campus sessions is a prerequisite for the successful completion of this course. Besides this, there will be periodic evaluations during the course in the form of quiz, class assignments, project, case analysis, or any other objective/subjective assessment decided by the faculty during the class. The participants are expected to complete the given evaluation components on time.

Who will be the faculty for this course?

This certification course in Marketing and Sales Management from IIM Kozhikode will be taught by the experienced and best faculty of IIM Kozhikode whose focus is on enhancing knowledge and skill sets of working professionals and providing directions to a new career. The details of the faculty are mentioned below: Dr Sreejesh S. He is currently working as an Assistant Professor in the Marketing Management Area at Indian Institute of Management Kozhikode. His main research interests include brand management, services marketing, online marketing & advertising. Dr M Geetha She is an Associate Professor in Marketing Management at the Indian Institute of Management Kozhikode. Her research and teaching interests include Consumer Behavior, Retailing and Branding.

How much is the fee? Is financial aid available?

For Indian residents, it is INR 1,60,000 + GST and for international students, it is USD 3200. The program fee can be paid in four installments. 1st instalment – INR 35,000 + GST/USD 700 2nd instalment – INR 35,000 + GST/USD 700 3rd instalment – INR 45,000 + GST/USD 900 4th instalment – INR 45,000 + GST/USD 900 For financial aid, we will advise you to avail education loan through our partner NBFCs. For more details, please contact your admissions counselor.

What is the scope after the completion of this program?

The program is exclusively for marketing and sales executives, working professionals, and marketing and sales managers. Here, the course asks for at least three years of overall work experience in marketing and sales function or a minimum of five years of work experience in a business enterprise in a managerial position. Since most of you will have a rich working experience, this program takes care of most of your expectations --during as well as post-completion of the course. This program will help the participants by enabling them to fetch better pay cheques leveraging the new learnings and certification they have earned from the prestigious IIM Kozhikode. Moreover, if the participants were feeling stuck in a position and were not able to take a jump towards higher managerial positions, this will immediately qualify them to take a quantum leap in their respective careers by making the enrollees more competent and enhancing employability quotient.

How to apply for the program?

Before you join the course, you must go through the course page and check for the eligibility criteria. If you fall within this category and you are eligible to pursue the Professional Certificate Program in Marketing and Sales Management, click here!

What are the eligibility criteria?

Below are the eligibility criteria for Professional Certificate Program in Marketing and Sales Management: 1. For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline 2. Diploma Holders (10+3) will be considered on a case to case basis subject to having a minimum of 10 Years of work experience in a supervisory role at the time of applying for this course 3. For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country 4. Minimum of 3 years overall experience in Marketing & Sales function or at least 5 years of work experience in a business enterprise in a managerial position

What benefits will I get during the course?

Many added advantages come along with the Professional Certificate Program in Marketing and Sales Management by IIM Kozhikode. The course is live and interactive and the sessions are conducted by the eminent faculty of IIM Kozhikode. The rich curriculum for the certification is designed by the faculty itself. You will also get an opportunity to interact with the industry stalwarts. Along with the aforementioned benefits, you will get: 1. An opportunity to become an executive alumnus of IIM Kozhikode 2. Two-day in-campus immersion module for you to experience the high-intensity classroom learning at the most-iconic IIM Kozhikode campus 3. Blended learning in form of theoretical along with the practical (hands-on learnings using case studies, projects and stimulations) 4. Qualify for IIM Kozhikode Executive Alumni Status 5. Access to SLIQ Cloud Campus for intensive material access

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