Let’s not start this post with the clichéd statements on the influence of social media. We know, as marketers, that social media landscape fascinates any professional with digital marketing certification.
And it’s just overwhelming to keep track of the newer and efficient social media tools these days, isn’t it? Well, to help you out here is lined up a list of top social media tools that you should definitely try in 2022(Updated List).
Social Metrics Pro
This WordPress plugin enables marketers to keep track of the social media engagements in multiple platforms. It lets you get analytics and reports regarding the performance of your page.
Hootsuite
Thinking of publishing the same content on multiple platforms at one go? Here is your tool then. Not new to the market, it is one of the preferred social media tools for marketers to post content through multiple platforms quickly.
Buzzsumo
This tool almost functions like a search engine through which you can find the trendiest content in your domain. Get inspired by the best content in your niche using this tool!
Post Planner
This comes as an inbuilt app on Facebook. You can plan and schedule your posts as well as content through an advanced dashboard.
Crowd Booster
There are two benefits of using Crowd Booster. You can use this tool to schedule posts on Twitter. Also, you can use Crowd Booster to create custom reports about the impact of the campaigns you work on.
Oktopost
Oktopost makes your right pick for increasing the revenue and generating more leads by measuring the impact of your posts, collaborating with influencers of the industry, and thereby augment your brand’s reach. It is recommended for a business to business models.
Canva
If you are getting stuck at creating stunning graphical designs for your social media posts, here is your solution. Canva enables you to create web-optimized graphics using images and texts which in turn will boost your posts.
Buffer
This does not require any introduction as it is one of the most liked social media tools for marketing professionals. It helps you in scheduling your post and optimizes and distributes the content to relevant platforms.
Sprout Social
This is for the CRM folks. The tool helps you in quickly responding to your customer’s query and thereby making them happy.
Tailwind
Tailwind is your tool if your focus is on Pinterest. The tool helps to create pins, perform multiple uploads; discover the right timings for the pins for better reach etc.
You can definitely improve your ROI on social media marketing with the support of numerous tools in 2022. But choose them wisely!
Social media is an important part of one’s marketing mix in the current scenario. Almost all businesses need to have a social media strategy that helps increase their sales. However, social media is a dynamic cosmos and one needs to keep in step with it. The right strategy is as important as the right social media channel.
Moreover, a tactic that may have delivered very good results in the past may not be the best for every campaign. Hence, it is important to carefully determine what strategy will work with what campaign and/or product. Below are a few tactics that are sure-shot ways of helping increase conversion rates. You can also learn more about using social media to help your business grow by taking up a digital marketing online certification.
Videos make a difference: Videos are one of the most shared and most viewed forms of content on social media. The engagement of a video makes the content worth sharing. This is why almost 82% of users on Twitter watch videos while almost 100 million hours of videos are consumed on Facebook every single day. This makes the video, not just a popular content format but also one that can drive conversions. What must be taken care of is where the video is being posted as the channel matters equally.
Get the right message out: The right content is key to getting conversions. The universe of social media is dynamic. A wrong message can spread like wildfire and tarnish the image of your brand. Hence, the content must be crafted in measured words and the intended message must only be sent. Misinterpretation can be a huge mess to handle and hence, it’s always better to prevent such mishaps.
Time is key: The time when a post gets published is as important as what gets published. The time may include the time of the day as well as the day of the week. It is important to find out the peak time at which your audience views content to get maximum click throughs. At times, it is important to re-post the content at a strategic time if there is a huge amount of international audience for your content.
Use attractive share buttons: Once you’ve got the correct and shareable content, do not think that it will be shared like popcorn. Do not make your audience sweat too much for finding out how to share your content. They probably don’t have the time. Make it easy. Provide inline or sticky share buttons for your audience to share your content.
Get involved with other forums: One of the best ways to build credibility for your content is by building credibility and genuineness around yourself. Engaging with other blogs and popular forums similar to yours and adding valuable tips in comments increases your visibility, credibility and genuineness and brings more views to your own blog or content.
Add emotion to the headline: At the risk of sounding clickbait, emotional headlines are what get most click throughs. Anything that tugs at your audience’s emotion will get them in. It is what is inside which will determine whether they stay and share your content or get you sales. Psychological pull increases the conversion rates.
Get more content out: The number of relevant posts can be increased to get a higher conversion rate. This can be done by splitting the content into parts, creating different content formats or writing posts about related topics. This is important as not everyone reads all your posts and getting more content out there, increases your visibility.
Using social media as a support channel: This one is about generating goodwill while showing the will to do good. There is a 250% increase in the number of customer care interactions on Twitter. This means more people are now engaging with brands directly. This is great. Get back to your customer’s question online and at short notice and generate goodwill for your brand. This will in turn increase conversions for your brand.
The above are a few ways to improve the conversion rates for your brand, product or content. Do feel free to use any or all the tips provided above. You can also opt for an online digital marketing course to increase conversion rates through social media.
