Digital marketing refers to using digital platforms to market products and services to a large set of customers. The platform includes googling, emails, social media, content marketing and many more. It is a cost-effective method and helps the business to track its success regularly. Digital marketing has become quintessential for every business and gives the brand a larger recognition.
In the present scenario being digital is at the heart of all companies across the globe, and digital marketing is an essential element in the hand of brands as the marketers implement their strategies well. The growth of digital trends is substantially impacting the market and economy. The digital marketing industry in India has been adopted by almost all business sectors like banking, healthcare, education, lifestyle, transportation etc. It helps businesses to communicate and form a transaction anywhere and at any time.
The digital marketing field is constantly evolving, and newer platforms are being added, which makes people adhere to them. A wide range of options in terms of “career” and “salary” has strongly impacted the current era, making the candidates choose the field as a career option.
Digital Marketing as a Career
Digital marketing is a profession where the marketer uses digital channels to build brand awareness. They are responsible for developing strategies to improve lead generation and clicks (the process of identifying the potential customer for the business and converting them into a loyal customer). The digital marketing professional can specialise in one domain or emphasise overall marketing.
Digital marketing offers an ocean of opportunities, and if a person likes to perform research and analytics work, he can become an SEO specialist. A person with a flair for writing can become a content writer or email marketer. If a person is creative and dynamic, he can become a social media marketer.
- With digital marketing, businesses can earmark their audience based on gender, age, location, interest, and qualifications. The companies also target potential or existing customers who are already a part of the brand by using different methods and messages.
- The cost incurred on digital marketing is comparatively less than traditional marketing. The marketing analyst keeps the cost down. In other words, the business gets a great and fast return on investment.
What is the Scope of Digital Marketing?
The scope of digital marketing is rapidly growing as the world is turning digital, and most consumers use smartphones and research their products online before buying them. The number of internet users and online businesses has boomed, and the demand for digital marketing professionals is expanding. Companies across the globe are employing digital marketers to target their audience online and have significantly seen the graph growing positively.
Digital marketers have broadened the scope of social media platforms for business-to-business and Business-to-consumer marketing campaigns. They use paid search, organic search, webinars, podcasts and email marketing to provide value to a customer by promoting the brands.
Artificial intelligence helps digital marketers analyse the consumers’ data to customise the consumers’ journey beautifully. It benefits both the business and the customers. With the use of AI, companies understand their customers better. The customers get a personalised experience as they are assisted at each buying stage. The scope of digital marketing in the coming time will be much larger as the trends evolve each year, and more companies will enter the market.
Job Opportunities in Digital Marketing
The task and duties of a digital marketer are to promote the company’s products and services in the digital space. They propose new and refined ideas to draw potential customers’ attention and ensure brand awareness.
Digital marketing is spread across various arenas wherein the candidates aspiring for the career can specialise in one or more domains. The job opportunities in the digital marketing field are content strategist, email marketer, SEO specialist, Digital marketing manager, Social media manager, Copywriting and Digital marketing analyst.
- SEO is vital as they send the right people to the desired content by carefully placing the keywords on websites and increasing the visibility of the content on google and bing.
- The content strategist’s role is to develop strategies that align well with the company’s goal and the customer’s needs. They create content which provides value to the readers, and their work is a blend of long and short text content, images and infographics.
- The role of an email marketer is to nurture the leads and increase the traffic and conversion rates over emails and newsletters. They ensure that their email stands out amongst the other emails in the target customer’s inbox.
- The digital marketing manager’s role is to successfully run digital channels and campaigns to create leads and brand awareness.
- The Social media manager’s role is to generate the company’s online presence on social media channels like Facebook, Instagram, Linkedin, Twitter and Pinterest.
- The copywriter’s role is to produce a wide range of content, including taglines, advertisements, product descriptions, business commuincations, and more. Their job is to attract the attention of potential customers.
- The digital marketing analyst’s role is to gather and interpret the data set to solve the problem. They examine the strength and weaknesses of the rivals and use the data to leverage their brand.
To become a Digital marketer, a person needs to have the right set of skills and knowledge and to become a professional; one needs to attain Digital marketing certification or a Digital marketing executive program. Many reputed companies tend to recruit marketer only when they have a good amount of experience or is certified by a recognised institute. There are many digital marketing training institutes which provide digital marketing courses (online and offline mode). Certifications prove that the candidate has a knack for digital marketing; it showcases his proficiency and degree in the specified domain.
A few basic steps to becoming a professional digital marketer (choosing it as a career option) are as follows:
- Higher secondary school qualification in any stream
- Deciding on which domain of digital marketing you want to specialise in
- Looking for good digital marketing training institutes
- Go for internships and live projects while doing the digital marketing course; it will give you hands-on experience and theoretical knowledge.
- Complete the course and get the degree certificate
- Update it on your resume and look for a suitable job of your choice
Digital marketing is well-paid, and one can keep flourishing by continuous training and staying connected with the top trends. The salary depends on various factors like skills, experience and organisation. The future of digital marketing is bright as tremendous growth has been observed in recent years, and more to come in upcoming years. There will be a plethora of opportunities in the domain; it is just that every digital marketer has to keep up with the latest trends and must be flexible to adapt to the change. The digital marketing field will always hold a new space for creativity and innovation.
