In this age of information, search engines form an integral part of life.
Google alone answers over 1.5 billion search queries every day.
Everything that appears in the results of your internet searches is content. Whether you know it or not, you are the content you consume.
What is Content Creation?
Content creation is the process of developing ideas around your buyer’s persona and implementing those ideas through various media – as a blog, media, infographic, or in any other such format. An online certificate course in digital marketing is designed to train you in the various forms of content creation.
Six Steps To Successfully Create Engaging Content
An Mica digital marketing course will help you with the skills and the knowledge required to form a digital content creation strategy that caters to your target audience. Every piece of content that you create – online newsletters, whitepapers, blog posts, case studies and more, should be meticulously crafted to drive prospects to your brand, multiply organic reach, and increase conversions.
The first step is to identify your target audience. There are several steps that can be taken to improve the impact of a digital content creation strategy. An Mica digital marketing course will acquaint you with the following steps.
- Determine the purpose of your content. Different types of content have different objectives. While case studies demonstrate your organization’s experience, contributed articles can inject your brand into newsworthy topics.
- Create useful content. The more useful your content is, the more eager your audience will be to share it in their circles – through their social media or via personal chats.
- Social Media Promotion. Promotion of content on social media platforms is a very effective way to increase your business’ reach. Widely shared blog posts or articles will also increase your search engine rankings. The more unique your content is, the more people will have reason to share your content on social media.
- Incorporate pictures and multimedia. You must supplement your content with images, infographics and videos to retain the attention of your readers.
Advertising content with attractive images gets 94 percent more total views than those without.
- Implement an SEO strategy. Instead of determining keywords to be included in your content through mere guesswork, it’s essential to implement a formal SEO strategy that leverages Google tools and other resources. A strong SEO strategy helps you discover the most searched, most valuable terms to engross your target consumers.
- Measure and analyze content. Your analytics program must achieve a little more than the basic facets like page views – it must measure your target customers’ preferences by evaluating their online behaviour. An online certificate course in digital marketing will help you implement appropriate tools to make the best out of your marketing analytics.
Why is Content Creation Important?
Content creation is an essential inbound marketing practice. Mica digital marketing course will teach you the nuances that are required for the growth of a business through effective content marketing. Through content creation, you are providing free and accessible content to your target consumers and creating a sense of community around your business. You are working on quality engagement which helps you attract customers through your business’ personality rather than blind promotion. The following statistics show how you can generate a large ROI through content creation in your business.
- Content marketing leads to three times as much lead generation as traditional marketing and the expenditure is 62 % lower.
- 61% of purchases are the outcome of a consumer reading a blog.
- Companies that post more than 15-16 blogs a month gain 3.5 times more website traffic than those that publish less than four in a month.
It is important to follow the following rules of content creation:-
- Set Definite Content Goals
Your goals can range from attracting more viewers with your content to lead generation. At any rate, your goals have to be SMART. Your goals must be set in tandem with what you seek to achieve through marketing for your business.
- Design a Buyer Persona
You have to identify the kind of customers you are catering to through your content. Create a buyer-persona which addresses a semi-fictional character who is the picture of what you want your target consumer to be.
- Rely on Customer Experience
Create content that caters to each stage of your customers’ experience. For example, if a consumer is just beginning to check out your product or service, they are less likely to go through more detailed articles but would prefer getting an overview of its benefits. That’s how your articles should be differentiated.
- Perform a Content Audit
You must take inventory of the work you have already done. You can perform a content audit by following the given steps:-
- Make a spreadsheet for your content.
- Create columns pertaining to target persona, required keywords, format and main topic etc.
- Categorize each post and mention how well they are doing as a whole. Analyze the metrics of their performances.
The Bottom Line
An online certificate course in digital marketing will adept you with the uses and details of the creation and marketing of content. These are extremely important skills if you want to attract and retain customers in today’s competitive digital marketing industry. An Mica digital marketing course will orient you to create clear, achievable goals that will benefit your business in the long run. It will train you to identify and pursue your consumer base and give your content marketing strategy a strong sense of direction.
