Whether your website is a store, informational or both, you need to know if you are hitting your objectives. This is where web analytics comes in handy in order to understand what is working and what is not. Additionally, web analytics can be used for continuous improvement of your website and development of your web strategy.
What will Web Analytics tell you?
Your analytics data will serve as a telltale sign of how effective your site is. Not only this, it can be used as an effective tool for market research. Some examples of web analytics include:
- Total number of visitors
- Geographic location of visitors
- Click analytics
- Track Bounce Rate
- Identify exit pages
Define your Online Strategy
Web analytics is not just installing a script on your site and tracking footfall on your page. The numbers delivered by your web analytics tool should enable you to extract actionable insights that will lead you to make proactive decisions. The best analytics courses will teach you the importance of web analytics tools in devising your marketing strategy.
Web analytics help you understand your users and this understanding is sure to empower you to devise an online strategy. Whether your goal is to tailor the website to meet customer needs or tweak customer behaviour, it is imperative to get to know who your users are. You can then set out to optimize your strategy and meet your goals.
Why you need Web Analytics?
In a nutshell, web analytics is a cyclical process that should run in tandem with the development and optimization of your website.
- Understand how visitors interact with your website
- Improve customer experience
- To view how people arrive at your site from different sources
- Track which pages receive good reception and how to improve them in order to convert customers
- Understand market demographics
- Explore, learn and tweak your website to become a powerful marketing machine
Don’t Travel in the Dark
If you are not using a web analytics tool, there is no really no way of knowing whether you are moving in the right direction. It is as simple as that! Analyze your day to day data and also spot the trends over time to make important discoveries about your website performance.
Documentation of changes in user behaviour will help you take the right initiatives. At the same time, it will also serve as a powerful tool to determine the ROI or return on investment of developing the website and acquiring funds for further improvements.
Get started with web analytics and become a certified professional by doing an analytics certification online. Start analyzing your web data and turn it into valuable information to improve your business performance.