You must have heard stories of companies running Google Adwords and having massive success. And then you start to think about all the sales you can get if you created a bunch of Google Ads. You do a bit of research, discover the bid on keywords, set budget, create campaigns, and you’re on. Well, it’s not as simple as it seems.
Don’t worry, here is a step-by-step guide to help you understand and launch a successful Google AdWords campaign.
1.Keyword and Audience Research
When you hear keywords in reference to google ads, think of these as phrases searched by people on Google, and your ad would appear in front of them as a possible situation.
For instance, if a business sold flowers for special occasions, their keywords might include:-
- Happy Birthday Flowers
- Anniversary Flowers
- Fresh Flower Bouquet
That’s the basic premise. But no strong google ads run on just a list of products, because that is not how people search in Google. You have to use a wider net to catch people who have an idea of what they are looking for, and your services can help them. This is where match types come in.
2. Keyword Match Types
Using the above example, the ads would serve people looking for birthday flowers or anniversary flowers. But, there is a lot of territories to cover. You might be tempted to cut corners and just go with any “flowers” search. That would be a very poor choice. It opens door to a lot of bad matches, some who are not even looking for a service and are curious about flowers and its types. So, you’ll end up losing a lot of money. And while you can’t predict every possible variation, you can come pretty close with keywords and how people search in Google.
3. Write Up a Strong and Distinctive Ad Copy
Once you are ready with your keywords, its time to create ads. Things you should keep in mind while creating ads:-
- XHeadlines: You have only 25 characters to grab the visitor’s attention, use it wisely.
- Ad Body: Be enticing and crystal clear about what you can do for the reader. You only have 2 lines or 35 characters to describe your offer.
- Landing Page: Your ads need a strong, relevant landing page that delivers on what is being promised in the ad.
4. Setting Up Ad Groups and Campaigns
The final stage is giving your ad some final touches. This includes setting up ad groups, target audience, choosing your own features like what time the ad will be displayed, for how long, which age group gets to see your ad, etc. This can be achieved by separating your products and services into several ad groups.
In a Nutshell
It’s pretty straight forward: Quality keywords, a good landing page, an understanding of your target audience, and a distinctive call-to-action button make up great ad campaigns. If you want to gain in-depth knowledge in this domain, there are several online digital marketing courses that can help you do just that. These digital marketing courses are intended for people who want to learn the complexities of the entire digital marketing spectrum. One such course is the XLRI digital marketing course, offered on the Talentedge platform. The objective of XLRI digital marketing course is to help aspirants understand how search engine marketing, online display advertising, video marketing, and social media marketing work.
