A myriad of business analytics courses is available across the internet as well as through on-campus and other distance learning programs. Choosing the right business analytics course corresponds to starting out well, akin to the adage “well begun is half done”. It is not simply a matter of being a certified professional, the quality of education you have received will determine how successful you become. Here are a few tips to help you decide which is the best analytics certification in India –


  1. The type of institute: The first thing you must look at is the kind of institute offering the course and what kind of course they offer. You then choose on the basis of your need and convenience.
    1. Universities and colleges: You will get full-fledged degree courses here. If you have the time and finances, getting a degree will add to your resume value. Some universities and colleges also offer short term certification courses for specialized areas such as business or data analytics. If you have time or finance constraints or if you already have a degree, then you could go for the certification courses.
    2. Training institutes: With highly focused certification courses, these institutes provide due rigour to the course. Industry experts are often invited to conduct these courses.
    3. Software and Statistics institutes: Software industry leaders often have their own certification and training programs. Examples for these are the Google analytics program and data analytics from the Hubspot Academy. Completing a certification course from such an institute will provide the latest knowledge as well as industry-specific expertise.
  2. Check the entire package: Any course has to be a bouquet offering in order to be considered the best in class. Here are a few things in the package you must check out:
    1. Content: What will you get to learn from this course? If you have any specific business analytics needs in mind, check out if the course is offering that as part of its curriculum.
    2. Industry contact: Does the institute have great industry contacts? This refers to having alumni in high positions and getting industry experts to campus for exposure to industry-wide practices.
    3. Faculty: Since you are looking specifically for business analytics course, does the faculty have industry experience or exposure in this field?
    4. Assignments: Cramming never gets you anywhere. Practical and field assignments do. What kind of assignments are given by the faculty?
    5. Assessment: Are the assignments assessed and graded by the faculty as is a common practice among top institutes? Assessments help you understand your shortcomings. Successful completion of the course must be awarded certification for the expertise attained in business analytics.

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