Digital marketing has become one of the most promising career paths in today’s dynamic and rapidly evolving business environment. For professionals working in this domain, it has become challenging to stay up-to-date with the latest trends and themes. For businesses, it has become even daunting to invest more and more towards marketing as well as advertising. This is where SEO comes in handy.
As a digital marketing professional, you must be well acquainted with this term, but in today’s highly competitive world, it holds much more significance. Let’s try and help you understand the value of SEO-friendly content and how to curate such content.
For a comprehensive understanding, consider pursuing the best digital marketing course, which is perhaps the digital marketing course from IIM Raipur. This course strives to familiarize participants with every facet of digital marketing. So rest assured, quality content and education is guaranteed.
What Does SEO Friendliness Mean?
SEO-friendly content is the type of content that is curated to keep the search engines happy and a website healthy.
This type of content helps businesses and websites to rank high in search results. Although some marketers think it means stuffing the content with relevant keywords, it’s really for the sole purpose that search engine and the target audience can find, understand and connect with the topic they are trying to cover.
Easy Tips to Make Your Content SEO-Friendly
-
Use Lots of Headlines and Sub-headers
Using headers and sub-headers is more than just about SEO. It is about breaking down the content into pieces, so the readers don’t get bored or feel like they are reading a book. Just imagine, an entire article that has no sub headers, just one big paragraph, would you read through something so mundane?
So, make your writing relevant and easy to read for the viewers. Readers are more likely to view and share things they find engaging and easy to read. Same goes for search engine bots. When crawling through your website, search engines recognize your headlines and use them to understand what your content is about.
-
Insert Links for Previous Blogs
Inserting reference links, be it internal or external, is a great way to rank high in search engine results. So if you want to drive traffic and rank higher in search engines results, you cannot forget about backlinks. This helps not only search engines but also the users to find your best articles. Additionally, links to high-authority websites increase the validity of your own website.
Remember, the better the quality of the links; the higher your page will rank.
-
Optimize the Length of Your Content
Back in the day, most content pieces were hundreds and thousands of words, which anyone hardly read. It used to be a numbers game: the more you publish, the more traffic you’d get.
That’s not the case today. Now, everybody wants quality over quantity. That’s because, in the last few years, Google has shifted priority from lengthy articles to informative and high-quality content. The aim here is to provide users/readers with the best possible answers or solutions they are seeking. To learn the nuances of content writing, consider enrolling for the best digital marketing course you can find on the digital space.
-
Play the “Keywords” Game Wisely
Most writers forget about the SEO optimization and jump right to writing, while others start by scouting for relevant keywords. Which one is a better approach according to you? That’s right; the latter one.
You start by identifying keywords that are relevant to your topic and domain. You can either use online keyword planning tools or come up with keywords off the top of your head. However, if you want to rank high on Google, use a more advanced SEO keyword research tool.
-
Don’t Forget to Optimize the Images
Images or any type of animation makes your content more engaging and shareable. People are far more likely to visit a website or make a purchase that has attractive graphics and relevant photos as compared to an all-text based website. You can optimize the images by adding relevant keywords to the image files by adding Image Alt Tags. Make sure you also optimize the size of the picture; pictures that are too large can slow down the load time and damage the website optimization.
To learn in-depth about digital marketing and SEO optimized content, the digital marketing course IIM Raipur is highly recommended by industry experts. This course exposes professionals to every facet of digital marketing so that they can have a 360-degree view of the domain.
-
Make the Content Engaging and Shareable
Now pay attention – this is important.
Curating the content and adding keywords was the easy part, making the content informative, easy to read, and fun is what is challenging. To make the content engaging, you can add statistics, quotes, or some sort of data. And, to make it shareable, add social media buttons to the landing page so people can easily share your content.
-
Understand Search Engine Ranking Factors
Google has an extremely complicated algorithm that no one has been able to crack. However, many have come close. Understand the intricacies behind the ranking factors of Google before you rally off to outrank the competition. The ideal way to do that is by pursuing a credible digital marketing course or an advanced SEO program. Scour the internet for the best digital marketing course, look for one that meets your requirements and enroll yourself.
How to Execute Your SEO-Friendly Content Strategy Today?
Learning and gaining knowledge is the first step towards implementing a successful content strategy. So, before you start marketing or curating content, consider enrolling for a credible digital marketing course like the digital marketing course IIM Raipur. This digital marketing course aims to provide an up-to-date and comprehensive understanding of the rapidly evolving world of digital marketing. The course comprehensively covers the theoretical as well as practical aspects of every facet of digital marketing like SEO, email marketing, display marketing, content marketing etc., providing you with an all-rounded education in this field.
More Information:
Future in Digital Marketing as Career
Is Digital Marketing a good Career in India?
Kick-Start Your Career With The Best Digital Marketing Course
Digital Marketing Career Scope, Jobs Opportunity & Salary in India
