Why Digital Marketing & Social Media is Important for your Business & Career?
• By 2021, global retail e-commerce sales will reach $4.5 trillion
• As of June 2018, Facebook had 1.47 billion daily active users and 2.23 billion monthly active users
• Approximately 3.03 billion people are on social media across the globe
With the change and evolution of modern technologies, businesses are doing everything they can to keep up. Brick-and-mortar businesses are either changing their business models to online or are focusing on developing robust digital marketing strategies in an attempt to capture a very lucrative online marketplace. Digital Marketing has now become the deciding factor in differentiating a thriving business from a failed one.
This course, from IIM Raipur, is designed to give participants a managerial perspective of digital marketing by exposing them to the underlying principles of digital marketing and social media. The course will provide participants with a deeper understanding of various components and channels of digital marketing. Participants will develop sound understanding of digital marketing fundamentals which will allow them to design digital marketing strategies for firms and be able to manage teams of digital marketing professionals – both within the firm and with external agencies.
Experiential component - Besides developing a fundamental understanding of how digital marketing ecosystem functions, participants will also be exposed to experiential learning modules including creation of own website, engaging in content writing and search engine optimization, linking of website with social media accounts, managing Google Adwords accounts and campaign analytics amongst other activities.
Certificate of Completion from IIM Raipur
On successful completion, you will receive certificate of completion from IIM Raipur
Knowledge imparted through hands-on exercises, discussions and simulations to develop practical skills that can be applied to real life scenarios
Digital Media Planning
Learn how to develop and execute a successful Digital Media Plan
Social Media & Digital Marketing Analytics
Learn to manage Google Adwords accounts and perform campaign analytics
Exposure to latest Digital Marketing Channels and Social Media Strategies
Learn about the latest innovations in Digital Marketing and how to leverage social media for maximum impact
Who should attend
- For Indian Participants – Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
- Proficiency in English, spoken & written, is mandatory
- For Indian and International Participants – Working professionals.
Prof. Shabbir Husain R.V.
Prof. Shabbir Husain R.V. is affiliated as an Asst. Professor in the Dept. of Marketing at IIM Raipur. Having completed his PGDM from IIM Calcutta, he completed his doctoral programme from XLRI, Jamshedpur. He comes with 16 years of work experience in leading organizations including Boston Consulting Group, Tata AIA Life, TCS and IIM Udaipur.
Prof. Bharat Bhasker
Prof. Bharat Bhasker is the current Director of IIM Raipur. Before joining IIM Raipur, he was associated with IIM Lucknow for over 2 decades having served in various capacities including being the acting Director of IIM Lucknow in 2015. An authority in the area of digital economy, he has published multiple papers in international academic journals of high repute. He has also authored two books related to e-Commerce: a) Electronic Commerce: Framework - Technologies and Applications and b) Recommender Systems in e-Commerce. He is a B.Tech from IIT Roorkee and a Ph.D from Virginia Polytechnic Institute and State University.
Prof. Sanjeev Prashar
Prof. Sanjeev Prashar is the Academic Dean at IIM Raipur. A leading name in the education sector, specifically in the field of marketing, he has nearly 3 decades of teaching experience under his belt - both in graduate programmes as well as corporate trainings. He is also the chairperson for Executive Education and Consultancy at IIM Raipur. He completed his MBA and his Ph.D. from University of Kurukshetra.
Prof. Sumeet Gupta
Prof. Sumeet Gupta is affiliated as a Professor in the Dept. of Information Technology and Systems at IIM Raipur. He is also heading the Centre for Digital Economy at IIM Raipur. He is a prolific researcher with international publications of very high repute to his credit. He received PhD (Information systems) as well as MBA from National University of Singapore (NUS) and BE (Mining) from GEC Raipur. He has a total of 16 years of work experience in Industry, Teaching and Research, during which he worked with L&T India, The Logistics Institute-Asia Pacific, Singapore and SSGI Bhilai before joining IIM Raipur.
On the payment of all due fees and the successful completion of the course, participants will be awarded a Certificate in Digital Marketing & Social Media Strategy by IIM Raipur.
Scheduled classes at convenient timings for working professionals
Case study learning
Hands-on learning using case studies, projects and simulations
Be a part of rich Alumni Network
Dedicated Student support
Student relationship managers for dedicated support for all requirements of the students
Live tech support
In session tech support on chat and call for immediate support
Classroom Based Learning
Sessions with peers & faculty for in-depth learning against isolated learning of recorded sessions
The primary method of instruction will be through LIVE lectures that will be beamed online via Internet to student desktops/laptops or classrooms. The course will be delivered through a combination of methods selected from among LIVE lectures, discussions, hands-on exercises, assignments, group/individual presentations, quizzes, cases and tests.
All enrolled students will also be provided access to our SLIQ 2.0 Cloud Campus through which students may access other learning aids, reference materials, assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to reach out to the professors, real-time during the class or offline, via our SLIQ 2.0 Cloud Campus to raise questions and clear doubts.
Evaluation methodology is the discretion of the faculty. The methodology may include online exams, assignments, group exercises, class contribution and/or any other component as decided by the faculty. A minimum of 70% attendance is a prerequisite for the successful completion of this course. The course may require participants to work on individual/group assignments and/or projects. The main objective of such assignments/projects will be to help the participants apply their conceptual learning in the course to actual real-time scenarios. The participants will have to secure the minimum pass marks in the respective evaluation components.
Participants who successfully complete the same and satisfy the requisite attendance criteria will be awarded a certificate of completion. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation certificate.
Indian Institute of Management (IIM) Raipur was set up by the Government of India, Ministry of Human Resource Development in 2010 at Raipur, the capital of Chhattisgarh.
Ranked 19th amongst B-Schools in India by Govt of India MHRD-NIRF Rankings 2019, IIM Raipur offers flagship 2 years full-time Post-Graduate Programme in Management (MBA) as well as the Post Graduate Programme in Management for Working Executives (PGPMWE). IIM Raipur believes in preparing ethical leaders who are not only committed to business, commerce and industry but are also socially conscious towards their contribution in nation-building and bring in name for the country globally. IIM Raipur is also committed to excellence in research and has a strong doctoral (Ph.D.) programme along with a supportive ecosystem promoting research within the faculty fraternity.
IIM Raipur has strong international collaborations for student exchange programmes with prominent universities and institutes in 13 countries across the globe including Australia, Chile, Germany, France, Greece, South Korea, Mexico, New Zealand, Austria, Peru, Russia, Slovakia and Thailand.
IIM Raipur also offers consulting services to design and implement policies, systems and processes in functional and cross-functional areas of business. Besides, regular in-campus and in-company training programmes are conducted by IIM Raipur faculty members for supporting industry requirements.
IIM Raipur started functioning out of its sprawling new campus in Atal Nagar, Raipur from 2018. The new campus spread over 200 acres is a state-of-the-art campus offering a blend of modern architecture, culture and heritage of Chhattisgarh.
|For Indian Residents||
Rs. 75,000+ GST*
Payment Deadline: 22/08/2019
|For International Students||
Payment Deadline: 22/08/2019
|1st Instalment||2nd Instalment||3rd Instalment|
Rs. 30,000 + GST*
Payment Deadline: 22/08/2019
Rs. 15,000 + GST*
Payment Deadline: 10/12/2019
Rs. 30,000 + GST*
Payment Deadline: 05/03/2020
All applications for this course must be made through an Online Application Form.
In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form. If you have opted to pay the Application Fee/Instalments of the Fee through Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favouring “Arrina Education Services Private Limited” payable at Mumbai and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, REGID, Course Name and Contact number at the back of your Demand Draft/Pay Order.
All Demand Draft/Pay Orders along with a downloaded copy of your Application Form must be sent to.
Student Relationship Manager,
21, Institutional Area, Sector 32,
Gurgaon 122003, Haryana, INDIA.
The course fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 1 or any other subsequent Instalments, a Late Fee is leviable as follows.
- A Late fee of Rs.1000+GST will be charged to the Participant, if the instalment is paid within 7 days from the due date published on the instalment schedule.
- A Late fee of Rs.2500 + GST will be charged to the Participant, if the instalment is paid between 8 days from the due date to within 14 days from due date as published on the instalment schedule.
- If the Fee Instalment is not received within 14 days from the due date, then the Participant shall be considered a dropout and a Re-joining Fee of Rs.5000 + GST will be charged to the Participant. If the Participant wishes to continue with and complete the program then re-joining can be accommodated as per course guidelines.
Cancellation by the Participant
- Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to the closure of registration or 21 days before the date of course commencement whichever is earlier.
- Even if such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of Rs.5000 and applicable taxes for Indian participants & USD 125 for foreign participants.
- In all other cases, no refund shall be made.
- A participant may opt for rescheduling to a later batch of the same program / another program prior to the commencement of the program. However, such intimation must be made by the participant at least fifteen days prior to the commencement of the course. The amounts paid by the participant shall be considered as advance payment towards the next batch/alternative program. Further, the participant shall have to pay an administrative charge of Rs.5000 plus applicable taxes (Indian participants) or USD 125 (foreign participants) for facilitating such rescheduling.
Cancellation by Talentedge & Institute
Talentedge & the Institute reserve the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event that Talentedge or the Institute cancels a scheduled course, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.
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