Media & Entertainment (M&E) Industry has changed the outlook for itself by evolving into the substantial contributor to the Indian economy (1473 billion INR (EY-FICCI, 2018) market. This evolvement also expects advance skills from the domain professionals to contribute and promote the business growth, build effective brand communication strategies and depict in-depth understanding of nuances in business of media.

 

Industry aspects like M&E ecosystem, cost functions, revenue functions, distribution, sales practices and media planning have seen a constant upshoot in their demand. Thus, it becomes obligatory for mid-career media & entertainment industry professionals and enthusiasts to adapt a skillset that can keep up with the growing demand of this industry.

 

1-year PG Certificate Program in Media & Entertainment Management from MICA is drafted to meet the growing requirement of expert skills for performing well in M&E ecosystem, cost functions, revenue functions, distribution, sales practices and media planning.

 

Some of the gains which can be derived out this program are:

 

  1. Upon successful completion, participants will be awarded a PG certificate & alumni status from MICA
  2. Understand evolving brand communication, in response to changes in consumers’ buying behaviour, including consumption of media & entertainment
  3. Gain knowledge about aspects like M&E ecosystem, cost & revenue functions, distribution, sales practices, media planning & buying etc.
  4. Contribute and partner in the growth drive of Print, Events, Radio, Television, Animation-Gaming-VFX, Films, OOH, Sports
  5. Become part of a rapidly growing Media & Entertainment industry that stands tall at 1473 billion INR (EY-FICCI, 2018) market
  6. Opportunity to interact with MICA’s faculty face to face with 5-day on-campus module and also experience the prestigious campus

 

Here is a comprehensive list of modules covered under the PG Certificate Program in Media & Entertainment Management from MICA

 

  1. Introduction to Media and Society
  2. Media Ecosystem
  3. Business and Economics of Media
  4. Brands – how brands are communicating with consumers today
  5. Media Mix – Strength of Each Media Platform
  6. Business of Media – Print, Events, Radio, Television, Animation-Gaming-VFX, Films, OOH, Sports
  7. Cost Functions – Media Platforms
  8. Revenue Functions – Media Platforms
  9. Distribution Functions – Media Platforms
  10. Consumer behaviour and Insights
  11. Communication Planning, Media planning and buying. Audience
  12. Integrating Digital, POE Media, Programmatic buying, Importance
  13. The importance of content. Paid content and consumer generated
  14. Media Laws and Ethics
  15. Sales Practices in M&E Industry
  16. Business of Print – In-depth Understanding
  17. Business of Radio – In-depth Understanding
  18. Business of TV – In-depth Understanding
  19. Business of Digital – In-depth Understanding
  20. Business of Events – In-depth Understanding
  21. Business of Films – In-depth Understanding
  22. Business of Gaming – VFX – Animation – In-depth Understanding
  23. Business of Sports – In-depth Understanding
  24. Media Analytics
  25. Future of Media. Media business challenges

 

So if you aspire to climb up the hierarchy in the Media & Entertainment industry or aspire to be a part of this rapidly growing business, then these skills can become an imperative part of your CV. Enrol yourself for the 1-year PG Certificate Program in Media & Entertainment Management from MICA.

 

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