The term analytics is used a lot in every business because it forms the foundation of every business entity. It is the common rope that binds all the processes together so that efficient decision making can be practised and the right decisions can be taken.


A proper analysis is required to find the current position of the firm in order to set suitable targets. Once the actual situation is ascertained, it gets easier to set realistic targets that can be achieved with orchestrated efforts.


For example, if there is a loss in one quarter, the business development department will have stricter deadlines in the next quarter to meet the break-even point. This skill can also be learnt through XLRI business analytics online course, which lays down all the intricacies in the most extensive way possible.


Analytics is directly linked with automation as the main aim is to maximize productivity for better results. These tools have been tried in various iterations by many organizations, and they come with a myriad of uses that help businesses to eradicate slots where efficiency is compromised.


If you are a professional who is keen to know about business analytics and the best analytics tools, you have landed at the right destination. This article will tell you everything that you need to know about business analytics, along with some efficient recommendations on the tools that you must try out.


What is Business Analytics?

Every business organization encounters a massive chunk of data on a daily basis. Sometimes this data is collected directly through the consumers in the form of surveys, whereas on other occasions, this data is collected through indirect sources like case studies.


This data is then simplified and inserted according to the machinery of the business so that worthy insights can be derived. This entire process of mining the data and then using it for the business is called business analytics or data analysis.


In the modern world, the hard work of refining data is removed from the equation owing to the advancements and constant innovations in the world. The task of segregating the giant chunks of information is done through sorting software that shows only the data which can be deemed helpful for the business.


The Shift

The use of business analytics has transcended many businesses into a better stage as the operations were aligned directly with what the customers expected. This also gives a touch of personalization since the customers feel valued and respected.


If you use the best analytics tools, you will have a better chance at making the right product or rendering the right service since you will have more precise insights. However, a basic understanding of these tools is also required to use them with finesse.


You can gather these basic details by applying for various online courses that can be pursued without changing your routine. These courses are brought to you by some of the stellar colleges in the country, and you must enrol for them to deepen your understanding of the domain.


The IIM Kozhikode business analytics course is one of the best courses that you can do to sharpen your skill set. The study is conducted by in-house faculty that has shaped the career of many business tycoons present in the modern world.


You can also learn more about the same online or by simply reading this blog on how to choose the best analytics certification in India.


Also Read: How can I pursue a Career in Business Analytics in 2022?


What Exactly Does Business Analytics Encapsulate?

There are various jobs in analytics that ensure that only the correct data is derived as the final result. Every job is an essential cog in the wheel, which is required to be executed with perfection to minimize the margin of error.


Here are all the essential parts of the process:


1. Aggregating The Data

The amount of data that is present online cannot be measured accurately. There are a million sources to get the same data, and therefore every business has to exhaust many of these sources to be sure about their findings.


Data aggregation refers to the process of compiling this data in one place so that the algorithm can run with an abundant amount of inputs. This helps the tool to sort the data by comparing, analyzing, and then presenting the best-suited results.


Since there is so much data present, it is pervasive to see some entries that present more than once. This fallacy of duplication is also rectified, and only the valuable data is present for the final users.


Data aggregation can turn into a very tedious job if each entry is overseen by a bunch of employees. This is the precise reason why businesses take the help of the best analytics tools to optimize their human resources to their fullest potential.


2. Mining The Data

After compiling the data into a single repository, the next step involves digging it more profound to identify new trends and patterns. These trends and patterns are unravelled after using many filters such as demographics, geographics, and other such parameters.


These filters help the company to obtain point specific results so that various departments can have specially sorted groups of entries for themselves.


While mining the data, the proper use of statistics holds paramount importance. Various methods such as standard deviation and regression are used to derive the current trends after comparing them with historical data.


The XLRI business analytics online course is known to empower many business professionals with the right analytical skills. It is a great option to learn from the best educators in the country without actually attending classes in person.


3. Identification Of The Sequence

Each purchase of a consumer comes with a package of other investments that are called the sequences. The identification of these sequences is quintessential for your business so that the proper techniques can be targeted for a better sales opportunity.


These sequences and associations are usually found after comparing two separate bunches of data to check whether a trend is established or not. If there are any signs of an ongoing trend, the businesses also join forces to sell the product as a bundle.


These revelations also allow the business to innovate and create new products and services. The design thinking behind these innovations is a crucial step, and thus you must have the basic knowledge of all these theories irrespective of the field you choose.


Also Read: Tips on how to Become a Successful Business Analyst in India


4. Mining The Text

There is a reason why companies are going digital, and the reason is getting to know more about the consumer psyche through secondary sources. Creating a website, publishing blogs, and then getting to know about consumer grievances is a great way to capitalize online.


Once the consumers are able to put forth their expectations and queries online, it gives the business an additional avenue to establish a loyalty base. There are many companies like OnePlus that follow a community-building model to make the consumers feel like a part of the company.


Mining the text also helps the companies to improve their brand image, thus helping them to become the brand that their consumers want them to be. It also helps to identify untapped opportunities along with tracking the pace of competitor growth.


If you are a professional who is looking forward to learning the intricacies of text mining, you can either take the help of the best business analytics tools, or you can simply opt for various online courses that will help you to crack the hidden details behind this approach.


5. Forecasting With Certainty

The business environment is a very dynamic terrain as most of the elements in this external environment are beyond the control of the business. In such unprecedented times, it is vital for the company to forecast a trajectory with ample resources to sustain if there is a hostile scene.


The job of forecasting is done by analyzing the prevalent trends so that the company is ready with the right resources to meet the demands of the consumers. If there is any historical data present, it allows the company to form plans after keeping a margin for contingent liabilities.


Data is the sole benefactor behind accurate forecasting, and it is a skill that requires some prior experience and knowledge. You can opt for the IIM Kozhikode analytics course to learn more about the same.


If your business’ forecasting is within the permissible limits of change, your business will be better equipped to deal with situations while making the maximum profit possible.


6. Predictions Are Necessary

Prediction is an integral part of every company since it forces them to check whether everything is in place or not. The areas that need corrective measures are identified, and then a timeline is set according to the identified problem.


7. Optimizing The Operations

Post the data is analyzed, it is the business’s duty to use the designated insights according to the results. Optimization is an essential step to ensure the growth of any business because it helps to save time and gives the business a deeper understanding of the places that can be improved.


It also helps in daily operations such as understanding the hike in demand for a particular product and raising the production and likewise reducing the output if a product is not performing like the way it was expected to be.


There are many business tools that are used for the optimization of operations, but you should opt only for the best business analysis tools. Even if these tools require you to shell out some money, they will give you accurate results to grow your business with your existing task force.


If you want to dive deeper into these tools, you can check these model tools out for more clarity.


Also Read: Important Key Functions of Business Analyst in 2022


8. Visualizing The Data

You must have encountered various graphs and charts in corporate presentations. As appealing as they look, there is a more significant reason behind their presence in these places.


It is much easier to visualize the growth of any entity while remembering the statistical facts if they are presented with a standardized scale. It helps the organization to extrapolate the findings so that anyone can make sense out of them.


For any business analytics professional, it is a prerequisite to be proficient with these presentations so that the findings can be conveyed easily while creating the necessary impact. You can also improve your extrapolation skills by learning them through online courses.


XLRI business analytics course guides its students to make stellar presentations while preserving the essence of the research and analysis that was done at the backend. If your presentation can talk for itself, your analysis will make the most resounding impact.


Where is Business Analytics Used?

It is a tough time for every business out there, and thus it is completely practical to ensure the future in a field before jumping on the bandwagon.


The jobs in Data Analytics in business has multifold uses, and there is no business that can survive without knowing the hidden insights and trends of the market that they are operating within.


Here are all the uses of business analytics and how you can make the most of it!


1. Starting Something Of Your Own

It is a common phenomenon to consider capital as the only thing that is required while starting a business. Even if you have all the personnel and funding sorted, you will need the help of business analytics to cater to the right set of audiences.


Starting a business also requires a lot of decisions to enter into the eight domains of the industry. It involves understanding the analytics of the competitors to have a head start in terms of understanding the scope of business.


2. Growing An Existing Business

The right markets to tap, the right machinery to purchase, the right strategies to adopt, everything depends on the way data is crunched. If you don’t have the data according to the right demographics, geographical locations, or even the correct prices of the equipment in the market, it won’t be easy to realize the maximum possible gains.


Understanding all these domains and then making use of the available data requires a lot of skills and experience. These skills can be cultivated over time if you have the basic knowledge of data analysis.


The XLRI business analytics online course offers all the necessary insights into the field and also prepares an individual to tackle the roadblocks that come while growing a business. It also gives due importance to the available automation tools so that a professional can be equipped with the ongoing trends of the industry.


3. Strategizing In A Business-Oriented Space

The role of a strategist is not limited to creating strategies according to theoretical knowledge about the business processes. It involves learning about the various metrics and then formulating a plan that will yield the maximum results.


If you have to plan the production of a particular product, you will have to weigh the demand and supply forces to attain an equilibrium. This analysis is also done after scrutinizing the multiple sales avenues and then comprehending the trend of demand.


Even in the marketing department, it is the duty of the professional to make sure that the budget is utilized only on the sources that are providing results. The analysis of all the initial spending is required to ascertain that.


There are various jobs in analytics; it all depends on the field you choose for yourself and the kind of inputs from your end to derive outputs.


Also Read: Why you should become Business Analyst?


Importance Of Business Analytics

After understanding the uses of business analytics, it is important to weigh its pros before you actually make the shift to this industry. The field is not only beneficial for the professional who is entering it, but it also helps the business to multiply its growth.


This is also the reason why big conglomerates look for young and specialized minds so that that freshness can be introduced to their traditional practices. Here is some more information on careers in business analytics.


1. Using The Abundant Data

There are multiple sources to gather all the existing data about a given topic. The internet is growing more comprehensively than before, and thus attaining it is not the tricky part.


The critical part comes at the place where the right set of data has to be filtered out to use according to the needs and requirements of the business. If there are people who can filter out the data according to the business, the company is bound to progress.


These small chunks of data help the business to move forth in the right direction, thus making sure that customers are getting the best experience possible. If you want to learn more about sorting the vast chunks of data through the best analytics tools, you can opt for the IIM Kozhikode analytics course.


2. Analyzing The Mistakes

It is not possible for any business to stride ahead without experimenting and knowing about the ways that can help it to grow. Therefore, it is crucial to commit some mistakes in the beginning to expand the scope of the business.


However, if a business keeps on making the same mistakes, the growth can be hindered and eventually lead to high losses. With the help of business analysis, the right set of personnel can identify these mistakes after the first iteration to ensure that the same error is not repeated more than once.


Once these errors attain the spotlight, it gets easier to rectify them by enforcing corrective measures.


3. Increasing Accuracy

The results from a decision cannot be ascertained until the right set of steps have been taken for its execution. However, if there is some data to back those decisions up, it provides the company with an additional incentive to execute them.


If there is some past research conducted on the efficiency of a campaign, it helps the business to filter out a few strategies out of the pool of a million possible options. Since the said methods have been proven to provide results, the margin of error is also truncated.


It is vital to make data-backed decisions if a solid trajectory has to be established. There are some noteworthy trends that will help the business to gain the limelight, but in order to sustain the model, a few consistent approaches are also required.


There are many tools to analyze the right strategies while executing any campaign. These best analytics tools help the company to move forward with confidence and optimism.


4. The Ease In Implementation

There was a time when even essential software like tally required an operator. However, the times have changed completely, and the ease of using these softwares has increased drastically. Almost everything can be controlled with a few clicks, and that is how automation is transforming business spaces.


Owing to this paradigm shift, more and more businesses are getting comfortable with the idea of shifting to these current agendas, and thus analytics is getting easier by the day.


If you wish to succeed in the business analytics industry, you will have to know the basics of some of the best business analytics tools now to master them later in the future.


5. Adding Skillful Feathers To Your Hat

Business analytics is a booming industry, and with the ease of learning it online, it is sure to become a need of the hour in the near future. Many experienced professionals are keen to learn more about it, and thus the availability of online courses is also increasing.


The XLRI business analytics course is a live example of the same boom, and thus you must add these skills to your profile. The jobs in analytics are extensive, and if you know how to use the best analytics tools, you will be desired by top-notch organizations.


There is a cut-throat competition in the market right now, and if you want to secure a well paying and safe job, you will have to cover the extra mile.


Also Read: How to Choose the Best Business Analytics Certification in India?


The Best Analytics Tools

Since you have read so much about the leap in automation and productivity through the best analytics tools, here is a list of tools that will help you to ace the turf of analytics.


1. Modern Requirements

One of the best finds in the domain, Modern Requirements, is an all in one tool that helps businesses to grow with the right set of data. It supports the creation of specific dashboards and promotes a collaborative approach so that every stakeholder can use the available data.


It comes with various tools such as smart docs, trace analysis that help to find the most valuable entries that can help the business in the long run. You can also create visually appealing charts through this tool for presenting your findings in the most immaculate way.


The use of this tool will definitely require you to have some knowledge of the data that you are going to input. You can sharpen this analysis of primary data after studying from the best educators in the country through the XLRI business analytics online course.


2. Adobe Acrobat X

The information that is available on the internet is not readily available to be consumed by the software that you choose to use. If you wish to align the procured documents with the desired format, Adobe Acrobat X is a great tool.


It helps to convert any format to the desired format and also allows the user to make changes such as editing the document, highlighting important parts, and saving it without any hassle. This tool is used a lot by business analysts to prepare their reports and presentations while churning out the final data.


The interface of the tool is dependable, and you must give it a shot if you face problems with accessing the data that you have collected.


3.  Monday

After using the segregated data, it is crucial to check whether the inputs are actually meeting the set expectations or not. is a great tool to check the efficiency of the campaigns that you run.


It helps the user to organize the performance of each initiative through compelling dashboards that simplify the user experience journey while highlighting the important aspects. It also helps to provide ease in automation which is a prerequisite to sustaining the cutting-edge technology that all the organizations use.


Monday has been cited as one of the best analytics tools by many organizations owing to its simplicity and flexibility. You can try it out if you are working remotely and are in need of a tool to manage it all for you.


Also Read: What is a Business Management Course?


4. Databox

Another tool to track the performance of your company is Databox. It is a simple tool that allows you to extract data from various backend engines such as MySQL and Azure.


Even if you do not know anything about coding, this tool helps you to create an extensive dashboard showing the key result areas along with the areas that need improvement. You can also create visual reports by choosing an interactive template from the software.


The XLRI business analytics course talks about the integration of the best business analytics tools while touching base on other important aspects. You can opt for this course if you are making a shift to the world of business analytics.


5. Blueprint

As the name suggests, Blueprint helps organizations to try out development in various fields. It is known to aid the process of application development so that companies can integrate the use of technology with their existing practices.


It has the capacity to support a fundamental organizational transformation while making sure that all the compliances are in place. This software is also proficient in creating a dashboard to visualize the various metrics to identify the critical areas.


Information Technology is a critical leg in ensuring the scalability of any organization. If the right automation tools are integrated to form an assembly, there are no barriers to growth for the organization.


6. Axure

While deriving useful information is an imperative step in business analytics, understanding the same is what makes the process useful. Axure is a great tool that offers assistance in creating proper documents and prototypes to ensure a better route for communication.


The software is compatible with all the leading operating systems, and thus it makes it easier for organization-wide usage. It can also create widget libraries for easy access to information according to the personalized use of employees.


If you want to know more about understanding business analytics, you can click here and deep dive into the theory.


7. Google Suite

As companies start using data for pacing up their growth, the need for collaboration is also increased. To solve this problem, Google jumped into the automation industry to create another one of the best analytical tools that are currently present in the market.


The Google suite is an assortment of various apps that are created to promote collaboration amongst the employees of a company. Google docs is a great way to share information through editable documents, while Google sheets does the same to beat Microsoft Excel.


A wide range of these tools can be used without shelling out any money, and thus it is a great software to choose if your organization cannot spare excessive funds on purchasing subscriptions.


Also Read: Business Management Course: An Invaluable Source to Quality Education


8. Xplenty

If there is a list of the best analytical tools, it is incomplete without the mention of Xplenty. Every business analyst should give Xplenty a shot to experience the world of cloud-based data integration.


The software offers a very easy to use interface that comes with smooth navigation for every stakeholder in the organization. It offers data-backed solutions in all the spheres of the business to eradicate the need of using multiple software.


It provides circled out information to increase the productivity of the workforce by saving their time and energy.



Whenever an analysis run is completed, the obtained results are categorized according to the nature of the output. It is not rational to expect that all the outcomes will be in favour of the company, and thus it is important to record the negative parts as well.


As a business analyst, it will be your duty to provide basic information after conducting your first-hand analysis. Once the report is segmented through the SWOT tool, it will get more accessible for the dedicated teams to capitalize on the strengths while mitigating the threats.


There are many analytical theories like SWOT that are quintessential to understand the trajectory of your business. All these theories find their place in the extensive curriculum of the IIM Kozhikode analytics course to prepare future business analysts.


10. Hive

Every bit of data is useful but on different occasions.

Hive is a data warehouse that allows organizations to store their data with efficiency and ease. It is a repository of big data that is used to supply smaller chunks for regular sorting and analysis. It is critical to store all your data in one place, and Hive helps you to do that.


This tool is easily amongst the best analytics tools for storing data as it even allows reading, writing, and managing big data. You can integrate it with your backend to form an efficient line of action to simplify the processes further.


Also Read: Career Prospects After Pursuing a Business Management Course


Types Of Business Analytics

The above mentioned tools are your gateway to enter into the world of business analytics. However, it is crucial to know the various types of business analytics to practice the skill efficiently.


The scope for business analytics is expanding rapidly, and thus it is best to equip yourself with all the possible knowledge regarding the field. Here is a sneak-peak into the scope of business analytics.


1. Descriptive Analytics

Often cited as the most common form of analytics, descriptive analytics aims at churning out results using historical data of the organization. It uses data mining to dig deeper into the existing trends so that worthy information can be extracted.


This information is then made available with various stakeholders of the organization to give them an overview of how the business is performing in the real-time world.


Descriptive analysis is also used to point out the discrepancies in the ongoing operations of the business. Since the information is shared with a lot of people, there are multiple checks that happen on a daily basis.


All these methods of analytics are taught in the IIM Kozhikode analytics course so that the professionals can adapt and improvise according to the situation.


2. Diagnostic Analytics

As the name suggests, diagnostic analysis is more focused on unravelling the reasons behind the existing trends rather than establishing past trends as a base. This type of analytics is executed by the company when new trends start to take over the target market.


To find out the root causes, many approaches such as data mining and drill down approaches are used. These efforts help the analysts to get to the bottom of the trends so that they can use these inputs while drafting the upcoming campaigns.


This analytical approach is also clubbed with statistical inputs that further verify the diagnosis and provide concrete results for further implementation. Every company uses this method to get into the turf of new trends.


3. Predictive Analytics

Since artificial intelligence and machine learning are on the rise, it gives analysts plenty of incentive to use them for predicting future trends. These algorithms crack open the psyche of the customers and help to back up the findings of surveys.


Artificial intelligence techniques get into the brain of the consumer and then adapt to the conditions for giving out results like a human being. These results are then extrapolated to establish the upcoming trends which are mainly accepted by the consumers.


A flip side of this analysis is the extended trust that is shown to the artificial intelligence algorithms. Sometimes, this blind trust becomes the reason for unsold inventory and untapped resources that result in huge losses.


To avoid such situations, you must be ready with the ways to tackle such problems if they arise in the future. Various online courses such as the XLRI business analytics online course offer the required insights to prepare you for the worst.


Also Read: Guidelines for a Successful Business Management Career


How To Get Started?

If the field of business analytics sounds fascinating to you, you can work towards getting certifications from today. There are multiple online courses that come with zero prerequisites and are readily available for access.


These online courses will help you to learn all the important things without having to move out of your homes while still continuing to do anything that you were previously involved in.


In this overly crowded space, it is possible to get confused between multiple options that look identical. However, you must opt for a trusted source before you begin your journey in the analytics industry.


If you are not sure about where to look for the right course, TalentEdge is an excellent option to consider. They have tie-ups with many tier 1 colleges in India to impart the highest quality of education possible.


The analytics courses offered by TalentEdge are curated by colleges like XLRI and IIM Kozhikode that rank amongst the top 5 colleges in the country. The highly skilled educators from these colleges take the online classes while ensuring that the lectures are as interactive as possible.


The algorithm of TalentEdge is integrated with a live chat and support system to tackle any glitch that makes an entrance due to the remote nature of the classes. These things build the goodwill of TalentEdge and set it apart from other platforms!


So, what are you waiting for now? Select the course that resonates the most with you, and get set to crunch some data!



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