Improve Business Performance through Fact-based Decision-Making with Analytics
Thomas Devonport in his book titled, “Competing on analytics: The new science of winning”, claims that a significant proportion of high-performance companies have high analytical skills among their personnel. The rise of business analytics has resulted in a great demand for trained business analysts and the trend will only continue to rise. According to Wall Street Journal, “Companies, barraged with data from the web and other sources, want employees who can both sift through the information and help solve business problems. As the use of analytics grows quickly, companies will need employees who understand the data”. Business increasingly need to know how to leverage analytics to gain managerial and strategic insights to improve their competitive position.
Business Analytics is a set of techniques and processes that can be used to analyze large and noisy data to improve business performance through fact-based decision-making. It nurtures the amalgamation of data warehousing, data mining, statistics, and machine learning; applies it in various functional areas of business and management to find patterns in the relationships; creates capabilities for companies to compete in the market effectively. It has been proven to be highly useful in industries such as banking, insurance, telecom, retail, travel, healthcare etc. and has shown very positive impact on business decision making.
The program is designed to provide in-depth knowledge of data-based decision making using real case studies. The module based program would impart participants a sequential learning with a strong foundation of data analytic techniques followed by real applications across various domains.
This program will:
- Help participants understand the critical concepts of business analytics and research, including research design, data processing and data analysis.
- Clarify the scientific understanding of complex methods which are required in business decision making.
- Help participants effectively apply analytical concepts in real life scenario.
Certificate of Completion from IIM Kozhikode
On successful completion, you will receive a certificate of completion from IIM Kozhikode.
Provide Conceptual Understanding of Analytical Techniques
Understand the critical concepts of business analytics and research and learn it’s applications in industry-specific scenarios
Hands-on Statistical Analysis with R/SPSS
Sophisticated statistical analysis of data using R/SPSS software package and interpretation of output for decision making
Case/Exercise based Approach to Learning
The program will follow a hands-on case/exercise based learning approach for better understanding of data processing and applying the techniques to managerial scenarios
Gain exposure through a Capstone Project
Opportunity to work on a Capstone Project that requires assimilation and application of learnings through the course of the program
2 day In-Campus Immersion Module
The In-Campus immersion module will provide the participants with the opportunity to experience the typical high-intensity classroom and to soak-in the unique campus environment of one of the most iconic and sustainable management campuses in India, set in the midst of lush green hills and surroundings
Who should attend
- For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
- Proficiency in English, spoken & written, is mandatory.
- Knowledge or familiarity with basic statistics, analytics and statistical software will be useful but not mandatory for the Program.
- Pre-readings will be circulated and an introductory run on elementary concepts will be introduced in initial sessions of this program. Participants are expected to go through the pre-reads and come prepared for the classes as instructed.
- Minimum 1 year of work experience
Prof. Shovan Chowdhury
Prof Shovan Chowdhury is a tenured Associate Professor in the area of Quantitative Methods and Operations Management in IIM Kozhikode. He earned Bachelor of Science, Masters of Science, and PhD degrees in Statistics from University of Calcutta. He has published several articles in international peer-reviewed academic journals. He has co-authored books titled “Applied Statistics in Business and Economics”, and “Forecasting and Predictive Analytics” by leading international publishers.
Prof. Atanu Adhikari
Former Doctoral Fellow Member of Royal Statistical Society, London, Commonwealth Academic Fellow to London Business School, UK, Visiting Researcher to Syracuse University, USA, PhD (ICFAI University with one year visiting program at Syracuse University, USA), MBA (Gold Medalist, IISWBM, University of Calcutta), BE (National Institute of Technology, Durgapur). Prof. Atanu Adhikari is Professor in the area of Marketing Management at IIM Kozhikode. He has co-authored several books and research papers published by leading international publishers. Professor Adhikari has also published many management case studies that are published and distributed by Ivey Publishing and Harvard Business Publishing.
Post the payment of all due fees and upon satisfying the requisite attendance & evaluation criteria of the Professional Certificate Program in Business Analytics, participants will be awarded a certificate of completion issued by IIM Kozhikode. Participants who are unable to clear the evaluation criteria but have the requisite attendance, will be awarded a participation certificate by IIM Kozhikode.
Live & Interactive Digital Learning
Learn from anywhere
Learn without quitting job
Live tech support
In session tech support on chat and call for immediate support
Classroom based learning
Interactive in session peer to peer and with faculty discussions for in-depth learning against isolated learning of recorded sessions
AI & ML Powered Mobile platform enabled
Seamless learning on all screens; desktop, laptop, tabs & mobiles through app and browsers
One on one interactions
All classes are delivered live by the eminent faculty encouraging interactive discussions and query resolution
Dedicated Career Advancement Services Team
Leverage innovative strategies for high career growth from Right Management (a ManpowerGroup company)
My perception in terms of understanding and analysing data has strengthened a lot post taking up the Business Analytics course from IIM Kozhikode. Grateful to the whole Talentedge team for keeping up with us during the course and providing us with timely information and help. Talentedge is a highly resourceful partner in organising seamless online lectures and the quality of video interactions during the program was exemplary. All the Profs. (Especially Prof. Shovan and Prof. Atanu) and other teaching faculties were highly knowledgeable in their respective fields and we students efficiently managed to suffice our hunger for knowledge due to the extraordinary learning experience provided by IIM Kozhikode and Talentedge.
Saket Kumar Sinha
Department Manager, DNEG Creative Services
Nov 2020 Batch
The course execution was excellent.
Self Employed, Self Employed
Jun 2019 Batch
Sessions by Prof. Shovan Chowdhury and Prof. Atanu Adhikari were good.
Delivery Manager, UST Global
Jun 2019 Batch
I think this is a great platform to share knowledge. Talentedge has the best interface for such a learning experience. I am taking many a learnings from this course which I can be put into practice at my workplace.
Feb 2015 Batch
The primary method of instruction will be through LIVE lectures that will be beamed online via Internet to student desktops/laptops or classrooms. The program will be delivered through a combination of methods as listed below
- Live classroom session through which is a forum for discussion. “Discovery through discussion” is a very effective method that gives participants an opportunity to exchange and explore ideas, debate them, and jointly arrive upon solutions to problems.
- Lectures, designed to clarify the readings, and to amplify them with illustrations and related concepts drawn from other sources.
- Cases/Exercises that are important in helping participants to assimilate principles. In the case analyses and other assignments participants discover concepts and apply what has been learnt. Further, participants will be making decisions similar to the way it is done in a managerial situation.
- Data Analysis, in order to process and bring order, structure and meaning to the mass of primary and secondary data.
All enrolled students will also be provided access to our SLIQ Cloud Campus through which students may access other learning aids, reference materials, assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to reach out to the professors, real time during the class or offline via our SLIQ Cloud Campus to raise questions and clear doubts.
Evaluation methodology is the discretion of the faculty. The methodology includes online exams, case analysis, class contribution and any other component as decided by the faculty. A minimum of 75% attendance to the Live Sessions is a prerequisite for the successful completion of this program. The program may require participants to work on individual/group assignments and/or projects. The main objective of such assignments/projects will be to help the participants apply their conceptual learning in the program to actual organizational decision scenarios. The participants will have to secure the minimum pass marks in the respective evaluation components. Participants who successfully complete the same and satisfy the requisite attendance criteria, will be awarded a certificate of completion. Participants who are unable to clear the evaluation criteria but have the requisite mandatory attendance will be awarded a Participation certificate.
About IIM Kozhikode
IIM Kozhikode was the fifth Indian Institute of Management, founded by Government of India in collaboration with Government of Kerala at Calicut in the year 1996. IIMK also holds the credit for having pioneered the Interactive Distance Learning (IDL) Program for working executives in India. Having started with 300 class contact hours in 2001-02, the year-long Executive Management Education is today the richest available in the country having 450 class contact hours. The Institute today is a leader in Faculty Development Programmes (FDP) and is the major QIP (Quality Improvement Programme) Centre of the All Indian Council of Technical Education, in the field of management education.
IIMK is also one of the few Centres for Development of Digital Libraries in the world and is a country leader. The Institute also has a strong International Exchange Programme for students and faculty with several leading Management Institutes in EU and ASEAN countries like SDA, Bacconi, Jonkoping, Sweden, Copenhagen Business School, Denmark, ESCAP-EAP, France; University of Queensland, Austria, Victoria University of Wellington and so on.
An active member of the Strategic Management Forum, IIMK lays stress on organizing Seminar/Conferences and conducts management programs for teachers. Leading Management Institutions like IIM Ahmedabad, Bangalore, Calcutta, Indore and Lucknow along with MDI, Gurgaon, XLRI, Jamshedpur and IIFT, New Delhi join hands to conduct week long faculty development programme on various subjects in the field of Strategic and general management.
IIM Kozhikode is ranked 5th amongst management institutes in India – According to the report by Business Today on India’s Best B Schools 2013.
Module 1 comprises of the foundation of business and analytics along with familiarity with data analytic tools like R and SPSS. The participants will learn fundamentals of basic Statistical Methods. While the program is designed for middle-level managers, this module will go a long way in brushing-up the fundamentals of analytical techniques in the context of your business. Moreover, the module will include data preprocessing, data visualizations, and writing algorithms in the context of business.
- Introduction to business analytics and data analytic tools
- Exploratory data analysis
- Statistical inference
- Marketing Management and CRM
Module 2 comprises of the nervous system of the course which includes predictive analytics and advanced analytics. Predictive analytics will cover both statistical and machine learning techniques, while the advanced analytics will comprise of unsupervised data analytic techniques. These techniques are very useful to middle level managers to find pattern in the data and use them in managerial decision making.
- Predictive Analytics (Regression techniques, Logistic regression, Tree-based methods, Ensemble Models, Time series analysis)
- Advanced analytics (Dimension reduction technique, Clustering technique, Conjoint analysis, social media analytics)
Module 3 focusses on the applications of techniques of analytics in business.
- Customer and Retail analytics
- Financial Analytics
- Supply chain Analytics
- HR Analytics
The capstone project is an integral part of the successful program completion and will run throughout the program duration. Participants will learn to identify a real life scenario of an organization/industry, collect primary/secondary data, and apply concepts discussed in the modules of this program to source a probable solution. This project will enable a deep understanding of the subject matter and foster the practical application of the program learning in real-world business scenarios.
This program includes a 2 day in-campus immersion session which is scheduled to be held towards the end of the program at the IIM Kozhikode campus. The dates will be communicated in due course. Attendance to In-Campus sessions is mandatory for all participants of this course. However, the In-Campus modules are subjected to the conditions that prevail at the point in time. These conditions pertain to the pandemic or other unavoidable reasons. In case the current situation maintains the status quo, adequate alternate options with regards to the in-campus modules will be made available via online sessions.
|For Indian Residents||
INR 1,03,000 + GST
Payment Deadline: 04/03/2021
|For International Students||
Payment Deadline: 04/03/2021
|1st Instalment||2nd Instalment||3rd Instalment|
INR 35,000 + GST
Payment Deadline: 04/03/2021
INR 28,000 + GST
Payment Deadline: 01/07/2021
INR 40,000 + GST
Payment Deadline: 05/10/2021
All applicants applying for this course need to fill and submit an Online Registration Form. In case the payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form.
As a part of the Application process, please send us the following, initially as a scanned copy by email and subsequently hard copies via post.
Duly filled Application Form.
Copy of your graduation/diploma mark sheet, provisional degree/diploma certificate or degree/diploma certificate.
If you have opted to pay the Instalments of the Fee through Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favouring “Arrina Education Services Private Limited”, payable at Mumbai, and is sent to the address provided below. Please ensure that you write your Name, Enrollment ID, Course Name, Contact number and Email ID at the back of your Demand Draft/Pay Order. All Demand Draft/Pay Orders along with a documentation listed above must be sent to.
The Program Coordinator,
Professional Certificate Program In Business Analytics – IIMK,
21, Institutional Area,
Sector 32, Gurgaon 122003, Haryana, INDIA.
The course fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 1 or any other subsequent Instalments, a Late Fee is leviable as follows.
A Late fee of Rs.1000 + GST will be charged to the Participant, if the instalment is paid within 7 days from the due date published on the instalment schedule.
A Late fee of Rs.2500 + GST will be charged to the Participant, if the instalment is paid between 8 days from the due date to within 14 days from due date as published on the instalment schedule.
If the Fee Instalment is not received within 14 days from the due date, then the Participant shall be considered a dropout and a Rejoining Fee of Rs.5000 + GST will be charged to the Participant if the Participant wishes to continue with and complete the course and rejoining can be accommodated as per course guidelines.
Cancellation by the Participant
Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to the closure of registration or 21 days before the date of course commencement, whichever is earlier.
In the event that such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of Rs.5000 and applicable taxes for Indian participants & USD 125 for foreign participants. In all other cases, no refund shall be made.
A participant may opt for rescheduling to a later batch of the same course/another course prior to commencement of the course. However, such intimation must be made by the participant at least fifteen days prior to the commencement of the course. The amounts paid by the participant shall be considered as advance payment towards the next batch/alternative course. Further, the participant shall have to pay an administrative charge of Rs.5000 plus applicable taxes (Indian participants) or USD 125 (foreign participants) for facilitating such rescheduling.
Cancellation by the Talentedge & Institute
Talentedge & the Institute reserve the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event that Talentedge or the Institute cancels a scheduled course, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.
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