2019 was really a great year for content marketing strategies. Coca-Cola’s share a coke campaign, the Amazon’s Alexa lost its voice campaign, all show exactly how vital content is as a digital marketing solution.
Why is content marketing important in digital marketing?
Content does more than just filling up website pages; it builds confidence amongst existing and potential clients. It helps create great brand awareness, authority, and drives traffic to a website. The benefits of content marketing are endless. But, here’s why it is essential for digital marketers.
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It Helps Connect with the Audience
The job of a digital marketer is made easy when they are able to connect with the audience. And, high-quality content is the answer to that. Through relevant connect, digital marketers can connect and communicate with the brand’s audience and help them make the right buying decision.
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It Ranks in Google
Google is the world’s largest search engine. This is why it fields more than 1 trillion queries every year from web users worldwide. With that number, you can bet someone in your area is using Google for research of products or services. Curating high-quality content and posting it on a brand’s website is the best way to ensure that the website ranks on top in Google search results.
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It Earns Links from Other Sites
Content drives traffic, and that traffic is not just potential customers, but other websites that can earn you links. Links are a key factor in determining the SEO ranking of a business. Each one gets the website a vote of confidence in Google’s eyes. To learn the best practices for link building and NOT the black-hat SEO kind, pursue a credible digital marketing online certification course.
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It is Shareable on Social Media
No matter the kind of business, product, or service you are promoting, you always need to take into account the two big slices of cheese in social media – Facebook and Twitter, but you can also leverage other social media networks like Instagram, Tumblr, Pinterest, LinkedIn, etc. All these social networks help businesses promote content from the website, driving in customers.
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Content is What Earns Conversions
Ultimately, the intent of the content is to earn new customers, and every time a visitor takes action, it’s considered a conversion. These conversions are what helps a business grow. Getting your content out there is the first step towards earning those conversions.
Bottom Line
Content lays the groundwork for every digital marketing strategy. Without content, there will not be much left for you to market. To learn more about this domain and how to leverage it to bring in results, pursue a credible digital marketing online certification course. One such course you can pursue is the online digital marketing program by IIM Raipur. This program exposes you to cutting-edge ideas with tried and tested strategies to get the best possible results for all your clients.
So whether you are a working-class professional, an entrepreneur, or an intern, this digital marketing online certification course from IIM Raipur can help you get in-depth knowledge about the nuances of digital marketing.
More Information:
Future in Digital Marketing as Career
Why pursue a career in digital marketing?
Digital Marketing Career Scope, Jobs Opportunity & Salary in India
Advanced Certificate In Managing Brands And Marketing Communication from MICA
