Build the Right Strategy. Attract More Traffic. Convert More Leads. And Grow. – The formula seems pretty simple and straightforward, doesn’t it? If only.
Digital marketing professionals have been trying to unlock the secret recipe for a robust digital marketing strategy for decades. However, not many have been successful. They’ve been seeking expert guidance from digital marketing course certificates and training programs that impart up-to-date knowledge. But with so many technological advancements and evolutions in the digital space, it has become nearly impossible to stay abreast.
A credible digital marketing course certificate can help you cover the basic concepts of digital marketing; however, you need a comprehensive and exhaustive program that can provide in-depth knowledge into every facet of digital marketing. Coming back to the point, here are the vital elements of a successful digital marketing strategy:-
- An Engaging and Responsive Website
50 milliseconds – that is all the time users take to form an opinion about a website.
During this timeframe, they determine whether they like the website or not, whether they’ll stay or not. And if the website you are promoting is not responsive or intuitive, users will not stay for long. Furthermore, as more and more people interact with a brand via their smartphones, it has become imperative to ensure that you are able to deliver a consistent and responsive experience to users across all devices.
- SEO – Your Bread and Butter
Only 0.78% of Google searches check out the second-page results.
This is what makes SEO a critical element of a successful digital marketing strategy. Google’s search algorithm is extensive and includes several checkpoints such as the relevance of content, keyword usage, backlinks, internal links, user experience rating, etc. The more reliable your content is, the higher your chances are to rank on the top of the search engine results page(SERP).
Note: SEO is not cheap, no matter what people may say. You need to invest in plugins, SEO experts, and writers who know how to curate SEO friendly content.
- Paid Advertising – The Right Hand of Digital Marketing
Brand awareness can be increased by up to 80% by leveraging Google paid ads.
Paid advertising doesn’t benefit much if you have a limited budget. However, if you are looking to invest money, it can make or break your digital marketing efforts. Displaying ads on the top of Google search results can really put a business’s name in people’s mind without them even realising it. However, there are a lot of intricacies you need to comprehend before getting started with Google Ads. The ideal way to understanding the workings of paid advertising is by pursuing a digital marketing course certificate.
- Email Marketing All the Way
6 billion emails are being sent and received every day.
The average opening rate of emails with a personalised subject line is 50% higher.
It’s amazing how undervalued email marketing is, even is today’s technology-powered world. Sending an email to the target audience is one of the most effective ways to drive in traffic, ensure engagement, and generate leads. If your organisation is not investing in email marketing, it’s missing out on a huge opportunity, and not to mention an integral part of a successful digital marketing strategy.
- Add Social Media Marketing to the Mix
There were approximately 3.8 billion people who are on social media in 2020.
That’s 3.8 billion potential customers. Even if you target 0.1% of these and 10% of those people engage with your brand, you can consider your digital marketing strategy as successful. Yes, social media doesn’t directly help boost Google rankings, but it can promote brand awareness, expose potential customers to quality content and products, and most importantly, it gives a human touch to companies engaging their audience on social media.
- Connect the Dots with Content Marketing
Conversion rates for quality content marketing are 6X times than non-adopters.
Content marketing has been the king of the digital space for several years. With more companies heavily investing in content marketing, there’s an increased pressure to curate unique content that wins the heart of anyone who reads it. If you are looking to achieve success in digital marketing, content is your way in. Quality content is what’s trending. Even Google has been updating its policies and algorithms to recognise and rank based on the quality of content as well as information being furnished.
To gain in-depth knowledge into digital marketing elements, consider enrolling for a credible digital marketing course certificate. One such array of certifications you can rely on are the digital marketing courses from MICA. Offered on the Talentedge platform, the digital marketing courses from MICA not only help you curate but also measure, tweak and improve digital marketing strategies.
- Show Off Some Video Marketing Skills
Research shows that on average people watch over 16 hours of online video per week.
That means a lot of viewership, a lot of people waiting to be engaged. Be it Facebook, Instagram or YouTube, people love videos because they are visually appealing, easier to watch, and quick to consume.
Conduct an experiment to prove this fact – get someone to read a 1000-1500 word blog or show him/her the same content in a 2-3 minute video. You’ll realise that people engage with the video almost instantaneously. The digital marketing courses from MICA emphasise video marketing to be a critical part of any digital marketing strategy. So to learn the intricacies of video marketing, enrolling for digital marketing courses from MICA is an ideal choice.
Learn the Tips and Tricks
This is not an exhaustive outline of elements of a robust digital marketing strategy, but it can get you started. For a well-rounded knowledge, consider enrolling for a credible digital marketing course certificate. The digital marketing courses from MICA can be the ideal choice when it comes to a 360-degree knowledge of this domain. However, before enrolling for one of the digital marketing course certificates from MICA, consider checking out the eligibility criteria of a digital marketing course and whether you meet the set criteria or not. These courses will provide a well-rounded education into every facet of digital marketing along with the tips and tricks to do it effectively.
