Doing business without digital marketing is like nurturing a plant without giving it air, water and sun. Yes, you got it right! If you want to grow your business, digital marketing is the armour in your kitty to do it the right way. Digital marketing is also an in-demand career skill if you are a job-seeker or aspiring to make a career shift.


But, before you start shooting the arrow in the dark, or want to know “what is digital marketing” or “what is online marketing”?, you must know the basic concepts of digital marketing. You can join an online digital marketing course program which covers the fundamentals. Ideally, it is recommended to enrol in an advanced digital marketing course which will give you more insight.

Meanwhile, these basics will get you started on the right note.



Understanding the Definition of Digital Marketing


Digital marketing is much more than a website, email and social media. It also encompasses content publication, mobile optimization and data analytics. It is a cocktail of everything, with each ingredient having its unique importance in the mix.


Also Read: 10 Best Digital Marketing Courses to Advance Your Career


Digital Marketing Concepts:


Following are the digital marketing strategies which every marketer should learn:


  • Search Engine Optimization (SEO):

    One of the most specialized and sought after tools, SEO focuses on making your business website rank top in the search engines such as Google, Yahoo, etc.


  • Email Marketing:

    Did you know that email marketing is the cheapest, most preferred and most effective digital medium? It comprises building a subscribers list and sending emails to the target audience.



  • Content Optimization:

     Some digital marketing experts say that content is the silver bullet of digital marketing. Whether it is a website, social media platforms or emails, the quality, consistency, relevance and frequency of updation of content plays a crucial role. Nobody likes information which is poorly written in context and full of grammatical errors!


  • Marketing Analytics:

    Marketing analytics play a very important role in evaluating data to design the complete strategy of marketing. Those who are looking to learn marketing analytics can enrol to the Marketing analytics course by XLRI.


Also Read: Developing Digital Marketing Strategy in 2021-2022


Digital Marketing Courses

Do note that content can be published in various ways


  • Web pages
  • Blogs
  • Infographics
  • Whitepapers
  • E-books
  • Videos
  • Webinars
  • Podcasts


  • Pay-Per-Click (PPC) Advertising:

    Well, it doesn’t cost you more bucks if you prefer organic advertising. But, the number of people you can reach is only limited. Whereas, paid advertising, especially on Facebook and Twitter, can increase your digital footprint to a larger audience.


  • Mobile Marketing:

    With 80% of internet users relying on their smartphones to search for information and buy products, mobile marketing is the way to tap them. It is a tool to appeal the mobile device users via SMS, responsive websites, apps and personalized notifications. (Source: Smart Insights)




The beauty of digital marketing lies in the fact that ROI on every penny spent can be tracked. It also monitors the number of leads and conversions.

There are various executive courses in digital marketing that can introduce you to digital marketing concepts through various modules.


Also Read: Get on the Digital Wave with an Advance Digital Marketing Course


With the digital economy booming, there is no better time to set foot into digital marketing than now. Digital marketing is a rapidly evolving industry that comes with a lot of challenges but also offers a lot of rewards including lucrative income and career prospects. And luckily, to become a digital marketing professional, you don’t need a traditional college degree in marketing. Enrolling in a credible online digital marketing certification course can help you start out your career.


Below are 10 things you can do to start your digital marketing career:-


1. Be Eager to Learn

The digital marketing landscape is highly competitive and rapidly evolving. Evidently, this industry requires individuals who are passionate and have a strong desire to be successful. So, it is important to remain proactive, have a genuine interest in learning new things, and be updated with the latest trends in the industry.


2. Build a Strong Online Presence

To be a digital marketing expert, you need to have a visible online presence. If you want to show an employer that you can boost a company’s online presence, then first, you need to prove that you are capable of building your own strong personal brand.


3. Leverage your Creativity

Creativity is one of the most important skills that you need to become a successful digital marketer. While there are standardized methods and systems, adding your personal flair is what makes a project unique and creative.


4. Learn About Analytics

Ensure that you are well-versed with the fundamentals of social media metrics and Google Analytics. It is the data that shows how well or poorly a campaign is performing and how to make a more effective campaign the next time.


5. Networking

Networking is the best way to get your name out there. Additionally, it can also help in building great connections that can prove to be highly beneficial throughout your career. These people will be your constant support when you deal with certain challenges as well as direct you towards opportunities that you might not have found otherwise.


Also Read: Get The Edge With An Online Digital Marketing Course


6. Blogging

Starting a blog is a great way to exhibit your skills and constantly help you learn new things. It showcases you as a committed and skilled candidate in front of the employers, thereby rendering you a competitive advantage.


7. Learn Coding

Learning the basics of HTML and WordPress will help you stand out from the rest. You don’t have to become a web development specialist, but it is also good to know the basics of the admin panel of a website or blog. This knowledge will help you monitor the updates, thereby saving a lot of time and effort.


8. Acquire Experience

The only way to begin your digital marketing career is by acquiring experience. In the initial stage, you may have to do an unpaid job, but the time and effort you invest will be worthwhile.


9. Obtain certification

While you can get into digital marketing without any big university degree, a certification in digital marketing can significantly improve your chances of getting a higher position with better pay. Look out for a online certification course abut digital marketing that aligns with your career interests.


10. Stay Active on LinkedIn

It is not merely about what you know, who you know is equally relevant in this industry. LinkedIn is a big professional community where you can connect with experts, learn from them, and stay updated with regards to the trends and news of the industry.

Digital marketing is one of the challenging, exciting, and fast-growing industries you can work in.  As the industry grows, employers are becoming savvy about choosing the right digital marketing candidates for their company. Above tips can help you set a strong foundation as a digital marketer and exhibit yourself as a valuable candidate, thereby boosting your opportunities in the digital sphere.


FAQs Related to Digital Marketing


Q: What is digital marketing?

Ans: Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote products or services.


Q: What are the benefits of digital marketing?

Ans: Some benefits of digital marketing include increased brand awareness, targeted advertising, better customer engagement, and increased sales.


Q: What are the different types of digital marketing?

Ans: There are several types of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and affiliate marketing.


Q: What is search engine optimization (SEO)?

Ans: SEO is the process of optimizing your website to improve its visibility and ranking on search engines like Google, Bing, and Yahoo.


Q: What is social media marketing?

Ans: Social media marketing involves using social media platforms like Facebook, Twitter, and Instagram to promote your products or services and engage with your audience.


Q: What is email marketing?

Ans: Email marketing involves sending targeted messages to a list of subscribers to promote your products or services and build relationships with your audience.


Q: What is content marketing?

Ans: Content marketing involves creating and sharing valuable content, such as blog posts, videos, and infographics, to attract and engage your target audience.


Q: What is pay-per-click (PPC) advertising?

Ans: PPC advertising involves paying for each click on your ads, which appear on search engines and other websites.


Q: What is affiliate marketing?

Ans: Affiliate marketing involves partnering with other websites or influencers to promote your products or services in exchange for a commission on sales.


In today’s digital age, digital marketing has become an essential part of any business’s marketing strategy. With a plethora of digital channels available, businesses can reach their target audience in a more targeted and efficient manner than ever before. By leveraging search engine optimization, social media marketing, email marketing, content marketing, pay-per-click advertising, and affiliate marketing, businesses can increase brand awareness, drive more traffic to their websites, engage with their customers, and ultimately increase their sales. By understanding the basic concepts of digital marketing, businesses can develop effective digital marketing strategies to stay ahead of the competition and grow their business.


More Information:

Is Digital Marketing The New Big Thing

Leadership Excellence In A VUCA World

Executive Development Program In Digital Marketing

Executive Development Program In Strategic Management

Executive Development Program In Transformational Leadership

Professional Certificate Program In Marketing And Sales Management 

Advanced Certificate In Managing Brands And Marketing Communication

IIM KASHIPUR Executive Development Programme In Strategic Marketing Management

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