Over the last three years, there has been a huge demand for data analytics certification programs among both job seekers and employed professionals. The reason is simple – analytics is a new-age skill that every organization is seeking among its workforce.

The explosion in big data and rapid growth of various technologies such as cloud computing, machine learning and artificial intelligence has made analytics even more important field to master. Analytics is the new frontier, leveraging which organization can interpret data, predict challenges and outcomes, and formulate robust strategies to combat to cope with the dynamic economy. It is pervading all fields – finance, marketing, human resources, healthcare, travel, transportation and logistics, etc.

There are also a number of start-ups that have mushroomed in India and across the world that have dedicated analytics teams to cater to business needs. There has been a surge in demand for specialized profiles such as data science programmers, data analysts, data engineers and data architects in the industry. In fact, even people employed in traditional roles such as human resources, finance and marketing are required to learn analytics because they have a better insight into their functions.


Learning analytics can reap benefits for working professionals in various ways:

  • There are tremendous new job and growth opportunities in analytics. However, the supply in the job market is still low. So, people with this skill have better chances to get jobs faster.
  • Data is everywhere – it is not restricted to geographical constraints. It is present in every sector, industry and the world is the limit when it comes to exploring jobs in analytics. The fundamentals remain same, so analytics can make job switches without a hitch.


  • Analytics professionals can demand higher salaries. This is primarily because of two reasons – it is not a traditional job and there aren’t enough professionals yet in the market.


  • Since start-ups, small-medium sized companies as well as multinationals require workforce in analytics, you have plenty of choices to explore. Analysts can choose the company of any size depending on their current job profile or interests. If they have rich experience in analytics, they can even launch your own venture and become an entrepreneur. There are also freelancer opportunities available!


In a nutshell, analytics is the future. Sooner you embrace, better it is for your career. If you are planning enrolment in data analytics courses, do note that there are various categories to choose from – predictive, descriptive, diagnostic and prescriptive. Take up a course which is relevant to your qualification, skills or job profile.


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