Once upon a bazillion years ago, traditional marketing techniques like newspaper advertisements and billboards used to work. However, now, data-driven marketing and voice search engine optimisation have taken over.
Things have gone crazy in the digital marketing domain since the pandemic. Marketers hardly have the time to spend with their families anymore, let alone upskill. However, with the changing and ever-evolving digital marketing domain, it has become crucial to stay up-to-date.
You can pursue an to learn about the latest trends and themes and how digital marketing can impact businesses. These certification programs can help you gain in-depth knowledge about the evolving changes in digital marketing. Until you decide to enrol in a credible online certification in digital marketing, here is the ultimate guide to DM trends you need to watch out for in 2021.
Also Read: Developing Digital Marketing Strategy in 2023
- Live Streaming All the Way
During the lockdown, live viewing on social media platforms such as Facebook and Instagram surged to 50% and 70% respectively.
Stories, IGTV videos and reels are the first things users check once they log back in to Instagram or Facebook. Such human-driven content helps create trust and engagement that many users are craving for.
Brands like OnePlus and Netflix are leveraging live stream videos to engage their users. Needless to say, this trend has picked up pace during the pandemic, where many people were forced to stay inside their homes and most of them unable to attend in-person events.
- Rank Zero, Not One
For almost a decade, every company, brand and website was fighting to rank number 1 on Google.
However, this 2021, the goal has shifted from visibility as number one to zero. Position zero, referred to as the “featured snippet” is the new number one. For instance, if you search Google for today’s weather, you’ll not find links to a website displaying today’s weather at the top, rather a small box that contains the answer.
This is known as the featured snippet, and it works quite differently from other algorithms of Google. It showcases extra and relevant information that attempts to answer the user’s query without clicking on it, also known as “no-click search”.
You can learn about achieving position zero by enrolling for an up-to-date online certification in digital marketing. One such certification program you can rely on for up-to-date knowledge is the IIM digital marketing course. Offered on the Talentedge platform, the IIM digital marketing course provides you exposure to essentials of ranking zero along with other know-how of digital marketing.
The best part? You don’t need to fulfil a 20-page requirement list or eligibility criteria to enrol for a digital marketing certification. Tech-savviness, strong communication skills, and in some cases, a few years of work experience is all you need.
- Artificial Intelligence is Reading Your Customers’ Mind
By 2025, AI will grow into a $190 billion industry.
This makes it a critical component of a digital marketing strategy. AI has already infiltrated the world of digital marketing, and it is just getting started.
It helps analyse search patterns, purchasing behaviours and help companies understand their customers’ needs better. Apart from customer behaviour analysis, AI is also executed in content production, product recommendation, email personalisation, etc.
- Customer Retention via Social Media
Especially during the pandemic, customer retention became a priority and will continue to be the trend in the coming years. This shift has presented itself with a number of opportunities for marketers looking to broaden their reach and re-engage their long-lost customers.
Businesses can leverage social media marketing to develop content, curate posts regularly, and drive customers’ responses to attract more people to their business. A credible online certification in digital marketing can help aspiring marketers to gain knowledge and insights into developing an up-to-date digital marketing strategy. Considering the quality of education and the uniqueness of the LIVE & interactive learning offered by Edtech platforms today, online digital marketing courses are definitely worth the investment.
- Visual SEO is Critical Now
Did you know that people can now enter a search query by submitting photos into Google?
That’s the changing landscape of the digital space.
As more and more people discover visual search techniques, the entire SEO landscape will transform. If a business wants to increase the number of visual searches, they need to see to it that their video and image SEO campaigns are up-to-date.
Here are some basics you must cover to ensure you are prepared for visual SEO:-
- Place images on the website’s sitemap.
- Place the targeted keywords in the image’s file name.
- Use only high quality and HD videos and images.
- Always place alt texts in the description of images.
- Chatbots are Taking Over
85% of customer service is powered by Chatbots.
Chatbots continue to be an integral part of the digital space. This AI-based technology leverages instant messaging to engage customers in real-time 24*7. Furthermore, there are several advantages to include this technique in a website such as:-
- Businesses can provide 24*7 service to their visitors.
- Instant responses to common queries.
- Simple answers to simple questions.
- Video Marketing is IT
Businesses that leverage video marketing get 66% more qualified leads per year.
In recent years, video marketing has matured into one of THE most important marketing trends today and likely for the coming decade or so. Video provides an engaging and fun way for customers to learn what brands have to offer. And not just YouTube, live broadcasting on Facebook, Instagram and LinkedIn are also trends you must explore.
You can learn how to leverage video marketing and other such trending technologies to drive and engage traffic by enrolling for the IIM digital marketing course. Offered in collaboration with Talentedge, the IIM digital marketing course boasts LIVE & interactive learning combined with a comprehensive curriculum, which allows a 360-degree understanding of digital marketing.
Bottom Line
Things are evolving, fast, in the digital space. If you aspire to build a thriving career in this domain, buckle up, start learning, and adapt to new ways. The IIM digital marketing course can help you achieve your career goals and allow a 360-degree exposure to the world of digital marketing.
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