Approximately 5.03 Billion people are using the internet right now.
That’s a lot of users. And this number is increasing by the second. As more and more businesses are forced to go digital, people have been trying to crack the code for ranking high in Google and increasing their sales and viewership.
Well, the answer is simple – DIGITAL MARKETING!
Whether you are an aspiring digital marketing professional, an established one, or a business owner/manager, digital marketing has changed the game. It has not only increased the connectivity but also allowed businesses to interact and engage their users. You can pursue a digital marketing course in India to understand how to attract customers via digital marketing techniques, or you can keep on reading.
Marketing strategies to attract and retain customers
1. Leverage the Power of Social Media
- Facebook – 2.740 Billion monthly active users
- YouTube’s potential advertising reach – 2.291 Billion
- WhatsApp – 2 Billion monthly active users
- Instagram’s potential advertising reach – 1.221 Billion
That’s a humongous number of users.
To leverage this digital marketing technique, you need to understand where your target audience is: Facebook, Instagram, LinkedIn, or YouTube?
You’ll have to carry out campaigns over multiple channels but be careful not to push yourself too hard in the places where your audience is not.
And remember: Posting content doesn’t suffice; you need to provide content that engages and add value to the users.
2. Don’t Underestimate the Power of Email Marketing
Most people think email marketing is a waste of time; they think no one reads their email. Those are the people who can never be successful in marketing their business online.
In fact, it’s the opposite – if your emails are interesting and engaging, people actually read them and take action.
For instance, depending upon the message, you want to spread, curate a newsletter to encourage people to read it and take action. This way, you can maintain communication with potential customers and keep them actively engaged.
Still don’t know how to leverage email marketing to attract customers? Consider enrolling for an online digital marketing course in India. One such online course experts are recommending is the XLRI digital marketing course. Offered on the Talentedge platform, this course can help you understand the basic and advanced digital marketing concepts ranging from SEO, social media marketing to email and content marketing.
Also Read: Top 50 Digital Marketing Interview Questions and Answers in 2022
3. SEO All the Way
Not just SEO, your organisation must focus on technical SEO. For starters, you must have an SEO analyser tool on your website. An SEO analyser tool can help you get a deep, page-level SEO analysis for your website. What’s more, it can also show you how many keywords your brand ranks on, how many backlinks you’ve earned, and of course, help you compare your site to the competition.
Not just keywords, but the title tag, description tag, and header tags matter. Google has given us a lot of factors to weigh in on. And once you have an idea of how ranking works, you can start improving yours.
A digital marketing course in India can help you. But then again, you have two options, whether to enrol for a full-time course or part-time. Not so much of a conundrum, though – if you are juggling multiple things like family, job, education, etc., at the time, it’s always ideal to go for a part-time course. It can allow you to study at your own speed, no rush, no fuss. If not, a regular, full-time digital marketing course is always a top contender.
4. It’s Video Marketing or Nothing
Did you know that more than 40% of people prefer to consume their content in a video format?
That’s why channels like YouTube and IGTV have witnessed a dramatic surge in traffic in recent years and are being leveraged by thousands of organisations globally. The truth is that when you create video content, you transmit valuable information easily to your audience.
Ask anyone, would you prefer to a read 500 words blog or watch a 3-minute engaging video to retain the same content?
So why not leverage engaging videos to advertise your products and services and attract more customers?
To gain in-depth knowledge about video marketing and popular tools you can use, consider enrolling for the XLRI digital marketing course.
Also Read: 10 Best Digital Marketing Courses to Advance Your Career
5. Blogging – It’s Tried and Tested
Blogging is one of the best, most widely used digital marketing techniques used by those looking to attract customers organically and deliver informational and quality content.
Moreover, when you have a blog, you can post answers to customer queries ranging from basic to technical content that shows specific solutions for your audience.
An accredited digital marketing course in India can come in handy here. For instance, the XLRI digital marketing course and the executive certificate program in DM from IIM Raipur can help you plan and strategise every move on the digital spectrum, allowing your organisation to attract more customers and increase conversions.
6. Contests Giveaway or Go Away
Contests encourage users to buy and try your products or services at least once. And if they are hooked, you get a loyal customer base out of it.
You must have seen companies like OnePlus, Burger King and Netflix hosting several online social media contests. Well, those are not just for fun; it is a compelling digital marketing technique that helps you get to know your customers better and increase the number of followers in the process.
The XLRI digital marketing course offered on the Talentedge platform can help you learn the rules of the internet game. The best part? Talentedge has online digital marketing courses for every level of marketer ranging from beginners, intermediate, to advanced. So rest assured, you’ll find something in line with your career goals and skill set.
Bottom Line
You’ve got to try these digital marketing techniques to attract more customers. But before you create actions across all communication channels, consider your buyers’ persona, market niche, latest domain trends, the result you expect, and the conversion rate of each channel you are planning on using.
By keeping these focal points in mind and pursuing a credible digital marketing course, you can realise which strategies are working for your organisation and focus more on those that really provide the returns. The XLRI digital marketing course is one such course on the digital space. So leverage everything this course has to offer and make your way towards career progression.
More Information:
A Step-by-Step Guide to Digital Marketing
What Is Digital Marketing and How to Use It?
What Skills do you need for Digital Marketing?
Important Skills that Digital Marketers Must Possess
