Best Brand Sales and Marketing Campaigns of All Time
Nike, Swiggy, KFC, and Amazon are all giants in their domain. The reason behind their success is of course the quality of the product and services they are offering.
However, there is one more common denominator contributing to their growth – successful marketing campaigns.
These brands have hired the best of the best sales and marketing professionals who strive to keep the audience engaged at all times. These professionals have expertise in understanding their brand’s target audience, which helps them curate engaging and out-of-the-box campaigns.
You can pursue credible certification courses in sales and marketing to gain this knowledge. However, there is nothing like practical learning. Here are some of the best, most trending sales and marketing campaigns of all time you can learn from.
1. Amazon Prime: Response to Rahul Bose Moment
Remember when actor Rahul Bose ordered two bananas at the JW Marriott and was charged Rs. 442? He shared his experience on social media along with the photographs of the bill.
Amazon leveraged this opportunity to creatively convey that their prime membership costs only Rs. 129 per month, which is way less than Rs. 442 for two bananas. This campaign gave Amazon a chance to reach the audience, showcasing the benefits that a prime member can reap.
So you see, sometimes the best marketing campaign doesn’t require a lot of work and expensive bids from agencies. Creativity and innovation are all you need. Amazon seized the moment and was among the first brands to respond to this Rahul Bose’s moment.
2. Coca Cola: Share a Coke
Every customer craves a personalised experience. Drinking Coke may not be fun for everyone or every age group. But drinking Coke with your own name on the bottle? That’s kind of amazing and extremely challenging to pull off.
It’s one thing to serve fresh coffee and write the customer’s name on it. But selling a beverage with no customer interaction and still providing a personalised experience, that’s creative. Coca Cola personalised each bottle with 150 most popular names in countries like the USA and Australia. Since then, Coke has received increased attention from customers.
3. Red Bull: The “Stratos” Campaign
Have you heard about the supersonic freefall wherein Austria’s Felix Baumgartner jumped from the edge of space with a parachute?
Well, that happened.
Skydiver Felix flew 24 miles to the edge of the space over New Mexico and jumped, floating back to earth with just a parachute. This campaign and event were sponsored by Red Bull and GoPro, becoming one of the most live-streamed events in the history of the Internet.
Edtech platforms are now personalising their courses to include such case studies in the curriculum. So if you aspire to expand your horizon and build creativity, consider enrolling for certification courses in sales and marketing. One such array of courses you can rely on are the IIMK marketing courses online offered on the Talentedge platform. By way of simulations, case studies, and group projects, this course aims to help aspiring sales and marketing professionals build prowess as well as hands-on knowledge in sales & marketing management.
4. Lays India: Smiling Face Packaging
Lays has unarguably become one of the top snacks in India. To engage their audience, they revamped their packaging entirely. They covered the lays packages with human smiles. What’s more, the type of smile on a particular flavour was different from the others.
Furthermore, they launched a contest asking people to participate by taking a selfie while buying the flavoured chips package with the type of smile they would like. This campaign from Lays became very popular very quickly.
The IIMK marketing courses online can help you learn how to build such a sales and marketing campaign to entice customers to buy your product or service. A creative and open mind is all you need to let all the information in and think outside the box. The biggest upside? The sales and digital marketing courses online are usually 6-12 months. So you don’t have to invest too much of your time. What’s more, you can apply your learnings almost immediately.
5. Swiggy’s Response When Apple Released Their iPhone 11 Pro
Swiggy, a popular food delivery app, responded to the trending story that captured hundreds and thousands of online users’ attention. When Apple launched its iPhone 11 Pro, Swiggy shared a creative on social media, including a stove with 3 burners that represented the 3 cameras of the smartphone in a funny way.
This campaign not just captured attention but also engaged social media users, building brand image and increasing the reach of Swiggy.
If you want to learn about more such campaigns and stories of brands that changed the world, read here.
6. Volkswagen Beetle – Think Small
This one is old, but gold.
In 1959, the german car manufacturer, Volkswagen, turned the car market upside down with its Think Small campaign. Volkswagen built the campaign around the shape and size of their newest edition car, Beetle, which was remarkably different from other cars being manufactured at the time.
Rather than placing the vehicle upfront and in the centre of the ad, the car was placed off in a very small corner of the ad and it was filled mostly with white space. This was a clever way to emphasise the simplicity and minimalistic design of Beetle.
Interesting, isn’t it? How a picture of a plain white page with a small car in one corner can entice customers. Well, it’s simple, all customers need to engage with a brand is something different; something that’s out of the regular.
Wrapping Up: The Best Sales and Marketing Campaigns
So unique, so engaging and very different from each other. That’s how sales and marketing campaigns should be. To succeed in the race of brand awareness, first, you need to understand the difference between sales and marketing management.
You can leverage the hundreds of certification courses in sales and marketing available on the world wide web to learn how to stand out from the competition. IIM Kozhikode, a premier institution dedicated to quality education, is offering one such array of courses. The IIMK marketing courses online can not only help you curate engaging and effective marketing campaigns but also help you introspect the marketing strategy of your competitors.
More Information:
Ultimate Guide to Career in Marketing
Is Digital Marketing a good Career in India?
Why to Choose a Career in Digital Marketing?
Growth & Opportunities for Digital Marketing Professionals in 2022
Professional Certificate Program In Marketing And Sales Management from IIM KOZHIKODE
