Advertising and Public Relations (PR) are the two principal tools for product promotion and exhibition of services offered by the company.
Advertising refers to a form of communication, which a company uses to provoke prospective customers to choose that particular company’s product over other products. Advertising firms prefer executives who completed the certified advertising online course, as such employees are proficient in people skills and persuasion abilities who can be great assets to the company. On the other hand, public relations is all about establishing and maintaining good relations, with the company’s principal investors, by gaining positive publicity, having an excellent reputation, and so on.
How Advertising and Public Relations are different?
Due to similar attributes, there is confusion among people in understanding the difference between public relations and advertising. Advertising is a money maker, Public Relations is a relationship builder.
What is Advertising?
- Advertising can be defined as an informal, on-way form of public communication that draws the customers toward a product company or service. The main aim is to gently instigate, inform, and influence the target audience to reciprocate in a way as wished by the advertiser.
- Advertising can be done through print ads, television ads, radio, flyers, commercials billboards, direct mails, and so on. The advertiser has singular control over what and when the ad will be published or aired.
- People working in the advertising business can enhance their creative and marketing strategies through certified advertising online courses that are available free online.
What are Public Relations?
- Public Relations is a tool of strategic communication that uses multiple channels, to foster favorable relations for the organization. It is an exercise of establishing a resolute reputation or image of the company in the sphere of public opinion by exhibiting the company’s services or products, in the form of featured articles or stories through broadcast media or print.
- Its real objective is to build a relationship based on trust between the brand and the customer, primarily through media coverage and exposure. Every organization should impress upon their PR executives to complete ADPR online certification to enhance their verbal and presentation skills.
Key Differences between advertising and public relations
- Advertising draws public scrutiny to products and services through paid announcements. Public Relations relates to strategic communication to build a relationship between the public and the company.
- Advertising is purchased media. On the contrary public relation is earned media.
- Advertising is one-way communication. In Public relations, the organizations listen and react to public opinion.
- The credibility factor is huge in PR due to the validation of a reputed third party such as media or any government agency as compared to advertising that is paid to be shown to customers.
Final Thoughts
Motivated learners who wish to make a career in Advertising and Public Relation can undergo ADPR online certification to enhance their creative skills and get placed in top global companies. Multiple PR strategies are applied by firms to garner the lion’s share of the custom attention. These tools and tactics of the company are used to attain a numero uno position in the market.
More Information:
Role of a Public Relations Executive in an Ad Agency
An Aspirant’s Entry into the Advertising and Public Relations Industry
5 Skills You Need to Master to Have a Successful Career in Public Relations
